If you’re a freelancer, you know how important generating leads is for your business. With that in mind, we’ve put together these tips to help you attract more clients and keep your schedule full. At the end of this guide, we’ll also share our top lead generation tool for freelancers.
| Key Takeaways |
|---|
| 1. Focus on efficient lead generation techniques. |
| 2. Prioritize tasks that yield the highest impact. |
| 3. Use automation tools to streamline processes. |
| 4. Continuously improve skills for better results. |
| 5. Delegate non-core tasks to save time and energy. |
| 6. Implement strategies that optimize time management. |
| 7. Explore diverse avenues for generating freelance leads. |
| 8. Embrace data-driven decision-making for lead strategies. |
| 9. Regularly assess and refine your lead generation methods. |
| 10. Stay adaptable and open to new lead generation approaches. |
Do A Better Job Of Presenting Yourself
As the owner of a business that is largely built on cultivating client relationships, I get asked all the time just how to communicate this in a way that’s both professional and effective. While you might think that the best way to do that would be by being super-polite and soft-spoken, studies show that conveying professionalism through your tone of voice is more important than anything else. In fact, your tone of voice can have a significant impact on whether or not your clients perceive you as professional.
“I don’t know why people don’t tell their clients what they really sound like,” said Ben Casnocha, author of The Art of Hustle. “If you want them to get value out of your service… they’re going to want to know if it’s going to cost them money or if it’s going to save them money.”
Building a successful freelance email marketing business requires diverse strategies. Explore our article on 13 Ways to Make Money as a Freelance Email Marketer to discover various avenues to boost your income in the email marketing field.
Stop Worrying About Your Competitors
Screw the competition, there’s enough work out there for everybody. It’s easy to get wrapped up in what other people are doing, but if you don’t focus on yourself and your business, you won’t last long. It’s important to be the best at what you do and not let yourself get caught up in the competition. You should spend more time working on your own business and becoming better at your craft.
Ultimately, as a freelancer, you have one of the most rewarding jobs ever!
Make Your Work Experience More Relevant To Prospects
If you want to increase your chances of acquiring a client, it starts with having a killer portfolio. This includes highlighting the work you’ve done and your experience while emphasizing what makes you unique.
For example, instead of just listing “social media” as an experience, specify which social media channels you’ve worked on and any achievements that have resulted from this work. If you completed a course online or in real life, including this information in addition to any certificates that came with it.
Instead of just listing the dates for each job you’ve had, summarize what those jobs entailed to give the reader more context about your skills and expertise.
In addition to the above suggestions for making sure your resume is up to date and relevant, it’s also important to create a portfolio showcasing the best examples of your work product.
Here are some examples from my own career: I created a page on my website dedicated entirely to samples of my writing (which were conveniently posted on Medium). I also included links to relevant articles within my LinkedIn profile summary section so people could see them at first glance without needing to ask me for examples when they wanted them (this became crucial during job interviews).
Finally, I created an account at Clippings Me where I uploaded clips not only available on Medium but also outside publications where they might not be so easily found elsewhere.”
Are you looking to enhance your freelance writing leads? We’ve compiled a list of 30 creative ideas that can help you generate more opportunities and expand your freelance writing business.
Write More Effective Landing Page Copy
Writing a copy for your landing page isn’t something that you would consider a difficult task. If you have been writing landing pages for a while, the first thing to do is to take a look at your existing pages and ask yourself if they need updating. There are many different things you can do to increase the effectiveness of your landing page copy.
Put your call to action above the fold (just like with any other type of writing, use an active voice).
Write a copy that matches your ad (i.e., don’t forget to include keywords).
Make sure your page title, description, and body content match each other too!
Include benefits rather than features when describing products or services – this will help people understand what they’re getting from doing business with you/your brand!
Sign Up For Lead Generation Services
Signing up for lead generation services is an efficient way to find high-quality clients. These sites have a built-in audience interested in hiring freelancers, and they carefully screen their members before bringing them on board. They also provide strong support and guidance on important aspects of making sure you get paid, such as client protections that cover you if a client fails to pay.
Lead generation services make it easier for what I call “shy” clients to reach out to freelancers. Many of these clients are new to working with freelancers and are intimidated by the process. Using a service that provides advice and guidance can help them feel more comfortable reaching out and since these sites will only accept clients who agree to pay market rates, you’ll be less likely to waste your time dealing with clients who want rock-bottom prices or free work samples (I’m looking at you, Dave).
Additionally, many lead generation programs offer additional benefits like access to learning resources, community forums, and networking events where you can meet other freelancers who can share their experiences and give advice on dealing with common problems. In some cases, they might even offer special discounts on products or promote your business when there’s an opening for someone with your skillset!
Start Calling In Leads From Online Ads
Call the number from the ad. If you call the number attached to the ad and speak to a live person, it’s called a “hot lead.” They’re usually interested in getting more information about what you have to offer, and are just waiting for someone to sell them on it.
Ask if they would like more information. Most people will want you to send them an email with more details or ask you to forward your website link so they can learn more about what you’re offering.
Respond to any objections they may have. If they tell you they already have a service provider but are looking for something better, let them know that your business is different from other agencies in certain ways that may be beneficial for their needs (for example, cheaper pricing).
If they tell you that now isn’t a good time for them and ask for your contact information so that they can call back later, it’s best not to oblige them at this time it’s much harder for prospects who aren’t currently on the phone with you to make decisions about signing up with your company because there is space between their decision and commitment.
Freelance lead generation can be a lucrative venture. Learn more about the ins and outs of this field in our comprehensive guide: Freelance Lead Generation: What It Is, How to Do It, and Get Paid.
Improve Your SEO Rankings Even More
Ranking higher in search engine results and attracting more visitors can be accomplished by producing unique content on a regular basis. Here are several ways to improve your SEO rankings even more:
Post frequently. Search engines favor websites that regularly produce interesting and informative content, so keeping up an active posting schedule will help you stay at the top of the list. Consider adding new posts at least once or twice each week, but if you can manage it, daily posts will help boost your rankings even faster.
Keep your posts short and to the point. It’s easy for readers to lose interest if they have to wade through a long post filled with boring information, so keep your posts short no longer than 400 words, and get right to the point!
Make sure your headlines are compelling. The headline is often the most important part of any article or blog post since many readers only skim titles when searching for something that interests them. Try using words like “amazing” or “incredible” in your titles so people know they’re in for a treat when reading about what you have to say!
Use multiple formats for different types of content. Just because someone likes reading articles doesn’t mean they’ll want all-day-long videos on their social media feeds too–so make sure there’s variety between what kind of mediums you’re posting on different platforms (like Instagram vs Facebook vs Twitter).
Do A Better Job Of Targeting Your Ads
Targeting your ads to a more specific audience will help you gain better quality leads. You want to target people who are most likely to purchase your services and need them the most.
You can use simple targeting options such as location, age, and gender; but Facebook Ads also allows you to target people based on their interests, behaviors, and connections.
It’s best to combine multiple targeting methods for the best results. For example, if you provide copywriting services for bloggers in California then you can target mothers in California who have shown interest in blogging before.
Starting a freelance lead generation business has its perks. Discover the compelling reasons behind launching your own venture in our article: 10 Reasons Why You Should Start a Freelance Lead Generation Business.
Freelance Lead Generation Can Be Hard, But You Can Make It Easier If You Do These Things
If you’re a writer, you know that landing page copy is the most important part of your work. It’s what people will see when they land on your website. And if you don’t get it right, it can be a nightmare for your website to look anything close to professional.
For every lead generation service, you use, make sure your copy is written in a way that makes sense and attracts customers and puts them at ease so they’ll want to give you their information. For example, this blog post has landing pages without much copy at all. The main thing here is that the message gets across: I’m interested in writing about freelance writing for small businesses like yours. That my expertise means I’ll be able to help with everything from getting sponsored content published online to pitching the perfect blog post ideas for your company’s social media channels.
As an editor with three decades of experience under my belt, I probably shouldn’t say this, but even if my writing skills aren’t polished enough yet to do a whole submission on their own (which I hope they are), sending work out via email or over the phone simply isn’t going to cut it anymore especially not when clients aren’t looking for writers who can just sort of cobble together their work until it looks good enough for print or web publication.
You need someone who can write well and present themselves with style and expertise moving into today’s digital world even if that means making yourself more accessible by using services like Campfire Media’s Lead Generation Service.
Excelling in genetic counseling involves a unique set of skills. If you’re striving to enter this field, our guide on How to Land Your Dream Job as a Genetic Counselor can provide valuable insights and tips to help you succeed.
Final Thought
Remember, every successful freelancer understands that working smarter and not harder is often the key to success. There is no single silver bullet solution to generating leads as a freelancer. You can’t simply buy one product and expect it to solve all of your problems. You have to take the time to learn how marketing works and what are you doing that’s effective while refraining from following any advice that isn’t effective. Hopefully, this guide will help you navigate the simpler part of freelance lead generation.
Further Reading
Explore these resources to dive deeper into the concept of working smarter and improving efficiency:
Work Smarter, Not Harder: Tips for Optimal Efficiency Short Description: Learn effective strategies to enhance productivity and achieve better results in your work by working smarter, not harder.
Best Ways to Work Smarter, Not Harder Short Description: Discover practical techniques and approaches that can help you streamline your work processes and increase your overall efficiency.
Maximizing Freelance Efficiency: Tips and Tools Short Description: If you’re a freelancer, this resource offers valuable insights and tools to optimize your work efficiency and effectively manage your freelance projects.
Frequently Asked Questions
Why Do I Need To Be My Own Salesperson?
Some freelancers have a sales team or agency that handles client acquisition for them, but if you’re just starting out on your own, it’s more likely that you’ll be handling this part yourself. Client acquisition is a key element of any business’s success, and as the owner of your freelance business, you owe it to yourself to get good at finding new clients.
Is This Really Necessary?
Yes! Don’t take it from us take it from our clients. They’ve been successful in their freelancing careers because they’ve put themselves out there, gotten creative with their marketing efforts, and found ways to make themselves stand out. If they can do it, so can you.
How Do I Know If My Lead Generation Is Working?
This is a great question, and it’s one that we get all the time. The first thing you should do is look at your analytics. You can see how many people are coming to your website and how many people are signing up for your email list. If you have a decent amount of traffic coming in, but only a few people signing up for your email list, then you may need to reevaluate the way you’re doing things.
What’s The Best Way To Get People In My Funnel?
If you don’t already have an email list set up on your website, I would start thereby adding a signup form when someone visits your site for the first time. Then once they sign up for your list, send them emails every week or two about new features or promotions that might interest them.
This will help build trust with these leads so that when it comes time for them to buy something from you (or decide whether or not they want to buy), they’ll be more likely to do it because they’ve already established some kind of relationship with you over time through these emails!
I am a content writer, and I love what I do! Writing makes me feel like the words are flowing through my fingers, and then onto the keyboard, like magic. My experience as a writer has taught me that writing makes me feel good, as well as helps others to feel better too!
