Welcome to our guide to writing an effective freelance email marketing campaign. This is a comprehensive article that will teach you everything you need to know about writing effective freelance emails for your clients.
| Takeaways |
|---|
| 1. Crafting Effective Content: Understand the importance of creating compelling and relevant content for your email marketing campaigns. |
| 2. Segmentation and Personalization: Learn how to segment your audience and personalize your emails to deliver targeted messages that resonate. |
| 3. Optimize Email Design: Discover techniques to optimize the design of your emails for different devices and ensure a visually appealing experience. |
| 4. Call-to-Action Strategies: Explore strategies for crafting clear and persuasive call-to-action (CTA) elements that encourage recipients to take desired actions. |
| 5. Testing and Analytics: Gain insights into the importance of A/B testing and utilizing analytics to measure the effectiveness of your email marketing efforts. |
Look For A Reputable Service
Now that you’ve outlined your campaign and know the steps to take, it’s time to look for a reputable service. As with any professional service provider, there are several things that you should be looking for:
Reputation
This will help you determine if the company has been around for a while, and whether it has good reviews from past clients. Look at how many years they’ve been in business as well as their track record of deliverables. Does this service have positive reviews from past customers?
If so, who are these people? Can they speak from experience about what worked or didn’t work with this company? Are there any negative comments about them? Is it easy to find those comments online or do they feel buried within forums or other websites where freelancers discuss their experiences working together on various projects (like Upwork)?
When it comes to effective marketing strategies, asking the right questions is crucial. Discover how to craft insightful questions that drive your marketing efforts in our guide on How to Ask Questions That Will Help You Market.
Customer Service
What kind of customer service does this company offer its customers? How responsive is their support staff when someone needs help getting started with setting up an account or creating an email campaign using all of these great tips!
Be sure to read through all of the documentation provided by whatever platform(s) seem appealing; some offer tutorials on creating effective campaigns while others only provide basic information like cost per hour/month etcetera – make sure whatever choice works best suits your needs before signing up!
Make Sure You Get A Bulk Discount
Another thing to keep in mind is that many email marketing services will offer a bulk discount if you send more than 1,000 emails at once. If you do decide to use an email service for this purpose, make sure it provides a bulk discount. In some cases, the price per email might actually increase as the number of emails delivery increases.
That’s because the cost of sending each individual message can be calculated based on factors like the size and length of your list and what type of service you’re using (e.g., transactional versus promotion or newsletter).
If these numbers don’t vary with quantity like they should when there’s no bulk discount being offered by your provider, then there’s no real benefit to sending out large batches at once since it won’t save money or time over sending out smaller batches over time (e.g., batching up emails before bedtime so they go out while people are sleeping).
Pay Attention To Their Delivery Methods
When you’re a freelancer, it’s important to pay attention to the delivery methods of your emails. If you don’t, it will be difficult for you to determine how many people are actually opening and reading your emails.
There are many good email marketing services for freelancers. The services you choose will depend on your needs and budget, but keep in mind that some offer better bulk discounts than others.
For example, if you send an email every week or two months instead of every day or week-and-a-half (or whatever), then there might not be enough demand at any given time for one service provider to offer a significant discount meaning they won’t give one at all!
That being said: make sure that whichever service provider(s) hold sway over your emailing practices has a good overall reputation among freelancers so that when they do offer those sweet deals (hint hint), everyone will have to access them without feeling like they’re missing out on something great!
efore embarking on a survey, it’s essential to be well-prepared. Our article on 14 Tips Before Conducting a Survey offers valuable insights to ensure your survey’s success.
Develop A Template For Email Marketing
Email marketing is one of the most effective ways to reach your target audience, but it can feel like a balancing act. You want to be sure that you’re keeping up with important trends and best practices while also staying true to your own brand voice.
A good way to check both boxes is by developing a template that you can use in every email campaign, giving you more time for other projects.
For example, templates should include:
- An introduction paragraph about what’s happening with the company or just an inspirational quote
- A “call-to-action” section where readers are directed towards an actionable item (such as buying something)
The key thing about developing templates is making sure they contain all the necessary elements so readers know exactly where they need to go before hitting “send.” This will help ensure that each email stays on brand and allows readers who may not have been interested before to take action now!
Make Sure Your Templates Are Mobile-Friendly
When you’re writing a campaign, it’s important to make sure your template is mobile-friendly. This means that the text and images will resize properly when viewed on different devices, which makes it easier for people to read and understand what you have to offer.
A responsive template means that each email looks great on any device whether it’s a computer, tablet, or smartphone. So if you’re planning to send an email through Mailchimp or another service that allows users to access their inbox from multiple devices then using one of these templates will be beneficial because they take into account the different screen sizes among different types of devices.
If you want proof that using responsive templates makes a difference in open rates then look no further than this infographic by Campaign Monitor which shows how much more likely people are open emails sent with them as opposed to plain text emails:
Make It Easy To Unsubscribe From Your Email Lists
We all know that email marketing is a great way to build your business, but it can be time-consuming and expensive. One of the benefits of email marketing is that you can reach so many people at once, which means there are also more potential customers who could unsubscribe from your emails.
To reduce the number of people who want to unsubscribe from your emails, make sure there’s an easy way for them to do so! The easiest way is by including an “unsubscribe” link in every email campaign.
This lets people easily click on one button in order to remove themselves from your lists so if they don’t want any more messages from you, they can just click this button instead of having to dig through their inboxes looking for some other option.
It’s also important not only to have an unsubscription link but also to make sure it works! You should check regularly that all links work properly (e.g., when clicked) and send text messages so that everything looks right before sending out actual campaigns or newsletters with these links included within them.”
Crafting an email marketing campaign requires precision and strategy. Learn how to create a compelling email campaign with our comprehensive guide: The Complete Guide to Writing an Effective Freelance Email Marketing Campaign.
Make Sure The Emails Will Be Delivered In The First Place
The next step is to make sure the emails will be delivered in the first place. The more reputable your domain and IP address, the better. If you have access to an established email service provider that can allow you to use a dedicated IP address.
This will improve your chances of getting through to people’s inboxes with few hurdles. If not, consider using a different domain (you might want to set up a new Gmail account for this purpose).
Once you’re set up with an email service provider and ready for launch day, remember: it’s easy for people not to open their spam folder or mark messages as spam if they know what they’re doing!
Be wary of free accounts from popular providers like Yahoo or Hotmail these services often use tactics like automatically forwarding emails from unknown senders into a spam folder (and even tagging them as such) in order to avoid dealing with spam complaints from users who may have been hacked or phished into giving out their information.
You can also run into problems if your domain name has been blacklisted due to previous bad behavior on behalf of other users (such as sending unsolicited bulk emails).
Provide Valuable Information
There is a lot of information out there, so you need to make sure that whatever information you are providing is relevant and useful. Be careful not to send people an endless stream of emails with nothing but sales pitches because they will unsubscribe and block you before long.
Instead, focus on giving people what they want by providing them with relevant information that addresses their needs and interests. You can do this in several different ways:
- Give people something that helps them solve problems or address issues that are important to them (e.g., “How To Start A Blog And Make Money”).
- Give people something they can use (e.g., “10 Ways To Write Better Headlines”).
- Give people something they can share or pass along (e.g., “Top 10 Email Marketing Best Practices In 2018”).
- Give people something fun or interesting for their eyes/minds/senses (e.g., “Email Marketing Trends For 2019”).
- Give people several options of how they can act on your emails.
- Give people several options of how they can act on your emails.
- Make sure the call-to-action button is relevant to your message.
- Think about whether you want people to share it or not, and if so, what they will see when they share it (e.g., a summary of the email).
- Make sure the call-to-action button is easy to find you don’t want someone scrolling for ages before finding it!
Market sizing studies don’t have to break the bank. Explore innovative ways to conduct these studies on a budget in our resource on How to Conduct a Market Sizing Study Without Breaking the Bank.
Review Your Content With An Editor Or Friend Before You Send It Out
It’s easy to overlook mistakes when you’re writing your content. You might think you know what you mean, but it can be hard for someone else to tell that from reading your message. That’s why it’s important to give yourself a second pair of eyes before sending out your campaign.
Check for spelling and grammar errors. If there are any glaring errors, they need to be fixed immediately! You don’t want your readers thinking you’re unprofessional or careless because they see words or punctuation misspelled in their inboxes.
Check for clarity and relevance – Make sure the recipient understands exactly what they will get out of reading this email campaign and how it is relevant to them specifically by asking yourself:
Is this message easy to read? Does it make sense? Am I saying what I mean and am I saying anything else at all? Is there unnecessary filler text that could be eliminated without losing any meaning from the message itself (like “Thank You” at the bottom)?
What will motivate my potential clients/customers/audience members enough so that they actually take action on these tips/advice/opportunities being offered here today?”
Check for a logical flow of ideas – Are all sections connected through some kind of common theme or purpose? Can each section stand alone as its own paragraph without needing previous paragraphs’ context first; if not then change until it does!
Email marketing can be a game-changer for freelancers looking to boost their business. Discover how to leverage this powerful tool in our article: How Freelancers Can Use Email Marketing to Boost Their Business.
Conclusion
We’ve covered a lot of information in this guide, so it’s time to wrap things up.
Thank you for reading, and I hope that you found it useful! If you have any questions or comments about the article, feel free to leave them in the comments section below.
Further Reading
Freelance Email Marketing: The Complete Guide: Dive deeper into freelance email marketing strategies with this comprehensive guide.
Email Marketing Guide: Best Practices and Tips: Learn the best practices and expert tips for creating effective email marketing campaigns.
Email Marketing Strategies with Examples: Explore various email marketing strategies and gain insights from real-world examples.
Frequently Asked Questions
What Is Email Marketing?
Email marketing is the use of email to send messages about products or services that people might be interested in. The goal of email marketing is to encourage people to buy something, take a specific action (like registering for an event), or just learn more about your brand through content like blog posts and ebooks.
What Is A Bulk Email?
A bulk email is an automated message sent out to multiple recipients at once, instead of individually sending each recipient their own personal message from you. Bulk emails are usually used when reaching out to large groups of people who have similar interests, such as members of a user group or LinkedIn connections who share common interests in your industry (or even just shared interests with one another).
A bulk email can also be sent out by someone else such as a company whose product you’re promoting but it only works if they get permission first!
How Do I Get Started In Email Marketing?
There are a few steps you should take before you start writing any emails. First, make sure that your contact list is up to date and accurate so that you don’t end up sending out old or incorrect information. Next, create a list of goals for the campaign do you want more clicks or conversions?
Third, figure out what kinds of content work best for your audience: does it respond well to images or videos? Finally, draft some messages before you start sending them out so that they’re ready when the time comes!
What Are The Best Email Marketing Services?
We recommend using GetResponse if you’re new to email marketing, or MailChimp if you’ve already got a few campaigns under your belt. MailChimp is free for up to 2000 subscribers and 12,000 emails per month!
Both platforms offer tools to help you create effective campaigns: GetResponse has their content editor, which allows users to create professional-looking templates with drag-and-drop functionality; MailChimp offers an intuitive drag-and-drop builder that also includes templates.
What Is A Good Open Rate For Email Marketing?
A good open rate depends on your industry – some industries will be more receptive than others due to the nature of the product being promoted (or lack thereof), so it’s important not only that your content resonates with readers but also that they have an interest in what they’re reading.
In general terms though, it’s said that anything above 20% is good news! If yours falls below this mark then there may be something wrong with either your subject line or body text (or both).
I am a content writer, and I love what I do! Writing makes me feel like the words are flowing through my fingers, and then onto the keyboard, like magic. My experience as a writer has taught me that writing makes me feel good, as well as helps others to feel better too!