Which Are Some Of The Popular Digital Marketing Tools (Expert Suggestions)

Digital marketing is a powerful tool for any business, and it can be used to grow your audience and drive sales. But with so many digital marketing tools to choose from, it can often be difficult to figure out where to start. 

Luckily, we’ve put together this list of some of the most popular digital marketing tools on the market today.

6 BEST Digital Marketing Tools to Grow Your Business Online
1. Discover a comprehensive list of popular digital marketing tools.
2. Learn about the features and functionalities of each tool.
3. Understand how these tools can benefit your digital marketing efforts.
4. Get expert suggestions on the best tools for specific marketing needs.
5. Explore opportunities to enhance your marketing strategies with these tools.

HubSpot Marketing

HubSpot Marketing is an all-in-one marketing software that helps you create, publish and distribute your content to get more leads, customers, and sales. HubSpot Marketing is a marketing platform that helps you attract, engage, and convert leads into customers.

As a complete end-to-end solution for inbound marketing automation and CRM (customer relationship management), it offers everything you need to grow your business at scale: from blogging and lead nurturing to landing pages and email marketing campaigns all of which can be controlled through easy-to-use dashboards in one central location.

Discover some of the most popular digital marketing tools recommended by experts in our comprehensive guide on digital marketing tools. Enhance your marketing strategies with these powerful tools and stay ahead in the competitive landscape.


SEMRush is a powerful and affordable SEO tool that provides you with a complete overview of your organic and paid search performance. It allows you to compare your performance with the competition, as well as track keywords, view domain stats, and data from Google Analytics.

SEMRush also features an array of useful links for keyword research including suggestions on what keywords have low competition but the volume (which is important for getting a high ranking on Google).

Google Analytics/Google Ads/Google Search Console

Google Analytics is a free tool that helps you understand how customers interact with your website. It provides statistics on the traffic to your site, including how users interact with pages and where they come from (i.e., search engines). This information can be used to improve the effectiveness of marketing campaigns, as well as test new ideas.

Google Ads:

Google Ads is the advertising platform that helps businesses like yours find new customers by placing ads on Google Search, YouTube, or Gmail. The tool makes it easy for you to set up and manage these ads with just a few clicks of the mouse so you don’t have to be an expert in digital marketing!

Google Search Console

The Search Console helps webmasters monitor how their sites are indexed by Googlebot, submit sitemaps or remove URLs from our index if necessary etcetera…

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Hootsuite is a social media management platform, which allows you to manage multiple social media accounts from one dashboard. It also has an app for iOS, Android, and Windows phones.

Hootsuite can be used to schedule posts across your accounts at once and analyze the performance of your campaigns. The paid version of Hootsuite supports a higher number of users and allows for more detailed analytics reports as compared to its free version.


One of the most popular digital marketing tools is BuzzSumo. This content analysis tool helps you find the most popular content for any topic or competitor. You can use it to find the most shared content for your website or your competitors’ websites.

You’ll be able to see the top-performing content in terms of social shares, which means you know what kind of posts have been successful on that site before and what kinds are currently being published. This gives you an idea of what type of posts will perform well on your site as well, helping guide future decisions when it comes time to create new pieces of content


Optimizely is website optimization and personalization platform that helps businesses grow their online presence. It allows you to A/B test, personalize, and optimize your website to improve your conversion rates.

With Optimizely, you can create landing pages that help you convert more visitors into customers. You’ll get access to the tools they need to conduct tests on their website or mobile app. 

They also offer an analytics tool that lets users see how different elements affect page performance so they can see which ones are most important for optimizing their websites or apps to increase conversions (and thus sales).

The service has many features that allow marketers like yourself to figure out which marketing approach works best for each type of user by collecting data about them as well as measuring how effective different types of ads are at driving traffic back into a site after clicking through from an ad elsewhere online (e-mail marketing being one example). 

This way, when someone clicks on one link in an email message only after seeing several others first doesn’t matter because Optimizer will still reward those initial efforts by showing them relevant ads later on instead!

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Ahrefs is a powerful backlink analysis tool. It allows you to see the number of links for a particular domain, their types, and their anchors. The tool also provides data about competitor backlinks that can help you understand where your competitors are getting their links from.

The difference between Ahrefs and SEMRush is that the former has more features than the latter. Here’s how they stack up against each other:

SEMRush: Free trial period; paid plans start at $99/month (for up to 10 projects); keyword database size-4 billion records; content explorer-50 million pages; site explorer-2 billion pages (including social media metrics such as likes & shares on Facebook)


Hotjar is a powerful tool that helps you understand how your visitors are using your site. It can help you improve your website’s usability, conversions, and sales. Hotjar can help you get actionable insights into your website’s visitors. This includes their behavior, devices used, and their locations so that you can make changes to convert more of them into paying customers.

Hotjar also offers the following features:

Heatmaps–See where users click or scroll on a page (including which links they choose).

Recordings–Watch recordings of real users interacting with your website as if you were sitting right next to them in front of their computer screen!

Surveys–Ask questions about specific pages and see how they respond (e.g., what they like best).


Canva is a free, easy-to-use tool that allows you to create high-quality designs for social media, presentations, infographics, and more.

Canva is a great tool for beginners and experts alike. With just a few clicks or taps of your finger, you can design any type of graphic you need without having to spend hours learning how to use complicated software.


Grammarly is a free browser extension that checks for spelling, grammar, and style in real-time. It can be used for any type of writing: emails, social media posts, blog posts, and more. Grammarly also checks for plagiarism to help make sure you’re not accidentally stealing someone else’s work.

The service is completely free to use and also offers premium versions of their software if you want even more features like research tools or saving word histories so you can see where you made mistakes before (which would be useful if you’re writing things like essays or articles).

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Screaming Frog

Screaming Frog is a desktop tool that crawls your website and generates an HTML report. The tool lists all of the errors and warnings, providing you with a visual overview of your site, as well as being able to find broken links, duplicate content, and more. 

Screaming Frog is ideal for SEO audits because it can crawl thousands of pages in minutes, saving you time when conducting large-scale analyses on websites.


Followerwonk is a Twitter analytics tool that helps you to identify your most influential Twitter followers, most engaged Twitter followers, and least engaged Twitter followers. This allows you to work out what type of content they engage with and tailor future posts accordingly.


#1 SimilarWeb

SimilarWeb is a tool that allows you to see detailed information on a website’s traffic and user engagement. 

With these two pieces of information, you can get an idea of how many people are visiting your competitor’s site, what they’re doing there (browsing or buying), and how long they stay there. 

This is crucial for understanding where the competition is strong and weak as well as what tactics will work best in your industry.

SimilarWeb is not free but it does offer a 7-day trial period so you can try it before you buy to see if it fits your needs.


A buffer is a great tool for scheduling posts to multiple social media accounts. You can also add content directly from your browser, which makes it easy to use on multiple devices.

The biggest advantage of Buffer is that it allows you to schedule posts in bulk. This can be helpful if you have a lot of regular updates as I do with my blog and Twitter account! 

Buffer’s interface also makes it simple to manage all your social media accounts at once as well as view analytics for each one individually or together (in case you need help tracking how much time people spend on Facebook vs Instagram).

The downside of Buffer is that if you want more advanced features like tagging users in the post or adding images directly within the application itself, then there are better options out there such as Sprout Social (see below). 

However, I would still recommend trying out both because they do different things well, and sometimes having two tools that serve different purposes might work better than just using one alone!

Explore the various digital marketing channels and their advantages in our guide on digital marketing channels. Unlock the potential of each channel and create a cohesive and effective digital marketing strategy.

Zapier/IFTTT (If This Then That)

Zapier and IFTTT are two of the most popular digital marketing tools out there. They allow you to connect different apps, so you can automate tasks and make your life easier.

Usertesting.Com Or Crazyegg.Com

If you want to know what your website visitors are thinking, UserTesting.com will allow you to do just that by offering users on their website and asking them about their experience with your site. 

You can see how long they stay on your page and what parts of the page they click on most often. This information will help you improve the overall design and layout of your website to increase conversions and sales.

CrazyEgg is another tool that allows you to see where people click when they visit a webpage, giving insight into what content they value most about other pieces of content on the same page (for example headings vs paragraphs). 

This tool can also tell which pages are getting the most attention based on where people are clicking around within those pages so if there’s any confusion among visitors this might be an indication that something needs changing!

Pagespeed Insights By Google Developers Or Gtmetrix.Com

There are several tools that you can use to find out the speed of your website. They will help you identify what’s slowing down your page, and give suggestions on how to make it faster:

Google PageSpeed Insights


Pingdom Website Speed Test (affiliate link)

WebPagetest.org (free) by Google Developers or YSlow


I hope this guide has helped you find some new tools to add to your digital marketing toolkit. Don’t be afraid to try them out and discover which ones work best for you! Remember, there’s no need to use all these tools at once pick one or two at first and see if they can improve your workflow before adding more.

Further Reading

HubSpot’s Comprehensive Guide to Digital Marketing Tools: Discover an extensive list of digital marketing tools, their features, and how they can benefit your marketing efforts.

Hootsuite’s Top Digital Marketing Tools for Social Media: Learn about the best tools to optimize your social media marketing and effectively manage your social media accounts.

Digital Marketing Institute’s Must-Have Digital Marketing Tools: Explore essential digital marketing tools recommended by industry experts and how to leverage them for business success.


What are the key benefits of using digital marketing tools?

Digital marketing tools offer various benefits, including improved efficiency, better analytics insights, streamlined processes, enhanced audience targeting, and increased productivity.

How do I choose the right digital marketing tools for my business?

Choosing the right digital marketing tools depends on your specific needs, goals, and budget. Consider factors such as features, scalability, integration capabilities, user-friendliness, and customer support.

Are there any free digital marketing tools available?

Yes, many digital marketing tools offer free versions with limited features. Some popular free tools include Google Analytics, Mailchimp, Canva, and Buffer.

How can digital marketing tools help with social media management?

Digital marketing tools designed for social media management can assist in scheduling posts, monitoring engagement, analyzing performance metrics, and managing multiple social media accounts from a single dashboard.

Can I integrate digital marketing tools with other marketing platforms?

Yes, many digital marketing tools are designed to be compatible with various marketing platforms. Integration capabilities enable you to streamline your marketing efforts and consolidate data for better analysis.