The 10 Most Important Skills When Writing About Real Estate

Real estate is a big industry. It’s also an industry that changes constantly, from new technologies and regulations to the ever-evolving needs of homeowners and renters. 

If you want to write about real estate, it helps to keep up with these trends and continue learning about them. To help you get started on this journey, here are 20 skills that will be important for any writer who wants to cover real estate:

The 3 Most Important Skills for Real Estate Agents – YouTube
1. Mastering compelling headline creation to capture reader attention.
2. Avoiding common mistakes that real estate writers often make.
3. Crafting engaging ads that drive traffic to your real estate blog.
4. Improving real estate copywriting skills for effective marketing.
5. Enhancing skills for writing impactful real estate agent bios.
6. Understanding the key components of successful real estate writing.
7. Developing the ability to write engaging property descriptions.
8. Learning to write informative and helpful market analysis articles.
9. Using storytelling techniques to make real estate content more relatable.
10. Incorporating effective calls-to-action in real estate articles.


Communication is a skill that’s vital to real estate writing. This can mean many things, but it’s most useful to think of communication as the ability to listen, speak clearly and concisely, understand what others are saying, and present your message in a way that people want to read.

These skills are particularly important when you’re writing about real estate because they allow you to communicate well with your audience and it’s hard for anyone to learn if they don’t understand what you’re saying or why it matters!

Writing a compelling real estate agent bio is crucial for making a strong first impression. Learn the 7 steps that can help you create a more impactful bio by checking out our guide on writing a better real estate agent bio.


Marketing is a big part of real estate, and it can be done in many ways. It’s not just about buying ads or social media posts marketing is about building relationships. In fact, it’s probably the most important thing you’ll have to do when writing about real estate.

It takes a lot of time and effort to establish yourself as a credible expert in your field (and it’s even more difficult if you’re just starting out), but that hard work will pay off once people start recognizing your name as an authority on the subject matter they care about most: buying and selling homes!


Photography is an important skill for real estate agents. It’s a skill that can be learned and practiced, but it’s also one that requires talent and a sense of aesthetics. Many people learn the basics of photography simply by taking photos on their phone or camera.

Some even go so far as to attend school for this reason, like our very own photojournalist James Merilatt! He has a bachelor’s degree in journalism from Humber College’s School of Media Studies in Toronto, Canada where he learned how to take great photographs using both film cameras and digital cameras (which are just fancy phones).

Crafting an attention-grabbing headline is essential in the world of real estate blogging. Discover “the only words you need” to create engaging headlines in our article about writing great headlines for your real estate blog.


Networking is one of the most important skills you can have when it comes to real estate writing. The more people you know and the better those relationships are, the more opportunities will come your way.

You’ll find more clients. If you’re not networking, your business is likely going to suffer because of it. 

For example, if you’re an agent who specializes in waterfront properties and all of your referrals come from word-of-mouth recommendations from friends and family members. 

Other agents who work around town with similar demographic pools (since they’re also reaching out to their networks), there’s no way for you to expand into new markets without making connections elsewhere.

You’ll find employees who excel at what they do and stick around longer than expected! If one person hires another person for his or her company or agency but doesn’t invest time getting to know this new employee on a personal level and doesn’t give them relevant tasks beyond their job description.

Chances are pretty good that said employee will leave after just six months or so because he/she isn’t learning anything new every day and feels bored by repetitive assignments that don’t challenge him/her intellectually enough anymore (or don’t offer any room for growth).

Staying Current With Real Estate Trends And Housing News

Being able to stay on top of real estate trends and housing news is a key skill when writing about real estate. Here are some examples:

Mortgage rates. There are always new mortgage rates, so it’s important to know the latest numbers and how they affect homeownership.

Home prices. Changes in home prices can have a major impact on your readers’ finances—so you must keep abreast of these changes, especially if you’re writing about an area or type of home where values are increasing rapidly.

Construction activity and rising rents/home prices/unemployment rates in certain parts of town or neighborhoods (if you’re writing an article about a specific geographic area). If you know this information beforehand, there’s no need for your reader to find out themselves you can tell them!

You should also be aware that changes in construction costs could mean higher prices for buyers or renters; changing demographics may influence who buys homes; interest rates affect borrowing power for people looking to purchase property; etc., etc.

Avoiding common mistakes can significantly enhance your real estate writing skills. Dive into the 16 most common mistakes that real estate writers often make, and learn how to steer clear of them in our comprehensive guide on avoiding common mistakes in real estate writing.

Understanding The Real Estate Market

Understanding the market is essential to success as a real estate writer. The real estate market is constantly changing, and you need to know what is happening in the market to understand what buyers and sellers are doing. You also need to know what is happening in the market so that you can determine where your efforts will be most effective.

The first step toward understanding a market is knowing its history. How has it changed over time? What have been major events that have shaped its direction? Who are some of the most influential players that have influenced its evolution? 

By understanding how these things have influenced one another, you can begin to see patterns emerge and gain an insight into where things may be going next. This knowledge will help direct your writing efforts and ensure they’re aligned with current trends and therefore valuable for readers who want up-to-date information about real estate trends!

Listening To Clients’ Wants And Needs

Listening skills are an often overlooked but essential component of selling, especially in real estate. A good listener can understand the wants and needs of the client, which greatly assists with helping them find a home that meets their needs. While listening may seem like a simple skill to master, it is one that most people struggle with at some point. 

The first step in improving your listening skills is being aware of how you listen today (or not). Do you jump in with your own opinions? Do you find yourself zoning out while someone else speaks? Or do you get annoyed when someone interrupts your train of thought?

Asking questions during conversations helps keep both parties engaged and on track when discussing important topics such as housing needs or financial concerns. 

Asking questions isn’t just helpful for understanding what your clients want it also gives them confidence in knowing that they can trust their agent enough to share private information without fear of judgment or embarrassment.


Honesty is the most important skill when writing about real estate. Honesty with yourself, your clients, and coworkers is essential. If you’re honest with yourself, then your work will be good. If you’re not honest with yourself and the market, then your work won’t sell as well as it could have.

Honesty starts with accepting who you are and what you do best. You can’t be an expert in everything so don’t try to be an expert at anything outside of what makes sense for your brand and business model. 

Being an expert on something that doesn’t relate to what makes sense for your brand will only hurt its success in the long run because people won’t trust it enough to buy from them again or recommend them

Crafting compelling ads is essential for drawing readers to your real estate blog. Find out how to write an ad that captures attention and why it’s crucial for your blog’s success in our article about writing compelling ads for your real estate blog.

Understanding Of Basic Sales Principles

Knowing how to close a sale. As a real estate writer, you will be asked to write about properties for sale or rent. You should have the ability to write about these properties in such a way that the reader wants them. 

This may mean highlighting all of the features that make it stand out from others, providing statistics on demand and availability in the area, or explaining why this property is right for you specifically.

Negotiation skills. If multiple people are vying for the same property at once, they will need your help in negotiating who gets what and when they get it. 

Being able to adapt quickly when market conditions change is also an important skill when it comes to negotiating you want both parties happy with their results!

Ability to adapt quickly during negotiations: Last but not least, being flexible enough so that you can tailor your pitch based on other information learned throughout negotiation (such as higher offers) shows good writing ability and organizational skills

Confidence In Technology And Social Media Platforms

The world of real estate is changing quickly. As the industry grows and becomes more competitive, it’s important to know how to use technology to your advantage.

It’s important to be confident with technology because you never know when you’ll need it. If a client asks you for a link, or if they have questions about their property’s value or history, you’ll want to be able to provide them with all the information they need in an instant.

Social media can also help you connect with people who may be interested in buying or selling their home- and that includes potential clients! Social media platforms like Facebook and Twitter make it easy for users from all over the globe (including potential buyers) to access information on your business at any time of day or night.

Maintaining Good Relationships With Coworkers, Clients, And Other Contacts

You will find that maintaining good relationships with your coworkers is important to your career. If you have a bad relationship with one of them or disagree with their work ethic it could affect your ability to get along with them in the future and make things more difficult for yourself as well as others around you. 

Having a good relationship with clients can also help build up business since they will be more likely to recommend others do business with you if they had a positive experience in the past. 

Similarly, having good relations with other contacts such as realtors or lenders can make life much easier when trying to acquire new clients because these people are often connected. 

Through different circles who know each other socially which means word travels fast about what kind of person works at an agency like yours which could either lead them to refer each other out OR not want anything else done by anyone else who works there unless necessary (and even then they might still choose another path).

Builds trust between parties involved so everyone knows how important honesty is-even if no one wants something negative said out loud there should always be someone willing/able

Finding Potential Homebuyers And Sellers To Work With

Networking: This is one of the best ways to find potential homebuyers and sellers. Asking people you know if they’d recommend you to their friends or family will help grow your business. You can also get involved with local real estate organizations, which may host networking events that will give you access to a wider network of contacts.

Listening: Being a good listener is important when it comes to building relationships with potential clients. The more you know about their needs and interests, the better equipped you’ll be when helping them determine what kind of home would suit them best.

Asking Questions: Asking questions shows that not only are you interested in what your client has to say but also give them a chance for added input into their plans for selling or buying a home.

Being Honest: Honesty goes hand in hand with listening because if someone thinks they can’t trust what someone is saying then there’s no point in continuing any kind of relationship with that person whatsoever!

Effective real estate copywriting can significantly impact your marketing efforts. Enhance your copywriting skills with 15 valuable tips and strategies in our guide on improving your real estate copywriting.

Negotiation Skills And Knowing How To Close A Sale

Negotiation skills. As a real estate writer, you’re going to be constantly negotiating with other people your publisher and editor, as well as potential clients. This is important because it’s also something that not everyone can do. You need negotiation skills if you want to write about real estate and make money from your writing.

Closing a sale. Real estate writing is all about closing the sale (or making the deal). This means presenting your ideas in such a way that readers are compelled to buy into them or take action based on them rather than put off by them or ignore them altogether because they’re unappealing or confusingly presented.

Knowing how to close a sale means being able to present yourself and your ideas in ways that appeal directly to each reader’s interests and needs so that he/she feels compelled enough by those ideas/thoughts/suggestions/etc., etc., etc., for himself/herself than take some kind of action (which may include buying something like an ebook written by herself).

Being Able To Adapt To Change In The Market Or Policies

You have to be able to adapt to changes in the market or policies. The real estate market and policies are constantly changing, so this skill is essential for any agent to have.

To succeed as a real estate agent, you need the ability to speak up when necessary. This might mean speaking up when it comes to the best way of handling a particular situation or asking if there’s anything else you can do before concluding a deal with a client. 

Sometimes this can mean getting into heated arguments with people who disagree with what you’re saying and that’s okay! The most important thing is that your clients come first; if speaking up means protecting them from something bad happening (like losing money), then go right ahead!

Good Speaking Abilities

Speak clearly. If you’re not sure how to pronounce a word, look it up or ask someone. It’s better to be clear than to be wrong.

Speak loudly enough for everyone in the room to hear you even those sitting at the back of the room (if there are back rows). Shouting is okay if necessary, but don’t scream or yell like a child having a temper tantrum; instead, speak with authority and confidence so that your audience can understand what you’re saying even if they aren’t directly facing you.

Speak slowly enough that everyone can follow along without losing interest or getting bored with what they hear from your mouth hole (which is called an “orifice” in scientific terms). 

Speed reading isn’t necessarily an effective way of conveying information rapidly when discussing complex topics like real estate valuation models.

Because it tends not only to convey less information but also create confusion among listeners who find themselves unable to process all of it at once due  to their brains being overwhelmed by too much data input into them simultaneously – thus defeating

It Takes Time To Build These Skills

It will take time to build these skills. But the good news is that you can learn these skills by reading books, taking courses, and working on projects. 

You can get help from mentors and other people who are good at these skills, too. In addition to learning about them on your own, there are lots of opportunities for you to practice these skills by doing them and there are many more opportunities than we’ve listed here!


I hope this article has given you a better understanding of what it takes to be a good real estate agent. Remember that there is no such thing as an overnight success, so don’t give up! To succeed in this career, you need to work hard and stay focused on your goals. 

You must also keep your mind open to new ideas and opportunities so that they can help guide you along the way.

Further Reading

10 Essential Skills Every Real Estate Agent Must Have: Discover the core skills that every real estate agent should possess for a successful career.

10 Skills Successful Real Estate Agents Need: Explore the key skills that contribute to the success of real estate agents in a competitive market.

Estate Agent Skills: What Makes a Good Agent: Learn about the qualities and skills that define a proficient estate agent and contribute to their effectiveness.

And here’s the “FAQs” section with semantic-based questions and answers:


What are the essential skills for real estate agents?

Real estate agents need a combination of skills, including effective communication, negotiation, market analysis, and customer service to excel in their roles.

How do successful real estate agents stand out?

Successful real estate agents stand out by having strong interpersonal skills, a deep understanding of the local market, exceptional networking abilities, and the ability to adapt to changing trends.

What role does communication play in real estate?

Communication is crucial for real estate agents to establish rapport with clients, convey property information clearly, and negotiate effectively to ensure successful transactions.

How important is market knowledge for real estate agents?

Market knowledge is vital for real estate agents as it allows them to provide accurate property valuations, offer valuable insights to clients, and make informed decisions throughout the buying or selling process.

What soft skills are important for estate agents?

Estate agents should possess soft skills such as empathy, active listening, problem-solving, and time management to understand clients’ needs, address concerns, and navigate various challenges in the industry.