The Proven Process To Become “The Big Dog” In Your Industry

Planning a business, launching a company, and growing it is hard work. If you are successful or in the process of building your business, you know how true this is. You’ve spent tons of time and money on education and training to learn how to do what you do. 

And, you’ve spent many hours studying how to create programs and services that are helpful for clients. So why aren’t more people banging down your door?

Have you ever heard the phrase “build it and they will come”? This concept works great in Hollywood movie scripts. However, it does not work very well in real-life situations where there is competition for clients. 

There are many potential customers out there for everything- even something as mundane as toilet paper! 

But research shows that each person has an average of 4 options when they need to decide on a purchase- whether it’s toilet paper or medical attention from an expert nutritionist like yourself.

The bottom line is this: if you want more people to come knocking at your door, then you must make it easy for them to find YOU when they go looking for help with their problem!

How to Start a Pet Food Manufacturing Business – YouTube
1. Embrace a proven process to excel in your industry.
2. Implement strategies that set you apart from competitors.
3. Focus on building a strong brand presence and reputation.
4. Leverage innovative marketing techniques for growth.
5. Continuously learn and adapt to industry changes.

1. Grow Your Database

… to truly become “The Big Dog” in your industry, you must grow your mailing list. This is the very foundation upon which everything else will be built.

Start by growing your database by signing up for a free service like MailChimp, Aweber, or Constant Contact (or whatever you prefer). 

Create an account with them and then set up an autoresponder series that will send out emails to all of the people who have subscribed to your newsletter when it’s time for them to receive one.

Then start building an email list! The best way to do this is by creating landing pages on your site that help sell people by signing up for the newsletter when they visit it or share it with their friends and family via email or social media channels such as Facebook, Twitter & Instagram.

Once those landing pages are set up, start posting links back onto those landing pages from relevant blog posts so there’s always something new being posted on there that helps drive traffic back through those channels again and again over time as well!

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2. Segment Your Database

Segmentation is the process of dividing a database into smaller groups of people with similar characteristics. It helps you to better understand and target your audience. Segmentation also helps you to better understand what you are selling and how to sell it.

Segmentation can be used for targeted marketing campaigns, creating new product offerings, or even targeting websites based on the different types of people visiting them. 

A well-defined segmentation strategy allows companies to create more relevant content for each group and provide a customized message that resonates with their specific needs, wants, and desires.”

3. Connect Irresistible Offers With Specific Segments

After you’ve identified the type of person you want to connect with, it’s time to make that connection irresistible.

To do this, you’ll need to outline the specific offer and benefits that will be most appealing to this audience.

For example: If your target audience is young mothers who work full-time, you might offer them a copywriting service that includes professional copywriting services as well as an SEO strategy tailored specifically for their website and business goals. 

By offering practical advice on how they can use their website better (and faster), they will realize how much time they could save by hiring an expert rather than attempting to do everything themselves!

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4. Make Pre-Emptive Offers To Connect With People That You Want To Do Business With

Next, you need to offer something of value to someone who has not yet contacted you. This could be a free consultation, report, ebook, or webinar. The trick is to make your offer compelling enough for someone to contact you for more information. 

For example, if I want to connect with Jeremy Sorese from I might send him a free trial of my product in the hope that he signs up and becomes my customer at some point in the future (this is called “pre-emptive selling”).

This is one of my favorite strategies because it allows me to easily connect with influencers without having an existing relationship with them first — which would make most salespeople uncomfortable! 

If done right, pre-emptive selling can help bridge any gap between where they are now and where they could be in their business tomorrow (or next week).

5. “Sell” Your Newsletter / Ezine / Content List

Now that you have a list of your prospects, it’s time to begin selling them. There are several ways you can do this:

Use e-mail marketing software like Aweber or GetResponse to create an email course or series of emails. 

The goal is to teach your target audience something valuable, answer their questions and then offer a product or service at the end of the series that relates to what they just learned. 

You can also use this opportunity as an upsell by offering even more value in the form of additional content or services after they’ve completed the first installment.

If selling via email isn’t ideal for your target audience (or if their inboxes are already too full) consider creating video-based sales letters with ClickFunnels or Wistia where viewers can watch videos explaining why you offer what you do.

And then make it easy for them to sign up for more information about your products/services when they’re finished watching!

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6. Send Valuable Content Regularly

Once you’ve figured out how to stand out from the crowd, it’s time to make sure that your audience is always in need of your help. This can be done by sending them valuable information regularly.

While this may sound simple enough, there are many things that you should keep in mind when executing this process:

Don’t just send out “junk” content! It’s important not only for the quality of your content but also for its relevancy as well. 

If people see that same old sales pitch or advertisement every single time they open up their inbox, they’ll become annoyed and just stop opening it at all, and then where will you be? Back at square one with no clients and wondering what happened! 

Be aware of these things when crafting messages; don’t send anything unless it has a real value attached to it (and hopefully some humor).

Don’t just send out sales pitches either! You can certainly include these within each email newsletter or article if they relate to something that was mentioned earlier but doesn’t make them stand alone.

They won’t work as well without proper context first provided through other means like storytelling techniques.”

7. Ask For Referrals From Your Database

In this digital age, you need to ask your clients and prospects for referrals regularly. When you send your newsletter or other communication to your database, include a link to an online form where they can easily refer you by email. 

If someone completes the form and sends it in, don’t forget to respond with a thank-you note that includes some kind of “referral reward” (like free consulting). 

If someone refers another person directly from the online referral form on your website, give that person a gift card or discount code so they feel appreciated too!

Asking for referrals is not only easy but also inexpensive especially if done through automation tools like HelpScout’s Referral Links feature which allows people who visit your site via web traffic sources such as search engines or social media platforms like Facebook or Twitter.

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8. Publish Articles And Case Studies About Your Solutions To Problems That You’ve Solved

Now that you’re the big dog, it’s time to show off.

Write articles and case studies about your solutions to problems that you’ve solved. This will help potential customers learn about the value of your products or services, but also give them confidence in your ability to solve their problems. 

It should be clear from reading these articles what exactly it is that makes you so good at what you do, so they can easily see how they could benefit from working with someone who knows what they’re doing.

Many people are afraid of public speaking because they think “everyone is going to judge me,” but here’s the thing: 

Most people don’t care what you say or how well-spoken you are (no matter how much practice), as long as something is interesting enough for them in there somewhere!

9. Become A Guest Speaker At Events

The next step on your journey to becoming a “Big Dog,” is to get out there as much as possible and become a guest speaker at events. This can be tricky for newbies, but not if you follow the steps below:

1 – Be passionate about what you do

2 – Get certified in what you do (if applicable)

3 – Find out where people are meeting in your local area (and even abroad) and contact them directly! If they aren’t interested, keep moving until someone is!

4 – Make sure that when speaking on stage or via video, nothing is blocking the audience’s view of you (use a teleprompter if necessary). 

Also make sure that when speaking on stage or via video, there are no distractions behind or around you (no one should be playing games on their phone). And finally…

10. Become An Interview Subject For Articles, Radio Shows, And Television Programs About Trends In Your Industry

An interview is a great way to get your name out there and establish yourself as an expert in your field. If you’re lucky, it can also lead to more work and bring in new opportunities.

You might be tempted to avoid interviews because they seem like the least fun part of the job. But don’t be afraid! An interview is just a conversation and if you treat it as such, it won’t seem so scary anymore (and it will be even less scary if you have some water nearby).

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11. Create An Irresistible Free Offer Appropriate For The Nature Of Your Business

Once you’ve created the right opportunity, you need to make sure it’s irresistible.

First, use free offers to attract new leads. You can give away many kinds of value: a free report, an ebook, or even a discount code for a related product or service. 

You can also invite people to download something of value from your website directly into their inboxes with our email marketing automation tool MailChimp. This way they won’t forget about what you offer and will feel more inclined to come back for more when they are ready for it.

Second, create an offer that is relevant and useful for your audience even if it costs them nothing! 

Your ideal prospects have been considering buying from you but haven’t made up their mind yet they don’t know if they’ll get any benefit from working with you yet.

So making the decision easier by providing valuable resources before asking them for anything else will help them decide faster which company meets their needs best based on what kind of content they find most appealing (and trust us when we say there’s no shortage out there). 

Lastly, remember that while freebies might seem like a cheap strategy at first glance these days everyone gets inundated with emails every single day.

So what might work well two years ago may not necessarily work now unless there are other key components included that improve its overall effectiveness such as targeted messaging (which brings me right back around again).

12. Have A Way For Visitors To Subscribe To Your Mailing List

It’s important to have a way for visitors to subscribe to your mailing list so that you can keep in touch with them and continue sharing new content with them. 

You should make it clear what they will get and how often they will get it, whether that’s once a month or every Thursday at 9 am Pacific Time. 

You should also make it easy for people who are subscribed to your mailing list (and we all love getting stuff).

But don’t want any more updates from you, or if their information has changed since signing up (think: “Cindy Smith moved from Iowa City to Chicago in January”) so that they can easily unsubscribe at any time.

13. Build A Referral Network Of Other Professionals Who Serve Similar Clientele

A referral network is a group of professionals who share clients and work together to further the interests of their clients. A good example is Rotary, whose members can call upon other members for favors or help in times of need.

A good way to start building a referral network is by meeting with other professionals who serve similar clientele and discussing ways they can help each other out. 

If you’re an accountant and meet another accountant at your local Chamber of Commerce meeting, this might be a great opportunity for both of you: 

One could provide bookkeeping services for the other’s clients while the latter keeps him informed about any changes in tax law that might affect his business model. The two will benefit from each other’s expertise while growing their practices at the same time!

If possible (and legal), formalize your network through something like an LLC agreement or partnership agreement so there’s no doubt that everyone has agreed on what sort of relationship they want moving forward.


This is why I love this process: here you have a clear, proven methodology that works for every business and industry. It’s not something original to me or my company; it’s been around for decades. 

You do the things that matter real actions and you start collecting responses… results… money. This is just one of the dozens of processes we share with our clients to generate more leads, income, and profits in their businesses.

Further Reading

Here are some additional resources to explore for further insights on the pet industry and marketing strategies:

Shopify Blog: Growing Your Pet Business: How to Sell Pet Products Online

Learn valuable tips and strategies for effectively selling pet products online, from setting up your online store to marketing and customer engagement.

Break The Web: Pet Industry Marketing Strategies

Discover proven marketing strategies tailored specifically for the pet industry, helping you reach and engage with your target audience effectively.

Frontiers in Veterinary Science: The Pet Industry and Its Impact on Veterinary Medicine

Dive into a comprehensive study exploring the relationship between the pet industry and veterinary medicine, shedding light on trends and challenges.


What are some effective online marketing strategies for pet businesses?

Effective online marketing strategies for pet businesses include building a strong social media presence, leveraging influencer partnerships, optimizing your website for SEO, and utilizing email marketing campaigns to engage with your audience.

How can I differentiate my pet business in a competitive market?

To stand out in a competitive pet industry, consider focusing on a unique selling proposition (USP) that highlights what sets your products or services apart. This could be exceptional customer service, sustainable practices, or innovative pet solutions.

What role does content marketing play in the pet industry?

Content marketing can play a significant role in the pet industry by providing valuable information and insights to pet owners. Creating informative and engaging content, such as articles, blogs, and videos, can position your business as an authority in the field and attract a loyal audience.

How can I effectively target my audience in the pet industry?

Understanding your target audience’s preferences and behaviors is essential. Conduct thorough market research to identify your ideal customers and tailor your marketing efforts to address their specific needs and desires.

What emerging trends should I be aware of in the pet industry?

Some emerging trends in the pet industry include the rise of sustainable and eco-friendly pet products, personalized nutrition plans, and the integration of technology, such as wearable devices and smart pet products, to enhance pet care and monitoring. Stay updated on these trends to stay ahead in the market.