Real estate digital marketing is an essential practice for modern real estate agents. If you are not using digital marketing in your business, you may be missing out on valuable leads and clients. In this article, we will explain what real estate digital marketing is, why it’s important to your business, and provide some tips for getting started with this strategy.
| Takeaways |
|---|
| 1. Real estate digital marketing encompasses various online strategies to promote properties and services within the industry. |
| 2. It involves leveraging digital channels such as social media, websites, email, and search engines to reach a wider audience. |
| 3. Successful real estate digital marketing requires understanding the target audience and tailoring content to their needs. |
| 4. The use of visual content, virtual tours, and high-quality images is crucial for showcasing properties effectively. |
| 5. Analytics and data tracking play a key role in evaluating the success of digital marketing campaigns and making informed decisions. |
What Is Real Estate Digital Marketing?
Real estate digital marketing is a subset of digital marketing and internet marketing. It uses digital channels to market your real estate business’s products, services, and brand. In other words, if you sell houses, land, or even commercial property, you need to be doing real estate digital marketing.
What is Real Estate Digital Marketing?
Real estate digital marketing is the use of online tools to attract potential homebuyers to your website so they can learn more about your company and decide whether or not they want to do business with you.
This type of advertising produces leads that are considered high-quality because the buyer has already expressed interest in learning more about what you offer. The key here is that this strategy does not require any action from the user besides visiting your site (and hopefully seeing some call-to-action buttons).
It also allows for tracking which ads were clicked on via analytics software so you know how well each campaign did over time as well as which kinds of ads were most effective at driving traffic back into their website or mobile app.
If you’re diving into the world of real estate digital marketing, you’ll want to explore various avenues for content creation. Discover insights and techniques in our comprehensive guide to writing engaging real estate blogs.
Why Is Real Estate Digital Marketing Important?
If you are in real estate, it is important to be on the internet. Your clients cannot find you if you do not have a website or social media presence. Having an online presence can help attract potential buyers and sellers to your business.
Having a website, blog and social media pages allows people to get to know who you are and what your business offers. As technology becomes more important in our society your business must have an online platform so that people can connect 24/7 no matter where they are located around the world!
Tips For Getting Started With Real Estate Digital Marketing
The first step to getting started with real estate digital marketing is to have a website. Your website is your home base, where you can interact with potential buyers and sellers.
Start blogging! Blogging helps you build authority as an expert in your field, which will make people more likely to trust you when they’re making important decisions about buying or selling their property. It also helps increase search engine rankings, which leads us to the right to the next tip: use social media!
Social media platforms are an excellent way of connecting with potential buyers and sellers and they’re free! Once you’ve built up some followers on these sites, add them all back to one central location so it’s easy for people who want more information on what’s happening around town (and maybe even invite them over for coffee).
Learn SEO (search engine optimization), so that when someone searches for houses available in the area “nearby” theirs.
Asks about how much a certain model costs new versus used prices can be quickly accessed by clicking on links that appear alongside search results instead of having them go through multiple steps before finding out what we need them most urgently:
Whether there’s any nearby inventory left over from previous listings that might work better than what’s currently listed elsewhere.
But under less favorable terms like higher interest rates payable monthly instead of longer terms spread across many months without penalty fees being levied against those who fail to make timely payments according to the schedule set forth after signing contracts agreeing upon terms outlined therein.”
Are you eager to contribute to the realm of real estate content? Learn about the requirements and recommendations in our real estate writing submissions guidelines, ensuring your content gets the spotlight it deserves.
1. Create A Website For Your Business
Your website is the first step in creating an online presence for your real estate business. A website should be designed to help potential clients find you and learn about what you can do for them.
It’s important to include information about yourself and your services, as well as links to social media accounts where potential clients can follow or contact you. You should also have an easy way for people to contact you directly through email or phone calls if they want more information than what’s on your website.
Make sure that everything on the site is accurate and up-to-date so customers don’t get confused when they visit it later on down the line!
2. Add A Blog To Your Site, And Keep It Updated Regularly
Blogging is a great way to build up your brand and establish yourself as an expert in your field. This will help you to stay relevant, get noticed, and connect with others who may be interested in what you have to say about real estate.
If people can find the information they need on their website instead of having to search for it elsewhere, this will increase their trust in your brand. And by regularly updating your blog with new content, you’re showing that you’re committed to providing value for your audience throughout the entire process of working together.
3. Incorporate Social Media Into Your Strategy
Social media is a great way to connect with your audience, promote your business, drive traffic to your website and build a community of followers. It’s also an important part of any real estate digital marketing strategy. Social media gives you the chance to show off what you do best and it can help you generate leads and referrals in the process.
4. Become Familiar With Basic Seo Practices
You’re probably familiar with SEO, or search engine optimization. You know that it’s important for your website to be found on Google and other search engines, but you might not know exactly what it is or how it can help you.
SEO is a long-term strategy that focuses on improving the visibility of your website in organic (non-paid) search results. It’s not a quick fix; rather than adding temporary measures, SEO requires you to build up trust and authority over time through high-quality content and targeted links from other websites.
Search engines like Google use bots to crawl the web constantly looking for new information they can add to their databases. When they find new content, they add it to their index so people searching online will see the site when they look for something similar.
The more often a bot finds your site during its rounds around the internet, the higher your site will appear in searches related to keywords that are relevant to what you offer as an organization or individual, and generally speaking, having good SEO makes it easier for people who find themselves needing your services to do so quickly and easily!
Crafting effective real estate marketing materials requires a proactive approach. Discover the art of persuasive copywriting and how it can benefit your digital marketing strategy in our guide to proactive real estate copywriting.
5. Buy Ads On Google Adwords And Bing ads
Google AdWords and BingAds are the two major search engines for buying online ads. You can create an account with either and buy ads to promote your real estate listing.
It’s important to know how much you should be spending on your ad campaigns based on several factors, including:
- The specific keywords that you’re targeting (that is, what people will be searching for)
- Your budget for PPC (Pay Per Click) advertising on a per-month basis
If necessary, consider hiring an experienced PPC specialist who will help you determine how much money to budget each month so that your real estate digital marketing campaign isn’t overspending or underspending its way into oblivion.
6. Optimize Your Site For Mobile Devices
Another important digital marketing strategy is to optimize your site for mobile devices. Mobile usage has overtaken the desktop, so your website must be optimized for mobile users.
Otherwise, you could be losing out on potential buyers who are looking at homes online from vacationing abroad or commuting in their cars, or those with young children whose attention is divided between playing and scrolling through listings on their phones.
To ensure that your site works well on mobile devices:
- Make sure it’s responsive (can resize itself depending on the device).
- Make sure it has a good user experience while being navigated by touchscreens or tablets/ iPads/iPhones (responsive design)
7. Learn How To Track Your Results Accurately
Tracking your results is just as important as measuring your success. It’s the only way you can tell if what you are doing is working or not.
That being said, there are many different ways of tracking your results, and knowing where to start can be overwhelming. Here are some things to consider:
- What do you want to track?
- How will you know when something has changed?
- How will you know if that change was a result of something specific (like an update on Facebook)?
- Can this thing be measured in data or should I ask people directly?
In a competitive real estate market, strategic writing can give you the upper hand. Explore how well-crafted content can become your unfair advantage against the competition in our insights-driven article.
8. Ask Previous Clients For Referrals And Reviews
Perhaps the most important part of digital marketing (and one that you may be overlooking) is asking for reviews and referrals.
Ask your previous clients to leave reviews on sites like Yelp, Google, or Facebook. If they don’t have an account on another site, ask them if they would mind creating one just so they can leave a review for you. Make sure they know how much it means to you!
Ask your past clients if they would be willing to refer friends and family members who might be interested in working with you as well. Give them a link so that it’s easy for them to share with whoever might need help buying or selling a home.
Since social media is such an important part of getting new business, make sure these two steps are top-of-mind when requesting guest posts from industry leaders or attending networking events where influential people could hear about what you do—and why others should hire you!
9. Send Out Email Newsletters To People Who Have Done Business With You In The Past
Once you’ve set up a digital marketing strategy, it’s time to start using it. Sending out email newsletters is one of the best ways to keep in touch with past clients and customers. In your newsletter, including information about new listings and special offers that might be of interest to them.
You can also put links to your website or social media account so that people who aren’t currently looking for real estate can get more information about what you do and who you are. The goal here is not only to remind people who they are dealing with but also to allow them to learn more about what makes you special as a businessperson and agent.
If someone clicks on one of these links, they will be directed either back onto your website or directly into Facebook or Twitter where there is even more information about yourself waiting for them!
If all this sounds like too much work for now (and let’s face it: sometimes all we want right now is some peace), don’t worry! There are plenty of templates available online that allow users without any design experience whatsoever to create beautiful emails without breaking a sweat–and they’re free!
10. Post About New Listings On Social Networking Sites Like Facebook
To optimize your social media strategy, you need to post about new listings on social networking sites like Facebook. It’s the most popular social media platform and is the most effective at reaching a large number of people.
You can also post about new listings on Instagram and Twitter if you have more followers there than on Facebook. The more networks you use, the broader your reach will be.
Facebook is also great for reaching specific audiences because it allows you to target audiences based on where they live or what they’re interested in (like wine).
11. Set Up A Google My Business Page And Manage It Actively
You should set up a Google My Business page and manage it actively.
Why?
Well, when prospective customers search for your business on Google (or any other search engine), they will see your contact information, address, hours of operation, and more. All this information is pulled from the data you’ve entered into the system.
It also helps people find you on Google Maps and through local searches in their area as well as helping to boost your search engine rankings.
Setting up a GMB is easy:
Go to https://www.google/business/ to create a GMB account if you don’t already have one (you can also use an existing Gmail account).
Enter all your business information such as name, address, phone number(s), website URL(s), etc., and upload photos of what goes on at these locations so users can get familiarized with them before making even stepping inside those premises;
Add additional details like the about us section etc., add specialties if any (for example “Only 3 Star Hotel”), and categories under which services provided fall (“hotels”, “hospitality”, “food & drink”).
The landscape of real estate writing is evolving rapidly with the digital age. Delve into our analysis of the future of real estate writing, where technology and creativity intersect to shape the industry’s upcoming trends.
12. Encourage Visitors To Sign Up For Alerts About New Listings That Match Their Criteria
You can get more information from your visitors by encouraging them to sign up for alerts about new listings that match their criteria.
This is a great way to build an email list and stay in touch with your existing clients, as well as reach out to potential buyers who haven’t bought yet.
You can use a service like Google Forms or Typeform to create a sign-up form where people can enter their email address, name/phone number, address, preferred method of communication (texting vs email), and language preference (English vs Spanish).
Conclusion
If you’re new to real estate digital marketing and would like to get started, we recommend taking a look at our comprehensive guide to managing your website.
It covers everything from the basics of setting up a website and blogging, all the way to advanced SEO practices for getting more traffic from search engines such as Google. We also have plenty of other resources available on our blog if you want help with specific topics like creating an email newsletter or optimizing images for social media posts!
Further Reading
Real Estate Digital Marketing: Strategies for Success Short Description: Explore effective strategies for succeeding in the world of real estate digital marketing.
Digital Marketing Strategies for Real Estate Professionals Short Description: Discover proven digital marketing strategies tailored specifically for real estate professionals.
Career Development in Real Estate Digital Marketing Short Description: Learn about career development opportunities and pathways in the realm of real estate digital marketing.
FAQs
What is the importance of digital marketing in the real estate industry?
Digital marketing plays a pivotal role in the real estate industry by enabling agents and businesses to reach a wider audience, showcase properties effectively, and build brand visibility online.
How can real estate professionals leverage digital marketing for lead generation?
Real estate professionals can leverage digital marketing through strategies like targeted social media campaigns, search engine optimization (SEO), and email marketing to generate qualified leads and engage potential clients.
What are some key digital marketing platforms for real estate?
Some key digital marketing platforms for real estate include social media platforms like Facebook and Instagram, property listing websites, email marketing platforms, and Google Ads for search engine advertising.
How does real estate digital marketing differ from traditional marketing?
Real estate digital marketing utilizes online channels and tools to connect with the digital-savvy audience, whereas traditional marketing involves physical mediums such as print ads, billboards, and direct mail to reach potential clients.
What skills are essential for a successful career in real estate digital marketing?
A successful career in real estate digital marketing requires skills in digital strategy development, content creation, data analysis, social media management, and a solid understanding of the real estate industry trends.
Costantine Edward is a digital marketing expert, freelance writer, and entrepreneur who helps people attain financial freedom. I’ve been working in marketing since I was 18 years old and have managed to build a successful career doing what I love.