11 Tips For Effective Use Of Social Media In B2B Marketing Campaigns

There was a time when social media was considered nothing more than an avenue to share personal sentiments, experiences, and stories. However, it has given birth to a new way of communication – one that allows you to connect with audiences worldwide. 

Social media is so ubiquitous now that it should be no surprise that it can be used as a marketing tool for businesses across the globe. 

If you are looking to start your own B2B marketing campaign on social media, here are 11 helpful tips which will help you use social media effectively for your business:

Best B2B Social Media Strategies & Examples – YouTube
1. Understand your B2B audience’s pain points and needs to tailor your content effectively.
2. Set clear and measurable goals for your B2B social media campaigns to track success.
3. Choose the social media platforms that align with your target audience’s preferences.
4. Create valuable and relevant content that provides solutions and insights.
5. Leverage LinkedIn for B2B networking, thought leadership, and lead generation.
6. Implement a content calendar to maintain consistent posting and engagement.
7. Use visuals, such as infographics and videos, to make your content more engaging.
8. Monitor and analyze your campaign metrics to refine your strategy over time.
9. Encourage employee advocacy to expand your B2B brand’s reach.
10. Participate in relevant industry discussions and forums to establish authority.
11. Continuously adapt and refine your strategy based on insights and changing trends.

1. Create A Content Calendar

If you’re like me, you may be thinking to yourself, “I’m not the creative type why should I worry about creating content?” Well, here’s why: if your audience is going to follow your brand on social media, they need to know what they can expect from you. 

You want them to come back again and again because they know that every time they do, there will be something new and interesting waiting for them there.

Creating a content calendar helps keep track of what needs to get done and when it needs to get done. 

It also makes sure that nothing falls through the cracks in terms of scheduling posts or planning out blog posts. 

Plus, having all those dates written down in one easy-to-make-sure-you’re-on-track place makes it easier for everyone on the team (or even just yourself) to stay organized!

Understanding the intricacies of user behavior on your website is crucial for effective marketing. Dive into our guide on using Google Analytics in a B2C marketing capacity to harness the power of data-driven insights.

2. Start By Combining Social Media And Email Marketing

To begin, you’ll want to start by combining social media and email marketing. This can be done in several ways, but the most effective method is to include links to your social media profiles in each of your messages. 

The key here is that these links are relevant and often provide added value for the reader. 

For example, if you have a new blog post on a topic that relates directly to one of your products or services, share this information with all of your subscribers via email as well as on Facebook and Twitter!

When implementing this strategy into your overall B2B marketing plan, it’s important not only that you understand how best to use each platform individually but also how they work together.

3. Link Your Landing Pages To Your Social Media

Social media is a great way to build your audience and generate leads, but it’s not the only way. You can also drive traffic from Facebook and Twitter to your landing pages using links.

If you want people to connect with you on social media, they need a reason or incentive to do so. 

For example, if someone follows your brand’s Twitter account and then finds out that there is a special offer for following the account or checking in at one of its locations, they may be more likely than usual to follow through on their intentions. 

You could even create enticing content like videos that promote these offers!

When linking between social media platforms like Facebook and LinkedIn (which we’ll get into later), use shortened links such as bitly.

So that users don’t have any trouble sharing them on other sites like Reddit where long URLs aren’t allowed anymore since 2016 when r/nba2k18 was banned due its excessive spamming practice which resulted in over 5 million blocked accounts within three days during those two weeks before being shut down completely by moderators themselves.”

Visual content is a universal language that resonates across industries. Explore our article on 10 ways to make stunning B2C marketing videos to discover creative techniques that can elevate your B2B marketing campaigns as well.

4. Harness The Power Of Influencers

Influencers are people who have large followings on social media and can influence the decisions of their followers. 

If you want to reach your target audience, but don’t have the budget to advertise in traditional ways, influencer marketing is a great way to go. Influencers can be more credible than your brand, which will help you connect with customers who trust them.

For influencer marketing campaigns to be successful, you must find the right influencers for your business and maintain an ongoing relationship with them so that they feel comfortable promoting your products or services. 

Here are some tips for using social media in B2B marketing campaigns: Find out what kind of content each influencer likes publishing. Contact all potential partners first before pursuing any agreements.

Create a list of all interested parties either through Google search engines (such as AdWords) or by searching on LinkedIn. Stay focused when creating an ad campaign; don’t let yourself get distracted by other projects until all tasks have been completed successfully.

5. Monitor Your Social Media Channels Regularly

The most effective way to use social media is to monitor it regularly. It’s not enough to just post content on your platforms and hope for the best you need to know what’s working, what isn’t, and why. 

For example, let’s say you’re using a scheduling tool like Hootsuite or Buffer that automatically posts your tweets at predetermined times throughout the day. 

If you see that a certain time works better than others for earning engagement with certain types of content (for example, text vs. images), then you can adjust accordingly by tweaking the schedule so that more posts are published during times when they perform well. 

Similarly, if you notice that certain hashtags or links get more click-throughs than others do or even generate negative feedback then those should be removed from future posts as well. 

This type of analysis will help identify opportunities for improvement over time so that you can create even better content down the road!

Conversions are the lifeblood of marketing success, regardless of your target audience. Delve into our strategies outlined in 9 strategies to increase conversions with your B2C marketing and adapt these insights for your B2B marketing endeavors.

6. Track Your ROI And Follow Analytics

Once you’ve got an idea of what works and what doesn’t, it’s time to figure out how effective your social media marketing is. To do this, you need to track your ROI (return on investment).

Some businesses will use Google Analytics or a social media management tool to monitor their analytics. Either way, if you’re unsure where to start with tracking your ROI, there are plenty of guides online that can help get you started.

7. Make Use Of Retargeting Ads For B2B Campaigns

If you’re looking to gain more visibility, then retargeting ads should be a part of your B2B marketing campaign. 

If you are unfamiliar with this type of advertising, here’s what it is: retargeting ads are targeted advertisements that display ads to people who have already visited your website.

Retargeting ads are extremely effective because they can increase conversions and ROI by following up with your target audience. You can easily reach these potential customers on social media or search engines after they have visited your website. 

The great thing about retargeting is that it increases brand awareness without being overly intrusive or annoying for the user. 

This type of ad also works well online because it allows advertisers to capture leads when people are in the market for something specific rather than just trying out new products randomly as traditional advertising does!

8. Discontent Or Dissatisfaction? Voice Your Opinion!

No matter how much you love your product, service, or brand, there will always be some degree of discontent. It’s a good thing if there is! 

It means you’re paying attention and listening to your customers’ needs and wants. And that can lead to opportunities for you to show how your company can help them.

It’s also an opportunity for building trust by acknowledging that there are problems people are facing but addressing them in a way that makes them feel heard and respected. 

This builds confidence among your audience that they’re working with a partner who cares about them as humans first, not just as numbers on a spreadsheet or sales prospects.

9. Get Involved With Communities And Hashtags

To get the most out of social media in B2B marketing campaigns, you need to understand how hashtags work. A hashtag is a word or phrase preceded by a hash symbol (#), which can be used to create a community around a topic and/or facilitate conversation about it.

For example, if you’re looking for a new pair of jeans and want other people who are also interested in buying jeans to join your community, use the hashtag #newjeans in all your posts related to this topic. 

This will help other like-minded folks find each other on Instagram, Twitter, and Facebook and eventually start talking about their favorite brand names and styles together.

Crafting an effective marketing strategy is a fundamental step in any business’s growth. Learn from our guide on creating an effective B2C marketing strategy in 16 easy steps to build a foundation that can be customized to suit B2B campaigns.

10. Create Search Engine-Friendly Content On Social Sites

You can use keywords and hashtags to make your content more search engine friendly. Here are some examples:

Use your company name, brand name, and product names in the titles. 

For example, if you are writing a blog post about an industry report you have created on social media trends for B2B marketing campaigns in 2018, use “2018 B2B Marketing Trends Report” or “B2B Social Media Trends 2018.” 

If possible also include a few of the top trending hashtags used by customers in that industry such as #marketingtips or #socialmediatrends2018.

Include your company website URL in plain text (not hidden behind links) because this will help it rank higher on Google search results. 

You can also add links to other useful resources like whitepapers or case studies at the bottom of each post so readers know where else they can get more information from you.

11. Use Videos To Increase Engagement Rate Among Prospects

Videos are a great way to increase the engagement rate among prospects. They can also help you increase conversion rate, brand awareness, traffic to your website, social media engagement on Facebook and Twitter, etc.

A recent study has shown that the number of viewers who watch an entire video is more than twice as high as those who read an article in its entirety. And this could be because videos are better at engaging people’s attention than other formats such as text or images.

Uncover the tactics that make B2B marketers excel in their field. Explore our insights into the 16 dirty tricks that are B2B marketers’ greatest strengths and consider adapting some of these strategies to enhance your B2B marketing approach.


We hope you find some of these tips helpful in your B2B marketing endeavors. If you want to start making more effective use of social media.

It’s important to remember that consistency is key; if you don’t keep engaging with customers and building relationships, they’ll likely drift away from your brand. 

Keep at it, and remember that the internet is a marathon, not a sprint (or so we like to tell ourselves).

Further Reading

Explore these additional resources for more insights on crafting effective B2B social media strategies:

Keyhole Blog: B2B Social Media Strategy Tips Short Description: Discover expert advice and actionable tips to enhance your B2B social media strategy for better engagement and results.

Geomares Marketing: 10 Tips for an Optimal B2B Social Media Strategy Short Description: Uncover key strategies and tactics to optimize your B2B social media approach and connect with your target audience effectively.

TechTarget: 12 Social Media Marketing Tips to Boost Your Business Short Description: Explore a collection of 12 actionable social media marketing tips that can help elevate your business’s online presence and growth.


What are some key considerations for a successful B2B social media strategy?

A successful B2B social media strategy hinges on understanding your target audience, setting clear goals, and tailoring your content to address their pain points and interests.

How can I measure the effectiveness of my B2B social media campaigns?

Tracking metrics such as engagement rates, click-through rates, lead generation, and conversions can provide insights into the effectiveness of your B2B social media campaigns.

What platforms should I prioritize for my B2B social media efforts?

The choice of platforms should align with your audience’s preferences. LinkedIn is often a go-to for B2B, but depending on your industry, platforms like Twitter and industry-specific forums might also be valuable.

How can I create engaging content for B2B social media?

Craft content that showcases your expertise, addresses industry challenges, and provides solutions. Incorporate visuals, infographics, and storytelling to make your content more engaging.

How do I maintain a consistent brand voice across different social media channels?

Develop a brand style guide that outlines your brand’s tone, language, and visual elements. Consistently apply these guidelines across all your social media platforms to ensure a unified brand presence.