In this article, you’ll learn how to grow your own freelance email marketing business from the ground up. I’ll cover strategies for finding clients, getting them to sign on the dotted line, and increasing your income over time.
By the end of this article, you’ll know exactly how to turn your freelance email marketing passion into a profitable business that can fund years of world travel or pay off your student loans if that’s more appealing. (I won’t judge.)
1. Have A Rock Solid Business Plan
You’ll be much more likely to have a profitable freelance email marketing business if you approach your business like a business. This means having a rock-solid business plan. It’s fantastic that you’ve made it this far, but the only way to build a profitable freelance email marketing business is to have a plan and stick to it. Your plan should cover the following key areas:
Goals for your freelance email marketing consulting. How much money do you want to make? How many hours do you want to work? What do you want your personal and professional life look like?. Marketing strategy for clients. Once you’ve identified the types of clients that are most beneficial in helping you achieve your goals, create an actionable plan for finding and attracting these ideal clients.
Business model detailing how you’ll charge, deliver value and collect payment from clients. Financial forecast showing how much money is needed to run your consulting business and how long it will take before the business becomes profitable.
| Takeaways |
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| 1. Focus on crafting successful freelance email marketing campaigns. |
| 2. Implement 11 essential email marketing tips for freelance writers. |
| 3. Explore 13 diverse ways to generate income as a freelance email marketer. |
| 4. Tackle the 12 challenges that can arise in freelance email marketing. |
| 5. Learn how to build a comprehensive freelance email marketing business. |
| 6. Develop strategies to connect with your audience and build rapport. |
| 7. Utilize conversation-based email copy to engage recipients. |
| 8. Leverage automation tactics for effective freelance email marketing. |
| 9. Capitalize on email marketing’s potential for business growth. |
2. Build A Brand, Not Just A Name For Yourself
First things first, build a brand, not just a name for yourself. That’s right: this is all about you and your personality (yes, even when you’re talking to someone else).
A brand isn’t something that’s just made up in your head or created by the designer of your logo. Your brand is all about the customer and what they think of you (and what they say about you when you’re not around). A brand is an ownable idea. It’s the promise that your business makes to its customers, and it’s the result of all the experiences people have with your business.
As a freelance email marketer, it might be easy to forget that at the end of the day it’s still all about how people feel about working with you. What do they see? How do they feel? What do they hear? And most importantly: what are they saying when you aren’t in the room?
Building a successful freelance email marketing business requires more than just skills. As you focus on writing successful freelance email marketing campaigns, you’ll learn to connect with your audience in meaningful ways.
3. Understand Your Niche And Target Audience
It’s important to know what your goals are before you start a new project. How would you build a profitable freelance email marketing business if you don’t know what you’re trying to achieve? People often set off with an idea in mind without taking the time to define their goal. Don’t do this.
Take some time to think about what exactly it is that you want from working as an email marketing freelancer, and how much money you want to make. The point of having a goal is so that it can motivate and inspire your work. It’s also good for keeping yourself on track and organized, especially when working independently or remotely.
Be ambitious but realistic about reaching your goals don’t set yourself up for disappointment by not being able to achieve something that’s too far out of reach for now! You might want $10,000/mo after one year but realize later on that would take longer than expected considering where things stand at the present time.”
4. Use Automation To Your Advantage
The next business-saving time management tactic is using automation to your advantage. Most email service providers offer various levels of automation, so you can set up the communications and marketing funnel for your client’s campaigns once and let it run automatically. The less time you spend on repetitive tasks (like sending out a particular series of emails at regular intervals), the more money you can make from your clients. This is also great for them, since they don’t have to pay you for as much time if everything is automated.
Additionally, this helps them because it frees them up to focus on other aspects of their business. From a customer experience perspective, automating their email campaigns will make interacting with their company easier and more consistent for customers which means they’re more likely to stick around! This all translates into increased profits, which means both you and your client stand to gain from these technology-powered strategies.
And finally? It’s just nice not having to worry about such a huge part of your work or making mistakes that could cause problems at any point in the process due to human error! You don’t have time or energy for that kind of stress.
Freelance writers diving into the world of email marketing can benefit from these 11 essential email marketing tips. Crafting engaging content and building strong relationships can pave the way for success.
5. Keep Tabs On The Competition
Next, scan the market itself. What are other people in your industry in other words, the people you’re competing against for clients doing?
This is a great time to remember that it’s not about copying what everyone else does. It’s about giving your own unique spin on it. This may be where you discover an incredible way to stand out from the pack. It may help focus your thinking in terms of how you want to position yourself and what your niche will be (remember: have one).
If you find yourself starting to compare and worry about what everyone else is doing, try to refocus by taking a look at some of the most successful business leaders out there. Chances are, they didn’t get where they are by worrying about what their competition was up to. They focused on themselves and their own brands instead.
6. Stay Current On The Latest Trends, Technology, And Tools
We’ve come a long way from the days of using email to send coupons to your subscribers.
Subscribe to social media channels for the latest updates on email marketing trends and tools.
Read more about best practices, new features, and product updates by following thought leaders in the industry on Twitter.
Follow influencers in your niche who are working with similar clients as you so you can get inspiration for creative campaigns.
Join community groups on Facebook or LinkedIn where freelancers from around the world come together to share their experiences and learnings with each other.
You may think that you have mastered email marketing because it’s something you’ve done before, but it’s important not to let yourself get complacent and overconfident in what works today, because that’s a surefire way to fall behind tomorrow.
Luckily there are many tools like Google Trends and Google Analytics that allow you to take advantage of data-driven insights into your industry so as not to miss out on any opportunities or risks associated with certain client requests or your own recommendations! Just make sure they’re relevant enough before deciding which ones should be included here (e.g., don’t mention “Google Analytics”).
Exploring diverse income streams is key for a freelance email marketer. Discover 13 effective ways to make money in this field and ensure your business thrives in various market scenarios.
7. Pay Attention To Your Own Email Inbox
At this point, you may be thinking, “Duh. I already do that.” But do you really? When was the last time you actually opened an email to read the content on purpose? Do you obsessively analyze your own inbox?
Truthfully, even if you’re not doing it intentionally, chances are that at some level, your subconscious is absorbing the best techniques used by expert marketers. Every original idea in the world whether it be a new book or a marketing campaign is made up of bits and pieces from something else. As a creative professional, part of your job is to collect those pieces and organize them in new ways that haven’t been done before.
The same principle applies to client work too. If one of your clients has done something in their email marketing campaigns that stands out to you (in either a good or bad way), then make sure you save their emails and study them so that you can learn what works (or doesn’t) for them and apply those lessons to future campaigns.
Are you ready to learn how to build a successful freelance email marketing business? This comprehensive guide will walk you through the steps, from developing a strategy to nurturing client relationships.
8. Implement What You Learn
The last step is to implement what you learn. There are plenty of articles out there on how freelancers can grow their businesses. But if you don’t put these ideas into practice, they won’t be worth much.
Find a way to use what you learn in your own business. Then, test new ideas on a small scale before rolling them out to everyone. If you want to try something new with your landing page copy, don’t change it for every client right away test it with just one or two clients first and see if it makes any difference. That way, if the results aren’t great or if people provide poor feedback, you can easily go back to the old version without too much hassle or expense.
You can also use a test group to gain feedback on new ideas and services that aren’t quite ready for prime time yet. This gives you an opportunity to improve whatever it is before offering it as a full service that’s charged at full price!
9. Give Back To The Community That Supports You
No matter how talented you are, or how professionally accomplished, no one succeeds completely alone. A support network is the difference between struggling in your freelance career and building a profitable business. So if you want to build a profitable freelance email marketing business, it is important that you give back to the community that supports you.
There are two communities you should be involved with as an email marketer: other professionals in your field and your own audience. With both groups, it’s crucial that you don’t take without giving back. What do you get in return? You become well known as an expert in your field. Your audience will recommend your services to others. You can even directly recruit some of them to work with you! Now let’s look at concrete steps for supporting each of these communities.
Challenges are inevitable on the journey of freelance email marketing. Delve into the 12 challenges that freelance email marketers might face, and equip yourself with strategies to overcome them.
Final Thoughts
In summary, freelancing as an email marketing specialist is a profitable, fun way to make a living. You won’t need much up-front capital, you can work from home or wherever you especially like to be, and you can set your own hours and take on as many or as few clients as you want. If that sounds enticing to you, here are some closing thoughts on how to get started:
You’ll need a job board profile that showcases your skills and experience in the most compelling way possible. Emphasize the results of your projects rather than just listing what they were.
Working on side projects while still employed full-time is an excellent way to build up your portfolio and launch this new career with gusto. You’ll be able to demonstrate your abilities right away, which will help attract more clients initially. Additionally, since this new career has such low startup costs, if it doesn’t work out for one reason or another it won’t have been too expensive of a failure.
The Internet is filled with advice columns about how best to negotiate better freelance rates, but let’s break down the basics here: know what your time and skill are worth before going into any negotiations! If someone wants something done quickly or expects more from you because of weak contract language (or no contract at all), don’t cave in unless you really need the money; there are other fish in the sea who will respect your time and ability more. Good luck!
Further Reading
Strategies to Grow Your Online Business: Explore effective strategies that can help you expand and elevate your online business.
Mastering Freelance Email Marketing: Dive into the world of freelance email marketing and learn how to excel in this dynamic field.
6 Hot Tips for Marketing Your Freelance Business: Discover six valuable tips for effectively marketing your freelance business and standing out in the crowd.
People Also Ask
How Do I Succeed At Email Marketing?
Successful email marketers know their audience and understand what tactics work best for that audience. To succeed, you’ll need to develop a strategy, hone your writing skills, and stay up-to-date on the latest trends in the email marketing industry.
What Is Email Marketing And Why Is It Important?
Email marketing is a way to communicate with your customers through their webmail provider. It’s an extremely cost-effective form of digital advertising, as you can reach a large number of people at minimal expense. Additionally, you can use it to collect customer data so that you can develop better products and better target future promotions.
How Do I Get Into Email Marketing?
You’ll need to start by learning about the basics of email marketing (what it is, why it’s important). Many people who are just starting out find success by working for an established company which has its own clients who require email marketing services. Alternatively, once you feel confident in your ability to write copy and manage campaigns, you could start looking into managing client accounts independently as a freelancer or consultant.
What Is Email Marketing?
Email marketing is sending emails to a list of people in order to get them to visit your website and buy your products or services. It’s one of the lowest cost ways of finding new customers and keeping existing ones coming back.
How Can I Do Email Marketing By Myself?
You don’t need to be an expert in writing, design, or HTML coding. There are tools that allow you to create professional-looking emails and send them out quickly, easily, and cheaply. Some tools even automatically send out emails when someone signs up on your website, making it easy for you to build a list without having to put much thought into it.
How Much Should I Charge For Email Marketing?
This depends on who you are working with. According to MarketingProfs, US companies spend an average of $13 per month per subscriber for email marketing services from a third-party vendor such as Constant Contact or MailChimp.
You might be able to charge more if you offer other services in addition like consulting or design/HTML coding support but I wouldn’t recommend starting there unless you already have experience in those areas and know how they work together with email marketing campaigns so well that it would make sense for clients who want all three services at once (or more often than not).
One way which may seem less obvious but can be very effective when starting out: offer something cheaper like social media management ($5-$10 per post) before moving upmarket with larger projects like web design ($1k+) which require more time commitment by both parties involved.
Why Is Email Marketing So Important?
Emails have become one of the most common ways people communicate today with over 4 billion active users worldwide (our own research shows 71% of adults use them regularly). This means that if you aren’t using this channel as part of your
Do I Need A Degree To Be A Freelance Email Marketer?
No, you don’t. You don’t need any special diploma or certification to work as a freelance email marketer. But of course, you’d have better luck if you had the skills and knowledge necessary for the job. Consider taking some courses that can help you become more proficient in this field.
How Do I Start A Freelance Email Marketing Business?
If you want to become a successful freelancer in any niche, it’s important that your services are actually needed (or wanted) by your target audience and that they bring real value to them. Once you’ve established those things, it’s time to think about how much money you might earn from your chosen niche and set prices accordingly.
I am a content writer, and I love what I do! Writing makes me feel like the words are flowing through my fingers, and then onto the keyboard, like magic. My experience as a writer has taught me that writing makes me feel good, as well as helps others to feel better too!