It’s no secret that real estate agents and brokers are always looking for new ways to market their business. But have you ever considered promoting your real estate blog as a way to make money?
If not, you should! Writing about real estate is a great way to get your name out there, build your brand and boost search engine rankings. Even if you’re an agent or broker who isn’t interested in writing on the side (or already has), it can still be beneficial because guest blogging can help drive traffic back to your site which in turn helps convert more leads into clients.
| Takeaways |
|---|
| 1. Real estate writing offers lucrative opportunities to earn money through content creation. |
| 2. Understanding the real estate industry and its nuances is crucial for producing valuable content. |
| 3. Building a portfolio of high-quality real estate writing samples can attract clients and higher-paying projects. |
| 4. Networking with real estate professionals and leveraging online platforms can lead to a steady flow of writing gigs. |
| 5. Consistency, research, and staying updated on industry trends are key to establishing a successful real estate writing career. |
1. Identify Your Target Audience
The first step to writing successful real estate content is knowing who your audience is. What do they want to read, why they are interested in the topic, and what they are struggling with? If you already know them well then great!
But if not, I recommend that you start by taking some time to learn more about them by doing some research on Google and social media platforms like Facebook and Twitter.
Embarking on a journey to become a real estate writer can open doors to a lucrative career. Learn more about the steps to take in our comprehensive guide on how to become a real estate writer and start your path toward success.
2. Decide What Type Of Blog You Want To Write
As you start to think about what type of blog you want to write, consider the following:
Do you want to write about an area of expertise?
What are the things that make you passionate about real estate?
Are there certain topics that would be helpful for your community or audience?
Who else has written on this topic in a way that’s interesting and useful? How could you improve on their approach without losing sight of what makes it unique?
What kind of personal life do you have outside of your business ventures that other people might relate to or find interesting in some way? If nothing comes immediately to mind, consider talking with friends and family members who might be able to give insight into this area.
3. Create A Unique, Powerful Brand
A brand is a name, logo, color scheme, and tagline that you create to help your target audience remember you. We are all familiar with brands like Nike, Apple, and Coca-Cola; these companies have created an image that makes people think of them whenever they hear their name or see the logo.
When it comes to writing about real estate, creating a unique brand can help you stand out from other writers and make more money in the process.
Discover how the power of words can lead to a substantial income. In the article, How I Generated a $3k Writing Income, you’ll find valuable insights on ways to boost your earnings while expending minimal effort.
4. Build A Social Media Strategy
Social media is a great way to build your brand, promote your content and grow your business. And while it’s easy to get lost in the social media rabbit hole, it’s important not to forget about the importance of promoting yourself as a real estate writer.
One of the best ways to do that is by creating an email marketing campaign around what you write about on your blog or in other forms of content.
You can also use social media in conjunction with email marketing campaigns by creating Facebook ads and Twitter ads that link back to those emails or landing pages where people can sign up for more information about what you offer.
If you don’t already have an email list, now may be a good time for you to start building one up so that when someone visits any page on your website (including this one), they’ll see an option for signing up for updates from “
The Real Estate Writer” via email newsletter subscription form which will take them directly into their inboxes with news from our site delivered directly from us!
5. Brainstorm Post Ideas
Brainstorming is the process of generating and recording ideas.
The goal of brainstorming is to generate as many ideas as possible.
You can do this alone or in a group, but there are pros and cons to both methods.
When you work alone, it’s easy to think you don’t have enough time to brainstorm effectively on your own. You might think that you’ll need more time than your co-workers, who may already be familiar with the topic of discussion or idea generation.
However, this isn’t always true; in fact, I’ve found that when working on my own I think more creatively than when I am surrounded by people who aren’t contributing much (or anything at all).
When working in groups tends not to work well either because everyone contributes too much at once leading to conflict over whose ideas should be used instead of focusing on generating more creative ones from scratch!
However, there might be times when brainstorming with coworkers could generate better ideas since they’re familiar with what others have said before them so they know how big an impact their input will make on someone else’s thoughts later down the line (if any).
Cracking the code of real estate writing requires knowledge and strategy. Dive into the intricacies of this craft with our article on Real Estate Writing: Cracking the Code, where we break down essential techniques for success.
6. Write Evergreen Posts First
Write evergreen posts first. Evergreen content is a term used in SEO that refers to content that will be relevant at any time of the year, across seasons and holidays. So this means when you write about skiing, for example, it will still be relevant months later.
Evergreen content is timeless and therefore has long tail value (even though it wasn’t specifically written with SEO in mind).
Don’t worry about keywords or search engines at this point. Just write with your audience in mind and focus on providing value. You’ll naturally incorporate keywords into your writing as you go along and those will be much more effective anyway if they’re natural parts of an article rather than shoe-horned in artificially!
7. Create An Editorial Calendar
One of the most important parts of being a real estate writer is making sure that you have enough content to keep people coming back. You can’t just start writing and hope it all comes together organically. Instead, create an editorial calendar that helps you schedule your posts so you can stay consistent with publishing and organize your ideas so you can write faster.
An editorial calendar is essentially a tool that helps organize your content. It’s essentially like having a big whiteboard where you can jot down what content will be published on which days, so there’s less chance of forgetting or missing any deadlines/dates/deadlines/content-related things when they’re due to be published (or not).
8. Be Consistent With Your Publishing Schedule
Consistency is important when it comes to your publishing schedule. You should aim to publish regularly, and you should try to stick with a schedule that’s easy for you to follow. This means that the more comfortable you are with your chosen frequency, the easier it will be for you to keep up with it.
For example, if two articles per month seem like too much right now but four articles per week sound just right even though they both have the same number of posts in them then start by aiming at two posts per month instead of four (or whatever your target might be).
By working your way up gradually, rather than jumping straight into something that seems daunting at first glance, chances are good that this will work out well in the long run!
When thinking about what kind of schedule would work best for me (and my unique circumstances).
I decided on one blog post every other week because I wanted a nice balance between maintaining consistency without feeling like I’m overexerting myself and keeping things interesting enough so people wouldn’t get bored reading my content all the time either.”
Succeeding in the realm of real estate content writing demands a unique approach. Gain valuable tips and tricks in our guide to How to Succeed at Real Estate Content Writing, and elevate your skills to create content that resonates with your audience.
9. Get All The Technical Stuff Right
Your website is your online storefront, so it must look professional and trustworthy. A few things you can do to make sure your website is secure include:
Using HTTPS encryption (if possible)
Ensuring that the site loads fast on mobile devices you don’t want people leaving your site when they’re halfway through reading an article!
Avoid any plugins or scripts that may be slowing down the loading time of your pages. Some plugins are great for adding extra functionality, but the longer they take to load up, the less likely people will stick around long enough to read those extra features. You can also look into optimizing content delivery networks (CDNs) if this is an issue for you.
10. Use Visuals When Possible In Your Blog Posts
Visuals are also a great way to break up the text and make your content more engaging. Use visuals like images and graphs to add credibility, help readers remember your content, drive traffic back to your site, and make your blog posts more shareable on social media.
If you’re not so good with Photoshop or Illustrator, don’t worry there are plenty of free tools out there that can help! Some examples include Canva (for creating beautiful visual content), Piktochart (for creating infographics), Grammarly (for checking grammar), and Google Docs/Sheets (for collaborating with other people).
11. Put Your Call To Action In The Text And In Visuals, You Create For Your Blogs
The call to action is an important element of your blog content. It’s what you want readers to do after they’ve read your article. In other words, it’s a reminder that there’s a benefit for them if they act now.
If you’ve done everything else right in terms of creating great content and positioning yourself as an expert in your field, then you’re well on the way to getting people to take action by clicking through and buying products or services from you directly.
But for those who don’t want to buy from you (or can’t), then you need to give them another option: a link back to one of your other relevant articles or resources so that they can find out more about the topic at hand and ideally turn into customers down the line when the time comes for them too!
The best way I’ve found success with doing this is by putting my CTA in both places: both within my text and also within my visuals (pictures).
12. Promote Your Blog On Social Media And Email Marketing Campaigns
Promote your blog on social media. Social media is a powerful way to market your content, especially if you’re targeting a younger demographic.
Facebook and Twitter are two of the most popular platforms for real estate writers, but other networks may be more relevant to your audience. Check out HubSpot’s list of the best social media platforms for business owners to find more ideas!
Promote your blog via email marketing. Email marketing is another great way to promote content without having to rely on organic search traffic or social media mentions (which may not come as frequently). You can also use it as an opportunity to ask readers for leads or feedback on future posts!
13. Guest Blog On Other Real Estate Sites (And Ask Them To Guest Post On Yours)
Guest posting is an important part of your strategy. The more places you can get links to your site, the better.
Many sites accept guest posts, and if you have a personal blog or website, you can add content to it about different topics.
For example, I have a post on my real estate website called “How To Find Your Dream Home” where I just talk about what makes a house feel like home for some people – no selling involved! But as long as people find it useful and share it with others who will also read and enjoy it (and hopefully share), then that’s good enough for me!
14. Use Influencers To Promote Your Blogs For You If You Can Afford It (Especially If They Want You To Pay Them)
If you can afford it, use influencers to promote your blogs for you. Influencers are people who have a large following on social media and are willing to promote your blog for a fee.
If you can’t afford to pay someone, ask them if they would be willing to do it for free in exchange for a link back from your site (if not already included).
In general, influencers prefer paid advertising (such as sponsored posts) because they make money from these types of posts but many will accept free posts too if it means getting more exposure for their brand and/or blog!
Mastering the art of real estate copywriting requires a proactive mindset. Explore effective strategies and techniques in our article on Real Estate Copywriting and How to Do It Proactively, and discover how to craft compelling copy that engages readers and drives results.
15. Cross Promote With Partners That Aren’t Directly Competitive With You, Like Lenders, Contractors, Etc. Who Want To Work With Real Estate Agents And Brokers (And Vice Versa)
You should also be cross-promoting with partners that aren’t directly competitive with you. For example, lenders, contractors, property management companies, and other professionals who want to work with real estate agents and brokers would welcome the opportunity to get their names into your content.
The value of cross-promotion is twofold: 1) it gives people more reasons and information about your services; 2) it helps build relationships that can lead to more business in the future from referrals from these ‘partners’.
16. Make Sure Every Piece Of Content On Your Site Is Optimized For Search Engines (Including Older Content)
You can make extra money by using the right keywords in your titles, headers, and images. The more relevant the keyword is to what you are writing, the better it is.
`
17. Make Sure That All Old Pages Of Content Have 301
Redirects are in place so that traffic isn’t lost when the old URL is indexed by google instead of the new one!
Make sure that all old pages of content have 301 redirects in place so that traffic isn’t lost when the old URL is indexed by Google instead of the new one!
If you’re going to be changing URLs on your site, it’s important to make sure that there are 301 redirects (a type of server response) set up properly so that search engines continue to index your pages even though they have slightly different addresses now.
If you don’t have these set up right, then Google and other search engines won’t recognize the new pages and may even drop them from their index altogether because they don’t think they’re relevant anymore!
This can spell disaster for SEO efforts if this happens; after all, most people find websites by searching online. You want those people to see what YOU want them to see not someone else who has taken over YOUR SERPS (search engine results page).
Conclusion
If you’re looking to make money as a real estate writer, we have some great tips for you. Start by identifying your target audience and deciding what type of blog you want to write. Next create a unique, powerful brand that will help readers trust what they read on your site. Then build a social media strategy to promote your blogs every day!
Brainstorm post ideas and create an editorial calendar so that every week new content is ready when visitors come back again tomorrow morning with their coffee in hand ready for more reading material from your site (which was already optimized for search engines).
Further Reading
How to Make Money as a Real Estate Agent: Explore strategies for maximizing your income in the real estate industry.
Top Tips on How to Earn Money as a Real Estate Agent: Discover effective techniques to boost your earnings as a real estate agent.
How to Earn Money as a Freelance Content Writer Worldwide: Learn how freelance content writers can generate income from around the world.
FAQs
How can I make money as a real estate agent?
Real estate agents can earn money through commissions earned on property sales. By effectively marketing properties, networking, and delivering excellent customer service, agents can increase their chances of earning higher commissions.
What are some tips for earning money as a real estate agent?
To boost your income as a real estate agent, focus on building strong client relationships, staying informed about market trends, and investing in marketing strategies that showcase your properties effectively.
How can I earn money as a freelance content writer?
Freelance content writers can earn money by offering their writing services to clients worldwide. By creating high-quality and engaging content, building a strong online presence, and leveraging platforms that connect freelancers with clients, writers can secure consistent work and income.
What are some effective strategies for freelance content writers to earn money?
Freelance content writers can increase their earnings by specializing in a niche, building a diverse portfolio, establishing a professional website, and consistently delivering well-researched and valuable content to clients.
Are there global opportunities for freelance content writers?
Yes, freelance content writers can tap into a global market by leveraging online platforms and marketplaces that connect them with clients from various regions. This allows writers to work with clients from around the world and earn income regardless of geographical location.
Costantine Edward is a digital marketing expert, freelance writer, and entrepreneur who helps people attain financial freedom. I’ve been working in marketing since I was 18 years old and have managed to build a successful career doing what I love.