Product Review Writing Mistakes & How To Avoid Them

Product reviews are a huge part of Amazon and other eCommerce websites. They allow you to get your products in front of potential buyers, show off the features that make them unique, and describe how they work. 

But if you want your product review to do all that it can do for you, then it needs to be written in a way that will grab people’s attention and convince them that this is the product they need. 

And while there are many different things you can do wrong when writing an Amazon product review, there are also some common mistakes that many people fall into again and again:

How to Write a Product Review that Coverts? – YouTube
Avoiding common mistakes in product review writing is crucial for maintaining credibility and attracting readers. Here are some key takeaways from the blog “Product Review Writing Mistakes: How to Avoid Them”:
1. Be Honest and Transparent: Always provide honest and unbiased reviews to build trust with your audience.
2. Focus on Quality: Avoid shallow reviews and focus on providing in-depth and valuable insights about the product.
3. Avoid Bias: Steer clear of any personal biases that may affect your review and maintain objectivity.
4. Balance Positives and Negatives: Include both positive and negative aspects of the product to offer a balanced view.
5. Avoid Plagiarism: Create original content and avoid copying from other sources to maintain authenticity.
6. Consider Your Audience: Write reviews that cater to the needs and interests of your target audience.
7. Test the Product: Conduct thorough testing of the product before writing the review to provide accurate information.
8. Use Clear Language: Communicate your thoughts clearly and concisely to ensure the review is easy to understand.
9. Include Visuals: Incorporate images and multimedia to enhance the review and make it more engaging.
10. Update Reviews When Needed: Keep your reviews up-to-date with any changes or new information about the product.
Remember, by avoiding these mistakes and following these tips, you can create compelling and influential product reviews that resonate with your readers and establish your authority in the field.


Don’t oversell the product. You don’t want to come across as a used car salesman when you try to sell your product. Just because you own the item, that doesn’t mean that everyone else needs it too.

Don’t use a lot of superlatives or hyperbole (exaggeration). If you say something like “the best smartphone ever made!” or “the most mind-blowing mobile device ever invented!” then people are going to think you’re exaggerating and not trust what they read on your site.

Avoid using hype and exclamation points! Hype is slang for advertising language that tries to convince the reader that a product is better than it really is by making claims without support or evidence. 

Exclamation marks are also unnecessary; they simply make readers feel like they need more excitement in their lives than there already is–which isn’t good for anyone involved in this process except maybe advertisers themselves who want us all eating up every word printed on their websites with abandon until we finally give up our money.

So we can afford enough groceries next week when these companies get paid off from selling us stuff we never needed anyway.”

Writing authentic product reviews can lead to success in the online market. Learn everything you need to know about writing product reviews to create compelling content that resonates with your audience.

Not Doing Your Homework

One of the most common mistakes that people make when writing product reviews is not doing their research. And this can be for a variety of reasons:

  • They don’t fully understand what the company does or how it works
  • They don’t know what customers like about the product
  • They didn’t take the time to check out who else is selling similar products, or where those other companies are getting their supplies from

Not Knowing Your Target Audience

Knowing your target audience is critical to success. It will help you write a review that is more likely to be read and shared, which means it’s more likely to be seen by your ideal client or customer.

If you don’t know who your ideal clients or customers are, then how can you write content that will resonate with them? If I ask myself “who is my audience?” 

While writing something and can’t come up with an answer based on specific demographics (age range, gender, location) or psychographics (interests), then I’m not going to be able to connect with them on an emotional level or speak their language effectively enough for them to want what I have to offer.

Ignoring The Competition

Ignoring your competition is a mistake that many product review writers make. It’s important to understand the competitive landscape, even if you’re a smaller company with fewer funds than those around you. 

The competition can help you learn from others and improve your product or service.

  • How do they price their products?
  • What features do they have?
  • How does their website look? Is it more professional or amateurish?

Are you interested in becoming a product reviewer and earning money from it? Our complete guide to product review writing provides step-by-step instructions and tips to get started on your journey to becoming a successful product reviewer.

Not Knowing Who To Contact For An Honest Review

To get the most accurate and honest review of your product (or service), you must know who to contact. In most cases, the best place to start is with the product owner. 

If they’re not a part of your team but have some influence over it, try reaching out directly through email or social media that way they know who’s asking for their feedback.

If you don’t have access to the product owner, try contacting their customer support team instead (if one exists) as these individuals will be able to provide valuable insight into how customers are using and finding value from your product or service.

If you’re still unable to find someone willing and available for an interview about what makes a great business-to-business software solution successful from a user perspective.

Then consider contacting either members of your development team or someone on marketing strategy if there isn’t anyone else available who can answer questions about why people would recommend this type of application over others currently available on market today.”

Rambling, Instead Of Writing In A Conversational Tone

A conversational tone doesn’t mean you should use slang or informal language. It just means that your writing should be easy to understand and read.

Here are some tips for writing in a more conversational tone:

Use short sentences and paragraphs. Instead of writing lengthy, complicated sentences, focus on shorter ones that are easier to digest (and less intimidating). This also makes it easier for readers to find the information they need quickly less is more!

Include plenty of white space. Don’t crowd everything together; leave room for “white space” between points so that readers don’t get overwhelmed by walls of text. 

You want people to feel like they can sit back and relax while reading through your review rather than having a panic attack over all the words on their screen!

Writing With Passive Voice

Writing with a passive voice can make your writing sound vague and unclear. It also makes it boring and weak, because it doesn’t take responsibility for the action or decision being made or discussed. 

Passive voice usually occurs when you use a form of the verb “to be” (am, is, are) followed by a past participle (was run over, were broken).

To fix this issue, reword to make the subject of your sentence do some sort of action instead of being acted upon. As an example: The badger was killed by the fox will become The fox killed the badger in active voice instead!

To craft impactful product reviews, include these essential 10 ingredients in your write-up. Check out our article on 10 ingredient list to write a product review for valuable insights on what makes a review stand out.

Using Jargon And Other Technical Words

Not using the right words to describe a product can make your readers feel like they need to take a dictionary with them when reading your review. 

Using a thesaurus can help you find more descriptive words for your product and its features, as well as for how it works. For example, “This tool makes my life easier” is much better than “This tool simplifies my life.”

It’s also important not to use jargon or other technical terms that may confuse your readers. 

If you’re reviewing a programming language course, don’t use any terms from that language in the review unless they’re relevant and necessary for describing how the course teaches its material (for example, mentioning an assignment has been graded by an automated grading system).

Not Using Proofreading Tools And Spellcheckers

Proofread your work. It’s the most obvious step, but it bears repeating. Spellcheckers are not perfect, and you need to be your proofreader.

Use a tool that can help you find mistakes. Grammarly is a great tool for writers who want to make sure they’re using proper grammar and spelling (as well as avoiding common writing mistakes). 

If you’re worried about finding errors in your work, Grammarly will alert you when an error is made by underlining it in red so that you can fix it quickly!

Proofread more than once and use a different font each time too! You might think that once or twice would be enough for proofreading purposes, but sometimes things tend to slip through the cracks when we’re only checking our writing once or twice over. 

It’s also important for authors to try reading what they’ve written out loud because that helps them hear any awkward sentence structures or punctuation issues with their words as well as allows them to catch any typos that may have been missed.

Otherwise due either being tired after finishing up some edits on another project last night or trying not fall asleep during lunch break today 🙂

Not Letting Others Read It Before Publishing It

This mistake is pretty common, but it’s also the easiest to avoid. The best way to make sure that your product reviews are error-free is to get someone else to read them before publishing them. 

You can ask a friend or family member for help, but if possible try getting someone who knows a lot about the topic or product you are reviewing.

Another option is using an editor or proofreader professional service, like ProofreadingPal. These companies have trained professionals who know what they’re doing and will make sure all of your writing has no errors before it goes live on your website. 

Don’t worry about being embarrassed by this you wouldn’t be embarrassed if someone pointed out a flaw in something you made yourself! 

Just like building any kind of business online requires patience and persistence, so does developing good writing skills with reviews (or any other type).

Different products deserve different types of reviews. Explore the 14 types of reviews and how to write them to diversify your review writing skills and provide valuable information to your readers.

Missing Out On Some Important Details That Can Make A Huge Difference In The Product’s Quality

Proofreading is one of the most important steps in writing a product review. You need to make sure that you don’t miss out on any crucial details that can make or break the quality of your product. 

For example, if you leave out crucial information like “It comes with…” or “It includes…” then it could lead readers to believe that they are missing something and might not be able to enjoy all its benefits.

In addition to proofreading, editing is also vital when writing product reviews. The first draft should always be revised before publishing so that it is easy to read and readable by everyone who reads it. 

It should also have accurate information about the product that will help potential consumers decide whether they want it or not based on what they read about it in your review!

If there’s one thing I learned from my past experiences as an editor, it’s this: don’t rush! Take some time out from everything else so you can focus solely on making sure everything looks good without any spelling mistakes or typos lurking around somewhere 😉

And last but not least (is that even a word?), remember WHY people read them – mainly because they want opinions from someone who knows their stuff about products/services/events etcetera which offer them value for money/time spent etcetera.”

Want to turn your product reviews into a source of income? Discover our expert advice on how to write product reviews you can sell & make money on and start monetizing your writing skills effectively.


The bottom line is that your product review needs to be well-written. It needs to be accurate, and it needs to convey what you can do for your customer. 

You don’t want to spend time writing something that sounds good but doesn’t say anything important about the product or service being reviewed. If you’re not sure where to start with this process, check out our article on how to write a product review today!

Further Reading

How to Write a Product Review: This comprehensive guide provides valuable insights and tips on crafting engaging and informative product reviews that resonate with your audience.

Writing a Book Review: If you’re interested in reviewing books, this article offers a step-by-step approach to writing thoughtful and compelling book reviews.

The 5 Most Common Mistakes to Avoid When You Are Publishing a Systematic Review: If you are involved in systematic review publications, this resource highlights common mistakes to steer clear of for a successful publishing process.


How do I write an effective product review?

Crafting an effective product review involves thoroughly testing the product, being honest and unbiased, and providing valuable insights to potential buyers.

What elements should I include in a book review?

A good book review should include a brief summary of the plot, an analysis of the characters and themes, and your overall evaluation of the book’s strengths and weaknesses.

What are some key components of a systematic review?

In a systematic review, important components include a clearly defined research question, rigorous search methodology, data extraction and synthesis, and a transparent reporting process.

How can I make my product reviews more trustworthy?

To make your product reviews more trustworthy, disclose any potential conflicts of interest, use actual experiences and examples, and provide both positive and negative aspects of the product.

How long does it typically take to publish a systematic review?

The publication timeline for a systematic review can vary depending on factors such as the complexity of the research question, the volume of data, and the peer-review process. However, it can generally take several months to a year or more.