How To Write A Killer Upwork Cover Letter With Real Samples

We’ve all heard it: “You’ll never get a second chance to make a first impression.” It’s an old idiom, but it’s true. And it’s especially true if you’re looking for work on Upwork.

But don’t worry! A great cover letter can make all the difference.

If you’ve never written a cover letter before (or if you’ve written countless cover letters), we have a step-by-step guide to point you in the right direction.

In less than five minutes, you’ll learn exactly how to write a killer Upwork cover letter that will land clients and get you paid.

Key Takeaways
Always tailor your Upwork cover letter to the specific job you’re applying for.
Use a professional tone and language in your cover letter.
Showcase your relevant skills and experience.
Provide a clear and compelling reason why you’re the best candidate for the job.
Avoid including your hourly rate in your cover letter.
Keep your cover letter concise and to the point.
Take inspiration from real-life Upwork cover letter samples and examples.

Common Cover Letter Mistakes

When it comes to writing a killer Upwork cover letter, there are two common mistakes freelancers make.

First, they overcomplicate things by trying to write these long, detailed cover letters that sound like something from an old-school business book. They’re usually filled with stuff like “I am a hard worker” and “My greatest strength is my ability to meet deadlines.”

Second, they don’t take the time to customize their Upwork cover letter for the project or job at hand.

The result? A generic, boring cover letter that doesn’t stand out and doesn’t get results.

It’s time to do things differently. In this guide, I’m going to walk you through how to write a killer Upwork cover letter that lands you more jobs—and gets you paid what you deserve.

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Steps To Write A Killer Upwork Cover Letter

Step 1: Write A Greeting (Ex: “Hi [Name],” Or “Hello, [Name],”)

Start by addressing a client by name. This shows that you’ve taken some time to read their job posting and understand what they are looking for. It also helps them see that you’re not just submitting generic applications to hundreds of different jobs—you’ve tailored your application to this specific job posting!

How to find the Upwork client name?

Check the client’s past reviews: You’ll often find that other freelancers have mentioned the client by name.

Look for a signature at the end of your client’s proposal: Sometimes clients will use their names at the end of their proposal or when they sign off on emails.

Step 2: Paraphrase The Job Post

Paraphrase the job post to let clients understand that you know what they need help with. This can be done in a few sentences but make sure it includes keywords and phrases from the job post.

Step 3: Highlight Your Skills And Experience That Make You A Fit For The Job

In your cover letter, try to include at least three highlights of your overall experience and technical abilities, as well as any applicable experience that you have had with similar clients.

Be sure to highlight skills that are specific to this particular job—the client wants to know how you can help solve their problem, not just how great you think you are!

Step 4: Address Any Questions Or Requirements The Client Has Included In The Job Posting

Make sure if the client mentions a specific problem they’re trying to solve, make sure your cover letter acknowledges it and addresses how you can help them solve it. If they’ve asked for a specific tool or skill set, mention them by name.

Not only does this show that you’re really paying attention to what they’re saying and genuinely interested in helping them, but it also shows that you know what you’re talking about—and if you can explain how you can solve their problem, this is a huge plus.

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Step 5: Include Any Relevant Sample Links

If you have relevant samples or a portfolio of work, include links in your cover letter. When clients see what you’ve done for others, they’ll be more likely to hire you!

Step 6: Thank Them For Their Time And Consideration

It may seem like common sense, but thanking a potential employer for their time is always a nice way to end your cover letter. It shows that you’re grateful for the opportunity and were able to keep the interview process in mind during your application process.

Have a call to action in your cover letter, such as “Let’s discuss how I could be an asset to your team” or “Let’s schedule an interview”.

Step 7: Sign Off With Your Name

End with a professional closing statement, and sign off with your full name.

Example Of Upwork Cover Letters

NOTE: Please don’t copy these cover letters. They are here to inspire you, not to be a model for your own cover letter.

Digital Marketing

Digital Marketing  Upwork Cover Letter Sample 1

Hi [Client Name],

I couldn’t help but notice your job posting on Upwork, and I was excited to see that you are seeking a digital marketer. My experience as a social media manager is so much more extensive than what I saw described in the job description, and I believe that my skills can help you reach your goals faster.

I currently manage all of the social media accounts for a local restaurant, including Instagram, Facebook, Twitter, and Snapchat. I’ve taken over their Instagram account from scratch and in just one year was able to grow their followers from 1,000 to 10,000. As a result of this growth, the restaurant has seen a 50% increase in in-store traffic and sales.

I’m excited about the possibility of working with you on this project!

Please let me know if you would like to see examples of my work or hear more about my experience in this field. Thank you for your time and consideration!

Thanks,

Costantine.

Digital Marketing  Upwork Cover Letter Sample 2

Hello [Name],

I am an expert in digital marketing. I have done Digital Marketing for top clients from the US, UK, and Australia. I have worked on SEO, SEM, Email marketing, and social media marketing.

I would like to share some of my work with you so that you can understand the quality of my work.

Latest Task: https://unleashcash.com/22-awesome-freelance-tips-for-first-time-job-hunters/

I offer a one-stop solution for your complete digital marketing needs while providing the best quality work at an affordable cost and within the deadline!

I’d love to learn more about what you’re looking for, and how I can help you achieve it. I hope to hear from you soon!

Thanks,

Costantine.

Digital Marketing  Upwork Cover Letter Sample 3

Hey [Name],

I understand that you are looking for a digital marketer to help you scale your business. I would be happy to provide the experience and skills to help you do just that.

I’m a digital marketing expert. I’ve worked with companies like [company 1], [company 2], and [company 3]. I’ve been involved in all stages of the marketing process–from ideation to execution.

Check out my portfolio at [https://unleashcash.com/]

I’d love to connect with you over a video chat and learn more about your needs for this project. Could we schedule a quick 5-minute call tomorrow?

Best,

Costantine. 

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Content Writing

Content Writing Upwork Cover Letter Sample 1

Dear [Client Name],

I’m a creative, professional content writer with three years of experience in researching, writing, editing, and proofreading content for small businesses. With an eye for detail and a dedication to client satisfaction, I can help you achieve your goals–whether that’s increasing sales, growing your audience, or building brand awareness.

My typical day consists of writing blog posts, SEO-optimized website copy, and articles on a range of topics including career advice and finance. Content aside, I also spend time planning my workday, ensuring I have enough tasks for the next few days so I can hand work in on time.

If you want to see some examples of my work, these can be found at [Profile URL]

I’m excited about the opportunity to contribute to your business growth through quality content that attracts the right audience and gets results.

Thanks,

Costantine

Content Writing Upwork Cover Letter Sample 2

Hi, [name]

I’m a content writer who has been in the business for [X] years. I’ve worked with brands of all sizes, from national institutions to local business shops—and everything in between.

I work quickly, and efficiently, and always deliver high quality work. I’m comfortable triaging my own workload as needed, as well as taking direction from other team members and following corporate guidelines for writing and publishing content.

Here are samples of my work link 1 and Link 2

I look forward to hearing more about your project needs and how you might want to partner with me.

Thanks,

Costantine.

Content Writing Upwork Cover Letter Sample 3

Hello [Name]

I’m a freelance copywriter, and I’d love to work with you.

I have 5 years of experience as a copywriter, spending almost all of that time working with small to mid-sized businesses. I’ve worked with companies in the tech space, health industry, and more.

My rates are affordable and I work quickly, but I never sacrifice quality.

I would love to show you what I can do by providing you with a sample piece of writing for free. Please let me know if you’re interested?

Thanks,

Costantine.

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Graphic Design

Graphic Design  Upwork Cover Letter Sample 1

Dear [Client Name],

I am a full-stack graphic designer with over 10 years of experience. As an all-in-one designer, I focus on creating designs that are not only functional but also aesthetically pleasing and engaging. I have worked with many clients, who all have been more than satisfied with the results.

In addition to my expertise in design, I am extremely detail-oriented and work quickly to meet deadlines without ever compromising quality. I believe my background and skills would be a great fit for your project.

I am very interested in hearing more about this position! Please review my portfolio at [https://unleashcash.com/]

Feel free to get in touch if you’d like any additional information or samples of my work.

I look forward to hearing from you!

Best,

Costantine.

Graphic Design  Upwork Cover Letter Sample 2

Hi [Client name],

I would love to work on your project. I am a graphic designer with over 10 years in the industry, and I have worked on projects that range from interactive websites to children’s books. I pride myself on my ability to meet deadlines, and I’m always excited to take on new challenges!

You can see my portfolio at [portfolio link] and visit my website at [https://unleashcash.com/]

If you have any questions, don’t hesitate to reach out. I look forward to hearing from you!

Best,

[Your name]

Graphic Design  Upwork Cover Letter Sample 3

Hi [Name],

I am excited to help you with your illustration and graphics-related matters for your company.

I’m a graphic designer who loves to work with startups, and I’d love to help you design a logo that captures the spirit of your brand. I’ve designed logos for dozens of clients on Upwork, and I’m excited at the prospect of working with you!

I’ve attached some samples of my work, but feel free to check out my portfolio on Behance: [Link]

Thank you for your consideration!

APP Development

App Development Upwork Cover Letter Sample 1

Hi [name],

I would love to work with you on your app!

I’ve been making apps for [number] years now. I can certainly help you come up with a great design, build it, and get it running as quickly as possible.

I will deliver this project on time and under budget. If you have any questions, please don’t hesitate to ask!

I look forward to hearing from you.

Best,

Costantine.

App Development Upwork Cover Letter Sample 2

Hi [Client Name],

I’m a front-end developer with over six years of experience in product development. I’ve been working with clients like you for the last four years, and I’m always excited to take on new projects and help people bring their ideas to life.

I’m also a perfectionist, which means that I won’t rest until the job is done right. If you’re looking for someone who can give your app project the attention it needs from start to finish, look no further—I’d love to work with you.

You can check out my portfolio here: [ https://unleashcash.com/]

Let me know what you think!

Sincerely,

Costantine.

App Development Upwork Cover Letter Sample 3

Hey [name],

I almost didn’t apply for this job because I’m not sure if I’m a good fit. But then I realized, you never know until you try!

I don’t have experience building a similar app, but I’ve built several apps that are kind of similar. My work with [company name] was very similar in design and function, and it has been rated 4.3 stars on the App Store. You can download it here: [link].

I’d love to chat more about how my skills might align with your needs. Here are a few times that I’m available over the next few days:

* Tuesday at 3 pm PT

* Wednesday at 7 pm PT

* Thursday at 9 am PT

Best,

Costantine. 

Transcription

Transcription Upwork Cover Letter Sample 1

Hi [Name]

I’m a huge fan of your blog, and I was really excited to see you’re looking for a transcriptionist.

I’m an experienced transcriptionist with over 15 years of experience in the industry. I’ve worked for several clients, including [company name], which is also in your industry.

You can check out their testimonial on my Upwork profile.

I would love to hear more about your project, and discuss how I could help with it!

Thanks,

Costantine.

Transcription Upwork Cover Letter Sample 2

Hi, [name],

I loved your post for a transcriptionist, and would love to apply for the role! I am a professional writer with experience in transcription.

My skills include:

Strong English grammar and spelling

Exceptional attention to detail

Ability to write clearly and concisely in order to produce accurate transcripts

I have an Associate’s degree in English from the University of Illinois. I have attached my portfolio below.

Please let me know if you need anything else.

Thanks,

Costantine.

Web Development

Web Development Upwork Cover Letter Sample 1

Hi [Name]

Thanks for inviting me to help you with developing a website for your SaaS website.

I’m a web developer with two years of experience working for a non-profit organization, where I was responsible for designing and implementing a number of web applications. I am now looking to expand my horizons by working with new clients and building upon my skills in the field.

I have attached my resume and portfolio as requested. Please let me know if you have any questions or would like any additional information.

Thank you for your time,

Costantine.

Web Development Upwork Cover Letter Sample 2

Hey there,

I recently came across the web development position you posted on Upwork, and I’m excited to throw my hat in the ring. I’m a full-stack web developer with 3+ years of experience building and maintaining sites and apps from start to finish. I also have a background in graphic design, which gives me a unique and valuable perspective on how to balance form and function when working on client projects.

I’ve worked for companies like [company 1], [company 2], and [company 3] as well as freelancing for smaller startups. My favorite projects are ones that allow me to work with other designers, engineers, and project managers to make sure that the sites we’re creating are easy for users to navigate and understand.

Let me know if you’re interested in learning more about my background or seeing some samples of my work?

I’m also happy to answer any questions you might have about my experience or past projects. I hope we get the chance to chat soon!

Thanks,

Costantine.

Web Development Upwork Cover Letter Sample 3

Hi [client name],

My name is [your name] and I’m a web developer with [x] years of experience.

I am a firm believer that beautiful code is maintainable code, so I write clean, well-documented, and easy-to-understand code. I do not believe in limiting my clients by the technology I choose to use; instead, I choose the right tool for each job. My stack has included:

– Node.js

– React/Next.js

– Express

– MongoDB

– PostgreSQL/Sequelize

Your project sounds like an exciting opportunity, and I’d love to be part of it!

Thanks,

Costantine. 

Data Entry

Data Entry Upwork Cover Letter Sample 1

Hello!

My name is [name]. I’m a data entry specialist with five years of experience, and I am excited to apply for this position.

I’ve worked on projects for several clients in the past, including one large-scale project that required me to enter value-added tax data from over 10,000 invoices. That was a big job, but I was able to complete it well ahead of schedule.

I am more than willing to send you samples of my work if you’d like.

Thanks,

Costantine.

Data Entry Upwork Cover Letter Sample 2

Hi [Name]

I’ve been working as a data entry specialist for five years at the [name] company, and am looking to make a move because of your excellent reputation.

My experience with data entry is vast: I have managed a team of five specialists in addition to performing my own data entry duties, and have personally entered over 500,000 records with zero errors.

I am available for an interview at your convenience and would love to discuss what I can bring to your company in more depth.

I look forward to hearing from you!

Thanks,

Costantine.

Data Entry Upwork Cover Letter Sample 3

Hi [first name]!

My name is [name] and I’m a data entry specialist. I’m a quick and accurate typer with over 10+ years of experience in using Microsoft Word and Excel, as well as Google Sheets and Docs.

My goal with every project is to leave my clients feeling excited and energized to take action on their new data entry-focused systems—and that’s exactly what you can expect from me.

I’d love to chat more about your project if you’re interested. Please let me know when you have a moment to connect further!

Thanks for your time.

Costantine. 

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Social Media Management

Social Media Management Upwork Cover Letter Sample 1

Dear [name],

I believe in the power of social media to tell a brand’s story. I love how social media can create an instant connection between brands and their customers, and it’s my mission to help brands find their voice, understand what their customers are saying to them, and use that information to cultivate long-lasting relationships.

I would be thrilled to meet you and learn more about your goals for your social media presence.

It’s my dream job—and I know together we could create something amazing for your company!

Thanks,

Costantine.

Social Media Management Upwork Cover Letter Sample 2

Hello! My name is [name] and I’m a freelance social media manager.

I’ve worked on Facebook, Twitter, Pinterest, and Instagram accounts of all sizes. I’ve helped clients grow their audience by 30%, 40%, and even 50% in just a few months!

The best part? I charge less than half the price of a full-time employee.

I can make your life easier by:

Managing your social media presence so you can focus on running your business

Creating engaging content that gets shared online to increase brand exposure

Driving traffic to your website through social media channels to increase sales

Let me know if there is anything you would like to know?

Thanks,

Costantine. 

Lead Generation

Lead Generation Upwork Cover Letter Sample 1

Hi there,

I have just read your job post and I am very interested in your project. I have been doing lead generation for quite a while now and I would like to be considered for this job.

I am an expert in using LinkedIn Sales Navigator and Salesloft, prospecting through LinkedIn, outreaching via email, and crafting the perfect pitch. In my past projects, I was able to generate leads for several companies from different industries. I also worked with clients in the US and Australia over the years.

You can check my portfolio here: [https://unleashcash.com/]

Let me know if you are interested so we can discuss how we can make your business grow. Hope to hear from you soon!

Thanks,

Costantine.

Lead Generation Upwork Cover Letter Sample 2

Hi [name],

I’m excited to apply for the position of Lead Generation Specialist. I’d love to contribute my experience and skills in lead generation, research, and cold emailing to your team.

I’ve worked at multiple marketing agencies as a Lead Generation Specialist. Over the course of those projects, I developed and implemented lead generation strategies that helped clients grow their businesses by up to 20% per month.

I’d like to bring this experience to help you achieve your goals. I’ve attached my portfolio for your review, and I look forward to speaking with you more about this opportunity!

Best,

Costantine.

Lead Generation Upwork Cover Letter Sample 3

Hi there,

I’m a lead generation specialist, and I’d love to help you with your project. I’ve been working in the field for about five years now, and truly feel like it’s a great fit for me. Some of my proudest accomplishments include:

-Always meeting or exceeding quota

-Keeping a pipeline of high-quality leads

-Achieving over a 90% close rate on deals that entered sales negotiations

I’ve also had the opportunity to work as an inside sales rep, which gave me valuable insight into what goes on at each stage of the process, and how importantly qualified leads are to closing big deals.

I look forward to hearing more about your lead gen needs and exploring whether we’d be the right fit!

Thanks,

Costantine. 

Email Marketing

Email Marketing Upwork Cover Letter Sample 1

Hi [name],

I am a native English writer with over 15 years of experience as a professional writer. I’ve been writing for Upwork clients for the past 5 years, and along the way have honed my freelance skills to a razor’s edge.

I am very interested in working with you on your Email Marketing project, and believe that I would be a great fit for this project! I am great at following instructions, meeting deadlines, and communicating with clients. I’m also great at writing both formal and informal tones, depending on what you’re looking for.

My previous clients are happy to give me references if that would help you feel more comfortable about working together—just let me know!

Thank you so much for considering me for this role—I hope we get to work together soon!

Thanks,

Costantine.

Email Marketing Upwork Cover Letter Sample 2

Hi there!

My name is [name], and I’m a freelance email marketer. I’ve been in the game for over 5 years, and have worked with clients ranging from small local businesses to major national brands.

I’d love to get to know you more about your needs and goals for this project, so please feel free to reach out if you’re interested in working together!

Best regards,

Costantine. 

SEO Expert

Email Marketing Upwork Cover Letter Sample 1

Hi there! My name is [name], and I would love to work with you as an SEO expert.

I’ve been an SEO expert for [number] years, and I’ve helped a wide variety of clients succeed in their projects. For [client], I helped them increase revenue by [number]%, and for [client], I reduced their bounce rate by [number]%.

These are just two examples of my success in SEO [Link]

Let me help you achieve your goals, too!

Thanks,

Costantine.

Email Marketing Upwork Cover Letter Sample 2

Hi!

My name is [Name], and I’m an SEO expert with experience optimizing the digital presence of small businesses in a range of industries.

I have a passion for helping clients tailor their content to their target audience, and I would love the opportunity to help you optimize your website’s SEO.

If you’re looking for someone to improve your site’s search traffic, I can help you with:

– Keyword research

– Optimizing meta descriptions/titles

– Writing custom alt text for images

– Content creation and optimization

Lets us have a chat to discuss more the project.

Best,

Costantine. 

Email Marketing Upwork Cover Letter Sample 3

Hi [Name]

I am a certified SEO expert with 10+ years of experience in the field. I have worked with more than 50 clients around the globe and helped them achieve their goals. I believe my skills can help your company reach new heights.

I am a fast learner and can adapt to any environment. I can work individually as well as in a team.

Here are some of the services that I offer:

On-page SEO Off-page SEO Local SEO On-page SEO Optimization Keyword Research Link Building Content Writing Website Audit Social Media Marketing Pay Per Click (PPC) Management

I look forward to meeting you and working together. Thank you for your time!

Best,

Costantine. 

Final Thoughts

Ultimately, it’s all about getting your foot in the door to get hired. That can be difficult if you don’t take the time to put your best foot forward in your cover letter. So take it slow, make sure you proofread and give your resume a final once over.

Then, when you write your next cover letter, consider what advice we gave here. We hope that our tips will help you to land more freelance jobs through Upwork!

Further reading

If you’re looking for more resources on writing effective Upwork cover letters, be sure to check out these helpful articles:

Morgan Overholt’s Upwork Cover Letter Guide: A comprehensive guide to writing winning Upwork cover letters that stand out from the competition.

Work Pajama’s Ultimate Guide to Upwork Cover Letters: A step-by-step guide that covers everything you need to know to write a compelling Upwork cover letter.

Webson Job’s Odesk/Upwork Cover Letter Samples and Examples: A collection of real-life Upwork cover letter samples and examples to help you craft your own winning proposals.

FAQs

How important is a cover letter on Upwork?

A cover letter is essential when applying for jobs on Upwork. It’s your opportunity to introduce yourself, showcase your skills and experience, and explain why you’re the right person for the job.

What should I include in my Upwork cover letter?

Your Upwork cover letter should be tailored to the job you’re applying for and should include a brief introduction, a summary of your relevant skills and experience, and a compelling reason why you’re the right person for the job.

How long should my Upwork cover letter be?

Your Upwork cover letter should be concise and to the point, but long enough to provide a clear and compelling argument for why you’re the right person for the job. Typically, a cover letter should be no longer than 300-400 words.

Should I include my hourly rate in my Upwork cover letter?

It’s generally not recommended to include your hourly rate in your Upwork cover letter. Instead, focus on explaining why you’re the best candidate for the job and provide a rough estimate of your hourly rate in your proposal.

How can I make my Upwork cover letter stand out?

To make your Upwork cover letter stand out, make sure it’s tailored to the specific job you’re applying for, use a professional tone and language, showcase your skills and experience, and provide a clear and compelling reason why you’re the best candidate for the job.

A Killer Upwork Cover Letter – FAQs

What Is A Cover Letter?

A cover letter is a short introduction of yourself that you include along with every job application. It’s a chance to make a good first impression on your potential client before they even look at your profile.

How Long Is The Killer Upwork Cover Letter?

The content is about 200 words and will take you between 20 to 30 minutes to complete.