Ghostwriting For Bloggers: What To What Out

Blogging is a lot of fun, but it can be overwhelming and stressful if you don’t know what you’re doing. Luckily, there are plenty of ways to make things easier on yourself. One of them is by hiring a ghostwriter. 

A ghostwriter is someone who writes content for other people (usually known as clients). 

This might seem like an odd thing for one writer to do for another after all, why would one writer write about something that isn’t even about themselves? But there are many reasons why it makes sense!

Ghostwriting 101 as a new beginner ghost writer – YouTube
1. Hiring a skilled ghostwriter can elevate your blog’s content and attract a wider audience.
2. Understanding the key aspects of the ghostwriting process empowers you to make informed decisions.
3. Clarify expectations and communication with your ghostwriter to ensure a smooth collaboration.
4. Ghostwriters enable you to focus on other aspects of your blog while delivering high-quality content.
5. Be cautious of potential challenges or ethical considerations associated with using ghostwriters.

Interview The Client

Once you’ve been hired by a client, it’s important to establish a good relationship with them, which means setting up regular check-ins. At these meetings, ask questions like:

  • What is their business?
  • What are their goals?
  • Who is their audience?

What kind of content do they need? And how much will it cost them to create this content on their own (since we’re working so much more efficiently than they would be able to as an individual blogger)?

It’s also important to be sure that the project schedule lines up with your timeline if there’s too much time between revisions or edits, then things can get sticky quickly!

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Find The Best Format For High-Quality Content

Your goal, as a ghostwriter, is to provide high-quality content that meets your client’s needs. To do this, you’ll need to find the best format for your project:

Use writing tools. Your word processor is an essential tool for editing and making corrections easily, quickly, and efficiently. Using track changes or comments will allow you to share drafts with your client without worrying about them seeing your edits in red text. 

This also allows you room for flexibility if their schedule changes you can go back and make adjustments before submitting the final copy (or emailing it!).

Cut down on adjectives and adverbs. Don’t overuse these: instead of saying “very,” try using words like massive or immense instead! And don’t forget about pronouns; avoid using too many of them (“he/she/they”). 

Instead, overcommunicate details so that everything is crystal clear when reading through later this includes progress updates at every step along the way so nothing gets missed out on while working together towards common goals!

Use An Agreed-Upon Style Guide

A style guide is a set of standards that guide the writing process. It’s important to use them because they keep you from making mistakes, and make it easy for readers to understand what you’re trying to say. 

Style guides can be as simple as a list of rules, or they can be more elaborate documents that explain why each rule is necessary.

The most important thing about using a style guide is consistency: when you write something according to the style guide’s rules, then anyone who reads it will be familiar with how your content looks and feels (because it was written consistently). 

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This Makes Your Content More Readable For Everyone Including Yourself!

To start writing consistently, try following these steps:

Choose which type of style guide works best for what kind of work needs to be done; there are many different kinds available online so do some research before deciding which one will work best for you specifically; 

This may involve reading through some samples provided by companies like Grammarly or Hemingway App; 

Reading through other articles on using these types of software programs effectively might also help give insight into how others have accomplished similar things before (which might inspire ideas about where else those same processes could benefit someone later down the road).

Don’t Use Too Many Adjectives And Adverbs

When you read a sentence, your brain will naturally search for the nouns and pronouns in that sentence.

Adjectives are used to describe nouns and pronouns, while adverbs are used to describe verbs and adjectives.

There is a difference between using an adjective or an adverb while describing an adjective.

For example: “She was a smart girl” can be written as either “She was smart” or “She was very smart” depending on what you want to emphasize — whether it’s her intelligence or how much she knows about something specific like math or science (or both).

Use Your Creativity

If you’re going to write for someone else, make sure that you are being original. If a client asks for you to use their words, then do so. But if they’re asking for something more than just basic content writing, don’t copy or steal from other people’s ideas. 

Just as soon as one person writes something original on their blog and shares it with the world, another person will try to take credit for it by copying what they did and making it look like their own work.

Using your creativity is important because we all want our work out there in the world—it’s what makes life worth living! But when it comes down to business and making money off of your hard work (or even just getting paid), being creative is key!

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Get Rid Of Unnecessary, Fluff Words

This can be done in several ways. First, you should try to use shorter sentences. Aim for something between 15 to 20 words per sentence, but this may not always be possible depending on the topic and structure of your blog.

Second, use active voice whenever possible and avoid passive voice at all costs (it’s more difficult to read). 

The reason why you should avoid passive voice is that it makes your content less engaging and harder to understand not only will it bore readers but also make them lose interest since they want answers rather than questions.

Thirdly, choose simple words over complex ones when possible; this way your writing will flow better and easier for readers to follow along with what you have written! 

Fourthly, if any unnecessary words could be eliminated from your writing (and there probably are), then do so! It will help make things easier for everyone involved.

Including yourself! And finally – don’t forget about filler words like “a lot”, “really”, or “so much” which don’t add anything significant value-wise but do make reading harder because they can distract people from what matters most: context/content.”

Deliver All Content On Time Or Even Early

Set deadlines for yourself and your client. A lot of writers tend to be late or even miss their deadlines because they don’t schedule their time well enough in advance, but this can be fixed with a calendar. Work with your client to set a schedule (what days you will work, how often), and stick to it!

Understand what’s important to your client. Bloggers are busy people who want good results as quickly as possible so that they can focus on their other projects. 

Make sure you understand what’s important to them so that you deliver content on time and within budget (or even early).

Communicate clearly with your client about any changes or updates in the project timeline along the way. 

Communication is crucial here: make sure you communicate with clients regularly via email or text messages so they know what progress is being made on their project by both parties involved in the collaboration process.*

When In Doubt, Simplify Your Language

In the same vein, your sentences should be short and succinct. Readers have a limited attention span! If you make them work too hard to understand what you’re saying, they’ll get frustrated and click away.

Keep in mind that there is such thing as too simple, though: while it’s good to avoid overly complicated or verbose language, it’s also important not to dumb down your content so much that it becomes inaccessible. 

Your goal is to find a balance between clarity and complexity not just simplicity for its own sake.

On top of keeping your sentence length manageable, make sure that each sentence contains only one idea (this goes back to getting rid of unnecessary words). 

This makes reading easier by allowing readers to process each point without being overwhelmed by multiple concepts at once.

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Define The Success Of Your Work Upfront

The first step in the process is to define what success looks like. This includes defining the end goal and target audience, as well as the purpose of the piece and tone of the piece. 

Lastly, it’s important to define your style – how will you write this blog post? Will it be more narrative or informative? Is there a specific writing style that will lend itself better to your topic?

Overcommunicate Details, Progress, And Expectations

You want to avoid any confusion and make sure you and your client are on the same page. It’s important to be very clear about what you will be writing, how it will be formatted, how it will be delivered, and how communication will happen between you and your client.

Do Proper Keyword Research And Optimization

Keyword research and optimization is the process of using specific keywords to attract the right customers to your blog. When you search for a product or service, you don’t just type in the word “meat” or “shoes.” 

You might type in “organic grass-fed beef,” or “brown leather ankle boots.” This is because people want information about what they’re looking for in specific terms.

It’s no different with writing; if you’re writing an article about how to make delicious vegetarian soup, then you’ll want to use keywords like “vegetarian soup,” “meatless meals,” and even more niche ones like “soy-free noodle soup.”

To find good keywords, start by going through your existing content (and competitor content) and seeing what words people are using when they find your content valuable enough that they click through from Google search results.

Be Careful With The Use Of Pronouns (He/She/They)

Because you’re writing for a specific blog, it’s important to use pronouns (he/she/they) that are appropriate for both the gender of the writer and the subject.

Be careful when referring to yourself, your subject, or your audience in your blog post. For example, if you’re writing about an event that happened at a local bar and there was no gender-neutral bathroom available at the venue; 

Do not use “we” when speaking about this incident! You should instead use “I” or “we” depending on which pronoun suits best in this scenario:

If this is something that has happened with multiple people around me – meaning I am part of a group who experienced this issue together – then I would say something like: “I wouldn’t have had these problems if there were more gender-neutral bathrooms available.”

If it was just me experiencing this issue – meaning only one person had this problem while everyone else didn’t seem bothered by it – then I would say something like: “I wish they’d put some sort of sign-up so people wouldn’t confuse them as women’s restrooms.”

Avoid Plagiarism At All Costs

To avoid plagiarism, you should do the following:

Research your topic. This is especially important if you’re writing about something unfamiliar to you or your audience. If the content doesn’t sound like it was written by someone who knows what they’re talking about, it will make readers question its validity and reliability.

Be sure to cite all sources that aren’t common knowledge or googled for a quick fact check (e.g., “In 2018…”). You’ll want to include a citation in your post whenever possible (or an explanation of why there’s no source).

But it’s especially important when writing about controversial topics or making bold claims because these typically require more research than others do and having actual evidence shows off just how much time and effort went into writing this piece!

Ask yourself whether another person would have taken credit for their work if they had written something similar enough; if so, ask yourself why they didn’t take credit instead. 

In other words: Would it be okay with them if someone else took credit for their work? If not….then maybe don’t do that either 🙂

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Do Not Steal Others’ Ideas Or Work

Plagiarism is a serious offense. The worst thing you can do is copy the work of others and make it your own. If you use someone else’s ideas in your blog posts, articles, or social media posts without giving them credit or their permission, you are stealing from them. 

This is not only unethical but also illegal.

If you do not want to be accused of plagiarism and/or copyright infringement, then never repost any copyrighted material without either getting written permission from the source.

Or linking back to where it came from so that readers know where they can find more information on that topic and make sure that whoever permitted you knows exactly how much content they’re allowing you to use!

Focus On Reader Benefits And Make Your Post More Actionable With Tips And Tricks

The second reason why you might want to consider hiring an expert ghostwriter is if you’re just not confident about your writing abilities. You may find it easier to write about topics that are in your wheelhouse, but not necessarily writing in the first person voice.

Many bloggers struggle with this aspect of blogging, especially because they don’t have a lot of time to devote to learning how to improve their writing skills.

That being said, if you’re going through writer’s block or simply don’t know how to write blog posts that engage readers and encourage them to take action after reading them, then hiring an expert ghostwriter can help solve these problems for you!

Use A Writing Tool To Correct Mistakes And Make Edits Easily, Quickly, And Efficiently

When you’re writing, it’s sometimes easy to miss mistakes. You may have misused a word, or not used commas or periods where they were needed.

If you want your writing to be free of grammatical errors and typos, consider using a writing tool. A good tool will help you catch your errors as well as those made by your proofreader.

The best writing tools are the ones that make it easy for you to correct mistakes and make edits easily, quickly, and efficiently.


I hope you’ve enjoyed reading about the different ways to become a ghostwriter for bloggers. As we discussed, there are many different types of ghostwriting and niches within the industry that can be explored. 

Whether it’s writing content for SEO purposes or creating blog posts from scratch, there are opportunities available for everyone!

Further Reading

Ghostwriting Tips by HubSpot: Master the art of ghostwriting with valuable tips and tricks from HubSpot’s marketing experts.

Working with Blog Ghostwriters by Crowd Content: Learn how to effectively collaborate with blog ghostwriters to enhance your content marketing strategy.

The Ultimate Guide to Ghostwriting by SmartBlogger: Dive deep into the world of ghostwriting with SmartBlogger’s ultimate guide, covering everything you need to know about the craft.


What is ghostwriting?

Ghostwriting is the practice of writing content on behalf of someone else without taking credit for the work. Ghostwriters create various forms of content, such as articles, books, blog posts, and more, allowing the credited author to focus on their expertise and brand.

Why do people use ghostwriters?

People use ghostwriters for various reasons, including lack of time, writing expertise, or simply to leverage the ghostwriter’s skill to produce high-quality content. Ghostwriting enables individuals and businesses to deliver engaging and well-written materials without investing excessive effort themselves.

How do I work effectively with a blog ghostwriter?

To work effectively with a blog ghostwriter, establish clear communication channels, provide a detailed brief, and set clear expectations regarding the tone, style, and target audience of the content. Regularly reviewing drafts and offering constructive feedback will ensure a successful collaboration.

What are the benefits of using ghostwriters in content marketing?

Using ghostwriters in content marketing streamlines the content creation process, ensures consistent and high-quality output, and allows subject matter experts to focus on their core responsibilities. Additionally, ghostwriters can inject fresh perspectives and creativity into the content.

How do I choose the right ghostwriting service?

When selecting a ghostwriting service, consider their expertise in your niche, the quality of their past work, client testimonials, and the level of communication and collaboration they offer. It’s essential to choose a service that aligns with your content goals and values.