Social Media Manager: How to Become One

Do you want to become a social media manager? With so many people using social media, companies and businesses are starting to see the potential in expanding their marketing departments to include experts in digital marketing. 

Social media management is an important part of digital marketing, so there has been an increased demand for professionals with the skills necessary to create a successful strategy for engaging audiences on various social media platforms. 

If you have experience working with multiple social media channels, writing compelling content that engages audiences and creating effective marketing strategies, then becoming a social media manager might be the perfect career choice for you.

How to Become a Social Media Manager in 2023 – YouTube
Becoming a social media manager involves understanding various social platforms.
Developing content creation skills is crucial for engaging and effective social media management.
Staying updated on industry trends helps in implementing successful social media strategies.
Practical experience through internships or self-initiated projects can enhance qualifications.
Communication, creativity, and analytics interpretation are key skills for the role.
Online courses and workshops aid in improving social media management skills.
A background in marketing, communications, or related fields provides a solid foundation.
Hands-on experience and practical skills hold significant value in this field.

Grow Your Personal Brand

In addition to building your brand on social media, you can also use it as a platform to showcase your personality. Social media is a great way to tell the world what makes you tick and why they should follow your work.

Here are some tips for building an effective personal brand:

Be consistent with how you represent yourself online. When people visit your website or read your social media posts, they’re going to want to see that same person in all of their interactions and not just when something exciting happens in business. 

Make sure that all of these different channels (such as LinkedIn, Twitter, and Facebook) share the same tone and voice so that people who find out about you through different means still get the same impression of who you are as a professional.

Use hashtags strategically when posting on Instagram or Twitter so that people searching those platforms find related content from other users sharing similar interests as well; 

This will help build awareness around what issues matter most right now while also reaching new audiences who may not have heard about them before!

Starting a social media team is a crucial step in scaling your online presence. If you’re looking to expand your reach and effectiveness, check out our guide on how to start a social media team to ensure you’re on the right track.

Define Your Strengths And Weaknesses Beyond Social Media

Now that you have a better understanding of the skills and knowledge required for this job, it’s time to use the STAR method to define your strengths and weaknesses beyond social media.

The STAR method is a way of describing how you approach a problem or task by focusing on four areas: situation, task, action, and result (or S.T.A.R.). It helps you analyze what went well and what didn’t go so well when tackling an issue or problem. 

So when you’re thinking about your strengths and weaknesses as they relate to social media management, think through these areas:

Situation: What was going on in my life at the time? Why did I decide to take this particular action?

Task: What did I need or want from myself to complete this task successfully? How much time did I have available for this task? What resources did I have access to during my process from start to finish?

Action: What exactly did I do when working with this particular project/task/personnel issue etcetera…What skills were involved during each step along the way…What tools were used while performing these tasks/actions etcetera..???    

Result: Was there anything noteworthy about how things turned out after completing each step along the way…?

When considering hiring a social media management firm, it’s important to choose one that truly cares about your brand’s success. Learn the key factors in selecting the right firm in our comprehensive article on how to hire a social media management firm that cares.

Focus On Networking

In today’s world, networking is much more than just meeting people. It’s about building relationships that can lead to a lot of opportunities for the future.

Networking is about building trust and relationships with people who are similar to you and who will be able to help you if you do need it later on. 

You might not know how they could be useful now, but one day they may give advice or talk about something on which they have an experience that could benefit your career and vice versa!

Networking is also about learning from others in your field by sharing knowledge. When we share our knowledge freely with others, everyone benefits from having access to information that would otherwise be hard to find or expensive for most people. 

This makes it easy for both parties involved because there is nothing required except showing interest in exchanging information (which should be easy since it was shared in the first place).

Your network can also provide opportunities for furthering oneself professionally beyond what one might find through traditional means such as job postings or resumes sent out via email/mail/interviewing; these paths may not even lead anywhere after all those efforts put forth into searching them out anyway!

Learn From A Mentor

Mentors can help you learn the ropes and find your way in a new job or field. If you’re just starting, don’t be afraid to reach out to someone who’s been around for a while. They can tell you how they got their start and what they look for in potential employees. 

If a mentor is willing to take on an apprentice, it could also mean that they’ll connect with your network if they know one of their current employees has room for growth within their organization.

Mentors are also good sources of advice on getting hired they may even have connections inside companies where there are open positions! 

So make sure that when you ask someone if they can recommend a mentor or suggest ways that will help grow your skillset (and help them see how valuable those skillsets might be).

This doesn’t come across as an empty offer: follow through by doing what it takes to improve yourself first so others see why hiring an employee like yourself would benefit anyone involved.”

Social media management isn’t just for large corporations; startups and entrepreneurs can benefit greatly from effective social media strategies. Discover the strategies that can drive growth for your venture in our guide to social media management for startups and entrepreneurs.

Review Your Qualifications, Core Competencies, And Experience As They Relate To Social Media Management

When searching for a social media manager, you’ll want to review your qualifications and experience as they relate to the position.

Qualifications • Do you have a bachelor’s degree? A master’s degree? More education might be needed for this job than others. • Have you had any professional training in social media management? If so, how much time did it last?

Are you familiar with the company’s industry or does the position require specialized knowledge of another field (e.g., finance)? Core Competencies • What skills do managers need to succeed at their jobs?

Can you think of examples where an employee has demonstrated these qualities on the job or in school?

Strengths & Weaknesses • What are some strengths and weaknesses that are important for this role (aside from what’s listed above)? 

For example creative thinker vs detail-oriented. Consider how these traits will impact day-to-day tasks like meeting deadlines; delegating responsibilities; communicating internally/externally with coworkers/clients/vendors; etc…

Research The Day-To-Day Responsibilities Of A Social Media Manager

While the general responsibilities of a social manager are similar, different companies may have slightly different expectations. 

For example, some organizations might expect their managers to be able to analyze data and create reports on how well the company’s social media accounts are performing. Others may even want their managers to help with SEO (search engine optimization) or content marketing.

Other jobs will require skills like writing copy for social media posts, or teaching clients how to use various types of software that help manage their online presence. 

You’ll need to ask yourself what kind of work environment you’re looking for and whether these requirements align with your skillset and interests before applying for any position as a social media manager!

Assess Your Ability To Handle The Daily Duties Of A Social Media Manager

Social media managers are the people who oversee the day-to-day social media duties, such as creating content, responding to comments and questions, engaging with followers and fans on different platforms, and more.

Social media marketers are responsible for creating marketing strategies that incorporate social media into their plans. 

They create ads that run on all platforms, design advertising campaigns that use specific methods to get people interested in buying products or services, manage those campaigns once they’re live on the web anything that has to do with advertising the business via social media channels falls under this category.

A social media specialist is someone who manages multiple accounts rather than just one brand’s official account (like an Instagram handle). 

They may not be responsible for coming up with strategies or managing budgets but rather focus on content creation and curating ideas within their team environment by assisting other members when needed; 

This could entail brainstorming new ways of using certain platforms’ features or even helping promote certain posts through their networks if there aren’t enough resources available internally at any given period.

Because everyone else has been tasked with other tasks instead (such as working directly towards achieving goals like increasing followership growth across platforms).

Small businesses often underestimate the impact a dedicated social media manager can have on their growth. Find out why it’s a game-changer for your business by exploring our insights in the article why every small business should hire a social media manager.

Consider How Much Time And Resources You Need To Invest In Becoming A Social Media Manager

Now that you have an idea of what the position entails, it’s time to consider how much time and resources you need to invest in becoming a social media manager. 

If you are serious about getting hired for this role, you must take the necessary steps to prepare yourself for the job.

Here are some things to keep in mind:

The amount of training required for this position varies greatly depending on which sector/industry your employer operates within. 

Some companies may require no training at all because their employees already have experience managing social media accounts for other companies or organizations. 

Other organizations may require additional education such as an online course offered by LinkedIn Learning or Coursera (or even college courses). You can find out the exact requirements from each employer by asking them directly during your job interview process.

Reading material can also vary widely depending on which sector/industry your employer operates within; however, most will include at least one book per month so that employees stay up-to-date with current trends and practices related specifically [*

Learn About Other Titles That Are Related To Social Media Management

Search for related job titles: As you look at the requirements and duties, try to determine what other related jobs have similar skill sets. Do you see anything that stands out? Try searching for those titles on your own or by asking a friend who works in the industry.

Look at job descriptions: If there are no related jobs, don’t give up yet! Employers often post job descriptions on their company websites or social media pages. 

These descriptions can help provide more insight into what an organization is looking for in potential candidates, so it’s worth taking some extra time to read through them. 

Keep an eye out for words like “we” and “our,” as these tend to indicate that there is room for growth within an organization as they expand its social media presence.

Create A Resume Highlighting Your Qualifications For A Position As A Social Media Manager

Here’s a quick rundown of the components that should make up your resume:

Education and work experience. You should include your educational background, along with any notable work experience you have in social media. This could be anything from managing a Facebook page to creating content for Instagram. 

If you don’t have formal training in social media, there are plenty of free online courses available if you want to gain more knowledge on the subject before applying for jobs as a social media manager or marketer.

  • Include examples of social media presence you have created or managed in previous jobs.
  • Include examples of social media presence you have created or managed in previous jobs.
  • Include examples of social media presence you have created or managed on personal projects.
  • Include examples of social media presence you have created or managed on volunteer projects.
  • Include examples of social media presence you have created or managed on personal accounts.

Create A Portfolio Highlighting Some Of Your Best Work As It Relates To Social Media

Create a portfolio highlighting some of your best work as it relates to social media. As you’re building up your experience, it’s important to be able to showcase examples of what you’re capable of. 

No matter how much time and effort you put into creating impressive content on social media, if no one is seeing it, then none of that matters.

Keep the portfolio updated with fresh work so that hiring managers can see what kind of work ethic and the quality level they can expect from you in their new position within their company.

Use LinkedIn to display an online version of this portfolio that you can share with potential employers or colleagues who might influence where and how they hire people in their own companies.

Make sure everything looks professional by using high-resolution images that don’t look pixelated when viewed at full size (use PNGs instead of JPEGs; save them at 300 dpi)

Apply For Mid-Level Positions In Marketing Or Communications With An Emphasis On Social Media Management

You can apply for these positions by submitting your resume and cover letter online. Pay attention to the listed job duties and qualifications, as they will be your primary guide in determining whether you are qualified or not.

It’s important to note that when it comes to applying for a job, there’s no shame in being overqualified. If a position requires five years of experience but you have seven, don’t be afraid to apply! 

You may even want to consider applying for a position below your current level of experience if it looks like a good fit for your skillset.

Join Professional Organizations Where You Can Network With Other Professionals In The Field Of Social Media Management And Marketing

There are many professional organizations that you can join, such as the National Association of Social Media Professionals (NASMP) or the World Federation of Public Relations and Communication Management (WFPRCM). 

These two organizations exist to provide networking opportunities and support for individuals who work in social media management. By joining one of these associations, you can connect with like-minded professionals who are interested in your field.

If there isn’t an association that exists in your area, start one! Many people have found it beneficial to create a professional organization that caters specifically to their interests. 

For example, if you’re passionate about blogging but have no idea how many blogs exist out there about blogging topics or don’t know anyone who shares your passion for blogging.

Then starting an online group where people share advice on creating blogs might be worthwhile for both you and them!

Transitioning from freelance writing to social media management can be a fulfilling career move. Learn how one writer successfully made the switch in our post on how I switched from full-time freelance writing to social media management.

Attend Industry Events Relating To Content Marketing, Digital Marketing, And/Or Public Relations That Include Topics About Tools For Social Media Management

Attending industry events can give you a leg up when it comes time to apply for jobs in your field. 

You’ll be able to network with people who know the ins and outs of the industry and gain practical experience by observing how others are using social media and learning new ways of doing so yourself.

Develop your website so you can demonstrate your skills and experience as they relate to social media management.

If you want to be a social media manager, the first thing you need to do is develop your website. Developing your website is a great way to demonstrate that you have the skills and experience needed for this type of job.

To build your website, there are a few things you should consider:

Website design matters: Make sure that your site looks professional so people can easily find out more about what it is that makes them stand out as being good at managing social media profiles. 

You can create a blog right away or wait until later when there’s more content on the site; 

Either way, having an active blog demonstrates that you have something interesting to say about the world around us and helps make yourself memorable for potential employers in this field who might visit these sites regularly looking for new talent!


Keep in mind that there are many paths to becoming a social media manager. 

If you don’t have the experience or qualifications for a position as a Social Media Manager, you can always start as an Account Executive, where you’ll gain real-world experience in social media management and marketing. 

You’ll also learn how to manage multiple accounts and handle the day-to-day duties of a social media manager.

Once you’ve honed your skills and gained some valuable experience, it’s time to apply for jobs as a Social Media Manager! 

In this role, you’ll be responsible for developing content for social networks (including Facebook, Twitter, and Instagram), and writing blog posts and articles related to your industry or niche market.

And creating engaging videos with graphics overlays that draw attention to your brand.

Or company name on YouTube, growing your followers on Pinterest by pinning trending images with relevant hashtags related to keywords/phrases users search when looking up information about new products/services offered by businesses like yours!

With these steps, you will be well on your way toward becoming an effective Social Media Manager! Good luck!

Further Reading

Indeed’s Guide on How to Become a Social Media Manager Learn the steps to pursue a career in social media management, from building skills to finding job opportunities.

Springboard’s Tips for Becoming a Social Media Manager With No Experience Discover how to break into social media management even if you lack prior experience in the field.

Coursera’s Article on How to Become a Social Media Manager Explore the key skills, education, and training required to become an effective social media manager.


How do I become a social media manager?

Becoming a social media manager typically involves building a strong understanding of various social media platforms, developing content creation skills, and staying updated on industry trends. Gaining relevant experience through internships, courses, or self-initiated projects can also contribute to your qualification.

Is experience necessary to become a social media manager?

While prior experience in marketing, communications, or related fields can be advantageous, it’s not always a strict requirement. Some employers offer entry-level positions or internships that can help you gain practical experience and skills necessary for the role.

What skills are important for a social media manager?

Social media managers should possess skills such as content creation, copywriting, analytics interpretation, community management, and an understanding of different social media platforms. Additionally, strong communication and creativity are vital to engage audiences effectively.

How can I improve my social media management skills?

You can enhance your social media management skills by taking online courses, attending workshops, and actively experimenting with various social media strategies. Engaging in hands-on projects, staying updated on industry news, and seeking mentorship from experienced professionals can also contribute to skill development.

What education is beneficial for becoming a social media manager?

While there’s no specific degree requirement, a background in marketing, communications, journalism, or a related field can provide a solid foundation. However, practical skills and hands-on experience often carry significant weight in the field of social media management.