10 Ways To Make Stunning B2C Marketing Videos

If you’re trying to make a video for your B2C business, you’ve probably noticed that it’s harder than it looks. Maybe you’re not sure what to say, or maybe you just have no idea how to make an eye-catching video. Nonetheless, making videos is worth the effort. 

70% of consumers prefer watching a video to reading about a product and they’ll spend 88% more money on a product after watching its video! So let’s check out 10 ways you can start creating amazing videos today:

The Ultimate Guide to Video Marketing | Tips from the Pros
1. Focus on storytelling to create an emotional connection.
2. Use high-quality visuals to enhance viewer engagement.
3. Incorporate a clear and compelling call to action.
4. Optimize videos for mobile viewing.
5. Experiment with different video formats and styles.
6. Leverage user-generated content for authenticity.
7. Keep videos concise while delivering key messages.
8. Use music and sound effects to enhance the experience.
9. Test and iterate to find what resonates with your audience.
10. Analyze video performance metrics for continuous improvement.

1. Use Humor

Humor is a powerful tool. It can help you break the ice with your customers, make a point, and show off your brand’s personality.

People remember things that are funny far better than they do boring stuff. So if you want to make an impression on potential clients and win their business over other brands in the market, humor is one of the best ways to go about it.

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2. Showcase Your Product In Use

You’re probably familiar with the phrase, “a picture is worth a thousand words.” Well, if you want to sell your product in a video, consider showing it in use.

If your product can be demonstrated by showing it in action and how it works, by all means, do so! If you have an app or software that has features that can be shown on screen as they are being used a perfect opportunity for this technique.

The idea behind this is simple: show how easy it is to use your product so users don’t feel like they need instructions on how to use them (which would just slow down their enjoyment). 

This will also showcase any special features of the product like its ability to save time or money for users things that make them feel good about making the purchase decision.

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3. Use Video In Your Ads

Video ads are more engaging than text, which is why they’re more likely to get clicked on, and shared and drive higher click-through rates. Plus, when you create an ad that includes a video, it has the potential to be a more powerful call-to-action for your viewers.

Here’s why: Video is a powerful medium because it tells a story in an entertaining way. When you create an ad that includes a video.

It has the potential to be a more powerful call-to-action for your viewers because they’ll want to keep watching until the end of the ad when there’s usually some sort of incentive offered (like scoring their first pair of shoes).

4. Try An Explainer Video

Explainer videos are short, fun, and informative. They explain your product or service to the viewer so that they can visualize how it will fit into their lives.

Explainer videos can be used in many different ways:

  • In email marketing to introduce a new product or service you’re offering
  • As part of a PPC campaign (Pay Per Click) to get people who are searching for information about what you do to click through on your ad and land on your website
  • On social media platforms like Facebook, Twitter, etc., as an introduction video before presenting your company’s work

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5. Give ’em A Behind-The-Scenes Look

One of the most effective ways to humanize your brand is by giving viewers a behind-the-scenes look at your business. This can include:

  • Showing employees and their work environment (e.g., an office or manufacturing facility)
  • Showing customers and their experiences with the product or service
  • Showing the products themselves, in action, being used by real people.

If you want to take it a step further, you could even add some interviews with actual employees this will help build trust between you and your audience because they’ll get a sense that there’s an actual person on the other side of all these branding efforts!

6. Delight With Animated Videos

Animated videos are fun and engaging. They can be used for product demos, explainer videos, customer testimonials, webinars, and more. Take a look at how we made this animated video with the help of one of our favorite animation tools: Powtoon.

Viewers love animations because they’re fun, memorable, and easy to understand all important qualities for B2C marketing videos!

7. Make Detailed, Long-Form Videos For FAQs

If you have a lot of customer questions, there are two ways to address them: 1) answer them all individually, or 2) make a comprehensive video that covers everything. The second option is better because it provides quick answers to common questions and also creates an opportunity for your customers to learn more about your products. Here’s how you can do this in practice:

  • Use a template video with clear sections and graphics that explain each feature.
  • Include a FAQs section on your website, so users can see it at any time and get the info they need right away. 

You can even create an email marketing campaign around this topic if it’s something you want customers to remember (such as “20 Things I Wish I Knew Before Buying…”).

8. Try A New Angle On Product Demos

A product demo is one of the most common types of B2C marketing videos. But it’s also one of the most boring and ineffective. If you want to make your video stand out, try switching up your angle on product demos:

  • Show the product being used by a real person
  • Show people using your brand or product in context
  • Show someone using your brand or product expertly. People love experts because they can learn from them, so they’ll be more likely to trust you if you have an expert promoting your brand than if you’re just talking about yourself!

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9. Create And Host A Webinar Series

Well, that depends. A webinar is a live online event that can be hosted and recorded on your website. It’s a great way to provide value to your audience while also driving traffic and sales.

Some businesses use webinars as membership perks or special events think of it as an episode of The Office available for one night only, except you can watch it from the comfort of your own home! 

Other companies host regular webinars in order to keep their customers informed about new products or services, upcoming promotions/events and industry news. Here are some tips for hosting successful webinars:

Keep it short! Most people will tune out after 30 minutes if there’s no incentive for them to hang around longer than that (like an exclusive discount code). 

Try giving away freebies at the end of each session to encourage people not just to stick around but come back next week too! You’ll be surprised how enthusiastic they become once they’ve got something tangible they know they can get out there on social media too!

10. Show Off Customer Testimonials

Use video testimonials. It’s important to show how your product is used, and not just describe it in text or images alone. 

Use videos of people using your products in different contexts and situations for example, in a variety of settings (at home, at work, outdoors), with other technologies (phones, tablets), by different types of people (children and adults). 

You can also demonstrate how easy it is for anyone to use the product quickly without needing instructions on how to do so. And lastly, if you do have specific instructions on how a user should use something then make sure they’re included!

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So those are the 31 ways that we think you can make a stunning B2C marketing video. As you can see, video is at least as broad of a medium as written and visual marketing, embracing everything from short witticisms to long-form lectures. 

Hopefully, we’ve helped show that B2C video is more than just focus-grouped commercials and product demos, though those certainly have their place in any marketer’s arsenal. 

The key takeaway here should be this: by grabbing your viewer’s attention right away whether it’s through humor, music, storytelling, or something else you can create something they want to watch again and again.

Further Reading

Explore more insights and ideas about video marketing:

21 Unmissable Video Marketing Ideas: Discover creative ways to make your video marketing campaigns stand out and captivate your audience.

Video Marketing Ideas to Boost Engagement: Dive into innovative strategies for enhancing viewer engagement and maximizing the impact of your video content.

Best B2C Explainer Videos: Inspiring Examples: Explore a collection of exceptional B2C explainer videos that effectively convey complex concepts and drive customer engagement.


How can I create compelling videos for my B2C marketing campaigns?

Creating compelling videos for your B2C marketing campaigns involves understanding your target audience, crafting a captivating story, and leveraging visual elements to convey your message effectively.

What are some effective strategies to boost viewer engagement in video marketing?

To enhance viewer engagement, consider incorporating interactive elements, using storytelling techniques, optimizing video length, and including clear calls to action (CTAs) that encourage viewer interaction.

How can explainer videos benefit my B2C marketing efforts?

Explainer videos can simplify complex ideas, showcase your products or services, and help potential customers understand the value you offer in a concise and engaging manner.

What are some innovative approaches to stand out in video marketing?

Innovative approaches in video marketing include incorporating user-generated content, utilizing virtual reality or augmented reality elements, and creating personalized video experiences tailored to individual viewers.

How do I measure the effectiveness of my video marketing campaigns?

To measure the effectiveness of your video marketing campaigns, track metrics such as view counts, engagement rates, click-through rates, and conversions. Analyzing these metrics can provide insights into the impact of your videos on your audience and overall business goals.