15 SEO Writing Tips To Succeed On Google

So, you’ve read this far and you’re still not convinced that SEO writing is a good idea. You’ve got a list of objections that you want me to address right now. Well, I’m glad you asked! Here are all the common questions people have about SEO writing, along with my answers:

13 SEO Tips That Actually Work
1. Focus on relevant and high-traffic keywords.
2. Craft compelling and attention-grabbing headlines.
3. Use long-tail keywords for better targeting.
4. Optimize meta tags for improved search visibility.
5. Create valuable and engaging content.
6. Structure your content with proper headings.
7. Incorporate internal and external links.
8. Ensure your content is mobile-friendly.
9. Use descriptive alt tags for images.
10. Regularly update and refresh old blog posts.
11. Analyze and monitor your SEO performance.
12. Pay attention to user experience and readability.
13. Aim for featured snippets and rich snippets.
14. Utilize social media for content promotion.
15. Stay updated with the latest SEO trends.

Being Well Written

So let’s start with the basics. The first thing you have to do is be clear and concise. SEO pages are supposed to give your visitors all of their information without making them work too hard for it, so make sure everything you write makes sense and doesn’t need a dictionary nearby for interpretation.

Second, use active voice whenever possible instead of passive voice (or try to avoid using “passive” altogether). Active voice makes things easier for readers because they don’t have to flip back through text trying to figure out who or what did what action.

Third, keep things friendly! This isn’t an essay on linguistics it’s content that should engage readers in some way while also providing them with important information about your products/services/company. 

So instead of writing something like: “We produce high-quality products,” try something like: “Our quality products will blow your mind.” It’s short but sweet and gets right down into the nitty gritty detail that’ll grab attention right away!

Fourthly (and this might seem obvious), always proofread anything before publishing it online especially if multiple people are working on different pieces at once (like in-house content writers). Spelling and grammar mistakes are never okay!

Embracing the world of freelance writing opens up endless opportunities. Whether you’re interested in magazine writing or becoming an SEO writer, take a look at our guide on how to get started to embark on a fulfilling writing journey.

Content Marketing

Content marketing is a long-term strategy that requires a commitment to creating and sharing content that is relevant and valuable to your target audience. It’s not an overnight success story. You need to plan, think about your goals, take into account your audience’s needs and interests, research the competition…and then write!

But don’t worry we’ve got you covered with these 8 tips:


You should use keywords and keyword density. You really should. You can’t just ignore them and expect to show up on the first page of search results for your target market, though that would be nice. You should use them in the right places, too, and in the right order!

Here are some tips on how to write SEO-optimized content:

  • Use keywords in your writing; don’t stuff them into it like there is no tomorrow (no one wants awkward sentences).
  • Don’t be afraid of keyword research; it will help you create better content.
  • Determine what type of content your audience wants most and then give it to them!

SEO writing is a skill that can complement your career or side hustle. Learn how to balance your main job with SEO writing through our comprehensive guide on becoming an SEO writer on the side to maximize your potential.

Meta Tags

Meta tags are the descriptions of your pages and play a big role in how search engines view your content. If you want to be found in searches, it’s important to take advantage of this section.

Meta tags are used by search engines as an indicator of what your page is about and can help boost rankings for specific keywords. They also help visitors find your page if they’re searching for a similar type or topic, which is why we recommend using relevant keywords when writing meta descriptions!

Here’s how it works: You write a meta description tag (or description), which describes what the page is about and gives it context for consumers looking for information on that topic or product. 

Then Google will show this description at the beginning of their results page next to other websites that rank higher than yours because they used their SEO writing skills better than you did . . . so make sure yours stands out!

Research And Info-Graphics

You can use information graphics to help your readers understand a complex topic. They’re an engaging way to present information and make it easier for your audience to digest.

Researching and finding the best info graphics is probably one of the most time-consuming parts of this process. Luckily there are tools like Google Search, Canva, and Evernote that will make this step much easier for you.


Links are extremely important. They tell search engines and readers alike how you feel about the content you’re linking to, and if a link is prominent on your site it shows that you think highly of the site being linked to. 

Links also help search engines determine relevancy for users, which means they can play an important role in improving your chances of ranking higher in SERPs. It’s good practice to include relevant links throughout your article, but there are some special cases where even more thought should go into where those links are placed:

Headlines and subheadings – just like with images and videos, do not put any words here other than what appears in the title itself! Remember that headlines are often used by Google (and other engines) as snippets when showing results on SERP pages; make sure each one contains keywords related to your content!

Call-to-actions (CTAs) – these CTAs should contain strong calls-to-action using verbs like “read”, “sign up”, etc., along with relevant keywords like “marketing strategy” or whatever topic is being discussed within said CTA itself!

Lists – lists of items provide a structure within paragraphs so that readers aren’t lost while reading through long blocks of text without breaks between sentences (which makes them difficult). 

Lists also help break down big ideas into smaller chunks so they don’t overwhelm readers who may not be familiar with certain concepts yet but need exposure before becoming comfortable enough with those topics’ terminology.”

Crafting SEO-friendly articles requires following the right practices. Dive into our ultimate guide to writing like an SEO wizard to boost your content’s visibility on search engines and reach a wider audience.

Social Media And Community Sites

Social media and community sites are great places to share your content.

Share your content on your social media accounts. This can be a great way to get more exposure for your brand or business. It’s also a good idea to share it in other people’s social circles if they have similar interests as yours, so they may find something interesting there too! 

For example, if you run an eCommerce store selling shoes, consider sharing the same article on Instagram not only will it help boost traffic but shoe lovers might see it too! (And if they do buy something from you because of how much they liked that piece of content then that means even more sales!)

Share your content on other people’s social media accounts. If someone else has an account with followers who match those of yours then why not let them know about what you’ve created? 

They’ll appreciate being notified about any new updates from either party involved since this will make both parties seem more trustworthy overall instead of just one person making all the decisions alone without getting anything back from anyone else involved.”


Widgets are interactive elements that can be added to your blog or website. They can be used for displaying content, such as videos and polls, or ads. Widgets can also be used to display a calendar, which helps schedule social media posts in advance.

Static Pages And Website Templates

Static pages are pages that don’t change and are not dynamic. They may be the homepage, an about page, or a contact page. You can also create static content for your blog posts such as an archive page or a resource page.

Website templates are pre-designed websites that you will use as a framework for your site. You can use our website template builder to create an Instagram-like website in 5 minutes!

Are you struggling to get your SEO content noticed? Avoid these 15 ridiculous SEO writing rules that might be holding you back and start writing content that truly shines.

Content Blocks And Lists

Lists are one of the best ways to break up your content into more manageable chunks and make it easier for readers to scan. They’re also a great way to organize ideas, especially if you have several points or pieces of information that need to be presented in a logical order.

For example, if you were writing about the five steps of SEO (Search Engine Optimization), an easy way would be to use a list:

  • Step 1 – Gather keyword research data from Google Keyword Planner
  • Step 2 – Create an SEO-friendly web page using our preferred CMS platform
  • Step 3 – Add links between pages using internal links or footer navigation

Basic Formatting (Bold, Italics, Color)

Basic formatting is the most basic of formatting. It includes bold text, italic text, and color. We use bold text to emphasize the important points we’re making.

italic text is used for things like quotes from people or other sources, but also emphasis when you need to highlight certain parts of your writing without making them stand out too much.

Color can be used in several ways: to highlight certain words or sentences in different colors; to highlight whole paragraphs/sections by using a different background color; to show how something should go together (like two pieces of data on a graph)

Bonus Points For Sharing A Resource With Your Post (Example)

And finally, a bonus point for sharing a resource with your post.

You don’t have to add an entire link of your own. Just provide a link, like: “This blog post is based on [resource].”

Or: “This blog post is related to [resource].” Or: “Inspired by [resource] and this other article that I can’t seem to find right now but it was amazing and said something about how we should all be eating kale chips instead of kale salads because it’s easier than cooking kale in the oven and they taste better too! 

And then there was another one where they talked about how if you eat enough kale chips then you’ll live forever…but anyway back to my point here the moral of this story is that there are lots of resources out there when it comes to SEO writing! 

Just remember not all resources are created equal so be sure not only to choose high-quality ones but also make sure that your source materials are relevant as well before using them for reference purposes. Hope these tips help!

Google is a powerful platform for gaining visibility, but it requires strategic efforts. Check out our 15 SEO writing tips to succeed on Google and drive more organic traffic to your website effectively.

Write Good Content

It has been repeated ad nauseam, but it still bears repeating: good content is well written.

In the age of Google and search engine optimization, a lot of people think that good content is nothing more than keyword stuffing and using lots of links in their writing. That’s just not true at all. Good content goes beyond the words on a page to include things like formatting, research, proofreading, editing, and more. 

It’s about producing something useful for your readership not just trying to rank higher in search engines by chaining together keywords as if you were trying to get through a maze with only one set of eyes (and no hands). Good content should make readers feel informed after reading it; it should be both informative and entertaining at once.


With these tips, you can be ready for whatever the web throws at you. It’s important to remember that every website is different and will require different strategies. However, by following these guidelines and putting in the time to research content and keywords, you can build a great foundation for your site—and maybe even get some traffic!

Further Reading

Blogging for SEO – HubSpot: Learn effective blogging strategies to optimize your content for search engines and attract more organic traffic.

SEO Writing Tips – Search Logistics: Explore essential tips and techniques for writing SEO-friendly content that ranks higher in search results.

SEO Writing Tips – Augurian: Discover expert insights and best practices for crafting compelling SEO content to enhance your online visibility.


What is the significance of blogging for SEO?

Blogging plays a crucial role in SEO as it allows you to create fresh, relevant, and engaging content that search engines love. Regularly updated blogs can improve your website’s search rankings and drive more organic traffic.

How can I optimize my writing for SEO?

To optimize your writing for SEO, focus on incorporating relevant keywords, creating valuable content for your target audience, using proper heading tags, and ensuring your content is well-structured.

Are there any specific tips for SEO writing?

Yes, some specific SEO writing tips include using long-tail keywords, optimizing meta tags, crafting catchy headlines, and incorporating internal and external links to enhance your content’s SEO performance.

How do I measure the success of my SEO writing efforts?

You can measure the success of your SEO writing efforts through various metrics, including organic traffic, keyword rankings, bounce rates, time on page, and conversion rates.

Is it essential to update old blog posts for SEO?

Yes, updating old blog posts is essential for SEO. Regularly refreshing and adding new information to existing content signals to search engines that your website provides valuable and up-to-date information, which can positively impact your search rankings.