Email marketing is one of the most effective ways to grow your business and generate leads. However, it can also be time-consuming and difficult to set up. To help you get started with email marketing and make it easier for you to create an effective campaign, we’ve created 12 different funnels based on some of our best-performing campaigns.
These funnels will give you a starting point for creating your own successful emails that’ll work for your specific business needs. When building out each funnel, we focused on three main areas:
- The goal of each email (what should the reader do after reading this email?)
- The open rate (how likely are people going to open this message?)
- The conversion rate (how likely are people going to click on links within this message?)
| Takeaways |
|---|
| 1. Email marketing funnels are powerful tools for generating leads and sales. |
| 2. Different types of funnels can target various stages of the customer journey. |
| 3. Segmentation and personalization are key to creating effective email funnels. |
| 4. Lead magnets and incentives can drive user engagement and email sign-ups. |
| 5. A well-crafted welcome series can set the tone for subscriber interactions. |
| 6. Abandoned cart funnels help recover potential lost sales through reminders. |
| 7. Nurture funnels build relationships with subscribers and provide value. |
| 8. Upsell and cross-sell funnels capitalize on existing customer relationships. |
| 9. Re-engagement funnels target inactive subscribers to revive their interest. |
| 10. Test and optimize your funnels regularly to improve performance. |
| 11. Mobile optimization is essential for reaching users across devices. |
| 12. Building trust and credibility is integral to successful email marketing funnels. |
1. The Welcome Email
Welcome emails are the first impression you have of your new subscribers. If you’re not making a good first impression, then it could be difficult to win them over later.
That being said, welcome emails are also an opportunity to show off your brand and help customers feel like they made the right choice when subscribing to your list.
Here are some tips for creating a great welcome email:
Keep it short and sweet; no one wants to read an essay in their inbox! Be sure that your message is clear, concise, and gets straight to the point.
Provide value with each piece of content that you send out don’t waste people’s time by sending them stuff they don’t care about (and don’t be afraid of asking for feedback!). It’s always good practice for this type of communication as well – if someone doesn’t like what they see at first glance then maybe something isn’t working right after all?
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2. The Renewal Email
The renewal email is the last step before you lose a customer. You’ve done all of the hard work to get them in your sales funnel, now it’s time to make sure they stay in it.
This is when you remind them that they have subscribed and encourage them to renew their subscription so they can continue receiving emails from you. Remind them that they can cancel at any time if they don’t want to stay on board!
To help re-assure your readers that this email is worth reading, including some stats about what others like them have said about the emails or products offered by your company. If possible, show actual numbers of people who have renewed their subscriptions in previous years.
This will give readers confidence in renewing because it shows how many others have done so successfully before them! Finally, include links back into their account so they can easily manage their account preferences or unsubscribe if need be.
3. The Abandoned Cart Email
Abandoned cart emails are automated messages that you send to your customers after they leave their carts without purchasing.
They’re a great way to get people who have already shown interest in your products to come back and buy them.
You can set up an abandoned cart email campaign with a tool like Mailchimp or Drip, or even just by sending manually sent emails through Gmail.
Here’s how:
Get the name of the customer who left their cart (this can be found by clicking on “Manage Abandoned Carts” in Shopify)
Find out what they were going to buy (this will help with the copy)
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4. The Cross-Sell Email
Cross-sell emails are used to promote additional products or services that your customers might be interested in. They are sent after a purchase has been made and can help you generate sales for other items that go together with the original product.
Cross-sell emails aren’t always effective, though—the timing of these messages is crucial. If you send your cross-sell email too soon after someone has made a purchase, it will appear spammy and unprofessional.
Sending one too late can also lead to missed opportunities for additional sales as well as disappointment from customers who didn’t receive the offer when they were ready for it.
The best way to determine when to send cross-sell emails is by analyzing your past performance data using tools like MailChimp or HubSpot, which provide data about each subscriber’s purchasing habits so that you know what types of products they’re most likely interested in buying once they’ve already made their initial purchase (such as shoes).
You should also segment both groups into different lists so that only those who fit certain criteria get offered specific offers based on past purchases they’ve made at your store (or sites like Amazon).
5. The Special Offer Email
Every so often, you should send an email with a special offer to your subscribers. The email should include a very attractive offer that will entice them to purchase your product or service.
You can use this type of email to announce a new product or service, promote one of your existing products and services, or share information about something relevant to the interests of your customers. Special offers are also effective when used in conjunction with another marketing campaign such as holiday sales or Black Friday deals.
When creating this type of message, be sure to include all the details about how recipients will benefit from buying what you’re selling—including price and shipping costs—so that they feel confident about making their purchase decision. You may also wish to include links for shopping carts if someone wants more time before making their purchase decision; just make sure not too many options confuse readers!
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6. The Upsell Email
After the customer has made a purchase, you can use the Upsell Email to offer another product or service that complements the original purchase. This can be as simple as offering a discount on another product, or it could involve recommending several products that are related to each other.
This is especially effective if you have multiple products in a niche market. You can even send your customers to specific pages on your website for each upsell offer – this way they don’t have to search around for what they want!
In order for this email marketing funnel strategy to work well, there are several things we recommend:
Include a call-to-action make sure you include some sort of action item in this email that will entice prospects into buying from you again (and again). It could be something like “Click here if…” or “Use code XYZ for…” It’s important because it gives prospects direction and tells them exactly what they need to do next when viewing this message!
7. The Engagement Email
An engagement email is a great way to increase the number of people who participate in an online event. For example, if you run an online course or webinar and want to increase your signups, send an engagement email that includes a link to your registration page. If someone registers through this email, they will be added as a new lead.
An engagement email can also be used for other kinds of events like e-newsletters and product launches. Your goal is to get people who have interacted with your brand before (but haven’t yet become customers) interested in taking action on the latest offer or event.
8. The Newsletter/Blog Digest Email
If you have a blog or newsletter, this is a great way to keep your subscribers engaged and up-to-date on new content.
There are several ways in which you can make it easy for readers to subscribe. The most obvious method is to include a signup form at the end of each post (if there’s room). You could also create an email opt-in box that appears when someone visits your site (this requires some technical know-how).
A less obvious way is by creating a weekly or monthly email newsletter that includes links to recent blog posts. This approach has many advantages: It keeps your content front and center so people don’t forget about it; it allows them time between issues if they want more reading material.
It provides an easy way for new customers or fans who haven’t seen all of your existing emails yet – especially useful for those who signed up recently but haven’t received any emails yet!
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9. The Webinar Invite Email
The goal of this email is to get people to sign up for your webinar and then sign up for the actual event after they have received an invitation. This can be done through a link in the email, or by including a link at the bottom that takes users directly to where they need to go. Here are some tips:
Send out these emails about a week before your event starts so that people have enough time, but not so many that they forget about it.
Use subject lines like “{Topic} Live Webinar” or “Attend our next {Topic} webinar!” Make sure all important information is included in the title, such as date and time as well as what topic will be discussed during this webinar (and who will be presenting on behalf of your company).
You could also include something like “Limited seats left!” if there’s only a certain number available (which can get people excited).
10. The Tiered Discount Sequence
The tiered discount sequence is a series of three emails that offer a discount on a product or service. The first email is sent to customers who have not purchased from you in a while, and it offers them a small discount.
The next two emails increase in value as your customer gets closer to making their purchase, but only if they open the second and third emails. This allows you to build trust with each email while also generating sales and all without sending out separate follow-up messages!
The best way to set up this funnel is by creating an automated rule within your email marketing platform that sends the first email based on when someone last purchased something from you (or when they signed up through one of your forms).
You can then create additional rules that send out subsequent messages at predetermined intervals until they purchase or click away from the page—or until another trigger event occurs (like reaching another milestone).
11. The Free Trial Follow-Up Sequence
The free trial follow-up sequence is an email marketing funnel that can be used to generate leads and sales by offering a free trial of a product or service.
If you’ve ever seen the same offer in your inbox, you know how common this strategy is. But with proper planning and execution, it’s one of the best ways to get more people to sign up for your product or service.
The free trial follow-up sequence solves specific problems:
- It gives people more time to consider whether they want your product or service before making a purchase decision.
- It gives them more confidence in their choice by showing them what kind of results other users have achieved using it.
- It makes it easy for users who aren’t ready yet (or who don’t think they are) to let go without any hard feelings from either party involved — especially if there isn’t much risk involved from using the tool anyway!
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12. Product Updates And Video Course Emails
Video is a great way to keep people engaged in your email marketing campaigns. You can use video to teach them about a product, announce new products, or show customers how to use your product. It’s also an effective tool for helping customers solve their problems with your product!
Use video as marketing material: A lot of people are scared away by sales pages or emails that include too much information about a particular product.
If you’re selling something online, it’s easy for potential buyers to get turned off by the sheer amount of information that goes into explaining even simple things like shipping costs and returns policy. Using video as part of your lead generation campaign helps break down this barrier by conveying key information in an engaging way.
For example, if you’re selling baby clothes online and want customers who have just purchased some items from you to know when they’ll arrive (and when they should expect their next shipment), create a short clip showing what days packages typically ship out on it’ll help them feel more comfortable making purchases over time!
Use videos to show off new products: The best time-tested method in advertising is showing off what makes something unique instead of just talking about it all day long without ever showing us anything tangible that’s where videos come into play here!
Create short clips explaining why this particular thing exists and how it works so well; then link these videos directly from within promotional emails sent out during launch periods or other special occasions like Black Friday/ Cyber Monday events where companies release limited edition versions etc., etc.
Conclusion
In this article, we’ve discussed the importance of using email marketing funnels to generate leads and sales for your business.
In addition, we’ve also gone through the specifics of what an email marketing funnel is, how it works and how you can create one yourself.
Finally, we covered a few examples of different types of email marketing funnels that you can use to generate leads and sales for your business.
So now that you know how useful email marketing funnels are for your business I hope that you take some time out today to go ahead and try one out for yourself!
Further Reading
Mailmodo’s Guide to Email Marketing Funnel: A comprehensive guide to creating and optimizing email marketing funnels for improved customer engagement and conversions.
Mastering Email Marketing Funnels with Mailtrap: Learn how to perfect your email marketing strategies by utilizing Mailtrap’s insights on building effective email marketing funnels.
Rock Content’s Insights on Email Funnels: Discover how Rock Content breaks down the components of successful email funnels, helping you drive customer engagement and achieve marketing goals.
Frequently Asked Questions
How much does email marketing cost?
Email marketing can be a very inexpensive way to grow your business. If you already have an email list, then it’s just a matter of sending out the most relevant emails at the right times.
How Often Should I Send Emails?
The best answer is “as often as possible”! The more often you send out engaging content, the more likely those recipients are to open and click through to your site or sign up for something else. You also want to make sure that each message has a clear call-to-action (CTA) so that people know what they’re supposed to do next when they read it!
This could be anything from clicking on a link within one of our articles all the way up to signing up for another product or service offered by your business before even leaving this page (such as checking out other blogs related topics).
The key here is knowing exactly what type of messages resonate with their audience members most effectively so they don’t become overwhelmed by lots of different types of options available at any given time throughout most days while still remaining engaged enough not to lose interest altogether due to lack excitement quotient based activities happening concurrently elsewhere online today.”
What Is The Best Email Marketing Software For Small Businesses?
There are plenty of great options out there, but I personally use Mailchimp and have been very happy with them. They offer a free plan (which includes 2,000 subscribers and 12,000 emails per month) and their paid plans are affordable and easy to use. You can get started by signing up here: https://mailchimp.com/signup
What Is The Best Email Subject Line?
The short answer: “Review our new product.” The long one: It depends on who you’re sending it to, what kind of product you’re offering and what stage they are in the sales funnel. If you have time to experiment, try A/B testing different subject lines against each other until you find one that works best for your business!
What Is The Most Important Part Of An Email Marketing Campaign?
The subject line. It’s all about the subject line. This can make or break your campaign, so it’s important that you spend time crafting a great one.
What Is The Difference Between A Drip Campaign And An Email Marketing Campaign?
They’re both emails, but one contains another! Drip campaigns are automated emails sent over time (like a sequence), whereas email marketing campaigns are not necessarily automated or sent overtime at all they can be one-off messages like newsletters or promotions.
What is the difference between email marketing and marketing automation? While they both use technology to send out automated messages based on certain criteria, they are two different things:
Email marketing involves sending personalized messages according to specific conditions (like segmentation), while marketing automation involves using software to automate repetitive tasks such as collecting leads through forms or analyzing keyword performance across multiple websites within your company’s digital footprint (or even outside of it).
Costantine Edward is a digital marketing expert, freelance writer, and entrepreneur who helps people attain financial freedom. I’ve been working in marketing since I was 18 years old and have managed to build a successful career doing what I love.
