If you’re in business, then there’s a good chance that you’re using email marketing to advertise your products and services. You may be using tools like MailChimp or Constant Contact, but if you’re not building an email list of your own, then these tools can only take you so far.
If you have an email list, on the other hand—a group of people who’ve expressly opted-in to receive messages from you—then it’s time to start thinking about how else that list can benefit your business:
| Takeaways |
|---|
| Building an email list provides a direct and personalized way to engage with your audience. |
| Email marketing allows you to nurture relationships and build brand loyalty over time. |
| An email list is a valuable asset for promoting products, services, and special offers. |
| Personalized email campaigns can significantly improve open rates and conversion rates. |
| Email lists are effective for lead generation and expanding your customer base. |
| Targeted email content can segment your audience for more relevant communication. |
| Email marketing is cost-effective compared to many other marketing channels. |
| Businesses can measure email campaign performance and adjust strategies accordingly. |
| Email lists provide a way to stay connected and top-of-mind with your customers. |
1. It’s The Most Direct Way To Reach Your Customers
Email is an extremely effective way for businesses to communicate with their customers and prospects because it’s a direct line of communication. Unlike other channels, such as social media and advertising, emails are sent through personal addresses that recipients can check at any time of day or night.
This makes it easier for them to connect with you and respond directly—something that isn’t always possible on other platforms like Facebook or Twitter where users don’t always see every post from everyone they follow in their feed!
Implementing effective strategies is essential to boost your email subscribers. Discover actionable tips in our guide on boosting your email subscribers by 30% or more and watch your email list thrive.
2. Compared To Other Channels, Email Has A Higher Response Rate
Because emails are sent directly from you and have a personal feel (unlike ads) they tend to have higher engagement rates than other marketing methods like PPC (pay per click) or social media posts which may get lost among the noise of your followers’ busy lives or may not be seen by them at all if they’re reading another app while scrolling past your tweet!
3. You Own It
Having your own list is the only way to be sure that you can monetize it. If a platform owns your list, they have ultimate control over its use. If they decide to change their terms and conditions or shut down, there’s nothing you can do about it. You’ll lose all of those people who signed up for your emails and may never be able to get them back again.
Having your own list also means controlling what happens with it. You will be able to promote products from other companies, as long as those products are relevant and because these customers trust you, they will make purchases from these third-party vendors when presented with an offer that makes sense for them.
Another benefit of owning an email list is being able to move it from one platform to another if needed; this could happen if Google shuts down Gmail or Yahoo Mail stops working properly on mobile devices (which seems like more of a possibility every day).
Email marketing funnels can be a game-changer for your lead generation and sales efforts. Learn about the power of these funnels in our article on email marketing funnels that generate leads and sales and take your business to the next level.
4. Email Marketing Is The Most Effective Digital Marketing Strategy
You may have heard that email marketing is the most effective digital marketing strategy. And it’s true! It has a high conversion rate and a higher ROI than any other channel. Plus, with email, you can easily test and improve your campaigns to make sure they keep producing results.
But why is that? What makes email such an effective way to sell products and services?
5. Boost Direct Sales And Leads
Email marketing is a powerful tool for generating sales and leads. When you use email to connect with your audience, you’re able to tailor content based on their preferences and needs. This makes it easy to deliver the kind of offers they want at a time when they need them most, leading to more sales conversions.
Email marketing also tends to cost less than other methods like TV advertising, billboards, or radio ads which means it’s much more cost-effective for small businesses (and big ones alike). In fact, one study found that email marketing can increase your sales by up to 50%. And according to another study from Return Path, emails generate more leads than any other channel—including social media!
In addition to boosting direct sales and generating new leads for your business, the email also helps you cultivate brand loyalty among existing customers by providing relevant information about your products or services as well as exclusive discounts and promotions.
6. Improve Search Engine Results
You might not know it, but email is a major source of traffic for many businesses. In fact, according to Google’s 2018 digital marketing report, emails are the #1 source of referral traffic (16%), followed by social media (14%).
This means that if you want more people to visit your site and buy from you, you should be building an email list. It will help drive more organic traffic to your website—and if that’s not enough for you: it can also improve search engine rankings!
Emailing customers is one of the easiest ways to reach them when they need something from your business. Not only does this help increase sales conversions but also helps build brand loyalty as well as increase engagement with current clients while also acquiring new ones through organic channels such as organic search results on Google or Bing Search Engine Results Pages (SERPs).
In addition to this benefit being indirect in nature because it increases awareness around your business within target markets which over time leads potential customers towards purchasing goods/services offered online via social media platforms like
Facebook Messenger which may eventually lead them back onto official websites/pages where they would normally purchase certain goods/services depending on what type of activity occurred on those particular channels first(e-mail campaigns through MailChimp being one example).
There are other benefits associated with having something like Mailchimp set up correctly too such as being able to send out notifications about special offers/promotions etcetera directly to subscribers who have signed up via signup forms found within newsletters sent out each month – very useful indeed!
Freelancers can harness the potential of email marketing to amplify their business growth. Explore insights and strategies in our post on using email marketing to boost your freelance business and unlock new opportunities.
7. Target Your Customers
Segmentation is when you divide your audience into smaller groups based on certain characteristics. For example, if you run an online clothing store, you might want to target men and women separately so that each group sees content relevant to their gender.
You can use segmentation in email marketing by creating lists of people who have already purchased from you, or who have signed up for your newsletter or website. When sending emails out to these segments as part of your drip campaign, make sure it contains only information relevant to them.
8. Leverage Viral Sharing Opportunities
If you have a winning email, it will spread like wildfire. Here are some strategies to give your email the best chance of going viral:
Create An Excellent Subject Line
The subject line is what will convince people to open your email in their inboxes. It’s important that you think of something that is both eye-catching and enticing enough to get them to click on it. If you’re promoting a free eBook or offer that would be helpful or interesting for readers, make sure you mention it right away in the headline of your message so they know what they can expect once they open it up.
Make Sure Your Content Is Shareable
A big part of going viral is getting others involved—after all, how many times have we seen people sharing articles with friends because they’re too good not to be shared?
When creating content for mass consumption (through ebooks or blog posts), try adding something extra special into each piece: maybe a quote from someone famous or inspirational phrase at the end; maybe even an infographic charting data from one of your recent studies!
These little extras will encourage readers who enjoyed reading about what happens next…and then show them how easy it would be by clicking “share.” If there’s one thing everyone loves doing online today: sharing links!
Email marketing is a powerful tool for marketing your freelance services. Dive into our guide on marketing your freelance business using just email to discover how to effectively reach your target audience and drive success.
9. Convert Traffic More Effectively
Convert traffic more effectively. Email marketing is a great way to convert traffic into leads. It’s not just about sending sales messages, it’s also about building customer loyalty and driving repeat business.
Build your brand’s reputation with customers and prospects by sending them valuable content that teaches them something new, provides them with relevant information or encourages them to take action on behalf of your business.
Send automated drip campaigns that educate prospects on your products or services while also nurturing their relationship with you over time so they feel more comfortable buying from you in the future.
10. Understand What Your Customers Want And Need
It’s helpful to understand the difference between wants and needs. Wants are things people want but don’t really need. Needs are things that must be met in order for us to survive and thrive. For example, if you’re thirsty, you may want a coke, but your body needs water.
This can be a tricky concept to grasp since we often think of our wants as being our needs rather than vice versa. The problem with this is that it doesn’t allow us to focus on what’s actually important when building an email list for your business: understanding what your customers want and need from you in order for them to do business with you (and keep coming back).
Remember when Apple launched their iPhone 6 Plus? It had all sorts of features that were pretty cool at the time—but none of them were necessary for basic functionality like making calls or checking emails! And yet the company sold millions upon millions of them…because people wanted them!
11. Generate Buzz Throughout Your Community
Email is a great way to generate buzz about your company and its products. This can be done by sending out news about upcoming events, sales, or special offers. You also want to invite people to participate in these events and encourage them to get involved with your community.
If you have an email list, you can send these invitations out via email—then follow up with phone calls and texts if necessary!
When building an audience for your brand or product it’s important that they feel like they’re part of something bigger than themselves.
One way of doing this is by encouraging them to share the content they receive from you with their friends and family via social media platforms such as Facebook Messenger or Instagram Direct Messages (which would then appear as separate threads).
12. Promote Events And Promotions Quickly, Directly, And Efficiently
Email is one of the best ways to promote events and promotions quickly, directly, and efficiently. When you can’t rely on social media or SMS for short-term promotions, email is a great way to reach your audience.
Email also allows you to send out messages to all customers at once instead of just those who follow your social media accounts.
13. Emails Are Extremely Cost-Effective
Email is one of the most cost-effective marketing tools available. Sure, it can be a little more difficult to measure than other forms of marketing (like social media), but for many businesses, even this is not an issue.
And there are many other benefits: no printing, postage, or transportation costs; low cost to create (depending on your design skills); low cost to send; low cost to manage and maintain; and lower barriers for entry into email marketing compared with other types of online or offline advertising (like print ads).
14. Create Secondary Income Streams From Affiliate Marketing And Lead Generation
You can monetize your email list in a number of ways. First, you could recommend products and services to your list. You might also want to sell your own products or services through an online store or marketplace like Amazon. Finally, there are affiliate programs that allow you to make money through ads on your website.
If you’re worried about losing readers when they don’t see ads on the site but instead receive them in their inboxes (and let’s be honest: who isn’t?), don’t be! Email subscribers are proven to be more loyal than social media followers because they have opted-in willingly by providing their information and agreeing to receive emails from a certain sender.
This means that there was some level of interest before any information was shared between parties involved—so there is less chance of people unsubscribing simply because they aren’t interested anymore!
Typography plays a vital role in logo design and branding. Discover the best fonts for creating impactful logos in our list of the 15 best fonts for logos, ensuring your brand stands out with a unique visual identity.
15. Build Customer Loyalty
People buy from people they like and trust.
Email is a great way to build that trust because it allows you to provide useful information and a personal touch in one fell swoop. If your customers are looking for information about your products or services, you can send them what they need and then follow up with more helpful tips on how they can get even more out of their purchase.
If you’re selling something tangible (e.g., shoes), an email can also be used at the point of sale: once the customer has decided which pair she wants, there’s no reason not to offer them an exclusive discount code or free shipping on their first order!
But perhaps most importantly, email lets you connect directly with your audience on a regular basis—which means that if anything goes wrong with their order or experience with your business in general, it won’t go unnoticed for long! This gives both parties time enough to resolve any issues before they become too big of an issue down the road.”
Email Is Still Vital!
Email is still the most powerful tool you can have in your business. If you’re not using it to its full potential, you’re losing out on huge opportunities.
But there’s a catch: You have to make sure that people are opening your emails and actually reading them (instead of looking at them and then deleting them). And this is where many businesses have fallen down they don’t give their recipients any reason whatsoever to open their emails!
So today I’m going to explain exactly how I’ve built my own email list (which has an open rate of over 50%), so you can start doing the same thing right now.
Conclusion
Email lists are an amazing way to connect with your customers, and they can help you increase sales as well. If you don’t have an email list yet, this article has given you 15 reasons why it’s time to start one!
Email marketing is a great way to build relationships with your customers, find out what they want from your business, and sell them products that they actually want. Not only will it save you money on advertising costs but it’s also the best way for businesses to get new clients by building trust through quality content before asking for anything in return.
So go ahead and create an email list for your business today so you can start creating those valuable relationships with potential clients today!
Further Reading
Here are some additional resources on the importance of building an email list:
15 Reasons Why You Need an Email List Short Description: Explore the comprehensive list of reasons why having an email list is crucial for your business’s growth and success.
15 Reasons Why You Should Start Building an Email List Short Description: Discover the compelling reasons why starting an email list is a strategic move that can benefit your business in various ways.
5 Reasons Why You Need an Email List for Your Business Short Description: Learn about the five key reasons why an email list is an indispensable asset for any business, helping you connect with your audience effectively.
Frequently Asked Questions
What Is Email Marketing?
Email marketing is the process of sending emails to a specific group of people who have given you their contact information.
Why Should You Use Email Marketing For Your Business?
It’s cost-effective, easy to do, and can be highly effective. When done correctly, it will help you build relationships with your customers, increase sales and grow your business.
How Do I Know If My Open Rate Is Good Enough?
You’ll want an open rate higher than 40%, with an average click-through rate of about 10%. A high open rate shows that people are reading (and interested in) what you’re sending them; this helps ensure that they’ll read any future emails from you as well!
How often should I send email campaigns? Sending too much or too little could have negative effects on engagement levels; so it’s best practice to stick with one or two short messages per week at first until things settle down after launch day before moving onto more frequent delivery schedules.*
What Does It Mean To Have Your Own Email List?
An email list is a collection of all the emails that you, as an individual or business, have collected from your customers, prospects, and followers over time.
When you have a list of people who give you permission to communicate with them directly in their inboxes, then you can start sending out messages that help build trust and brand awareness which helps convert strangers into paying customers.
How Can I Build An Email List?
The best way to grow your email list is through content marketing: creating valuable content that people will want to share with other people they know (like friends or colleagues). This is also known as “organic” growth because there are no third-party tools involved; instead, it happens naturally through social sharing on platforms like Facebook and Twitter.
A second way would be using paid ads on sites like Facebook & Google AdWords where users may click ‘sign up for my newsletter’ after seeing something interesting about what we do/make/sell etc., but this will cost money upfront unless you’re lucky enough just happen upon someone who really wants whatever it is we make before making any effort whatsoever.”
What Is An Email List?
Email lists are groups of people who have opted-in to receive emails from you. These people can be customers, prospects, or other interested parties in your business.
What Is An Email Client?
An email client is a software program used to send and receive emails on your computer or mobile device (e.g., Microsoft Outlook). There are also several web-based services that provide access to your inbox without having to download any software (e.g., Gmail).
I am a content writer, and I love what I do! Writing makes me feel like the words are flowing through my fingers, and then onto the keyboard, like magic. My experience as a writer has taught me that writing makes me feel good, as well as helps others to feel better too!
