Email Marketing 101: How To Get Started As A Freelance Marketer

As a freelancer, email marketing can be an effective way to grow your business. Learn how to get started as a freelance email marketing consultant in this article.

You’ll learn how to build your email list and use email marketing software for successful campaigns.

1. Understand the Basics: Learn the fundamentals of email marketing, including building an email list, crafting engaging content, and using email platforms effectively.
2. Targeted Campaigns: Create targeted email campaigns tailored to your audience’s preferences and behaviors to increase engagement and conversion rates.
3. Segmentation Strategies: Implement segmentation techniques to divide your email list into groups based on demographics, interests, and behaviors for more personalized communication.
4. Automation and Timing: Utilize email automation to send relevant messages at optimal times, ensuring your audience receives timely and valuable content.
5. Analytics and Optimization: Regularly analyze email performance metrics to refine your strategies, improve open and click-through rates, and enhance overall campaign effectiveness.

What Is Email Marketing?

Email marketing is a form of online advertising that uses email to reach current and potential customers. With email marketing, you can reach your audience where they are in the inboxes of their favorite devices.

Email marketing is also free! You don’t need a website, or a social media presence for that matter just an email list. And if you have one already, that’s even better because it means all you really need to get started with email is time, effort, and creativity (and maybe some templates).

Building a successful career in freelance design involves more than just creativity. Explore the 11 Things People Don’t Tell You About Freelance Design to gain insights into the lesser-known aspects of freelancing that can shape your journey.

Why Clients Choose To Hire Freelance Marketers

The answer to this question is simple: freelance marketers offer clients a lot of things. Here are the top five reasons why clients choose to hire freelancers:


A freelance marketer who has been in their industry for years will have much more experience than someone who has just graduated from college and started working as an assistant or junior-level employee at a company. 

Hiring professional lets you tap into that specialized knowledge of the industry and its trends, which can be invaluable if you need your marketing campaign to succeed quickly or don’t have much time on your hands (as many small businesses do).


You’ll also benefit from professionals’ flexibility because they’re not tied down by long-term contracts or commitments like full-time employees would be which means that when you need some help with your email campaigns, they’ll be there for you 24/7! 

Plus, if there are ever any issues with the work being done on your project then it won’t affect other projects like it would if another employee was busy working on something else instead…

Embarking on a career in graphic design as a freelancer requires the right foundation. Learn the essentials in our guide on Freelancing for Dummies: How to Get Started in Graphic Design and set yourself up for success.

How To Drive More Traffic To Your Website With Seo

To get started with SEO, it’s important to define the problem you’re trying to solve. What is your website missing? Is there a gap in your current marketing strategy that needs filling?

Set goals. Before you begin any kind of work on your site, it’s important that you set some aggressive but realistic goals for yourself. If you don’t have an idea of where you want to go or what direction you need to take, then how can anyone help guide you?

Don’t worry about what other people’s goals are. The only thing that matters is making sure that whatever changes or improvements are made on the back end are going to benefit YOUR business and YOUR bottom line, not someone else’s!

How To Plan A Content Strategy That Converts Into Online Sales

Now that you know how to plan a content strategy that converts into online sales, it’s time to make those emails. This can be done by either creating your own email templates or using the templates of one of the many email marketing software programs available. Here are some tips for writing better emails for your clients:

Make sure that every email has an obvious call-to-action (CTA) button on it. People have limited attention spans and will have trouble remembering what they were supposed to do when they finish reading your email if there isn’t a CTA button near them telling them what exactly to do next.

Have fun with it! Don’t take yourself too seriously. Many people write their own newsletter in order to share their personal interests with other people who subscribe; this is why so many newsletters contain personal stories, jokes, and articles about things like cooking or gaming along with more serious business advice these little treats help remind readers why they subscribed in the first place!

How To Create Emails That People Want To Read

As a freelancer, you have the advantage of being able to write and send emails from anywhere. You don’t have to be in the office at 9:00 AM for a meeting. You can write an email at 10:00 PM after dinner with your family and send it out first thing in the morning. 

The best way to get started with sending emails is by planning ahead, so here are some tips on how to create effective emails that people actually want to read:

Making informed decisions in marketing research is key to achieving your goals. Discover strategies in How to Make a Good Decision Using Marketing Research that can guide you through the process of effective decision-making.

Use A Strong Subject Line 

This is one of the most essential parts of an email campaign because it’s what attracts people’s attention when they’re deciding whether or not they’ll open up your message. Make sure your subject line is concise and eye-catching so that subscribers will want to read more!

Use Catchy Headlines 

In addition to using attention-grabbing subject lines, it’s also important that your headlines match this standard as well. They should be short but descriptive enough so people know what they’re getting into when they open up your message!

Use Clear Calls-To-Action 

When creating any type of marketing material (not just emails), one thing I always try my best not to forget about is including clear calls-to-action (CTAs). A CTA can either be something like “buy now” or “sign up now” depending on what kind of product/service we’re talking about here — but one thing remains consistent:

 It must always lead directly towards whatever goal our customer wants to be achieved through buying this item/service instead of wasting their time reading content without getting anything out of ’em; otherwise, we risk losing sales opportunities…

What Are The Best Email Marketing Software Programs

While there is a multitude of email marketing software programs out there, the five listed below are among the most popular and easy to use.

If your goal is to get started with email marketing, MailChimp is a great place to start. It’s free for up to 2,000 subscribers, so you don’t have to spend anything on it until you’re ready for more advanced features like automation or segmentation.

MailChimp also has great templates that make creating emails easier than ever before. You can use their drag-and-drop editor or create custom designs in HTML if you know how (or hire someone who does).

Another popular choice is Campaign Monitor. This program offers up lots of options and integrations with other services like Google Analytics so you can track everything from open rates and clickthroughs all the way down through unsubscriber activity or even bounce rate statistics. 

So if one particular list isn’t performing well on any given email campaign then it will be easy enough to identify which list was responsible rather than having all of them suffer because something went wrong during the delivery time which would then require further investigation into potential causes such as ISP issues etcetera…

Continuous improvement is essential for freelance designers. Uncover 15 Ways to Become a Better Freelance Designer and embrace strategies that can elevate your skills, creativity, and overall design approach.

How Can You Stand Out As A Freelance Marketer For Email?

Create a high-quality portfolio. This is the most important way you can stand out as a freelance marketer, especially if you’re new to the field. Creating a solid portfolio will show your potential clients that you have what it takes to succeed in their industry. To build your portfolio:

  • Create samples of both email marketing campaigns and social media posts that are on-brand with the company’s identity and mission.
  • Include links so potential employers and clients can easily access them.
  • Send them to people who might hire you or refer their friends to work with you, such as former coworkers or classmates from school or college (just make sure they aren’t currently working at those companies).

Tips For Writing Better Emails For Your Clients

Be Clear About What You Want To Accomplish.

If you’re sending out a monthly newsletter, be sure that the content will be of interest to your readers. Make it easy for them to navigate through the message and skim only the parts they find most relevant. If your goal is to sell a product or service, explain exactly what you offer and why it’s useful for them. 

For example: “The new software we’ve developed will help increase productivity by 15% on average.”

Don’t Overdo Links Or Images (Unless They’re Essential)

Your email subscribers should have an opportunity to read every word in their inboxes without being distracted by flashy graphics or links that take them off-site before they’ve had time to consider reading everything else in their inboxes as well!

Write a catchy header line that clearly states what’s in store for recipients when they open this message—and make sure it relates directly back to whatever topic(s) were mentioned earlier inside this same body text section! 

This helps keep readers focused on providing feedback at certain points throughout said content instead of just skipping down straightaway until reaching the bottom line conclusion(s). Some examples might include: “Call me today!”, “Order now!”, “Let us know how things go!”, etcetera…

How Can You Find More Email Marketing Jobs?

Finding email marketing jobs is a simple process. You can start by browsing job sites like Upwork and Freelancer, or you can even reach out to companies directly if you don’t mind getting your hands dirty. 

The key thing to remember is that the more experience you have under your belt, the more competitive (and therefore better-paid) your jobs will be. So get out there!

Once you’ve found some work, make sure it’s worth pursuing—your portfolio will be one of the most important things on display when an employer looks at hiring you as an email marketer. 

Your portfolio should show off any past campaigns that reflect well on your work ethic and skillset; these examples will help show prospective clients that they’re hiring someone who has done this kind of thing before and knows what they’re doing. 

It’s also smart to include references from previous clients in case anyone needs additional reassurance about how good of a jobber we are here at Email Marketing 101!

Finally: send us an email letting us know how everything went after landing those first few gigs!

Selecting the right font is crucial for creating a distinctive brand identity. Explore How to Choose the Right Font for Your Logo to gain insights into the factors that contribute to making a font choice that aligns with your design goals.


Now that you’ve learned the basics of email marketing and how to get started, we hope you’re ready to start building your email list.

We also encourage you to experiment with other strategies! Try sending different types of emails: an educational piece (like this article), a sales pitch, or another type of strategy altogether. 

Try different times in the day or week when people are most likely to open their inboxes and view your emails it might be earlier in the morning or later at night, depending on your audience.

And don’t forget about A/B testing! Run multiple versions of an email campaign with different calls to action and content so that you can evaluate which one works best for your audience before moving on from that series completely. This way, you can determine which methods work best for future campaigns without wasting time sending out ineffective messages.

Further Reading

Here are some additional resources to help you dive deeper into related topics:

Getting Started with Email Marketing: Explore this comprehensive guide to learn the basics of email marketing and how to implement effective email campaigns.

How to Get Started in Freelance Digital Marketing: If you’re interested in freelance digital marketing, this article provides insights into starting your journey and building a successful freelance career in the field.

Becoming a Successful Digital Marketing Freelancer: Discover tips and strategies for becoming a successful digital marketing freelancer and effectively managing your freelance business.

Frequently Asked Questions

What Is Email Marketing?

Email marketing involves sending emails to a list of people who have given you their permission to contact them. This can be anything from sending out weekly sales updates, coupons, product launches, or even just newsletters that help keep your customers engaged with your brand.

How Do I Become An Email Marketer?

You need several things: a computer or laptop with internet access and a basic understanding of how to use it; software such as Mailchimp or Drip (both great free options); some knowledge of how HTML works and how emails work on mobile phones; and finally some patience! 

You will also need an account on one of these programs which you can send out your emails (this is usually provided by the program itself)

What Is The Best Email Marketing Software?

The most popular email marketing solution is MailChimp, but there are a number of other options including:

  • Sendy (free, can be used by non-profits)
  • Aweber ($19/month)
  • GetResponse (starting at $9/month)

Some marketers prefer to use their existing website or blog as an email service rather than paying for a separate platform. If you want to do this, check out our guide on how to set up an email list using your own website

What Is Email Marketing?

Email marketing is a way of reaching out to your customers, potential customers, and existing clients via email. It’s a powerful tool that you can use to build relationships with your target audience, market your products and services and generate sales leads.

Why Is Email Marketing Important?

Email marketing has been proven time and time again to be one of the most cost-effective ways of promoting your business online. It helps you connect with people through their inboxes without having to pay for advertising space on other websites or in magazines, newspapers or radio stations, etc., allowing you to reach an audience who otherwise might not see it if they were browsing on another site like Facebook or Twitter for example. 

This means less competition for attention from other companies trying to push their content out there into people’s feeds – so there’s less “noise” getting in the way!

Leave a Comment