Businesses That Can Scale With The Power Of Social Media

These days, any business owner can use social media to drive sales and generate leads. But some industries are naturally better at scaling their social media efforts than others. 

The key is to find a niche that inherently lends itself to the power of social media the kind of niche where it’s easy for you as an individual or small team to grow your following quickly.

But also one where there aren’t so many other sellers competing for the same eyeballs that you get lost in the noise. Here are examples of businesses that have done just that:

How To Grow And Scale A Small Business With Social Media
1. Social media can drive significant business growth.
2. Certain businesses are particularly poised for
scalability through strategic social media use.
3. Engaging content and audience interaction are crucial
for successful social media-driven growth.
4. Startups and entrepreneurs can leverage social media
to expand their reach and customer base.
5. Tailoring strategies to specific platforms can
maximize the impact of social media efforts.

An Evergreen Article

Now that you have a grasp on what social media can do for your business, let’s take a look at some specific companies that have used it to their advantage. There are many businesses that can scale with the power of social media, but I narrowed my list down to 20.

Each business should be listed in its section. Each section will contain a short description of the business and a link to its website.

If you’re looking to start a social media team, it’s crucial to understand the dynamics of collaboration and content management. Learn more about the steps to create an effective team in our guide on how to start a social media team for businesses that aim to scale.

Greetings Cards & Stationery

Greetings cards and stationery are a great business to scale. It’s a business where you can focus on your brand, product and marketing strategy, customer service strategy, and delivery strategy, all at once.

Two things will help you scale this business:

  • A strong brand that people recognize as being reliable and trustworthy
  • A strong product (greeting cards) with some kind of story behind it (e.g., “This card comes from my dog”)
  • You should also focus on building up your presence on social media platforms like Facebook and Instagram so that people can interact with your brand easily online.

Home Accessories

If you’re into home decor and accessories, then this is a great industry to get into. The business model is simple: source attractive products from around the world, market them online, and sell them at a profit.

It’s easy for new sellers to enter the market because there are no high startup costs involved. You can also easily find suppliers who will ship your products directly from overseas so that you don’t have to worry about warehousing or shipping costs.

The low barrier of entry means you don’t have to invest heavily in marketing either you can get by with free social media ads like Facebook Ads Promoted Posts and Instagram Stories Ads. 

It doesn’t matter if you’re new or experienced at selling online; we’ll show how anyone can get started with their eCommerce store today using Shopify!

With a plethora of social networks available, it’s important to focus your efforts where it matters most. Discover the top platforms you should be attentive to in our article on the top 11 social networks you should pay attention to, especially if you want your business to thrive through social media.


You can sell jewelry in person, on social media, and through your blog. If a customer has a specific item in mind, they may want to visit an actual store. 

However, if they are looking for inspiration or want to browse your collection without coming into the store, then an online shop is perfect for this purpose.

Jewelry is another key business that can scale using social media alone or combined with other marketing channels like blogging and email marketing.

Perfume & Cosmetics

The beauty industry is one of the most lucrative industries and yet, it’s one of the toughest to break into. To make a name for yourself in this field, you’ll need to have a fool-proof packaging and marketing plan. 

You also must have an eye-catching logo and website that showcases your brand well. Social media pages are also important because they help build hype around your product before it’s even released!

If you want to get ahead in this competitive world of cosmetics, you must take advantage of all available resources: search engine optimization (SEO), pay-per-click advertising (PPC), influencer marketing campaigns etcetera. 

Consider working with an agency or company which has expertise in these areas so that they can help guide you through each step along the way – from designing logos to creating ads on social media platforms like Facebook & Twitter.”

Health & Beauty

Health & beauty products are a huge market. People want to look and feel good, so it’s no surprise that the health & beauty industry is one of the most lucrative in the world.

If you have a passion for skincare or makeup, there are plenty of ways to turn your love into a thriving business. You can sell your products online or through social media influencers with large followings.

Social media is an excellent platform for promoting these types of goods because people spend hours scrolling through their feeds every day looking at beautiful photos and engaging content. 

By using influencer marketing on Instagram or Snapchat, you can reach thousands (or even millions) of potential customers who may purchase some of your products after seeing them featured on someone else’s feed!

Investing in the right strategies is key to business growth, and investing in social media can yield substantial returns. Delve into the reasons why social media is a valuable asset in our post about why you should invest in social media to boost your business’s scalability.


You’re in luck. Clothing is a great way to start a business because it’s easy to get started and scale your business.

Starting a clothing brand is one of the most common ways for entrepreneurs to enter into e-commerce. 

This type of business has many advantages; you can run it out of your home, use social media as an advertising platform with minimal overhead costs, and sell products directly to customers through online stores like Shopify or Magento (which both offer free plans). 

Moreover, if you’re looking for something more niche than the clothing you can find multiple niches specific to whatever type of clothes are in vogue at any given time: think joggers with matching sweatshirts or jean jackets that tell everyone what neighborhood they live in (or don’t live in).


Accessories are a category of products that can be sold online, through retail channels, and even at trade shows. Accessories can be an excellent way to get started in eCommerce because they have low barriers to entry and don’t require a lot of inventory or storage space.

Accessories are also an ideal niche if you want to focus on selling unique designs you won’t have to compete with other sellers when it comes time to market your product. 

And if you already have experience making jewelry or handbags as a hobby or side hustle, then this may be the perfect business opportunity for you!

One great example of an accessory business is Etsy a website where anyone with skills in crafting can sell their products directly to consumers (and potentially make a full-time living from doing so).

Food & Beverages (Coffee, Tea, Chocolate…)

Coffee, tea, and chocolate are great examples of how social media has helped businesses grow. Let’s take a look at some examples:

Stumptown Coffee Roasters in Portland, Oregon started as a mobile cart on the streets of Portland in 1999. It now has over 40 cafes throughout the country and is one of the most popular coffee shops to date.

Starbucks was started in 1971 by two guys who had no money but wanted to open a coffee shop. Their first location was so small that they couldn’t even fit chairs inside! Today Starbucks is worth billions with over 25,000 locations in 70 countries around the world!

Chori Chocolate Bar began as an idea between two friends who didn’t have much money but wanted to start their own chocolate bar business together. 

Their idea became reality when they established Chocri Chocolate Bar back in 2011; within just four years later they had already reached $1 million in sales annually and opened several new stores across London!

These are just three examples out there today – we could go on all day about how social media has helped businesses grow from nothing into something huge (and hopefully yours will be one of them!).

Startups and entrepreneurs can make the most of their social media presence by adopting effective management techniques. Explore our insights on social media management for startups and entrepreneurs to discover tactics that will contribute to your business’s journey toward expansion.

Home Decor

It’s important to remember that social media is a tool, not an end goal. A successful business will find ways to use it as a tool to scale their business and make money but to do that, you have to first appreciate what you’re working with.

Let’s take the home decor niche as an example. Home decor is a great space for social media marketing because there are so many different things that people want from or need in their homes: they want it to be inviting; 

They want it functional; they want it beautiful. In other words, this niche market has multiple interests at play. 

And by catering your posts accordingly (i.e., posting about ways your product can help each of these interests), you can easily attract customers who are interested in any one of those three things or all three!

Pet Products/Grooming Products

Pet products and grooming products are an excellent choice for scaling your business. While you can sell these products online, there are other ways to get your product out into the world.

Trade shows: Many pet-related businesses participate in trade shows and conventions throughout the year, allowing them to showcase their latest innovations, find new customers and connect with other professionals.

Pet stores: In addition to selling at fairs and trade shows, many companies choose to sell their products through specialty pet stores as well. This allows you access to a wider audience than just one convention or venue per year! 

You may also be able to reach more people on social media by making partnerships with local grooming salons they may have relationships with vets’ offices or vet techs who could recommend your particular product after seeing results from using it firsthand!

Books (Ebooks Or Physical)

Imagine you’re at a networking event and someone asks what you do. You say “I publish books,” and they reply: “I love reading! What kind of books do you write?”

This is the moment where your book can come in handy. But how do you know which ones to mention? There are so many different types of books out there!

The best thing about publishing an ebook is that it’s super scalable and easy to promote online through social media channels, like Facebook groups and Pinterest boards that are designed specifically for readers who enjoy certain genres (such as mystery novels). 

This makes it easy for people who follow these groups to find your book because they have already expressed interest in similar titles by joining those communities in the first place.

Gift Boxes & Baskets

Gift boxes and baskets are a great way to sell a variety of products that may be difficult to sell individually. For example, if you have a clothing store, you can put together a basket with some socks, underwear, and a t-shirt along with the usual stuff like lotion and perfume. 

This is also commonly done by clothing brands who focus on one type of clothing but also want to expand their offerings beyond shirts or dresses: they’ll create gift box sets containing multiple items like socks, hats, and other accessories in addition to what they normally offer.

Art And Art Supplies

Art and art supplies are some of the most popular items sold on social media. Social media is a great way to promote your art and art supplies, as well as connect with other artists and enthusiasts. 

The power of social media can help you reach millions of people all over the globe, which means more exposure for your business.

You could create a Facebook page or Instagram account that shares posts about your products or services, post photos from local events where you sell your products/services, or provide tips and advice for other artists who want to learn how they can improve their skillset. 

Try using hashtags like #artistsoninstagram if there’s not already an existing hashtag related to what type of work you do (for example #artistsoninstagram) so that people searching through those terms will find what they’re looking for!

Growing your email subscribers and page views is a significant milestone for any business. Check out our success strategies, including doubling subscribers and views in a single day, through our guide on how I doubled my email subscribers and page views in one day, and see how these approaches can align with your social media growth objectives.


Furniture is a big business, and it’s not just about what you can see in the stores. The furniture industry has a long supply chain that extends far beyond the shop floor. 

This means that your social media activities have the potential to help you build relationships with suppliers, designers, and other people from different parts of your industry.

If you’re looking to get ahead in this field, here are some ways your social media presence can be useful:

Use Facebook Live or Instagram Stories to give fans an insider look at how products are made

Host competitions where users can submit designs for new products or offer suggestions on ways to improve existing ones. This will make them feel like they’re part of something bigger than themselves and it’ll also give them something to talk about with their friends!

Post pictures of completed projects so customers know what they look like once they’ve been installed into homes around town (or even further away).

Kitchen Appliances And Kitchenware

Kitchen appliances and kitchenware are a huge part of our lives. We need to cook, we need to eat, and we like to do both in style. 

Social media can be used as a tool for businesses selling these products because it allows them to connect with potential customers on a more personal level and that’s how you sell more than just your product; you sell yourself as well.

For example, if you’re looking for new pots and pans or an ice cream maker, chances are that when you go online to do some research on which ones will work best for your kitchen needs only one store pops up in the search results: Amazon. 

This is because they’ve been smart enough not only to put up content related directly to their products.

But also provide reviews from other users who have already bought them before so that potential buyers don’t feel like they’re wasting their money on something useless (or shouldn’t feel bad about spending hundreds of dollars). 

And it doesn’t hurt either when those reviews come from celebrities!

The same goes for other areas such as furniture stores or even clothing retailers who specialize in things such as athletic wear or formal dresses specifically made for women only (which are usually sold during prom season).

Toys and Games

Toys and games can be a great way to make money. Just look at the success of brands like Pokemon Go and Angry Birds, which became household names with the help of social media.

Social media is an excellent tool for toy and game companies to use when promoting their businesses. 

It can help them build their brand by creating a community of people who follow their posts and interact with them on social channels, which generates free advertising for these businesses to reach more potential customers through word-of-mouth marketing.

Social media also helps toy companies get their name out there by introducing new products to a wider audience than they might have reached otherwise. 

Finally, it enables them to establish themselves as experts in the field by sharing valuable information about trends in toys or games that may interest consumers looking for something new!


The above list is just the tip of the iceberg. There are so many other businesses you can scale with the power of social media. 

I hope that this article has given you some great ideas on how to build a successful online business and gain more customers through Facebook, Twitter, or even Instagram!

Further Reading

Explore more about the impact of social media on businesses and effective marketing strategies:

The Rise of Social Media and Its Impact on Companies: Discover how social media has transformed businesses and its implications for various industries.

Social Media Marketing Strategies for Success: Learn essential social media marketing tactics that can help businesses thrive in today’s digital landscape.

Understanding the Impact of Social Media on Businesses: Gain insights into the influence of social media on business operations and strategies.


How has social media influenced company growth?

Social media has significantly impacted company growth by providing a direct channel for customer engagement, brand promotion, and lead generation. Businesses can reach wider audiences and tailor their marketing efforts more effectively.

What are some key benefits of social media marketing?

Social media marketing offers benefits such as increased brand visibility, improved customer engagement, cost-effective advertising, and the ability to gather valuable insights through analytics.

How can businesses adapt to the evolving social media landscape?

Businesses can adapt by staying updated with platform trends, engaging authentically with their audience, creating relevant and shareable content, and utilizing data-driven strategies to optimize their social media efforts.

What role does social media play in customer relationship management?

Social media acts as a crucial tool for customer relationship management, allowing businesses to provide real-time customer support, address queries and concerns, and build stronger connections with their clientele.

Are there any potential challenges associated with social media for businesses?

Yes, challenges include managing negative feedback, maintaining consistent branding, staying ahead of algorithm changes, and handling crises effectively. Developing a robust social media strategy can help mitigate these challenges.