Why Clients Call Me Back For Freelance Graphics Design

How often do clients call you back for freelance graphics design? That’s one of the most common questions I get from new clients and potential ones who are trying to determine if I can help them with their project or not.

As an experienced freelance graphic designer, I’ve worked on many projects and had a lot of success in making my clients happy. And when they were happy, they would call me back again and again for more projects which is exactly what happened!

In this article, we will discuss why it is important to keep your client happy in order to get more work out of them. We’ll also talk about how you can find great clients who want to hire you as well as other ways that may help you land more jobs than ever before.

How To Work With Clients | Freelance Graphic Designer
Key Takeaways
1. Building lasting client relationships is essential for repeat business in freelance graphic design.
2. Delivering high-quality work that aligns with clients’ needs and preferences boosts client satisfaction.
3. Effective communication and understanding client expectations play a crucial role in client retention.
4. Meeting project deadlines consistently demonstrates professionalism and reliability.
5. Going the extra mile and providing exceptional customer service can differentiate you from competitors.
6. Demonstrating adaptability and willingness to incorporate client feedback fosters trust and collaboration.
7. Continuously improving skills and staying updated with design trends enhances the value you provide to clients.

I Communicate Clearly And Often

When you’re working with a freelance graphic designer, it’s important that they communicate clearly and often. If a client doesn’t know what to expect from the project at any given time, they can lose faith in the designer and their work product. 

When I’m working on projects, I make sure all my clients are always up-to-date on what’s going on with the project. This helps them feel more confident in me as their freelancer and makes them trust that I am going to deliver something great for them.

I take the time to send out updates when something significant happens: like a new page being completed or an approved revision of some kind (more on revisions later). It also lets them know that things are moving along smoothly for our work together – which is always good news! 

In addition to these general updates, I will also reach out every week or two just asking how things are going for us; if there is anything else about the project we need to be discussed; if there are any questions or concerns at all regarding any aspect of the process…etcetera.

Building a team of talented designers to bring your creative vision to life can be a daunting task, especially when you’re new to the process. If you’re wondering how to get started, check out our comprehensive guide on how to hire a freelance designer even when you have zero clue.

I’m Easy To Get Ahold Of

One of the best ways to keep your clients satisfied is to make sure they know how and when to reach you. I have a cell phone that I always keep on me, so if a client needs something done in a hurry, or has questions about their project, it’s easy for them to get in touch.

I also use several different email addresses for my freelance work. This helps ensure that my personal emails stay separate from my freelance work emails (and vice versa). If you’re working with clients remotely or are just trying not to get overwhelmed with tons of messages coming in every day, this can help prevent any confusion as well as make sure important messages aren’t missed.

I Make Sure My Clients Feel Heard

As a freelance graphic designer, I make sure that my clients feel heard. Instead of just going with the flow, I ask open-ended questions so that they can tell me what they want to accomplish. I also like to know what they like and dislike about their current logo or website layout so that we can build upon those things in the new design.

I always ask for feedback at every step of the design process as well, so that we can make changes if necessary before moving forward with any work in progress items such as graphics files or web pages.

I Listen To What Clients Do And Don’t Want From Past Projects

You can make the most of your time, and the clients, by being efficient and understanding what they want. I meet with each client to go over their needs and expectations. I ask them what they like and dislike about previous projects. 

Then I ask them what they like or dislike about their competitors’ work. This helps me understand how my design style will fit into their brand identity moving forward so that we are all on the same page in terms of aesthetics and voice.

Finally, we talk about goals: why this project is important to them; how they want it to look; where else it might be used (website? social media posts? flyers?). 

And then budget I always have a ballpark number in mind before starting a new project so that we’re both clear from the start about how much time/money is available for making things happen!

Making decisions as a graphic designer involves a delicate balance of creativity and practicality. Learn about the thought process and strategies I use in my work as a freelancer in our article on how I make decisions as a freelance graphic designer.

If Something’s Unclear, I Ask For Clarification

If there’s something unclear about the project, I’ll ask for clarification. That way we can avoid any miscommunication that might put your project in jeopardy.

Here are some examples:

Clarifying the scope of a project before starting is essential to creating a clear and effective design. 

If I don’t understand your vision, or if you want me to do something different than what we originally talked about, it’s important that you let me know right away so we can correct it before any damage is done to either party’s time or budget. 

This way everyone knows what they’re getting into from day one!

Clarifying the scope early on will save us both time and money and help ensure that both parties get exactly what they want out of their collaboration!

If A Project Is Too Big For Me, I Let Them Know

The most important factor in bringing in new business is knowing your own skills and limits. You can’t be everything to everyone, and it’s better to let a client know upfront that you don’t have the capabilities they need than to take on a project and fail at it. 

I’ve had several clients who wanted something beyond my level of expertise, but I did my best to refer them to someone else who could help them out. In one case, I referred an advertising firm whose work had appeared in national magazines like Rolling Stone and Spin Magazine, and when they saw what we could do for them, they hired us right away!

The other thing I do when working with larger clients is charged more money per hour if the project requires special skills or resources that aren’t part of our regular workflow process (like high-end photoshoots). 

This way we get paid more for doing work outside our normal scope while still keeping our costs low enough that small businesses can afford it too!

I’m Not Afraid To Offer Feedback Or Give Advice On Projects Or Campaigns

I’m not afraid to offer feedback or give advice on projects or campaigns. When I do, it’s because I believe it can help the project succeed.

I explain why I’m offering advice and the positive impact it can have, but I don’t force my opinions on my clients.

I’m not afraid to say “I don’t know,” when a client asks me something that I haven’t done before or when I need time to research an issue that comes up unexpectedly in a project this shows them that they’re not just getting one person’s opinion when they hire me as their freelance graphic designer.

Pursuing a successful career as a freelance graphic designer while managing a full-time job requires dedication and careful planning. If you’re looking for tips and insights on how to achieve this balance, don’t miss our guide on how to become a successful freelance graphic designer while working full time.

If A Client Wants To Work Outside My Comfort Zone, I Admit It And Refer Them Elsewhere

This is an important thing for any designer to do. I take pride in my work, and I want it to be the best I can do for my clients. While some may think this is just lip service, rest assured that when we say “best” we mean that literally. 

We know our strengths and weaknesses, which means we don’t try to do work that we’re not good at or even worse work that is beyond our skillset (and capabilities).

We also don’t want to let a client down by doing a poor job on their project; they expect great things from us so why should we disappoint them?

If A Client Isn’t Happy, We Talk About It So It Doesn’t Happen Again

It is important to make it clear that the client is not being attacked. One way to do so is by using “we” language instead of “you” language. For example, you can say “we need to discuss this further,” or even better: “I think we should talk about this.” 

You might also ask them if there’s anything they would like to add; they may have a suggestion or idea that will help make the project better.

Asking people questions lets them know that you’re not blaming anyone and makes sure they don’t feel attacked or misunderstood by asking them directly what their understanding was of what was supposed to happen next, who was going to be involved in making decisions, etc.

I don’t limit myself to only being a designer – instead, I embrace new skills that help me understand my clients’ business and goals better.

I don’t limit myself to only being a designer instead, I embrace new skills that help me understand my clients’ business and goals better. For example, all of the projects we work on are developed from scratch or built on top of existing platforms like WordPress or Squarespace. 

I’ve also learned how to code HTML/CSS for websites and create animations in Adobe After Effects for videos.

I also take this attitude toward my writing process: if you want to write well, you have to do more than just read books about grammar; you need to know what your audience cares about and how they’ll respond best! 

This is especially important when it comes to copywriting on social media platforms like Twitter or Instagram (which I’ve done quite a bit).

Excelling in the freelance graphic design world requires not only creative skills but also effective client management. For a comprehensive understanding of how to succeed in this dynamic field, explore our resource on The Ultimate Guide to Freelance Graphic Design Clients Success and master the art of client relationships.

When I Know Someone Else Could Do A Better Job, I Recommend Them Instead Of Trying To Fill The Need Myself.

When you know someone else could do a better job, I recommend them instead of trying to fill the need myself. When someone knows what I can’t do or doesn’t want me to do it, I know that’s an opportunity for another freelancer.

 If a client comes to me and says they need something that I have no idea how to do and my first response is “I can’t help you,” then it’s time for me to find out who can help them.

To give an example: if someone needs a logo designed but their budget is low, then they should definitely be hiring some sort of designer even if it isn’t me! If they come back later with more money in their budget (and realize how much better quality will be). 

Then maybe we’ll work together on that project later down the line. But right now? Referring them elsewhere not only helps both parties succeed but also helps build your network of potential clients and colleagues who can benefit from working with each other too!

When there’s nothing wrong, I don’t talk just to hear myself talk – my clients appreciate the silence as much as when we’re talking about designs.

If You’re Wondering If Your Clients Expect You To Talk Every Day, They Don’t. 

When there’s nothing wrong (and there rarely is), I don’t talk just to hear myself talk. My clients appreciate the silence as much as when we’re talking about designs. If you’re unsure of anything, ask for clarification and give the client time to respond before moving on with your work or making another suggestion for change.

You can also use this time to figure out what went wrong if something does go wrong – it’s always better to know than not know!

Being Honest In Your Work Is Just As Important As Good Design

Being honest in your work is just as important as good design. Honesty is the best policy and this holds true in freelancing, too. By demonstrating your honesty through your actions and words, you will gain trust and respect from clients, which makes it easier to achieve your goals.

The client should always be the boss. You may disagree with them sometimes, but never act like they aren’t right because they’re paying you money! 

The client has hired you to do a job for them and they have every right to make any changes they feel are needed so long as it doesn’t compromise the quality of what needs to get done. If there’s something that looks wrong or feels awkward about something on their website design then let them know! 

Your client will appreciate this because if there was anything wrong with their website then no one would be able to find their business online anyway (and thus no one would ever purchase anything from them).

If you’re passionate about design and looking for a fulfilling career path, consider the exciting possibilities of a freelance graphic design career. Discover the reasons why you should explore this avenue in our article on why you should consider a freelance graphic design career and embark on a creative journey with endless potential.


You now know the importance of graphics design, and how to use it to develop your brand and grow your business. If you have any questions or comments, please leave them below.

Thank you for reading!

Further Reading

Here are some additional resources to explore related to freelance graphic design, client acquisition, and industry insights:

How to Get Graphic Design Clients: Discover effective strategies for attracting and retaining graphic design clients with tips from industry experts.

10 PR Marketing Tips for Freelance Graphic Designers: Learn how to leverage PR and marketing techniques to promote your freelance graphic design services and stand out in the market.

Six Reasons to Use a Freelance Designer Instead of an Agency: Explore the advantages of hiring freelance designers over design agencies, including flexibility, personal attention, and cost-effectiveness.


Can I start freelancing as a graphic designer with no prior experience?

Yes, you can start freelancing as a graphic designer with no prior experience. Building a strong portfolio showcasing your skills, taking on small projects, and continuously improving your craft can help you gain clients and grow your freelancing career.

How do I determine the right pricing for my freelance graphic design services?

Determining the right pricing for your freelance graphic design services involves considering factors like your skill level, market demand, project complexity, and your desired income. Research industry standards, analyze competitors, and factor in your expenses to set competitive yet sustainable rates.

What strategies can I use to effectively market myself as a freelance graphic designer?

Effective self-marketing involves creating an online presence through a professional website, social media platforms, and online design communities. Sharing your portfolio, engaging with potential clients, and showcasing your unique style and skills can help attract clients to your freelance graphic design services.

How do I handle client feedback and revisions in my freelance graphic design projects?

Handling client feedback and revisions requires effective communication and a collaborative approach. Listen to your client’s feedback, offer constructive solutions, and make necessary revisions to meet their expectations while maintaining the integrity of your design vision.

What legal and contractual aspects should I consider as a freelance graphic designer?

As a freelance graphic designer, it’s important to have clear contracts that outline project scope, deliverables, payment terms, and intellectual property rights. Consult with legal professionals or use templates to ensure both you and your clients are protected throughout the project lifecycle.

What Is A Graphic Designer?

Graphic designers are responsible for creating everything from logos and business cards to ads, magazines, and websites. They use design software to create images that convey ideas in a way that appeals to the audience of their project. Their skills include creating layouts, typography, illustration, and more.

What Are Graphic Design Services?

Graphic designers offer many types of services including logo design, website creation/redesign/updates/maintaining existing sites (SEO), brochure design & layout, poster/flyer/postcard creation & printing (on-demand full-color digital printing). 

They also work with clients on brand development including custom letterhead stationery sets as well as logo design services such as one-off logos or ongoing identity needs such as annual reports etcetera!

What Is The Difference Between “Graphic Designer” Vs “Digital Designer”?  

A graphic designer works mainly with paper while a digital designer works in Photoshop or Illustrator mostly on computers rather than paper! 

So if you’re looking for someone who designs brochures then they’ll likely say they’re a “graphic designer” while if someone says he/she’s just a Photoshop guy then it means he only uses photo editing software programs like Adobe Creative Suite which includes several different kinds of applications such as InDesign for page layout work…etcetera!

What Should I Do To Improve My Chances Of Getting Hired Again?

The first thing you can do is research your client. See what they’ve done before, how they describe themselves and their business, and what kind of content they share. It’s a good idea to find out what their goals are as well do they want more traffic? 

Do they want more sales? This can help guide you toward the types of designs that will work best for them.

How Would You Describe Your Ideal Client?

I’d say someone who knows exactly what he wants from me but still gives me room to explore on my own. Someone who trusts me implicitly might be too much but someone who doesn’t trust me at all probably wouldn’t be able to work with me either!

Leave a Comment