How To Start A Business You’ll Actually Love

The idea of starting your own business excites you. It’s something you’ve thought about for ages you want to work for yourself, chart your path, and be in control of every aspect of your career. 

You’re confident in your abilities and ready to take on the challenge. But where do you start? How do you go from having an idea to launching a business? I’m going to tell you how, but first I have to make sure that starting a business is really what you want to do. 

Owning a business is tough, and it’s not for everyone. So if you’re serious about being an entrepreneur, I’ll help get you there.

How to Start a Business from Nothing – YouTube
Key Takeaways
1. Aligning Passion: Creating a business that resonates with your passions can lead to greater fulfillment and enthusiasm throughout your entrepreneurial journey.
2. Comprehensive Planning: A well-structured business plan is essential. It outlines your goals, target market, competitive landscape, and financial projections.
3. Market Research: Thoroughly understand your target audience’s needs and preferences. Conducting market research helps tailor your products or services effectively.
4. Uniqueness Matters: Differentiate your business by offering a unique value proposition. This could involve innovation, exceptional customer service, or niche specialization.
5. Persistence and Adaptability: Starting a business requires perseverance. Be prepared to adapt to challenges and iterate your strategies as you learn and grow.
6. Networking and Collaboration: Building relationships within your industry can lead to valuable partnerships, mentorship opportunities, and a supportive community.
7. Sustainable Growth: Focus on steady, sustainable growth rather than rapid expansion. This approach enhances long-term stability and minimizes risks.
8. Work-Life Balance: Prioritize maintaining a healthy work-life balance to prevent burnout and sustain your passion for both your business and personal life.

Find A Way To Satisfy Your Desire To Be An Entrepreneur

Before you take the plunge, it’s important, to be honest with yourself about why you want to be an entrepreneur. If your goal is simply to be your boss and make your schedule, that’s a perfectly valid reason for starting a business. 

But if wealth and fame are what motivates you and they do motivate many people then entrepreneurship is unlikely to provide long-term happiness or satisfaction.

If becoming an entrepreneur is something that would make you miserable in the long run (meaning it won’t fulfill all of your personal needs), then don’t do it! 

You may have noticed that we haven’t talked much about money yet; this is because there are plenty of ways to become wealthy without being an entrepreneur (like getting a high-paying job). 

The most important thing is finding something that will satisfy all of your personal needs, whatever those might be

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Don’t Quit Your Job Just Yet

You need to have a steady income to support yourself and your business. And you probably already know that it’s easier to come up with an idea for a business than it is to sell that idea, so if you quit your job prematurely, you may end up throwing away the good money after bad.

It’s also important not to ignore the fact that starting a business requires spending money that won’t be there unless you have it in the bank. 

For example, when I started my first company (a small web design firm), I was lucky enough to get some funding from friends and family members who believed in me before we had any paying customers or revenue coming in.

But those funds disappeared quickly once expenses like payroll came due.

If all this sounds familiar then don’t despair! You aren’t alone: most entrepreneurs face similar challenges early on their path toward success and many of them overcome them by taking on side gigs.

Or freelancing gigs until they’ve got enough money saved up from previous careers/projects/grants etcetera ad infinitum ad nauseam until they stop trying too hard with weird words like “ad infinitum” because nobody likes reading long sentences anyway; especially when they’re full of words like “etcetera.”

Figure Out Why You’re Starting This Business

Don’t just think about what you want to do. Think about why.

Why are you starting this business? What’s your purpose? What do you hope to achieve? What are your goals, and how will this business help meet them? How can your success be measured by the world at large, not just by yourself or those around you?

Here’s an example of how I answered these questions for myself:

I’m starting a business because I love writing and editing as much as I enjoy programming. It’s something that comes naturally to me, so it makes sense that when it comes time for me to start my own company (and it will come), being a writer/editor would be part of the equation. 

My goal is simple: To write content that matters to change someone’s life in some way through my words and if doing so means making money along the way then so be it!

The internet is a powerful tool that can help your business thrive. Learn the art of leveraging online platforms to expand your reach and grow your business with insights from our article on using the internet to grow your business.

Build Your Brand Around Your Values And Lifestyle

As you start to build your brand, it’s important to remember that your values and lifestyle are not just the things that make up your personality. They’re also the key drivers of your business.

Think about it: what kind of person do you want to be? Do you want to be someone who values slow and steady growth? Or do you prefer a faster pace? Do you like working in a corporate environment or would you rather have more freedom as an entrepreneur?

 What kinds of people do you enjoy working with most and least and why? How much time will this business take from family life, hobbies, or other interests outside of work? 

All these things play into how successful your venture can be by helping define its niche (or niches), marketing strategy, and overall mission.

But Don’t Let The Side Hustle Consume You

I don’t want to give the impression that you should let the side hustle consume you. I mean, it’s fine if it consumes a little bit of your life, but don’t forget that there are other things in life worth living for besides work and don’t forget about family and friends. 

If investing in your business starts taking over your life and putting a strain on other responsibilities or relationships.

Then maybe it’s time to consider scaling back or making changes so that they’re not negatively impacting those people who love you unconditionally (i.e., the ones who’ll be there when things are going well and when they’re not).

It can be easy for entrepreneurs to get caught up in what they’re doing: after all, this is their passion! 

But just because something is important doesn’t mean it should consume every waking moment of our lives and sometimes we need some perspective from friends and family members who aren’t as invested in our careers as we are.

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Don’t Think This Is A Get-Rich-Quick Scheme

I want to emphasize that this is not a get-rich-quick scheme. You will not get rich quickly. You might never get rich at all (and if you do, it’ll be because of something else unrelated to your business). 

But that’s okay! The point here isn’t getting rich or poor; the point is just doing something you love and making money off of it while also being happy in your day-to-day life.

For the most part, I don’t care how much money I make as long as my expenses are low enough that I feel comfortable living on what’s left over each month after paying them out of my pocket, and when I say “low,” I mean super low: 

It’s so low it often doesn’t even cover rent for an apartment where someone lives alone without roommates or family nearby (which would be me). 

My goal has always been to work fewer hours than other people do so that there’s more time left over later on in life when we’re old and gray but don’t need anything except maybe some companionship from those around us before we pass away peacefully into death’s waiting arms.

Acknowledge That Mistakes Are OK, But They’re Going To Happen

Mistakes are part of the learning process, and they’re going to happen. You can’t be afraid of making mistakes. They’re going to happen whether you expect them or not, so why not learn from them? 

You have to be comfortable with the idea that even after years of experience in a business, there are still things that you don’t know or understand yet. 

Mistakes will be made by you and by other people in your company as well; it’s up to each person involved with your business to learn from those mistakes and make sure they don’t repeat them in the future.

It’s important for everyone involved with a new business venture to understand this concept.

Because it helps prevent any resentment from forming between coworkers who might feel like someone else is getting more attention or praise than they deserve due solely on the basis their mistake wasn’t caught sooner.

Hustle Every Chance You Get

To get started, you’ll need to make a list of the people and places you want to work with. After you have that list, do all the work necessary to meet them, even if it feels like it would be easier or more convenient for them to come to find you. 

Don’t sit around waiting for things to happen it’s rarely as simple as that!

There are many ways in which this can happen: cold emailing potential clients; hitting up local business owners at networking events; getting on LinkedIn and posting your services there the list goes on! 

And if none of those ideas seems right for the time being? Don’t worry! There are so many other ways out there waiting for us all.

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Make Sure There’s A Market For What You’re Selling

Know your audience. Before you even think about how to start a business, you should know who will buy the product or service that you’re trying to sell. 

Make sure there’s a market for what you’re selling by doing research, asking friends and family if they need what you plan on offering, and using social media to see who else is talking about similar things.

Do your research. There are plenty of sites that can assist with researching the best places for customers in your area: 

Yelp, Foursquare, Google Places (formerly Google Local), etc. These are just some examples of sites where people write reviews of local businesses; take advantage of them!

Know your competition. You don’t want to be one more dry cleaner in an already crowded field; instead, try something different like eco-friendly dry cleaning services or even on-site alterations while they wait! 

If there’s already an established company doing what it is that attracted me into this industry then I’m going right back out the door because there isn’t much room left for growth within these types of businesses.

Especially since so many people have become more conscious about how we treat our clothes nowadays thanks largely due tot the popularity gained through social media sites such as Pinterest which promotes creativity within everyday life through creative ideas such as DIY projects both big and small.

Therefore making any type of business based solely around dry cleaning ineffective because their target audience has moved onto greener pastures (pun intended).

Test The Market With Friends And Family First

One of the biggest mistakes that aspiring business owners make is not testing the market before they start their business. Before you quit your job or even before you decide to start a business, it’s important to test the waters. We recommend doing this with friends and family first.

Once you’re ready to move forward, there are a few things you can do:

Test your idea by asking questions about what people think about it and why they might like it or dislike it (or if they know anyone who would use it). 

If someone has an objection at this point, don’t ignore them! 

You want to hear what concerns people might have so that when you launch your product or service later on down the road, those issues won’t come back up again once customers begin using what was created for them!

Build An Audience Before You Build Your Product Or Service

It’s a common misconception that you need to create your product or service first, then build an audience. In reality, the opposite is true. The best way to ensure that you end up with something people want? 

Build an audience first and get their feedback on what they like and don’t like about your ideas before ever taking them out of the idea stage. 

After all, if you don’t know who your customers are or what they want from you now before building anything how will you figure it out later when it’s time to start selling?

There are several ways to do this: You can try crowdfunding (if applicable); hire someone else through platforms like Upwork or Fiverr; 

Create an email list where people sign up in exchange for free content; start blogging about topics related to what eventually becomes your business idea; etcetera!

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Don’t Let The Haters Hold You Back

When you’re starting a business, it’s not uncommon to feel like there are plenty of people who don’t believe in what you’re doing. 

Your friends might tell you that your idea will never work and your family members may try to convince you that it’s too risky. 

And if they know anything about starting a business, they’ll probably warn against making this leap at all but remember: It’s up to YOU (and only YOU) whether or not YOUR business succeeds or fails.

So don’t let the haters hold you back from building the life of your dreams!

Be Open With People About Where You Are In Terms Of Time

Being honest with people is a skill that will serve you well in all aspects of your life, including when starting a business. 

You don’t want to lead anyone on or give them false hope, but at the same time, you do want to let them know that you are working on something and trying to move forward. 

The best way to do this is, to be honest about what you can and cannot do, as well as what is important to you from your perspective (and not from theirs).

For example: “I’m looking for someone who can help me with marketing.” Or: “We need to bring in more revenue so we can hire another developer”. Or even better yet: “We need investors who care about our product vision”. You get the idea!

Focus On One Thing At A Time

One of the biggest mistakes people make when starting their own business is trying to do too much at once. If you try to do everything, all at once and in a short period, you’ll get nothing done. 

Instead, focus on one thing at a time. Once that’s done, move on to the next thing on your list and keep moving through until all items are checked off!


Starting a business is easier than you think. There’s no doubt that there will be plenty of challenges along the way, but if you’re passionate and focused on what you love then we promise it won’t feel like work! 

This guide has been designed to help new entrepreneurs navigate the process of building their brand from scratch with practical advice on how to get started. 

In addition, we’ve provided some tools such as an online branding toolkit and a webinar series on entrepreneurship which will give you all of the information necessary to realize your dream!

But for any dream to come true, there have been steps taken along with obstacles overcome so don’t give up because nothing worth doing comes without struggle. Still, need more inspiration? 

Check out our podcast where we interview successful entrepreneurs who share their stories about how they got started – and how they keep going every day despite having doubts (and fears!) themselves!

The key lesson here: Keep working towards your goals even when it seems impossible or hopeless because anything can happen (and probably will). The only thing standing between where I am now and where I want to be…is me.”`

Further Reading

Here are some additional resources to explore for further insights on starting a business you’ll love:

How to Start a Business: A Step-by-Step Guide Discover the essential steps involved in launching a successful business venture. This comprehensive guide provides detailed instructions and tips to help you navigate the journey.

Turning Your Hobby into a Business Learn how to transform your passion into a profitable business. This article offers guidance on transitioning from hobbyist to entrepreneur and making your hobby your source of income.

Creating a Company Aligned with Your Passions Aligning your business with your passions can lead to greater satisfaction and success. Explore practical steps for building a company that reflects your interests and values.


What are the key benefits of starting a business based on your passions?

Starting a business based on your passions can lead to increased motivation, a stronger emotional connection to your work, and the ability to offer unique value that resonates with your target audience.

How can I determine if my hobby is viable as a business?

Conduct market research to assess the demand for your hobby-related products or services. Evaluate competitors, target audience, and potential revenue streams to gauge viability.

What strategies can help me maintain a healthy work-life balance as an entrepreneur?

Balancing business endeavors with personal well-being is crucial. Implement time management techniques, set boundaries, and prioritize self-care to achieve a sustainable work-life balance.

How can I ensure that my business remains aligned with my passions over time?

Regularly assess your business goals and activities to ensure they still align with your passions. Adapt and pivot as needed while staying true to the core values that drive your business.

Are there potential challenges when mixing passion and business?

Yes, challenges can arise, such as burnout, unrealistic expectations, and financial pressures. Developing a solid business plan, seeking mentorship, and maintaining a clear vision can mitigate these challenges.