SEO Writing: How To Write A Blog Post That Ranks At The Top Of Google

If you want your blog to rank at the top of Google, then your writing needs to be optimized for search engines. The good news is that optimizing your blog posts is surprisingly easy and can be accomplished in a few simple steps:

How to Write Blog Posts That Consistently Rank Well on Google
Key Takeaways
1. Understand user intent for targeted content.
2. Conduct thorough keyword research.
3. Craft compelling and relevant blog titles.
4. Create high-quality, valuable content.
5. Optimize meta tags for search engines.
6. Use headings to structure your content.
7. Incorporate keywords naturally throughout.
8. Include relevant images and visuals.
9. Internal and external linking enhance SEO.
10. Promote your blog post for broader visibility.

Research Keywords

It’s important to know that there are several tools you can use to find keywords. The first tool is Google Keyword Planner, which you can access directly through the Google Adwords app on your phone or computer. 

This tool will help you figure out how many people are searching for a particular keyword in any given geographic area, which is great for targeting your audience and getting more traffic from search engines at large. 

It also shows you other related terms that people use when searching for topics these are called “long-tail keywords,” and they’re usually much more specific than generic search terms like “SEO writing.”

The second tool I’d recommend using is Google Trends, which lets you see how popular certain terms have been historically over time: 

If your blog post was published five years ago but nobody has searched for it since then because nobody cares about SEO writing anymore (which seems unlikely), then it might not be worth using those words in this one specific case because they won’t bring any traffic anyway! 

You should also check out Ubersuggest; this site has an amazing keyword suggestion tool built right into its name! 

While these resources aren’t guaranteed to match with what readers want to know about before coming across my content and we’ll cover some other ways around this problem later on down below they’re still helpful starting points that could lead us toward better choices as we build our blog posts together.”

Improving your blog’s visibility on search engines is a crucial step in growing your online presence. Check out our detailed guide on How to Rank Your Blog for Your Target Keyword to learn essential strategies for boosting your blog’s search engine ranking.

Write A Headline That Gets Clicks

The headline is the most important part of your post, as it’s what gets people to click on your article. You want to make sure it’s interesting and gets the reader excited enough to read through the whole thing. When you’re writing a headline, think about how you can use one or more of these methods:

  • Asking a question that they want an answer to
  • Promising something they want to know/do
  • Listing benefits (e.g., “10 Ways To Lose Weight”)
  • Stating shocking statistics

Match The Headline To The Search Intent

At the core, headlines need to match the searcher’s intent. A headline that is clear and concise will also benefit you in search rankings.

The best way to do this is by describing what your blog post will be about. You can use keywords here too just make sure they feel natural in the context of your sentence and don’t just copy-and-paste them into the headline.

It should be relevant to the content of a blog post so that people know right away if they’re interested or not (and if they decide not, then you want that information to be clear so they can go somewhere else).

It should be specific make sure there aren’t any mistruths or generalizations in there! This means no hyperbole like “best” unless you mean it 🙂 and nothing like “a few tips.” Instead, say something like “5 ways…” with precise details about those ways…the more specific words used here mean better SEO!

Headlines should be unique: If someone searches for terms before yours on the Google Search results page (SERP).

Then yours must stand out from theirs at first glance in order send visitors back again later down line someday when ready buy something related products/services offered website owner(s) provide; otherwise competitors might beat out competition simply because theirs’ more memorable than others. Remember – no one wants repeat visits forever!

Crafting effective content that resonates with both readers and search engines is key to success in the online world. Explore our article featuring 15 SEO Writing Tips to Succeed on Google to discover valuable insights on optimizing your writing for better search engine results.

Optimize The Blog Post For On-Page SEO

Several WordPress plugins can help you optimize your blog posts for on-page SEO. Here are three of the most popular:

The SEO Writing Assistant by Yoast – This plugin is designed to help you write better content while helping Google understand what your website is about. It uses a set of rules and guidelines to improve the readability, keyword usage, and overall structure of your blog post. The best part? It’s completely free!

All In One SEO Pack – This plugin offers a wide range of features for optimizing your site for search engines (including external linking strategies), as well as an option for removing duplicate content from the page (which improves crawl efficiency). 

This plugin also includes an internal link feature that allows users to create links between different pieces of content within the same site or across multiple sites. With no monthly fees required and a “set it & forget it” approach, this is one tool we recommend checking out today (you can even get lifetime access here).

Write In Short Paragraphs

Short paragraphs are easier to read. To rank at the top of Google, you need your writing to be as user-friendly as possible. One way you can do this is by writing in short paragraphs. Readers will find it much easier to digest your content if they don’t have to scroll through two or three long paragraphs just to get to the next sentence.

Short paragraphs are easier to skim. With so much information being published online every single day, 

Your blog posts must stand out from the rest of them and get noticed by people who may have only glanced over a few sentences before deciding whether or not they want anything more than that from what you’ve written about in your post and what better way for them to do this than with well-written headlines? 

Shorter paragraphs make it easier for readers on mobile phones (iPhones especially) because their screens are small and difficult enough without having large blocks of text cluttering up their screens unnecessarily; 

Likewise, shorter lines make scrolling through them without accidentally clicking off something else far less frustrating than having one giant block of text at an angle with no breaks between lines whatsoever so nothing stands out enough when viewed elsewhere other than how hard it

Writing compelling SEO blogs requires a blend of creativity and technical knowledge. Dive into our post on SEO Copywriting: 15 Best Practices for Writing SEO Blogs to uncover essential techniques that can help you create content that ranks well and engages your audience.

Use Transitional Words

Using transitional words and phrases is one of the most effective ways to help your readers follow the flow of your text.

These words and phrases can also help the reader understand how ideas are related, and they provide clues about how the structure of your writing is organized. Including them in your writing will also make it easier for search engines to determine what your content is about, which can improve its ranking in search results.

Include External Links

In this section, you’ll learn how to include external links in your blog posts.

These links take readers away from your site and onto another website, such as an external blog or news source. 

This can boost the reach of your content by giving it exposure on various other sites. The best way to do this is by linking directly to the page that you want readers to see after they click on it (if it’s a link within the same domain). For example: “For more SEO tips writing go here [link].”

Linking out: As mentioned above, one way to boost traffic is through cross-linking between multiple sites within an industry niche. 

You can do this by linking out from one post into another post or even another web property owned by yourself (e.g., a company website). 

If done well (and responsibly), these links will help increase brand awareness for both parties involved because both will appear higher up on search results pages like Google’s SERPs (search engine results pages).

Linking back in: Another strategy for gaining more exposure through external links is called “link equity” or “backlinks” this refers specifically to when someone else includes a link back toward your site/blog​

Add An Image With Alt Attributes

In addition to alt attributes, your image should have a title. This is especially important for SEO purposes. You can use the title to describe your image, which will help Google find it when someone searches for the topic or keyword you’re targeting in your blog post. 

It also helps people who are visually impaired understand what the picture is about and navigate around it on their computer screen or mobile device if they’ve turned off images in their browser settings. 

The alternative text should also be written as close as possible to the image itself so that there’s no confusion between which words go with which images (and don’t forget #1!).

Enhancing your website’s search engine optimization doesn’t have to be overly complex. Take a look at our article offering 10 Tips to Improve Your Search Engine Optimization to find practical advice and strategies that can lead to better visibility on search engine results pages.

Use The SEO Writing Assistant Plugin For WordPress

SEO Writing Assistant is a free plugin for WordPress. It’s an easy-to-use tool that helps you write SEO articles quickly and easily. The plugin will not only help you write better articles, but it will also check the grammar in your article!

After installing and activating the plugin, go to Settings > SEO Writing Assistant. In this section, you can enter various settings that will affect how your content is checked and rewritten by the plugin. You can also choose whether or not to use italics or emojis in your titles!

Once you’ve configured these settings as needed, click on “Enable” at the top of this section to start using SEO Writing Assistant on all of your blog posts!

Make Sure Your Content Is Evergreen

Use long-tail keywords. When you’re writing a blog post, don’t just think of the one word that’s most closely associated with your topic. Think of a few words or phrases that are related to it and write around those. 

People searching for something like “how to increase my organic traffic” might also search for things like “how to increase my organic traffic 2018” or even more specific things like “how to increase my organic traffic by 10% this month.” 

You want your content to rank for all those searches and if it does, then you’ll get more traffic than if you were only ranking for one word or phrase!

Use keywords with multiple meanings. Sometimes when we’re using SEO writing techniques, we get caught in the trap of thinking about how many times a keyword is searched per month as opposed to how broad its meaning might be about our topic. 

For example: let’s say that I’m writing an article about social media marketing strategies for small businesses (which I am). It would be tempting here just tout my expertise in this subject area because there are lots of people out there looking online right now wondering what they can do with a social media marketing strategy; 

However, if I google myself into oblivion by repeating this over and over again throughout each sentence in my article (or worse yet paragraph), then there’s no way anyone will come back later after seeing these results pop up all over Google Search Engine Results in Pages (SERPs). Instead what I’m going 

Creating content that aligns with search engine algorithms is a crucial aspect of modern content creation. Our guide on How to Write an SEO Article provides insights into crafting articles that are both reader-friendly and optimized for search engines, giving your content the best chance to succeed.


Ultimately, SEO writing is about creating good content that people are interested in reading. 

If you want to rank your blog posts at the top of Google, then you need to make sure they’re filled with keywords people will be searching for. You also need to make sure that those keywords are included in your on-page SEO and are used throughout the post so Google can pick them up easily.

Further Reading

Here are some additional resources to help you deepen your understanding of SEO writing and blog post optimization:

Blogging for SEO: How to Write Blog Posts That Rank

Learn the ins and outs of writing blog posts that not only engage readers but also rank well on search engines.

SEO-Friendly Blog Post Writing: The Ultimate Guide

Discover expert insights and practical tips for creating blog posts that are optimized for both readers and search engines.

How to Write SEO Blog Posts That Rank on Google

Dive into this guide to explore effective strategies for crafting blog posts that attract organic traffic from search engines.


How can I improve the ranking of my blog posts on search engines?

To improve the ranking of your blog posts on search engines, focus on creating high-quality, relevant content that addresses user intent. Incorporate targeted keywords naturally, optimize meta tags, and build authoritative backlinks to enhance your content’s visibility.

What are some key elements of an SEO-friendly blog post?

An SEO-friendly blog post should have a clear and descriptive title, well-structured headings, informative content, relevant images, and proper use of keywords. Additionally, internal and external links can help improve the post’s SEO value.

How important is keyword research for SEO blog posts?

Keyword research is crucial for identifying the terms and phrases your target audience is searching for. Integrating relevant keywords into your content can enhance its visibility in search engine results and attract organic traffic.

Is it essential to write long-form content for better SEO ranking?

While long-form content can provide in-depth information and value, the length itself is not the sole determinant of SEO ranking. Focus on delivering valuable insights and addressing user needs. Longer content may offer more opportunities to include relevant keywords, but quality should remain the priority.

How can I promote my SEO-optimized blog posts?

Promotion is key to gaining visibility for your SEO-optimized blog posts. Share your content on social media platforms, engage with relevant online communities, and consider reaching out to influencers or industry websites for potential collaborations and backlinks.