SEO Copywriting: Dos And Don’ts For Boosting Traffic

If you’ve ever started a blog, website, or other online venture, then you know that content is king. However, if your copywriting skills are lacking, then it doesn’t matter how much traffic your site gets: no one will visit and read what you have to say. 

Luckily, there are plenty of ways to improve your SEO copywriting skills so that more people will be able to find and read all the great things about your business or brand!

A Complete Guide To SEO Copywriting: How To Get More Traffic
Focus on creating high-quality, valuable content that resonates with your target audience.
Incorporate relevant keywords naturally into your content without overstuffing.
Optimize your meta tags, headlines, and subheadings to improve search engine visibility.
Avoid black-hat SEO tactics and unethical practices that can lead to penalties from search engines.
Invest time in building high-quality backlinks from reputable websites to enhance your content’s authority.

Do Write For The Web

To write for the web, you need to understand that people are reading your copy on a variety of devices. They’re scrolling through it on their phones, tablets, and laptops; so it’s important to make sure that your content is readable on all three of these formats.

Flash may be popular in Hollywood but it’s not so well received by search engines or browsers. When writing SEO copy, avoid using this technology because it doesn’t work well with mobile devices and search engine spiders can’t read flash files either.

Tables and frames used to be great tools for displaying information online until they became obsolete due to their poor accessibility (they don’t work with screen readers). 

It’s best not to use them anymore when creating content that needs to rank well in search engines because they were never intended for reading purposes anyway and now they’re outmoded by newer technologies like CSS3 layouts which offer more flexibility without sacrificing accessibility!

When it comes to SEO writing, it’s essential to avoid falling for 15 Ridiculous SEO Writing Rules. Instead, focus on crafting quality content that aligns with your audience’s needs and preferences. Learn how to steer clear of these pitfalls by checking out our article on 15 Ridiculous SEO Writing Rules You Should Never Follow for a more effective approach to SEO copywriting.

Don’t Overdo It On Keywords

With so many different factors to consider when writing an SEO copy, it’s easy to get overwhelmed. Here are some dos and don’ts that will help you make sure your keywords are optimized in the right places:

Avoid overusing your keywords. Keywords should be used sparingly throughout the entire page, not just at certain points or in one section of a paragraph. This can lead to a feeling of disjointedness for readers and make them wonder why certain words were chosen over others (or if they’re even relevant).

Use keywords consistently throughout each paragraph or section of text as well as throughout an entire article or page. This will keep your content cohesive while also increasing its overall effectiveness at attracting search traffic through Google searches by making it easier on users’ eyes when they read it later on down the road!

Keep them short but descriptive enough so visitors know what they’re looking at before clicking away due to boredom/frustration with poor design choices like too many ads displayed all over (not recommended!).

Do Write Content That’s Relevant To Your Customers’ Needs

Your content should be relevant to your customers’ needs.

That means you’ll want to use keywords that are relevant to your audience. But it also means that you need to write about topics that are of interest to them.

To determine what those topics are, ask yourself: What questions do they have? What language do they use when they talk about their problems? How do they describe what they want or desire? Here’s a tip: If you know how many people search for something in Google every month (via Google Keyword Tool), then consider writing an article about it!

Don’t Be Afraid To Ask For Help

It’s okay to ask for help.

If you’re not sure how to write a blog post, don’t be afraid to get some help from an expert. You can hire an SEO copywriter or content marketing advisor (like me!) and let them do the heavy lifting for you. Or if your budget doesn’t allow for that, there are plenty of freelancers who will work with smaller businesses on a budget.

If you don’t want to spend money on hiring someone else, then find someone in your network who knows what they’re doing and can give advice as they go along with their projects. That way, they’re also investing in their knowledge while helping you out at the same time!

Becoming an SEO wizard doesn’t happen overnight, but with the right guidance, you can master the art of writing for search engines. Our comprehensive guide on Writing Like an SEO Wizard provides valuable insights and techniques to boost your content’s visibility and organic traffic.

Do Keep Your Copy Short, Simple, And Conversational

You’ll want to keep your copy short, simple, and conversational. This means you should:

Use short sentences. If a sentence is more than 30 words, it’s too long for most people.

Use short paragraphs. A paragraph is considered too long if it contains more than five sentences; this makes it hard for readers to follow what you’re saying if they get lost in the middle of a paragraph or get bored reading through one that’s too long.

Avoid using big words where smaller ones will suffice (this is known as ‘micro-editing’).

Don’t Try To Fool Search Engines With Hidden Text Or Links

If you’re looking for a quick and dirty way to increase your search engine ranking, don’t try to fool the search engines. Don’t use hidden text or links, invisible text, text that’s too small to be read by humans, or links that don’t work or lead to the wrong place.

Search engines are clever enough to recognize when sites have been manipulated in this way and they will punish them accordingly by demoting them in their rankings.

Achieving success in SEO copywriting requires following the best practices in the industry. In our article on 15 Best Practices for Writing SEO Blogs, you’ll discover key strategies and tips to optimize your blog content for search engines and engage your target audience effectively.

Do Use Keywords In Your Headlines

The first thing visitors see when they arrive at your site is the headline. Therefore, it’s important to include keywords in your headlines.

Headlines should be concise, clear, and concise. They should also use the same language as the rest of your content (e.g., don’t use technical terms that are only understood by people with a certain level of experience). 

Headlines and texts should also have a similar tone for example, if you’re writing about how bad something is then don’t write it in a way that sounds too happy or funny!

Don’t Clutter Your Page With Too Many Keywords

If you’re trying to rank for a keyword, it’s important not to use too many of them. Keywords that are too specific can get in your way this is why it’s best to focus on using two or three per article. In addition, don’t use keywords that are too general or long (like “best restaurants in New York”).

When writing your articles and blog posts, focus on using just the right amount of keywords and make sure they’re relevant and natural-sounding.

Do Include Photos And Videos In Your Content Whenever Possible

Just like photos and videos can help you explain complex concepts, they can also help you get your point across. When it comes to SEO copywriting, this is a huge benefit. 

If your audience understands what you’re trying to say, they’re more likely to trust you and visit your website again in the future. In addition, visual content helps break up long blocks of text which make for an easier read and keeps visitors engaged.

If you want to include photos or videos in your content but aren’t sure where or how best to do so, here are some examples from two different types of businesses:

For example: “We’ve been using [product] at our company since [year]. It has made our lives so much easier! We love how easy it is now that we can just throw all our files into one folder instead of having them scattered everywhere.”

Don’t Forget About Social Media!

Social media is a great way to promote your content and find new customers. It’s also a place where you can get feedback, build your brand, and share your expertise with others.

If you’re not using social media for SEO copywriting, it’s time to start!

DO include an HTML sitemap on your site (an XML sitemap can be handy for search engines, too).

Link building is a crucial aspect of SEO copywriting, and understanding its intricacies is essential for success. Dive into the world of backlinks and outreach with our comprehensive SEO Copywriter’s Guide to Link Building and learn how to acquire valuable links that elevate your content’s authority.

Include An Html Sitemap On Your Site. An XML Sitemap Is Handy For Search Engines, Too

A sitemap is a list of all the pages on your site their names and URLs, the date they were last updated, etc. and it tells search engines how to crawl through your content. 

This makes it easier for them to find what they’re looking for and keep track of what’s new on your site. For users, size matters: larger sites typically have separate sitemaps that cover different types of content (such as products vs blog posts). 

If you have multiple categories of pages, write different XML files and link them together so that visitors can easily find what they’re looking for across all categories in one place.

Do Perform A “Site Audit” Every Once In Awhile To Make Sure All The Links On Your Site Are Active And Relevant

You should perform a “site audit” every once in a while to make sure all the links on your site are active and relevant. This is one of the most important things that you can do to increase your traffic, as it can get very confusing if you have broken or dead pages on your website.

How To Perform A Site Audit

Go through each page of your site and check if there is an active link pointing to it. You can do this by clicking on the page title (in blue) and navigating from there. 

This will take you to a full-page view of that page, which will tell you whether or not any broken links are pointing to it and how many times! If a particular page has more than 10+ broken links, then it’s probably time for some maintenance work (or even redesigning).

You Can Increase Traffic To Your Website By Writing Better Seo Copy

To increase traffic to your website, you’ll need to write better SEO copy.

Here are 11 dos and don’ts for boosting traffic:

Use keywords in your copy. Make sure the words you’re targeting appear somewhere in the text.

Write for the web. The Internet is a different medium from print or TV, so you must understand how people interact with it as they search for information and make purchases online. If you’ve ever used Google or Yahoo!, then you already know what we’re talking about!

Write content that’s relevant to your customers’ needs. This will help them decide whether or not they should visit your website and ultimately buy something from you!

Writing an SEO article that ranks high on Google requires a well-crafted strategy. Our article on How to Write an SEO Article offers step-by-step guidance on keyword research, on-page optimization, and writing techniques to help your content stand out and attract organic traffic to your website.


We hope that this post has given you some insight into what makes good SEO copywriting. With these tips in mind, you can boost your website traffic and the number of conversions! Good luck with all your SEO copywriting efforts now go forth and spread the word!

Further Reading

The Ultimate Guide to SEO Copywriting: A comprehensive guide covering everything you need to know about SEO copywriting and how to create compelling content that ranks well in search engines.

10 Essential SEO Copywriting Tips: Discover the top 10 tips for writing SEO-friendly content that resonates with your audience and boosts your website’s visibility.

7 Proven SEO Copywriting Tips to Skyrocket Your Rankings: Learn seven proven techniques to take your SEO copywriting skills to the next level and achieve higher rankings in search results.


What is SEO copywriting?

SEO copywriting is the practice of crafting content that is not only engaging and valuable to readers but also optimized to rank well in search engine results. It involves incorporating relevant keywords, structuring the content for readability and SEO, and generating high-quality backlinks to improve organic visibility.

How does SEO copywriting differ from traditional copywriting?

While traditional copywriting focuses primarily on persuasive and sales-driven language to promote products or services, SEO copywriting goes beyond that. It involves integrating SEO elements, such as keyword research, on-page optimization, and link building, to ensure the content attracts both readers and search engine algorithms.

What are the key elements of an SEO-friendly article?

An SEO-friendly article should have a well-defined target keyword, a compelling headline, and a well-structured body with clear subheadings and relevant content. It should also include meta tags, optimized images, and natural use of keywords throughout the content.

How can I find the right keywords for my SEO copywriting?

Keyword research is crucial for SEO copywriting. You can use tools like Google Keyword Planner, SEMrush, or Ahrefs to identify relevant keywords with a good search volume and low competition. Focus on long-tail keywords that match the intent of your target audience.

How important is link building in SEO copywriting?

Link building plays a vital role in SEO copywriting. High-quality backlinks from authoritative websites signal to search engines that your content is valuable and trustworthy. By building a strong backlink profile, you can improve your content’s ranking and overall SEO performance.