Some Of The Best Marketing Research Tools In The World

Your website is the perfect marketing tool. It’s available 24/7 and offers more potential to reach more people than any other form of advertising. 

Your website also only needs to be created once, but it can be updated as many times as you like, ensuring that it grows with your business over time.

But your online presence isn’t just made up of a few pages on a website it spans across all channels, including social media and email marketing. 

Most importantly, in order for your customers to find you, you need to implement a successful search engine optimization (SEO) strategy for your website.

In this blog post, we will introduce some useful tools that can help you with SEO and monitoring your site analytics. We will also compare these tools so that you can make an informed decision when choosing one:

7 Powerful Market Research Tools You Should Use Right Now!
Key Takeaways
1. Explore a curated list of top-tier marketing research tools.
2. Gain insights into tools that can elevate your business strategies.
3. Learn about data-driven solutions for making informed decisions.
4. Discover tools that provide essential data for analysis and planning.
5. Uncover resources to help you choose the right tools for your needs.

Google Trends

Google Trends is a free tool that gives you access to information about what people are searching for, talking about, and buying. It’s also one of the best ways to conduct marketing research because it allows you to see how your target audience is behaving online.

To use Google Trends effectively:

Search for your keyword(s) to find out which countries have the most searches related to it (you can narrow down results by country). 

You can also see what time of year people are searching a certain term most often (for example Christmas-themed keywords might spike during December). 

These insights will give you an idea of what topics matter most where you want to market your product or service.

Use related terms as adjectives when searching for information that could influence future purchasing decisions such as “softest blankets” or “best vacuum cleaners”  since these phrases indicate potential purchase intent

When it comes to gathering insights for your marketing strategies, utilizing the power of social media is crucial. Discover the effective techniques in our guide on how to use social media for marketing research, and make the most out of your online presence.

Google Alerts

Google Alerts is a free tool that allows you to get updates via email on the latest news, trends, and events from your areas of interest. 

You can create alerts for new content from a website or a topic. Once you submit your website and email address, HubSpot grades your website on a 100-point scale (if it receives less than 70 points) and gives recommendations on how to improve its performance.

Pingdom’s free Tools offer you an easy way to test the load speeds of your website. It also runs a comprehensive report that provides you with an analysis of your current website’s performance (including page load time). 

Pingdom also helps users diagnose problems with their websites by providing suggestions on how they can improve them based on data collected from over 1 million monitored sites around the world every day.

HubSpot Marketing Grader

HubSpot Marketing Grader is a free tool that helps you assess your marketing stack and provides a score based on how well you’re performing across a variety of marketing channels. 

It’s an excellent way to understand where your team is excelling and where there’s room for improvement, as well as what areas need the most attention to make real changes.

The HubSpot Marketing Grader is:

Easy To Use

All you need to do is enter your company name, email address, and website URL; answer some questions about your business; upload screenshots of any relevant info (such as Google Analytics reports), and then click submit. In less than two minutes the results will appear!

Uncovering hidden gems in the world of marketing research tools can give you a competitive edge. Explore the potential of lesser-known tools in our article about The Top 10 Most Powerful Marketing Research Tools You Haven’t Heard Of, and enhance your analytical toolkit.

An Excellent Starting Point For Improving How You Approach Marketing

The HubSpot Marketing Grader will score you on 16 different metrics across six main categories: Content Creation & Distribution; Social Media Presence; Lead Generation & Conversion; 

Analytics & Reporting; Customer Service & Loyalty Programs; Sales Processes (or “Sales Funnel”). Each category has 3-5 specific metrics that are evaluated by asking questions like “Do we have an editorial calendar?” or “Can I tag prospects from our blog posts?”.

A Great Tool For Benchmarking Against Competitors

If other businesses perform similar work in their industry then this can be an invaluable resource for understanding their strengths and weaknesses relative to yours!

Pingdom Website Speed Test

Pingdom Website Speed Test is a free tool that helps you check the speed of your website. It’s designed to help webmasters identify slow loading times, and it also provides recommendations on how to optimize your site for better performance.

The Pingdom Website Speed Test measures website loading time in seconds, as well as the total amount of data transferred during loading. 

The latter is particularly useful if you want to know how much bandwidth each page of your site consumes a factor that can affect how much users are willing (or able) to view it before they get bored or frustrated with waiting for pages to load.

As its name suggests, Pingdom Website Speed Test also includes a handy feature that allows you to test multiple URLs at once.

Say all pages within one section or subsection of your website for faster results without having to do multiple tests individually every time there’s an update made somewhere on-site!

Differentiating between effective and ineffective advertising is a skill every marketer should master. Learn valuable insights to make informed decisions in our guide on how to distinguish effective from ineffective advertising, and optimize your campaigns for better results.


Buffer is a social media scheduling tool. Users can schedule posts to their accounts, and it also allows you to share content from other platforms like Twitter and Facebook.

Buffer has a free version and a paid version, which offers additional features like analytics and team accounts.

You can use Buffer for both personal and business use the tool has been praised by many businesses as one of the best marketing research tools available on the web today.

SumoMe is a free tool that helps you grow your email list and increase website traffic. Essentially, SumoMe is like an all-in-one marketing suite for growing your business. They have a variety of tools that you can use to grow your email list, including:

Welcome Mat 

A pop-up that asks visitors to subscribe to your newsletter or follow you on social media

Sidebar Widgets 

This allows you to display any number of widgets on the sidebar of your site so they can be seen by anyone who visits it

Scroll Boxes 

hese are boxes with messages inside them at certain points on the page, such as when someone scrolls down halfway through reading an article. These are great for encouraging people who visit one page (but don’t leave) later become subscribers

Alexa is a free website ranking service that provides traffic data, audience demographics, and other information on a global and country-specific level. Alexa is owned by

Some of the features include:

Unique Visitors per Country – This shows you how many people visit your site from different countries across the world. 

It also breaks down the percentage of users who are female versus male, have children under age 18 in their household (so-called “household size”), etc.#ENDWRITE

The world of data collection and analysis offers a plethora of tools to choose from. Check out our comprehensive list of 10 top tools for data collection and analysis, and stay ahead of the curve when it comes to deriving actionable insights.

Google Analytics

Google Analytics collects data on your website and then provides it in convenient charts, graphs, and reports. It’s a powerful tool that can help you better understand how visitors interact with your site. 

For example, Google Analytics will tell you how many people visit each day, where they come from (geographic location), what pages they click on most often, and for how long have they been on the site.

Google Analytics is free but does have limitations: it only tracks a limited number of websites or pages; doesn’t provide any personalization options; 

Lacks advanced features needed for complex analysis needs as well as customizations such as A/B testing; requires more technical knowledge than some other tools

Optimizely is a tool that helps you run A/B tests to improve your website’s conversion rate. A/B testing is a method of comparing two versions of a webpage and tracking the percentage of visitors who convert on each version.

Optimizely gives you an easy way to create variations of your web pages and see which one performs better. It also allows you to set up automated email campaigns and track their performance through Google Analytics (GA).

Hotjar is a website analytics and user feedback tool that’s used by more than 3 million websites. Hotjar allows you to collect feedback from your visitors, track their behavior on your website, and understand how they engage with different parts of the site.

Hotjar also comes with heatmaps that show you exactly where users click on the page so you can optimize it for usability. You can use heatmaps in conjunction with surveys to get an even more detailed picture of how customers are interacting with your site.

If you’re looking for all-in-one software that will help you optimize your website for conversions, Hotjar is one of our top picks! is a web analytics tool that allows you to track your website’s traffic, visitors, and online marketing campaigns. 

You can use SimilarWeb to get an idea of what keywords people are using when they search for your site and find out which websites are competing with you on those keywords (and potentially stealing some of your traffic).

And identify new opportunities by seeing which keywords are being used but aren’t currently listed in any of the top results on Google or other search engines.

This tool can also be helpful if you want to figure out how much money different sites make from advertising revenue each month simply type in a URL and then click “Advertising” under “Competitive Analysis.”

Ahrefs is a powerful and popular tool for SEOs and digital marketers. It provides a wide range of features, including link analysis, keyword research, content marketing analysis, and more.

Ahrefs is an all-in-one solution that can help you improve your SEO efforts by providing insights into your competitors’ backlinks. It also has a handy feature called Site Explorer where you can view backlinks from specific websites both manually or automatically. 

This allows you to find new high PR sites to approach for guest posts or build relationships with influential bloggers in your niche all without leaving Ahrefs!

Screaming Frog SEO Spider

SEO Spider Tool is a free SEO tool that lets you inspect the content on your website, look at the links pointing to it, and even download all of this data in an Excel file. This is a desktop application that can be used by anyone with a computer and an internet connection.

SEO Spider Tool isn’t just for individuals; it’s also used by large companies like Amazon, eBay, and Microsoft to ensure their websites are optimized for search engines. 

The software scans pages using Googlebot (the crawler that runs through Google) and crawls every page on your site to identify things like duplicate content or missing meta tags. It then sends you reports based on what it finds so you can make changes accordingly.

How To Choose The Best One For You

All  of these tools have been around for years and have thousands of happy users. They are all great at what they do and provide you with valuable insight into your website’s traffic and backlinks. 

But which one deserves your hard-earned money? This depends on what kind of information you want from your analytics software and how much time you want to spend learning how it works.

Elevating your marketing research skills can lead to more accurate and impactful strategies. Dive into our collection of 18 smart tips on how to improve your marketing research, and take your research game to the next level for enhanced decision-making.


This list of tools is not exhaustive, as there are many other interesting and useful options available out there. 

The key point to take away from this post is that even though conducting market research can be overwhelming at times, you should never give up because there’s always someone willing to help – whether through tools or human resources (which can also be found online)!

Further Reading

Expand your knowledge on market research tools by exploring these additional resources:

Qualaroo: Top Market Research Tools for Business Success Short Description: Discover a comprehensive list of top-notch market research tools that can elevate your business strategies.

Attest: Must-Have Market Research Tools for Data-Driven Insights Short Description: Explore a collection of must-have market research tools to gain data-driven insights and make informed decisions.

SimilarWeb: Essential Market Research Tools for Informed Analysis Short Description: Uncover essential market research tools that provide the data you need for informed analysis and strategic planning.


How do I choose the right market research tools for my business?

Selecting the right market research tools depends on your specific business needs and goals. Consider factors such as the type of data you require, your budget, and the features offered by different tools. It’s a good idea to evaluate a few options and choose the one that aligns best with your objectives.

Are there any free market research tools available?

Yes, there are free market research tools available that can provide valuable insights. Some tools offer limited features in their free versions, while others provide basic functionalities without a cost. Keep in mind that the depth of insights may vary between free and paid tools.

How can market research tools help improve my marketing strategies?

Market research tools provide data and insights that can help you understand your target audience, analyze competitor performance, and identify emerging trends. By leveraging these insights, you can tailor your marketing strategies to better resonate with your audience and stay ahead in the market.

What types of data can I gather using market research tools?

Market research tools can gather a wide range of data, including consumer demographics, online behavior, social media engagement, website traffic, and more. This data can help you gain a comprehensive understanding of your audience’s preferences, behaviors, and preferences.

Can market research tools assist in identifying new market opportunities?

Absolutely. Market research tools can help you identify gaps in the market, potential niches, and emerging trends. By analyzing consumer behavior and preferences, you can uncover untapped opportunities and develop strategies to capitalize on them.

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