Email marketing is a job that can be done remotely and is one of the easiest to get started in. This article will show you how to go from zero to full-time income freelancing as an email marketer by building a list and getting clients who will pay you for your services.
| Takeaways |
|---|
| 1. Master Your Craft: Hone your email marketing skills by continuously learning and staying updated with industry trends. |
| 2. Build a Strong Portfolio: Showcase your expertise with a diverse portfolio of successful email campaigns and projects. |
| 3. Effective Communication: Develop excellent communication skills to understand client needs and convey your strategies clearly. |
| 4. Networking Matters: Network within the email marketing and freelancing communities to connect with potential clients and collaborators. |
| 5. Pricing Strategy: Set competitive yet fair pricing for your services based on your skills, experience, and the value you provide. |
Decide If It Fits Your Lifestyle And Schedule
So, you’re thinking about freelancing. That’s great! Freelancing is a great way to make money, have more flexibility in your schedule, and work from home.
However, it isn’t for everyone. There are some things you should consider before starting your freelance career:
- Do I have the skills? Is there a market for my skills?
- What are some of the benefits of freelancing?
- How do I know if freelancing is right for me?
- What are the disadvantages of freelancing (i.e., what could happen)?
Crafting compelling content is at the heart of successful freelance email marketing campaigns. Learn valuable insights from our guide on writing successful freelance email marketing campaigns to captivate your audience and drive results.
You Also Need To Start Working On Your Portfolio
You also need to start working on your portfolio. A portfolio is a collection of work that demonstrates your skills and experience as an email marketer. It will be important for clients to check out your portfolio before hiring you, so it must reflect your style and interests.
It’s okay if you don’t have any past projects yet! You can create a mockup of a fake project page with links or screenshots from previous campaigns so clients can get an idea of the kind of work you do (and how much fun).
Learn How To Build Relationships With Potential Clients
The second most common mistake freelancers make is sending a cold email asking for work. This approach is unlikely to result in a sale, and it’s certainly not going to improve your chances of landing a new client (or turning an existing one into someone who trusts you). Instead, leverage your network by reaching out to people who already know and like you and ask them if they know anyone who could use your services!
If you don’t have any connections in the industry, look for online communities where people talk about the same topics as your potential customers. You may even find some opportunities for collaboration or joint ventures that could help both parties grow their businesses at the same time.
Diversify your income streams as a freelance email marketer by exploring various opportunities. Discover 13 ways to make money as a freelance email marketer and unlock the potential of your email marketing skills.
Create A Detailed Marketing Plan For Your New Business
When you’re starting, it’s important to have a plan. A detailed marketing plan will help you get the most out of your time and money.
You should think about:
- Who are your target customers?
- What they want from you, and how much they’re willing to pay for it.
- Which channels work best for reaching those customers, and how much does each channel cost (or earn).
- How many sales or leads each channel generates on average, per month or year.
You can use this information when considering new marketing channels later on in the process when you’ve gotten more familiar with what works well for your business structure and audience preferences and where those opportunities might be hiding!
Consider All The Costs Of Starting And Running A Business
Starting a business is expensive. You’ll have to pay for office space, accounting and legal advice, travel, equipment, software, and more. Don’t forget about marketing costs they’re going to be one of the largest expenses you’ll face as well.
All these costs add up quickly! So figure out how much they’ll cost before you start freelancing full-time by estimating your profit margin and considering all the expenses involved in running your own business.
Make Sure You Know How Much You Will Charge Clients
Pricing your freelance services is a delicate balance between finding clients who are willing to pay you a fair price, and charging too much so that your potential customers think you’re out of their budget.
The amount of money you can charge depends on two things: how much experience you have in the field, and what kind of services you offer. The more experienced and expertise that exists within your portfolio, the higher the price tag will be attached to it and vice versa.
If this article has done anything for you so far, it should be to make clear that freelancing as an email marketer requires an understanding not only of yourself but also of those around us especially our clients and their unique needs. We need to be able to adapt quickly and effectively to succeed at this job (or any other).
Building a thriving freelance email marketing business requires strategy and know-how. Dive into our comprehensive guide on how to build a freelance email marketing business to master the art of creating impactful email campaigns.
Establish Yourself As An Expert In The Field
Keep up to date with the latest trends and news in your industry. Talk to other marketers, and build relationships with them. Become a valuable resource for fellow freelancers who are looking for opportunities and advice on their journey.
Be active on social media platforms like Twitter or Instagram that can help you meet new people, share your work publicly (which will also help you build an audience), as well as connect with others who have common interests related directly to your service offering such as “freelancing” or “email marketing” etc.
Create A Blog
Create a blog where you can share not only tips but also give away free resources such as templates that prospective clients might find useful in their businesses. If possible try creating some type of video content so that people can see how you do what you do best.
This helps both parties because it allows potential customers to see if they feel comfortable working together while giving you exposure to another medium besides just writing articles online which isn’t always enough exposure needed when starting new business ventures like this one unless maybe it is something niches specific like building websites from scratch/or coding software development projects etc.
Create Email Templates
When you create your email templates, it’s important to make them easy for people to copy and paste into their email marketing campaigns. You should also keep in mind that many of your clients will not be using an email program like Microsoft Outlook or Apple Mail; instead, they’ll be using MailChimp or another third-party service.
This means that you want your HTML code to be responsive on mobile devices as well as desktop computers so test out the template on multiple devices before you publish it! If you have someone who can help you out with this process (or if you know how yourself), then by all means go ahead and use one of those programs.
Otherwise, there are many free tools available online which will allow you to convert text documents into HTML-formatted emails without having any coding experience whatsoever just search Google “convert text document into HTML” or something similar and choose one that works best for your needs!
Unleash the power of freelance email marketing to boost referrals and sales. Our guide on freelance email marketing: the secret to more referrals and more sales reveals the tactics to expand your client base and revenue.
Create An Autoresponder Series
If you’re not familiar with an autoresponder series, it is a sequence of emails that are automatically sent out to your subscribers. For example, if someone signs up for your email list today, they will receive your first welcome email tomorrow morning. If they don’t open it or click the link in the email by 10 AM that day, then they will receive another email from you in 24 hours (automatically).
This is essential because it allows you to build relationships with your new subscribers every time they interact with one of your emails. You can also use this as a way to send out content at specific times or on special occasions like sales and holidays!
Manage A Company’s Email List
That means cleaning up your email list, removing invalid addresses and spam traps, dealing with spam complaints, and removing hard bounces. You’ll also have to remove email addresses that haven’t engaged with your emails in a while because they’re not interested any longer or forgot about you! This can be tedious work but it’s important for your customers’ deliverability rates and relationship with their audience (and you).
Build An Email List
The last step to monetizing your email list is building it. You’ll want to give something away in exchange for an email address, and then follow up on that with emails that include links back to your website, products, or services. There are a ton of different ways you can do this, but here are some basic steps:
Build an offer (lead magnet). This could be a video course, checklists, or templates you create specifically for the people who sign up through your opt-in form. The best way to create such an offer is by asking yourself what type of thing would help someone solve their biggest problem/concern if they had it already?
Create an opt-in form that asks for the reader’s name and email address so they can receive more content from you in the future (don’t forget about the privacy policy!).
You can also add fields asking for other information like names or titles if relevant so that when those contacts come into contact with potential clients down the road they’ll be able to send them personalized messages based on their interests (for example “Hi Jane! I see from our records at Company ABC Inc., which I provided when signing up earlier today…”).
Set up an autoresponder series using email marketing software like MailChimp or Aweber where each message goes out within 24 hours after signing up; these will include links back toward either landing pages/blog posts written around topics related in some way shape form fashion towards solving problems identified earlier when creating lead magnet offers above.”
Automate Customer Support Emails
This will give you more time to work on tasks that require your expertise, like writing emails and creating content. Automating your customer support emails will free up time to focus on the more important aspects of your business: writing emails, creating content, and reaching out to influencers.
Write Promotional Emails
The next step to making a full-time income freelancing as an email marketer is to write promotional emails. Promotional emails are used in direct marketing, which is when you are advertising your products or services directly to customers.
Promotional emails are often sent to a list of people who have previously agreed that they want to receive these messages from you (and they might even be expecting them). They’re usually targeted at existing customers or potential ones, though sometimes they can also be used for brand building and customer acquisition.
Building strong relationships with clients is crucial for freelance email marketers. Explore the strategies behind how I build rapport with my clients in freelance email marketing and enhance your client communication and satisfaction.
Send Newsletters
You can also use newsletters to keep your customers in the loop about what’s happening with your brand. This is a great way to make repeat sales because customers who receive weekly or monthly newsletters are more likely to buy from you again than those who don’t.
The key to writing successful newsletters is making sure that they’re interesting, relevant, and valuable for the reader. Make sure each newsletter has a title that grabs the reader’s attention and makes them want to read it (think “How To…” or “The Best…”).
Then include at least one piece of useful information that isn’t available anywhere else on your website or social media pages. You should also try adding some kind of incentive like an exclusive discount code so that readers will remember this offer specifically when they’re ready for another purchase!
Create Follow-Ups And Reminders
Follow-ups are an excellent way to keep your recipient engaged and build a relationship with them. Follow-up emails are sent within a day or two of the original email, and they should be related to the original email.
For example, if you send an email selling a product that helps people track their spending, your follow-up could include tips on how to save money while shopping at certain stores; it could also include tips on how to use the app more effectively.
Reminders are similar to follow-ups in that they’re sent within 24 hours of receiving an email. However, reminders tend to be less personal than follow-ups—and they often have very short lifespans as well (i.e., “Reminder: Your webinar starts in 30 minutes”).
Send Broadcast Emails To Your List
A broadcast email is an email that’s sent to everyone on your subscriber list. Broadcast emails are not intended for personalization or engagement, but rather to inform subscribers about important updates, events, and news. If you’re sending out a broadcast email just to promote content (such as a blog post or video), it might make more sense to send the promotion through social media channels instead.
Broadcast emails can be great for keeping subscribers informed about things like Events or conferences that you’ll be attending that may benefit them. New product releases. If your products are seasonal (like holiday cards), now is the time when you want to start promoting them!
Product launches – if this is something new and exciting that they don’t know much about yet; they must hear about it from YOU first so they don’t think someone else has beaten them to it!
Create Welcome Emails For New Subscribers
When you begin sending out your first emails, it’s important to make a good first impression. This means sending out a welcome email to all new subscribers.
You can do this by using pre-made templates or free software like Mailchimp and Constant Contact, which allow you to create customized emails that look professional but are still easy to use. Another option is SendInBlue, an email marketing tool designed specifically for freelancers. It provides low-cost plans starting at $9/month with unlimited contacts and unlimited emails per month (which is great if you’re just getting started).
Another option that some people prefer is ConvertKit which is also a paid service but offers more advanced features than the other two options listed above while remaining user friendly and affordable at $29/month ($19/month if on an annual plan).
Write An Email Course And Set Up Automated Emails For It
After the initial launch of your email course, you will want to set up a series of automated emails that go out to anyone who signs up. Here are some things to consider:
Create A Landing Page For The Email Course: You should have a landing page for every product or service you offer. It should be designed specifically for the product and include plenty of information about it. This can be done with LeadPages or Thrive Content Builder.
Create A Series Of 6-10 Emails: There are multiple ways you can do this depending on the type of business you’re in, but most people create an email course consisting of 6-10 emails over 3 weeks (or 1 per week).
In each one, they cover a specific topic related to their niche and send helpful tips related to this area (for example, if it were about Tesla motors then maybe an email would be about how far one could drive before needing gas). The point is that these tips will help promote sales later on down the line when someone purchases something from them after reading through all 10+ articles in sequence!
Figure Out What Your Audience Wants To Learn About Most: One thing we hear time after time again here at LeadPerfect is “write what readers want! Don’t waste their time trying to sell yourself too much” which means covering topics relevant enough so people read them all before making purchases later down line via links provided within the said article(s).
Send Birthday Emails
If you are looking for some extra cash, then sending birthday emails is a great idea. Most people don’t expect to receive birthday emails and they are usually happy to get one. You can send an email on their birthday or send a gift instead if they live far away. Include the following in your birthday message: A special offer (freebies), Ask them how old they are turning this year, and Give them a discount code.
Provide Email Copywriting Services
If you want to go solo and become an email copywriter, here’s what you need to do:
Learn how to write emails that get results. The best way to do this is by studying the emails of other successful businesses that have already been written.
This will give you a good idea of how they’re structured, what they include, and what makes them effective at getting people to take action. You can then use this information as inspiration for your campaigns and don’t be afraid to take things in your creative direction!
Start by writing small tests for clients who are willing to pay for them (say, $50 or so). These should be similar in scope and complexity to the average campaign that your competitors are running right now and before long, once enough people have seen the results from these initial tests being run on their websites (i.e., increased engagement), word will spread quickly through online communities like Reddit/Hacker News/etc.
At which point you might be able to charge upwards of $1k per month or more depending on how many offers/services you provide per month just depends on how much demand there is out there!
Final Thoughts
As you can see, there are many ways to turn your email skills into a full-time income. From copywriting to email marketing, from email automation to sales funnels. There’s no limit to what kind of creative project you can create for yourself.
But it all starts with learning the craft and building up your skills. So make sure that you have a good grasp of the basics before taking on any projects or contracts. It might take some time before you find something that works for your business model but doesn’t worry: we’re all in this together.
Further Reading
Earning More Money as a Freelancer: A Beginner’s Guide: Explore strategies to boost your freelancing income and maximize your earning potential.
How to Become a Freelance Email Marketer: Learn the essential steps and skills needed to embark on a successful career as a freelance email marketer.
Mastering Freelance Email Marketing: Enhance your expertise in freelance email marketing by delving into advanced techniques and industry insights.
FAQs
How do I get started as a freelance email marketer?
To kickstart your freelance email marketing career, familiarize yourself with email marketing principles, build a portfolio, and seek out clients who value effective communication.
What skills are crucial for success in freelance email marketing?
Successful freelance email marketers possess strong copywriting abilities, a deep understanding of audience segmentation, proficiency in email marketing tools, and the ability to analyze campaign performance.
How can I stand out from the competition in the freelance email marketing industry?
To differentiate yourself, showcase your unique approach to email marketing, demonstrate past successes through case studies, and continuously stay updated with the latest email marketing trends.
How do I determine my freelance email marketing rates?
Calculate your rates based on factors like project complexity, the number of emails involved, your level of expertise, and industry standards. Consider offering tiered packages to accommodate different client needs.
What strategies can I use to expand my freelance email marketing client base?
Network within the marketing community, attend relevant events or webinars, leverage social media platforms to showcase your expertise, and consider collaborating with other freelancers or agencies for referrals.
How Do I Start A Full-Time Freelance Writing Business?
The truth is that there’s no magic formula for starting a successful freelance writing business. There’s also no one right way to approach the process. It’s an ongoing evolution that involves tons of trial and error, both at home and in the real world.
Some days it can feel like more error than success and that’s okay! The key is to keep learning and growing so you can set yourself up for future success by learning from your mistakes as well as your successes and adapting along the way based on what works best for you and professionally (instead of trying to mimic someone else).
How Do You Get Started In Email Marketing?
Well, first off, it’s important to know what exactly email marketing is. Email marketing is the use of email to market products or services directly to your customers. This can include anything from sending daily newsletters to selling your products through a shopping cart system built into your emails. The possibilities are endless.
For this kind of project to be successful, you need some basic knowledge about writing copy for emails (or any other type of text). You’ll also need some technical skills when it comes time for managing your data and sending out emails.
How Much Does An Email Marketer Make?
While there are no definitive figures, it’s thought that median salaries range between $50,000 and $67,000 per year. The top 10% of earners can make up to $100,000 or more per year.
While most people who work as email marketers hold a bachelor’s degree in marketing or business administration and many also have experience working in other marketing roles such as a direct-mail specialist or social media manager (or both!), there is no single path to becoming an email marketer.
Instead, it depends on what you want from your career and where your passion lies. Some people prefer to travel over stability; others value compensation over flexibility; still, others prefer working for themselves rather than for someone else whatever works best for you.
I am a content writer, and I love what I do! Writing makes me feel like the words are flowing through my fingers, and then onto the keyboard, like magic. My experience as a writer has taught me that writing makes me feel good, as well as helps others to feel better too!