How To Create A ‘Buyer Intent’ Email That Will Land You More Orders

With the holiday season fast approaching, you’ve likely been busy getting your products ready to sell on Amazon. You’ve done all the research, created your product listing, and even started selling. After all this effort, you’re wondering how you can get more orders and sales during this time of year.

How to Source & Use INTENT DATA to Drives Sales
1. Understand your customers’ desires for effective emails.
2. Ask questions that align with your audience’s pain points.
3. Conduct surveys to gather insights for personalized content.
4. Craft compelling email marketing campaigns.
5. Focus on both content and design for impactful emails.

One Way Is Through The Use Of Buyer Intent Emails (Bies) 

These are emails sent to buyers who have made a purchase but haven’t yet purchased something else from you on Amazon. BIEs are important because they help build trust between seller and buyer as well as increase repeat business with your brand by driving customers back to your site and encouraging them to purchase again via another channel (such as a mobile app or website).

In this article, we’ll go over some key points that will give you an understanding of what a Buyer Intent Email is, and why they’re important for both sellers and consumers alike when used properly in conjunction with other marketing efforts such as retargeting ads through Facebook Ads Manager or Google Analytics Remarketing Tags.

We’ll also show which tools can help make it easier than ever before for both newbies and seasoned pros alike!

What is a Buyer Intent Email?

A buyer intent email is a type of email that you send to prospective customers who have already expressed interest in your product or service but haven’t made a purchase yet.

They’re meant to be sent at the right moment so that they’re more likely to convert.

If this sounds familiar, it’s because it’s one of the most common kinds of emails you’ll see in marketing automation platforms like Infusionsoft (and many other email marketing tools).

Crafting buyer intent emails requires a deep understanding of what your customers truly desire. To gain insights into customer preferences, check out our guide on getting the clearest picture of what customers want. Your emails will resonate better when they align with customer needs.

When To Use It

The Buyer Intent Email is a great way to introduce new products, services, and even offers. Here are some scenarios for when you might want to use it:

  • You’ve released a new product or service that your customers might be interested in
  • You have an existing product or service that’s about to go on sale (or has already gone on sale)
  • You have a blog post or resource that could help people decide whether they should buy from you or not (like a best-of list)
  • You’re hosting an event where attendees can purchase tickets through Eventbrite.

A successful buyer intent email isn’t just about content—it’s also about design. Explore how to design print ads that sell products for insights on creating visually appealing emails that capture recipients’ attention and drive engagement.

What To Include In A Buyer Intent Email

Include a link to your product. Whether it’s an online course, a book, or an eBook, you should include a link to your product in the email. People are more likely to buy something if they can see it and read about it in person. If you’re offering the buyer something for free, make sure that this is free with no strings attached (i.e., no e-book unless they have access).

Include links to social media accounts where people can find out more information about you as well as other products you offer. Be sure not to spam them with tons of links; keep things simple by including only one or two links at most. The goal here is just for them to get a sense of who you are and what else might be available from you in the future! 

This will help build trust between both parties so there won’t be any hesitation on either side during future purchases over time which would mean lost revenue opportunities down the road.

If ignored now while still building relationships now before needing anything else later on down the line when ready to buy again soon enough down the line too buy again soon too after all being done right away now today tonight tomorrow morning tomorrow afternoon evening weekend day(s) night(s) week(end)(s) month(s), etc…

When it comes to email marketing, asking the right questions can be a game-changer. Learn how to ask questions that help you market effectively and tailor your emails to address your audience’s pain points. Engaging content leads to higher conversion rates.

How To Write It

To get your reader to take action, you have to make it as easy as possible.

As always, you need a call-to-action (CTA). The easiest way is simply to tell them what to do next.

For example: “Click here!” or “Buy now!”

You can also use an email automation platform that has CTAs built-in and lets you choose from various options at different steps of the customer journey. You can set up these rules based on where they are in their buying process and what actions they’ve taken so far and then send them emails with CTAs that lead them through the process step by step. 

For example, maybe one CTA tells people who haven’t purchased yet that there’s only one day left before the sale ends and offers discounted prices for a limited time only; another button might offer free shipping for customers who spend over $50; another could invite existing customers who haven’t yet reviewed their purchase after receiving it back in case there was anything wrong with it…you get the idea!

Crafting an effective email marketing campaign is essential for converting prospects into buyers. Dive into the complete guide to writing an effective freelance email marketing campaign to optimize your strategies and drive successful conversions.

How To Automate The Process

When you use an email marketing automation tool, it makes the process of sending your emails much easier. They can be set up to send an email to a customer when they take a specific action, like making a purchase.

For example, if you sell physical products on Amazon and want to offer free shipping, you could set up an automation that automatically sends people who buy one of your products (or any other product) via Amazon links in your emails. This ensures that everyone gets the same treatment and doesn’t cost you anything extra (although there are fees associated with some platforms).

Aside from being easy for both you and the customer, these types of automated emails also give you more control over how customers perceive your brand which makes them more likely to buy from you again!

Planning to conduct surveys to gather valuable insights for your buyer intent emails? Get prepared with our 14 tips before conducting a survey. Well-designed surveys can unveil customer preferences, guiding you in creating compelling email content.


We hope you’ve enjoyed this article on creating a ‘buyer intent’ email and found it useful. We’d like to wrap up with some final thoughts:

Remember that customer education is key! Most people don’t know anything about your product or service, It’s important you lay out the benefits of what you’re offering in clear terms. Do they understand what they’ll get by buying from you? If not, then work on communicating that clearly before asking them to purchase anything from you.

Make sure your content is relevant to the customer’s needs. If there’s no way for them to find value in what you offer, then there’s no point in sending an email at all because it won’t do any good for either party involved (you or the consumer). 

It shouldn’t take more than five seconds for someone to read one of these emails before deciding whether or not they want it; otherwise, those two minutes would be better spent elsewhere instead of clicking through multiple pages only just realizing what was being advertised and then having their hopes dashed when there wasn’t anything useful behind those links after all!

Check out our other articles on improving open rates & click-through rates over at Digital Marketing Bible – these tips should help anyone looking at improving performance metrics across social media platforms such as Facebook Ads Manager & Google Analytics

Further Reading

Here are some additional resources that provide further insights into buyer intent and related strategies:

Buyer Intent Playbook by G2: Explore G2’s comprehensive playbook on understanding and leveraging buyer intent to enhance your sales strategies.

Buyer Intent Tools: A Comprehensive Guide: Learn about various tools that can help you identify and leverage buyer intent signals to optimize your sales efforts.

Leveraging 6sense Intent Data for Alyce Gifting Sales Campaigns: Discover how to utilize 6sense intent data to enhance your Alyce gifting sales campaigns and boost your engagement.


How can I effectively identify buyer intent signals?

Identifying buyer intent signals requires using tools that track online behavior, keyword searches, and engagement patterns. Check out relevant buyer intent tools to help you in this process.

What are some common indicators of buyer intent?

Buyer intent can be indicated by actions such as repeated visits to a product page, downloading relevant resources, and engaging with pricing information.

How can I leverage intent data for my sales campaigns?

To leverage intent data, integrate it into your CRM and marketing automation tools. This data can guide personalized outreach and content strategies for higher engagement.

Can intent data enhance my email marketing efforts?

Yes, by using intent data, you can tailor your email marketing campaigns to address the specific needs and interests of potential buyers, increasing the likelihood of conversions.

How do I combine intent data with personalized gifting campaigns?

Utilize intent data to identify prospects showing interest in your products, then incorporate this information into personalized gifting campaigns to create a more compelling and relevant offer.

Buyer intent emails are messages that you send to people who have already expressed interest in your product or service. Your goal is to convert these leads into paying customers.

To create a buyer intent email, you’ll need to:

  • Identify your target audience and determine if they’re the right fit for your business.
  • Find out what their pain points are and how you can solve them.
  • Decide on an offer that will appeal to them (e.g., a free trial).
  • Once that’s done, write an email that:
  • Clearly explains the value of what you’re offering (e.g., “You’ll save 10% on all orders”).
  • Uses persuasive language (“Want more savings?”) and calls to action (“Sign up now!”).

It takes time for customers’ interest in a product or service to turn into actual sales and even longer for someone who clicks through from an ad clickthrough rate optimization algorithm directed at driving sales quickly after seeing an advertisement online one day later would rather buy something else instead when given another opportunity later down the road.”

What Is A Buyer Intent Email?

A buyer intent email is an email that makes the case for your business and the products or services you offer, and it’s a great way to show why someone should buy from you. If you don’t have time to write one, no worries we’ve created an example for you!

When you create a “buyer intent” email, you’re using the power of the email to get your audience to take action. This is different from traditional marketing emails, which are more about establishing trust and familiarity before asking for a sale.

How Do You Write This Type Of Email?

Understand your buyer persona

Identify their pain points

Find out what they want to accomplish and how they want to accomplish it (their goal)

Create an offer that meets their needs

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