Hi there! My name is Constantine, and I’ve been a freelance email marketer for about three years now. I started out writing promotional emails for small businesses, but that work quickly turned to ghostwriting emails for individuals who wanted to build a relationship with their subscribers. The majority of my copywriting clients are people who run or manage blogs, but some of them are authors, speakers, podcasters you name it.
Today on the blog I’ll cover why I think you should do this kind of work as a side hustle (or even full-time), how much you can expect to make from it, how to find clients, and how to write effective emails that will get your clients the results they want.
| Takeaways |
|---|
| 1. Freelance email marketing offers potential for increased referrals and sales. |
| 2. Building rapport with clients through email can strengthen brand exposure. |
| 3. Email marketing can be the key to more referrals and business growth. |
| 4. Learn how to succeed as a freelance email marketer and secure desired clients. |
| 5. Email marketing is a versatile skill that can be done from anywhere. |
1. You Can Get A Job Anywhere
One of the benefits of finding a job on a freelance site is that it doesn’t matter where you are. You can work from your couch in your pajamas or while traveling abroad. And when you’re traveling, being able to work while you travel means that you have more money to travel!
Another benefit is that the jobs pay pretty well and often have multiple applications, meaning companies are competing to give you the best offer for your services. It’s like having an entire marketplace full of hungry customers waiting for someone with a good deal.
I think the most important thing before starting is setting goals for yourself. Don’t worry about what other people’s goals are – instead, be ambitious and set great goals for yourself! This will help motivate you as new projects come through and help keep you on track to achieve those goals.
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2. You Can Be Your Boss
Freelance email marketing has many benefits. For one, you get to be your boss. You have the freedom to do what you want and the freedom to make decisions on your own. You can manage your own time and are responsible for your work, whether it’s done or not.
Unlike a regular 9-5 job where you work at an office under someone who tells you what to do, freelance email marketing lets you work from anywhere: home, Starbucks, a beach in Bali it’s up to you!
3. Work From Anywhere
In my experience, the best thing about being a freelance email marketer is its flexibility. With so many options to work from whatever location you choose, you’ll be hard-pressed to find things to complain about. Below are some of my favorite places to work:
The home office: When I’m feeling like I need complete silence and zero distractions (or when it’s too cold/hot outside), this is where I go.
The co-working space: My co-working space offers me a quiet place to get stuff done, but has enough shared spaces that it still feels social without the distractions of working from home.
Also, if you want people to chit-chat with and bounce ideas off of, this is a great place for that. Your favorite coffee shop or cafe: Find one where no one bothers you and the coffee flows freely? That’s my jam!
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4. You Can Work At Your Own Pace
When you work as a freelancer, you can work as much or as little as you like. You can also work whenever you want, whether that’s 9-5 Mon-Fri or 6-10 Mon-Sun. And because it’s contract work, you choose the projects that appeal to your interests and needs.
You can choose to take on slow projects if money isn’t the main motivator for your freelance job search, or you can take on fast-paced projects if money is your *only* motivator.
Whatever your motivation may be, it’s important to note that working from home as a freelancer means not having someone looking over your shoulder all day making sure everything gets done according to their schedule.
This means no more scheduling doctor’s appointments around an afternoon meeting at 3 pm when the office closes at 4 pm. It also means no more eating lunch at 11 am so you can get back to your desk by noon when everyone else breaks for lunch!
5. Flexible Work Hours
Of the many benefits of working freelance, the flexibility of hours is one of my favorites. As a freelancer, you can customize your work schedule to fit your needs. You can work around the clock if that’s what works for you. You can work when it’s convenient for you (maybe when your children are sleeping or in school). You can work when you want to (when you feel most productive).
6. There Is Always Work Available On Freelancing Sites
If you’re just starting, I think the best way to get your feet wet is by checking out freelancing sites. There are plenty of sites that allow you to post a job or apply for one. The great thing about these sites is that they can help you find a job in no time. It only takes a few minutes to find a job that matches your skills and experience.
Even if you don’t have any experience with email marketing, there’s always work available on freelancing sites, especially if you love writing. There are plenty of other digital marketing-related jobs that you can apply for as well.
7. No Need For Employees To Work On Your Projects
You don’t have to have employees. One of the best things about email marketing is that you can scale easily with freelancers working on your projects. That means you do not have to hire full-time employees, but rather you can hire contractors on sites like UpWork or Fiverr to complete tasks for you.
Not only that, but you also outsource to other freelancers when needed as well (like I do). This makes it easy and inexpensive to start an email marketing business with very little capital investment. This is a great business opportunity because it’s in high demand right now and it allows people who want part-time income the ability to make money from anywhere.
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8. You Are In Charge Of Your Life
You have to choose. Where you live and how you do your work are up to you, and they can be changeable at any period. This is a powerful kind of freedom, and one that freelancers will understand personally you can choose what projects are right for you right now, rather than having it determined by your boss based on who has the most money (or least expensive labor).
More importantly, freelancing allows you to adapt your work hours according to the needs of your clients or business at large. You may want a flexible schedule when it comes to working from home.
Other times, you may prefer working from an office with coworkers so that you can interact with the people in your department. Or maybe at some point late in life, your health won’t allow for long hours of sitting at a desk (even if someone’s paying for it), or maybe someone else wants to take over the task of doing freelance marketing but doesn’t want anything to do with email marketing themselves.
There’s no one-size-fits-all model when it comes to setting up email marketing as a freelancer because every person has their reasons why they’re choosing this profession and approach you just have to figure out what those are and make sure that they’re all represented in whatever plan you come up with.
9. Unlimited Growth Potential For Your Career And Business
Here’s the part that gets me excited. There are so many possibilities for you and your business. As you take on more clients, your income has no limit. You can build a successful business with recurring monthly revenue. You can have a full-time job working from anywhere in the world. You can work from home and create your schedule.
You don’t have to be in an office from 9-5 every day, or even spend 40 hours per week working if that’s not what you want to do! The freedom of freelancing is one of my favorite aspects of doing this kind of job. You can take vacations whenever you want without needing permission from anyone else (as long as you get your work done, of course). You’re in charge of your life and what happens with it.
10. There Is No Limit To What You Earn
One of the biggest benefits (to me, anyway) is that you can earn as much as you want. The sky’s the limit. With a full-time job, there are limits to how much you can earn. Even if you get a promotion or ask for a raise, there’s only so much money your company can pay you.
On the other hand, with freelancing, you choose what to charge your clients and there are no limits on what rates you can set. You can work for yourself or work for other people as an employee. There are also unlimited opportunities from both sides:
If I was doing freelancing now I would spend my time working for myself first before finding clients to build up my own business, then later on when that starts making money, use the profits to fund some hired employees and scale up even further!
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11. No Fixed Fees
Unlike a traditional job, you can set your fees and discounts as you please. You can charge on a per-project basis, like one flat rate for a month of marketing or on an hourly basis. Or maybe you’d prefer to offer different services at different prices depending on the client. And because it’s up to you what the fee is, there’s no reason why you can’t charge more than your competitors.
12. You Can Have Job Security As An Email Marketer
By being an email marketer, you can work from anywhere in the world. You can get any project(s) that you want whenever need be. There is no limit to what you earn. You are in charge of your life and can make all decisions on a whim. Good luck!
13. Develop New Skills As An Email Marketer
You can learn new skills to increase your marketability, not just as an email marketer but in other areas as well. For example, you could learn how to integrate CRM software with your email marketing automation system, allowing you to track customer interactions across multiple channels. You could also learn how to create and manage landing pages on the fly.
There are a lot of resources available online that will teach you what you need to know. The most comprehensive course is probably the Email Marketing Certification Program by Hubspot Academy- it covers everything from beginner concepts like “what is an email address” to more advanced topics like “A/B testing.”
Whatever your level of expertise, there are courses suitable for you that will help improve your knowledge and skillset so that you can charge more for your services and stay in demand by companies looking for qualified email marketers. This type of training also helps keep people up-to-date on industry trends and techniques so they always have something new to offer clients.”
14. You Can Have Benefits From Doing Freelance Email Marketing
While there are benefits to freelance email marketing, you can still experience job security. That’s because many companies will not take on the risk of hiring full-time workers since they face difficulties with finding qualified talent.
Thus, this is where you come in. If you’re a freelancer and can do the job, it is easier for the company to hire you since they don’t have to worry about offering benefits or having an HR department that handles new hires. You can also benefit from being a freelance email marketer by expanding your skillsets.
For example, if your current skillset revolves around SEO strategy, but you want to expand into paid advertising such as Facebook ads or Google AdWords campaigns then becoming an email marketer will help get your foot in the door at agency work when opportunities arise down the line.
Furthermore, there are no fixed fees! You simply need to be able to manage yourself – which means knowing who needs what and when; making sure everything gets done on schedule; making sure all parties (the client included) are happy with results from day one through the finish date; etc.
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Final Thoughts
Email marketing is a great way to make money, practice writing skills, and connect with brands you might not have had a chance to work with otherwise. There are lots of different ways to break into the industry, from reaching out directly to companies you admire, working with agencies that hire freelancers, and even trying your luck at job boards. Whether you’re interested in providing content for email campaigns on a freelance basis or hiring someone yourself, there are plenty of opportunities out there all it takes is a little research.
Further Reading
Here are some additional resources to further enhance your understanding of freelance email marketing:
Mastering Cold Outreach Email Marketing: Discover effective techniques for crafting compelling cold outreach emails and optimizing your email marketing strategy for better engagement.
Leveraging Email Marketing for Freelancers: Learn how freelancers can harness the power of email marketing to connect with clients, promote services, and enhance their online presence.
Email Marketing Strategies for Freelancers: Explore valuable insights into email marketing strategies tailored specifically for freelancers, enabling you to build a stronger client base and achieve business success.
People Also Ask
How Do I Get A Job As An Email Marketer?
You should look for entry-level gigs (sometimes called Email Coordinator) in your desired industry on websites like LinkedIn or Indeed.com. Once you have some experience, it’s also a good idea to join groups related to your industry on social media sites like Facebook and Twitter where you can network with other professionals who may be hiring for these types of positions.
You can also search for “email marketing jobs” on Google or another search engine but don’t forget about networking. It’s always worth reaching out personally if there’s someone from that organization whose work excludes excellence at delivering emails because we know they understand what goes into creating something valuable enough that people will open and read it themselves.
So they’ll care enough when their inboxes fill up with advertising content they don’t need because most likely nobody needs all those things advertised daily by companies big and small alike do not get paid until someone else buys one of those products.
What Are Some Good Email Marketing Tips?
Make sure your emails aren’t too long. Readers don’t want to read a wall of text. Try and keep the word count under 300. When writing emails, make sure to use short and direct sentences. If you’re sending an email with the intention of getting someone to sign up for something, make that very clear and simple to understand in your email copy.
Make sure you have a strong call to action in every email Do not go all-in on one subject line or body copy style you should test different styles and see what works best for your audience!
Do You Need A Degree To Be An Email Marketer?
No, although it can help. While a degree is not required to become an email marketer, certain skills and qualities can boost your chances of success. These include being tech-savvy, curious, organized, a good writer, customer service oriented, able to work independently, and being able to adapt quickly.
What Does It Mean To Be An Email Marketer?
Email marketing is the process of using emails to promote products or services. This includes sending emails with the purpose of enhancing the relationship between a business and its current or former customers. Emails can also be sent to acquire new customers or convince current customers to purchase something immediately. Email marketers will often send emails that have some sort of clickable call-to-action within them (e.g., “click here!”).
What Are Some Qualities Of A Good Email Marketer?
Good communication skills and writing abilities are important for effective email marketing. Since these communications happen over something as seemingly informal as email, it’s easy for people unfamiliar with the field to underestimate their importance in promoting your business’ brand or making sales.
However, the fact remains that these messages are some of the only ways you have direct contact with your audience if they’re done well they can yield great results; if they’re done poorly they can damage your business’ credibility in front of those who matter most: buyers who may be ready or already eager to buy what you have on offer right now.
In addition to having strong communication skills/writing ability as mentioned above: Curiosity + Creativity = Successful Email Marketing Campaigns
Costantine Edward is a digital marketing expert, freelance writer, and entrepreneur who helps people attain financial freedom. I’ve been working in marketing since I was 18 years old and have managed to build a successful career doing what I love.