This article is designed to help you improve your e-mail marketing campaign by teaching you how to write an effective subject line.
Before we get started, let’s quickly review what e-mail marketing is and why it’s important for freelancers:
E-mail marketing is the process of sending emails to a database of customers or potential customers. The goal is usually to promote products or services, but they can also be used as newsletters that inform subscribers about new blog posts, tips, tricks, etc.
This kind of communication can be extremely effective in building relationships with customers (or potential customers), so it’s important for freelancers who want to attract clients or sell their freelance services online.
|1. Personalize subject lines to increase open rates.|
|2. Segment your email list for targeted content.|
|3. Craft compelling and concise email copy.|
|4. Utilize eye-catching visuals to enhance engagement.|
|5. Test different CTAs to optimize conversion rates.|
|6. Monitor and analyze campaign metrics for insights.|
|7. Implement feedback to continuously improve your campaigns.|
|8. Keep your emails mobile-friendly for broader reach.|
|9. Incorporate storytelling to create a connection with readers.|
|10. Focus on delivering value to your subscribers.|
1. Know Your Audience
Once you’ve got your list of contacts, it’s time to get to know them. How?
Well, just like dating, there are some things you can’t learn about someone from asking them questions. You have to take it slow and observe their actions and behaviors. What do they respond best to? What websites do they visit most often?
How do they spend their time online when they’re not working on a project or responding to your e-mails? This will help you understand what kind of content is going to get the most traction with your audience and why it needs so much traction with them in the first place: if people aren’t interested in reading what you have to say, then chances are good that they won’t be interested in buying anything else from you either!
Enhancing your freelance email marketing campaigns requires mastering the art of effective communication. Learn valuable insights in our guide on writing successful freelance email marketing campaigns to engage your audience and boost conversions.
2. Create A Lead Magnet
A lead magnet is a marketing term for something you give away to your potential clients. It’s like a free sample or discount coupon for the products you offer.
The idea behind this is simple: when people click on your email, they see an offer for something that will help them get started with whatever it is you do as a freelancer. Then, if they end up becoming one of your customers, they’ll already have seen the value in what you offer so much that they’re more likely to buy from you in the future.
That’s why lead magnets are so important to include in your e-mail marketing campaign; they help establish trust between yourself and potential customers by showing them that there’s something worthwhile at stake here!
Creating a great lead magnet doesn’t have to be difficult in fact, it often means just creating some kind of useful resource or guidebook that details everything someone needs to know about doing business with you specifically (and not just any other freelancer).
3. Place The Lead Magnet On A Landing Page
When you’ve got a lead magnet, you’ll want to place it on a landing page.
Use a good landing page template. The most important thing about your landing page is that it’s easy to read and has a call to action button at the bottom. Make sure the layout looks great, too! You don’t want visitors strolling around looking for things that aren’t there because they’re distracted by a poorly designed text or graphics (use images wisely).
Ensure the landing page has a clear and relevant description of what is being offered. If you have multiple options for your lead magnets, consider which one will benefit them most based on their needs/interests, and use this information when promoting each option on your website/social media accounts so people can easily find out more information before deciding if they want it or not.
Freelance writers can leverage the power of email marketing to drive results. Discover expert tips in our article on 11 essential email marketing tips for freelance writers and craft compelling messages that resonate with your subscribers.
4. Drive Traffic To The Landing Page
Now that you’ve captured the email address of your target audience, it’s time to convert them into leads and customers. The best way to do this is by creating a landing page where prospects can sign up for more information.
To start, consider a lead magnet a free resource offered in exchange for contact information (e.g., an eBook). This can help you convert more people who are interested in what you have to offer but don’t have the money or resources yet to buy from you.
Once they’ve shared their email address with you, make sure their inboxes aren’t getting overwhelmed with emails from other sources besides yours! You can accomplish this by creating an autoresponder series: a series of emails sent automatically after someone signs up for your list (referred to as “subscribes”), which helps keep them engaged until they’re ready for another interaction with your brand.
5. Take Advantage Of Welcome Emails
Welcome emails are one of the most overlooked opportunities to engage new subscribers, but they shouldn’t be. You should take advantage of them!
Once someone has signed up for your email list, it’s a great time to engage them with an email that highlights some of the best content on your site. You can also include a personalized offer or discount–something that makes them feel valued as one of your customers. And if you have time, you might even consider sending a survey to learn more about them so you can personalize future communications even more.
Welcome emails can be sent automatically or manually; either way, it’s important not to create an overly promotional message here the goal is just for subscribers who haven’t engaged with anything else on the site yet to do so now!
Building a successful freelance email marketing business demands strategy and expertise. Explore our comprehensive guide on constructing a freelance email marketing business to transform your passion into a profitable venture.
6. Segment Your Lists
The sixth step in creating a successful e-mail marketing campaign is to segment your lists. It’s important to keep in mind that when you’re working on building a customer database and segmenting it, you are building two different things at once.
First, you’re creating a list of people who have expressed interest in your product or service; second, you’re creating a list of actions that those people have taken. The first type of list is the one most commonly referred to as “the database.”
The second type is usually known as “the behavior database,” or something similar but for now let’s just call it an actionable database because that’s what it is: an inventory of every single thing a subscriber has done concerning your business since they signed up for your mailing list (which may include reading emails from other companies).
When it comes time to set up segments within this actionable database, start by looking at which actions lead directly back into your sales funnel that is: if someone fills out their name and email address on one page and then clicks “Buy Now”, does it make sense for them not only receive follow-up offers after buying but also receive offers before making their purchase decision?.
And if so: what kind of offers should those be? Are there any commonalities among customers who sign up but don’t buy right away? How about between people who make multiple purchases over time versus just one purchase early on…and so forth!
7. Create Drip Campaigns
Drip campaigns are a great way to send your content to clients over time. They’re also a great way to build your email list, as you can ask subscribers for their contact information when they sign up for the drip campaign.
A drip campaign is an automated series of emails that you set up in advance and then send out periodically over time. A good example is sending an email newsletter every other week so that readers get three newsletters per month instead of one big blast every two weeks or so.
You might think this would cause readers to unsubscribe faster because they don’t want that much mail all at once but they actually won’t! When done right, people look forward to getting new info from you when it comes in small doses rather than having too much sent at once because it keeps them on their toes and makes them feel like there’s always something new happening with your brand or organization (which there should be!).
8. Monitor Open Rates And Click-Through Rates For Each List
If you’re not already monitoring your email statistics, now is the time to start. This can help you improve your next campaign by showing what types of emails are most effective, which newsletters are worth continuing and which ones should be cut, and other insights.
The two main metrics that will help you figure this out are the open rate and click-through rate. Open rate is the percentage of emails opened (i.e., how many people read them). The Click-through rate measures how many times someone clicked on a link or graphic in an email (i.e., how many people took action). You should also monitor sign-up rates, unsubscribe rates, and bounce rates all-important stats to know!
Unlock the potential of freelance email marketing to drive referrals and sales growth. Our insightful post on how freelance email marketing can boost referrals and sales outlines effective tactics for expanding your client base and revenue.
9. A/B Test Everything You Can
You can also test all of the above, especially your subject lines. When you have a new campaign, send it to a small group of people and see what happens. Then send it to another group and see what happens again. Try different times of day or week to optimize results based on when people are most likely to open your emails.
10. Be Consistent With Your Brand Voice And Tone
This point is a bit tricky to explain, but it’s so important that I’m going to do my best. Brand voice and tone are two of the most important components of your brand’s personality, and they should be consistent across all forms of communication.
Your brand voice is a combination of how you speak (style) and what topics you talk about (content). Your tone is how formally or informally you talk; for example, some brands use casual language while others use formal language.
It helps to create guidelines for both your voice and tone so other people in your company know how to write copy that reflects your brand personality consistently. Then when someone writes copy for an e-mail campaign or social media post or website page, ask them if they’re staying true to the guidelines before approving anything!
11. Always Make An Offer
Make a clear offer. Know what you want to sell and make your offer clear. Do not leave your reader guessing about how to buy or how much something will cost them.
Use social proof. If you have reviews, use them! If people are sharing images of themselves using your product or service, use those as well! This is an excellent way of showing potential customers that other people think what you’re selling is great too!
Use urgency in your e-mail marketing campaign copy. Urgency can be used effectively by stating the time frame within which someone needs to purchase (or act) on their offer – “Offer expires in 3 days”, “2 days left at this price”. Urgency can also be created through scarcity by stating there are only limited quantities available for a certain period: “Only 10 left in stock”, “Limited-time offer: 50% off”.
When these two tactics are combined, they create even more urgency for the customer because they know there won’t be any more available once their quota runs out – making those items scarce indeed!
12. Connect With Your Email List On Social Media (And Vice Versa)
If you’re not already, connect your email marketing campaign with your social media presence.
Don’t just share content on Twitter and Facebook follow up when someone engages with it. For example, if someone likes or comments on a blog post of yours, thank them for their input in the comments section of that post.
Likewise, don’t just broadcast updates to Twitter or Facebook interact with your followers there as well! If a follower is asking questions about something you wrote, respond in kind; reply to any questions they may have had and clear up any confusion that may have arisen from reading your content.
You can even offer them additional information related to what they were curious about; perhaps it could be included in a newsletter or blog post later down the road?
13. Don’t Forget About Mobile Users
As you’re creating email campaigns, it’s important to remember that more than half of all emails are opened on mobile devices. If your campaign isn’t easily readable on a smaller screen, many people will just delete it or not open it at all.
To ensure that your emails look good on any device, use responsive design (also called adaptive design). This technique allows for the same content to display differently depending on whether the user is viewing it on a desktop or smartphone.
You can test your email campaigns in several ways:
- Open them up in various browsers and webmail clients (Gmail, Yahoo Mail) so you can see how they appear across multiple platforms
- Run them through different spam filters like Outlook Express and Gmail
- Test them using different types of browsers such as Firefox and Safari
Establishing strong client relationships through email marketing is key to success. Learn how to build rapport effectively from our guide on nurturing client relationships in freelance email marketing and foster trust that drives long-term collaboration.
14. Link To Relevant Content (Yours Or Other People’s)
You can also use your emails to point readers toward relevant content on your site or elsewhere. This is especially useful if you have a blog and are trying to drive traffic there, or if you’re attempting to build an audience for your freelance business.
If you don’t have a blog yet, consider starting one! It’s not as daunting as it sounds many people do just fine with a simple WordPress site that they set up in less than an hour. A blog can be an amazing way to build both trusts with potential clients and visibility in the world of freelancing.
You may also want to check out some of the other posts I’ve written about blogging here on Moz: “How To Start A Blog That Matters (And Reach 100k Readers) In Under 6 Months” and “A Step-by-Step Guide For Starting Your Brand.”
15. Leverage Authority Where Possible
Use guest posting, prominent blogger quotes, social proof, and more in your emails. To leverage authority, you can use guest posting and quotes from prominent bloggers in your emails. You can also use social proof, such as testimonials from people who have used your services or products.
The best way to do this is by including a quote from a popular blogger who has interviewed you before. You should also include other quotes from people who have endorsed your work or business.
16. Keep It Simple And Short
Always focus on the value you’re offering your subscribers upfront in the copy don’t assume they’ll read to the bottom of the page if they aren’t interested from the get-go (they won’t)
Keep it simple and short. It’s okay to use big words, but if you’re using a word that your audience isn’t familiar with, make sure you explain it in the copy. It’s also best to keep sentences on one topic (no run-ons) and paragraphs on one topic. Don’t assume that subscribers will read down to the bottom of your page if they aren’t interested in what’s there. They won’t!
Use bullet points and numbered lists wherever possible for easy skimming by both readers and search engines alike. This makes reading more accessible for everyone involved.
Use headings, subheadings, and white space liberally it allows readers’ eyes to skim over text quickly without losing focus on what matters most: what you’re offering them in exchange for their e-mail address!
If you’re looking to improve your freelance e-mail marketing campaigns, look no further than the content we covered in this article. We discussed how to create and send effective email newsletters that will keep your fans engaged and willing to pay more for your services. In particular, we focused on:
- Captivating subject lines that get readers excited about the entire newsletter and make them want to open it right away
- CTA buttons that prompt action from consumers and help them convert into paying clients
- Effective images and videos that can be used as engaging call-to-actions
We hope these tips helped you in improving your freelance e-mail marketing campaign!
Explore these additional resources to expand your knowledge on freelance email marketing:
Mastering Effective Email Marketing Short Description: Discover advanced techniques and strategies for mastering email marketing that can help boost your freelance business’s success.
Email Marketing Strategies for Freelancers Short Description: Learn practical email marketing tactics tailored to freelancers, designed to enhance client communication and engagement.
From Inbox to Income: Cold Outreach Email Marketing Short Description: Dive into the world of cold outreach email marketing, exploring ways to effectively leverage emails for generating income.
People Also Ask
What’s The Best Way To Write An Email Asking For Something?
When it comes to getting ahead in your freelance career, there are a lot of things you can do. You can work harder and longer. You can try harder, smarter. And while those are all valid approaches, there’s one thing that will always help: asking for things.
An email is a perfect place to put this practice into action all you need is a subject line, a concise message, and maybe a little bit of punctuation. Some people might think it sounds too simple (and if they do, those people are wrong), but if done correctly these three elements will get you results every time!
What Is The Best Email Marketing Software?
The answer to this question depends on what you want to do with your emails and how much money you have to spend. Email marketing tools are generally priced based on their functionality and user interface, which can range from simple templates and drag-and-drop design features (like MailChimp) to advanced analytics that help make sense of all your data (like Infusionsoft). It’s important to note that some email service providers offer free plans for smaller businesses or side hustles, but if you’re looking for something more robust, expect to pay a monthly fee.
What Is The Best Free Email Marketing Service?
If money is tight as it often is when starting something new like freelance work or blogging, there are still great options available at no cost whatsoever. Mailchimp offers both basic features like creating newsletters from scratch as well as more advanced ones such as automating follow-up sequences based on customer interactions with your campaign including purchases made through links within those messages themselves.
However, users should beware: many clients prefer the simplicity provided by other platforms which allow them to do everything themselves without having account managers constantly looking over their shoulders making sure no mistakes happen before sending out any mass emails into inboxes across America!
How Do I Start Email Marketing?
Start small by sending emails only once per month during holidays because people don’t tend to notice these kinds of emails so much if not done during regular workdays when they’re busy working instead of spending time scrolling through their phones while waiting outside somewhere such as doctor’s office waiting room etcetera.
I am a content writer, and I love what I do! Writing makes me feel like the words are flowing through my fingers, and then onto the keyboard, like magic. My experience as a writer has taught me that writing makes me feel good, as well as helps others to feel better too!