Real Estate Marketing Ideas That May Really Work

Real estate marketing is a full-time job. It’s not something you can do in your spare time or while watching TV, even if you’re the type who multitasks well. If you want to get good at real estate marketing, then it’s time for action on your part. Here are some ideas that could really work:

22 Revolutionary Real Estate Marketing Ideas For 2023
Key Takeaways
1. Innovative Content: Create unique and captivating content to stand out in the real estate market.
2. Engage on Social Media: Utilize social platforms to connect with potential buyers and showcase properties.
3. Effective Ad Crafting: Craft compelling ads that resonate with your target audience and highlight property features.
4. Optimize for SEO: Implement SEO strategies to improve your online visibility and attract organic traffic.
5. Leverage Virtual Tours: Utilize virtual tours to provide immersive property experiences to remote buyers.
6. Networking Opportunities: Attend industry events and connect with local communities for networking and referrals.
7. Client Testimonials: Showcase positive client experiences to build trust and credibility with potential buyers.
8. Utilize Email Marketing: Develop an email marketing strategy to nurture leads and stay engaged with clients.
9. Video Content: Incorporate video content to provide detailed property walkthroughs and showcase your expertise.
10. Measure and Adapt: Continuously monitor the effectiveness of your strategies and adapt based on data-driven insights.

Use A Qr Code

A QR code is a type of matrix barcode (or two-dimensional code) that is readable by dedicated QR code readers and camera phones. The abbreviation “QR” is derived from the Japanese word “Quick Response”, which refers to the idea that it can be scanned.

You can use a QR code on your website, fliers, business cards, and more. There are a few things you need to know about using QR codes:

Make sure that your URL will be easy for people to remember so they can find it later. It should also be short enough for them not to get confused when typing in their phone’s browser address bar later on. Something like would work great as an example here!

Use keyword phrases or hashtags so people can search for your product/service if they don’t have access yet (iPhones only). For example, use #RealEstateMarketingIdeas instead of just

Enhancing your real estate marketing starts with strong content. Learn about the basics of real estate writing to craft compelling messages that captivate your audience.

Do Interviews With Local Leaders

Get your name out there. This is the most important thing you can do for yourself as a real estate agent.

Reach out to local leaders, community members, and business owners in your area to see if they’ll do an interview with you or let you share their stories on social media throughout April.

You can also try reaching out to local politicians and asking them some questions about how they plan on supporting small businesses this year – that would be a great way to get some attention!

Network With Other Entrepreneurs And Local Real Estate Agents To Get Your Name Out There

It’s no secret that networking is a great way to establish your business, but it can be hard to get started. To make networking easier, try participating in local business events and groups. The more you meet new people, the better off you’ll be!

If you’re looking for even more ways to get involved in the community and meet new real estate agents or potential clients, consider volunteering with your local non-profit organization. Your involvement will help them out while exposing yourself to a wider circle of people who may later become potential leads for your business. 

Another great way to network is by joining social media groups related to your industry but remember: never spam these groups with advertisements or promotions!

Your real estate agent bio can make a lasting impression. Discover the 7 steps to writing a better real estate agent bio and create a profile that resonates with potential clients.

Create A Viral Video

Create a viral video. If you can create a funny, informative and catchy video that people can watch over and over again and share with their friends, then you have the potential to reach millions of people in no time at all. 

Make sure your video is short and to the point so viewers don’t get bored watching it! Use a catchy title as well as an eye-catching thumbnail image that will catch people’s attention. Be sure to write an enticing description for your video too, so users understand what it’s about before they click play on their phones or computers (or however they like to watch videos).

Create An Audio Interview Or Podcast With Someone Of Interest

You can create a podcast or radio show and interview someone of interest to your audience. This is particularly helpful if you are looking for ways to promote your local business or blog-related products, such as books, courses, and webinars.

Interviewing People Has Several Benefits

It’s a great way to establish yourself as an authority on your topic, which will attract more readers into your content funnel

An interview will naturally generate backlinks because the sites where it appears will link back to yours by default (provided they weren’t already linking). This helps improve SEO rankings on Google search results pages (SERPs) for both parties involved in the interview process; and

It’s a good opportunity for networking purposes too not only does it allow others to get exposure outside their usual circle but also provides an avenue for you to build relationships with other influencers in similar niches!

Write (and distribute) press releases when you’re holding open houses, attending community events or when you’re going to be interviewed on the radio, on television, or in print publications.

Many people don’t know that a press release is one of the best ways to get free publicity. If you’re holding an open house, attending a community event, or going to be interviewed on television or in print publications, write and distribute a press release about it. 

You can use a professional press release writing service, such as PR Log  Write A Blog On Your Website.

Write a blog. A blog is an excellent way to keep your website fresh and give people a reason to come back again and again. It’s also one of the best ways to establish yourself as an authority in your market, so don’t skip this step! If you’re not sure where to start, this article offers some great tips on creating an effective real estate blog.

Include contact info in every piece of content you produce (except maybe that all-important “About Me” page). You never know when someone will stumble across your content while they’re researching their next move so make sure they can easily find out how they can reach out via email or phone with any questions they have!

Highlight any recent achievements that show just how awesome you are at what you do (think awards won or new listings closed). Make sure to include relevant details about those achievements who gave them, and when did it happen. Don’t forget about including links back up into the original post too so readers can learn more if they want.”

Capturing attention with your real estate ads is key to effective marketing. Explore techniques for writing compelling real estate ads that drive engagement and conversions.

Put Advertisements In Area Newspapers And Other Publications

You could also advertise in local newspapers, magazines, and radio stations. This strategy works especially well for agents that have been around for a while and have a good reputation to build on.

Advertising online may be another way to go if you want your ads to reach more people than just those who live near you. Online news sites are one option, but don’t forget about real estate forums and other online real estate sites either!

Subscribe To Haro (Help A Reporter Out). You Might Be Asked To Give An Interview Or Free Advice

HARO, also known as Help A Reporter Out, is a service that connects journalists with sources. Journalists submit a query and HARO users can respond with an answer or suggestion. The service is free to use for both journalists and sources.

How To Get Started With Haro

Sign up for free at the official Help A Reporter Out website ( You’ll have to verify your email address before you can start submitting queries on their site too! Once you sign up, browse through some of the queries already posted by other members of the community to get an idea of how this works before sending out requests yourself!

You can also submit press releases about new products/services that might make good stories for publications (click here if you’d like more information about writing press releases). 

The best part about using HARO as an advertising platform is that reporters are often looking for experts who know more than they do about specific topics like real estate marketing ideas so when interviewing them it becomes easy to talk about what YOU know best.

Instead of wasting time talking about things YOU don’t understand well enough yet… which makes it easier than ever before possible without having any prior experience working within this field previously beforehand today’s date is May 18th, 2019 at 1:13 PM ET.”

Elevate your real estate marketing game through impactful copywriting. Uncover 15 ways to improve your real estate copywriting and create persuasive property descriptions and marketing materials.

Get Featured On Real Estate Websites With The Help Of Haro

If you’re looking for a way to get your name out there, HARO is an excellent resource. You can sign up for the service through their website and receive emails with queries from journalists looking for sources on various topics such as real estate or home improvement. 

Each query comes with a deadline you have about 48 hours to respond before the journalist moves on to other sources.

The response rate is low, but if one of those queries is relevant to your business or expertise then it’s worth it!

Distribute Flyers To The Homes In Communities Where You Are Selling Properties

Flyers are a great way to advertise your property for sale. They are inexpensive, easy to distribute, and can be used in a variety of ways. Flyers should be distributed to specific areas that you’re targeting as well as specific groups of people (i.e., families with children).

If you want to make sure that your flyer gets into the hands of homeowners in communities where you’re selling properties, it’s best if they go directly from your hand into theirs. This can be done through door-to-door canvassing or by distributing them at community events such as block parties and farmers’ markets.

Interested in combining real estate and writing? Start your journey with these 15 tips on how to find your first real estate writing gig, and embark on a rewarding career path in the industry.


If you’re a real estate agent, you must stay on top of the latest trends in marketing and technology. You should be using QR codes on your website, writing blog posts to promote your services, and doing interviews with local leaders. You can also create a viral video or podcast as well as get featured on real estate websites using HARO (Help A Reporter Out).

Further Reading

WordStream: Real Estate Marketing Ideas That Will Make You Succeed A comprehensive guide offering valuable real estate marketing ideas to enhance your strategies and achieve success.

Placester: 107 Real Estate Marketing Ideas for Agents Explore a diverse collection of 107 innovative real estate marketing ideas specifically tailored for agents.

HubSpot: Real Estate Marketing: The Ultimate Guide HubSpot presents the ultimate guide to real estate marketing, covering effective tactics to boost your sales and visibility.


How can I improve my real estate marketing efforts?

Enhance your real estate marketing by exploring innovative ideas and strategies that resonate with your target audience. Incorporate engaging content, utilize social media, and consider leveraging emerging technologies.

What are some effective ways to generate leads in real estate?

Generating leads in real estate involves a combination of online and offline tactics. Implement strategies such as creating compelling listings, offering valuable resources, hosting virtual tours, and networking within your community.

How can I leverage digital marketing for real estate success?

Digital marketing is essential for modern real estate success. Utilize online platforms to showcase properties, engage with potential buyers, optimize your website for search engines, and create informative content to establish your expertise.

What role does social media play in real estate marketing?

Social media is a powerful tool for real estate marketing. Use platforms like Facebook, Instagram, and LinkedIn to showcase properties, share valuable insights, interact with your audience, and establish your brand’s online presence.

How can I stay updated on the latest trends in real estate marketing?

To stay updated on real estate marketing trends, follow industry blogs, attend webinars and conferences, connect with fellow professionals on social media, and consider joining real estate associations for valuable insights and networking opportunities.