How To Be A Successful Freelancer In The Digital Age

Freelancing can be a great way to make money, but especially in the digital age, there are many opportunities for scams. Freelancers also need to set boundaries for themselves in and out of work. This guide is here to help you navigate the world of freelancing and, if successful, reap the rewards that come with it!

Building a freelance business in the Digital Age. – YouTube
Takeaways
Embrace digital tools and technologies to streamline your freelance workflow.
Continuously upskill yourself and stay updated with the latest trends in your industry.
Develop strong time management and organizational skills to effectively manage multiple projects.
Build a professional online presence through a well-crafted portfolio and active engagement on relevant platforms.
Cultivate a strong network of clients, colleagues, and mentors to support your freelance journey.
Prioritize self-care and maintain a healthy work-life balance to avoid burnout.
Stay proactive in marketing yourself and seeking new opportunities to grow your freelance career.
Adapt to changes and embrace the ever-evolving nature of the digital landscape.
Seek feedback and continuously strive for improvement to deliver exceptional work to clients.
Establish clear boundaries and effectively communicate expectations with clients to ensure successful collaborations.

This Is A Guide For Writers Who Want To Make It In The Digital Age

Freelancing is a great way to make money. It’s also a great way to be your own boss if you’ve got the grit. And if you’re a writer, freelancing is simply the best method for turning words into dollars.

If any of this sounds appealing, you are a digital native: someone who was born after 1980 and has no trouble using technology as part of their job or personal life or both. Most digital natives spend more time online than they do watching television or reading print media (and even less time on social media).

Tracking the right metrics is crucial for freelancers who want to maintain consistency and achieve long-term success in their careers. Our article on The Consistent Freelancer: 20 Metrics You Need to Track provides valuable insights and guidance on measuring your freelance performance effectively.

1. Know Your Markets

The first step to being a successful freelancer is to know yourself. You need to know what you’re good at, what you’re not so good at, and what your interests are. Then, you can choose the type of work that best suits your skills.

The second step is knowing what your clients want and need. If you don’t know this information, then it will be difficult for them to trust you with their money. This also means making sure that they understand exactly what they are paying for: do they need a website or an email newsletter? 

Do they want something simple or something fancy? Knowing this information will help expand the scope of projects that are available to take on while still keeping them within budget constraints (which we’ll go over later).

2. Pick Up The Phone

It’s more efficient to talk to people than it is to email.

There are several reasons why picking up the phone is a better choice than sending an email:

  • You’ll have a clearer idea of what you need from the other person and you.
  • It’s easier to clarify things over the phone. You can hear the inflection in their voice as they respond and get a better context for what they mean by something than if you’re just reading it on screen.

It’s more personal and professional (in a good way). People like talking on the phone more than they like typing emails or chatting over Slack or Skype (or whatever), so this will help build trust with potential clients and colleagues and help convince them that working with you will be worth their time!

3. Contribute To ‘organic’ Social Media (And Be Yourself)

The third way to be a successful freelancer in the digital age is to contribute to ‘organic’ social media.

The best way to do this is by being yourself, and being honest about it. If you’re funny, be funny; if you’re serious and professional, be serious and professional; if you like cats, post cat pictures online with captions that show the world how much better life would be with more cats in it.

At all times remember that people are not just looking for content they’re looking for people who can help them feel understood or entertained or challenged in some way that’s relevant to their lives right now. 

So while having a genuine interest in other people will always come across as sincere (and thus valuable), trying too hard can easily backfire on you instead of helping your career goals move forward at all!

Learning from the experiences of seasoned freelancers can greatly benefit those who are just starting their freelance journey. Discover the secrets and valuable lessons shared by experienced professionals in our article on Secrets I’ve Learned from Being a Freelancer to gain valuable insights and avoid common pitfalls.

4. Make Use Of Linkedin And Other Professional Networks

There are many professional networks you can use to find jobs and clients, but one of the best is LinkedIn. This is where you want to be if you’re looking for freelance work, as it’s a great tool for connecting with other professionals in the field. 

It’s especially good when it comes to finding opportunities with people who already know your work or would otherwise be difficult to reach through other means.

LinkedIn also provides great opportunities for networking with other freelancers you can connect with them on LinkedIn, follow their blogs and Twitter feeds, comment on their articles, etc., all while building relationships that will hopefully lead to more gigs down the road (and they may even refer clients your way!).

5. Don’t Expect Any Freebies To Come Your Way – They Never Do!

While it’s nice to dream of being paid for doing nothing, the truth is that this simply doesn’t happen in the freelance world. This is especially true if you’re a new freelancer or if you don’t yet have a track record of delivering quality work on time. 

As tempting as it may be for clients to offer up payment for your services and skills, there are many factors at play when considering whether or not it’s best for them financially.

For example, many clients prefer not paying upfront because then if something goes wrong with their website/project/etc., they can’t blame anyone but themselves (and hopefully learn from their mistake). However, by paying upfront some clients will be more inclined to give you more freedom when building out their project(s). 

And while some might argue against this method because they feel like they have nothing left over afterward… well sometimes we all need an incentive!

6. Build A Relationship With Editors Who Will Let You Know Of Future Opportunities 

Another great way to develop relationships with editors is through social media. Editors are often on Twitter, LinkedIn, and Facebook. You can follow them there and get to know them better through the comments they make about stories and issues.

You should also consider emailing editors with ideas for stories that you think would be interesting or helpful to your readership. If an editor responds positively, it’s an opportunity for further discussion about how you might work together in the future. And if nothing else, it’s a chance for you both to say “hello” (er… “hi”).

Recognizing the signs of progress and success is essential for freelancers striving to build a thriving career. Explore our article on 15 Signs You’re on Your Way to a Successful Freelancing Career to understand the indicators that demonstrate you are on the right track and achieving your goals as a freelancer.

7. Get Paid For Your Work, Every Time And All The Time

This is the most important point on this list. You must get paid for your work, every time and all the time.

This is a business after all, so if you want to be successful, then act like it. You will never make any progress working for free or at a discount. 

If someone offers you a job or project that pays in exposure instead of money, politely decline their offer and move on to something else there are plenty of other opportunities out there where people will pay you for your skillset!

If someone wants to hire you for ‘exposure’ or as part of some kind of test assignment forget about it! Maybe they have nothing better than what they are offering right now, but let’s face it: unless they are willing to pay upfront with cash (or their version of it). 

Then there isn’t any reason why anyone should give anything away in return…especially since there are so many other options available these days where freelancers can get paid fairly well while still having fun doing what they love most!

Freelancer health is an often overlooked aspect of freelance work, but it’s crucial for long-term success and well-being. Dive into our comprehensive guide, The Ultimate Guide to Freelancer Health FAQs, to explore important considerations, self-care practices, and tips for maintaining your physical and mental health as a freelancer.

8. Crank Out Pitches Around The Clock

It’s important to write pitches at all times of the day even if you’re sick, on vacation, or otherwise distracted. It’s better to be productive even when you’re distracted because your brain will eventually get back into the game and it’ll be easier for you to focus again.

If something comes up in your personal life (that’s why I have a husband who handles everything else), just schedule a time later when he can take care of it and then go back to writing pitches while he’s doing it. We don’t need any distractions like “life” getting in the way of our freelance careers!

9. Do Not Ghost Markets Or Clients, Even If Sick/Distracted From Previous Point Above

One way to stand out from the crowd is by not ghosting, which is when you don’t respond to a client or market. It’s also a quick way to ruin your reputation.

Ghosting can hurt your reputation, and it may take years to repair it.

Here are some reasons why:

  • You won’t get hired again if you’re known as someone who doesn’t follow through with their commitments. No one wants someone unreliable working on their projects!
  • When you don’t respond, it feels like no one cares about what you’re doing and that makes people feel unimportant and alienated (and they’ll probably never work with you again).

Transitioning from a corporate job to a freelance consultant role can be a significant career change. Learn valuable tips and strategies for a successful transition in our article on How to: Switching from Corporate to Consultant and discover how to navigate this exciting new phase of your professional life.

Conclusion

In conclusion, these are just some of the ideas that we’ve found helpful in our freelance careers. We couldn’t cover everything in one article, so if you think that there might be something missing, please let us know! 

The digital age has brought many changes to all of our lives, and while it can seem overwhelming at times, it also provides a wealth of opportunities for those who choose to seek it out.

Further Reading

Here are some additional resources on freelance digital marketing that you may find helpful:

CareerFoundry: Freelance Digital Marketing

This blog post from CareerFoundry provides insights into the world of freelance digital marketing, covering topics such as getting started, finding clients, and building a successful career.

EngageBay Blog: Freelance Digital Marketing

The EngageBay Blog offers valuable tips and advice for freelancers in the digital marketing industry. This article discusses various aspects of freelancing in digital marketing and offers practical insights to help you thrive in your freelance career.

Indeed Career Advice: How to Become a Digital Freelance Marketing Professional

If you’re interested in becoming a digital freelance marketing professional, this resource from Indeed Career Advice provides a step-by-step guide on how to get started in the field, including essential skills, building a portfolio, and finding clients.

Frequently Asked Questions

How Do I Become A Freelancer?

You can start by looking for freelance gigs on sites like Upwork, Freelancer.com, and Guru.com. If you have specialized skills, you might be able to find work on a site like Fiverr or PeoplePerHour.

Where Should I Look For Jobs?

There are many places where you can find freelance jobs, but the best way to get started is to browse through sites such as Upwork and Freelancer.com where there are lots of opportunities for people to post their projects and hire freelancers.

What Kind Of Skills Should I Have?

This depends on what types of jobs you want to do as a freelancer. You’ll need some basic skills like writing or design so that you can communicate effectively with clients who need your help with their projects; however, if you’re looking for higher-paying jobs then it will be helpful if you have experience in the field already (e.g. if you’re an accountant).

How Do I Get Started As A Freelancer?

If you’re considering becoming a freelancer, there are a few things to consider. First, take some time to think about your career path. Are you interested in pursuing freelance work full-time or part-time? Do you want to work on a specific project or set of projects? 

What kind of clients do you want to work with? Think through these questions before you start looking for clients or building your portfolio.

How Much Should I Charge?

The next step is figuring out how much money to bill your clients. If this is your first time being self-employed, it can be difficult to know how much money you’ll need to keep the lights on each month. If possible, find out what other people in your field charge for similar services. 

Then try comparing those rates with the average salary for that line of work in your area. You can also ask friends and family what they would pay for the same service and use that information as a baseline for deciding how much money to ask for from clients.

What Do I Need To Become A Freelancer?

The first thing you need is a good idea of your skills and experience what are your specialties? Do you have any qualifications or certifications? What do other people say about your work? 

If you’re not sure where to start, it can be helpful to write down everything that comes to mind about yourself and your skillset before looking into other things like pricing models or business structures.

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