How To Create A Website From Scratch That Will Rank

So you want to rank first for your target keyword on Google? Well, that’s a great idea. But how do you get there? It all starts with creating a website from scratch. In this post we will show you how to do just that.

How to Create a Website from Scratch – Quick and Easy Guide
Key Takeaways
Plan your website’s structure and content strategically.
Focus on creating high-quality, engaging content that resonates with your target audience.
Optimize your website for search engines by using relevant keywords, meta tags, and backlinks.
Ensure your website is mobile-responsive to provide a seamless experience across devices.
Regularly update and maintain your website to keep it secure, relevant, and user-friendly.
Monitor your website’s performance and make data-driven improvements to enhance its ranking.

Pick A Target Keyword

Selecting a target keyword should be an easy process if you’ve done the right research.

A good place to start is by identifying what you’re trying to sell or promote, and then finding out what people are searching for online that relates directly to it. 

You can use Google Keyword Planner (or another tool) to get an idea of how many searches per month occur for certain keywords related to your niche.

For example, let’s say that I’m trying to launch my own content writing business and want to rank first in search results when someone searches “copywriting”, “content writing”, or any other terms related to this industry. 

These are all phrases I’d likely target as part of my SEO strategy because there are thousands of people looking for these services every month!

Creating a website from scratch is a journey that requires careful planning and execution. Learn the essential steps to build your website from the ground up and make it ready to rank in search engines.

Come Up With One Main Topic

The first thing you need to do when creating a website is deciding what you are going to put on it. When I say “what”, I mean the main theme or topic that your website will revolve around.

Pick a topic that is interesting and relevant to your target audience. It’s also important that this topic be something that you can write about in great detail and with passion. 

If none of these criteria seem relevant or important to your business goals then perhaps this isn’t the right time for you yet – maybe another day!

Choose A Domain Name That Matches Your Target Keyword Phrase

The domain name is what people will use to find your site, so it needs to be short, memorable, and easy to type. 

If a domain has a lot going on in the URL (e.g., “”), it’s only going to confuse when potential customers try to remember where they saw your business name or whether they were able to find it again later on.

When choosing an appropriate name for your company’s website, make sure that:

  • It’s easy for customers to remember (keep it under 5 words)
  • It doesn’t contain any numbers or hyphens
  • You don’t include any punctuation marks (except for an optional dot)

Backlinks play a crucial role in boosting your website’s authority and search engine rankings. Discover the insights and strategies to acquire valuable backlinks in our comprehensive guide to building effective backlinks for your website.

Make Sure You Have A Good Web Hosting Service

Web hosting is a service that stores and makes your website accessible to the world. Simply put, it’s the place where your website lives on the internet. You must have a good web host for people to find your business easily and be able to get back to it.

There are many things to look for when choosing a web host, such as reliability, speed, customer support, and cost-effectiveness. 

The best way to find out what features are important is by researching different options so that you can make an informed decision about which one suits best your needs (and budget).

If you’re just starting with creating a new website from scratch then choose an easy-to-use platform like WordPress or Squarespace instead of going with custom-built solutions because they take less time than building everything from scratch (which requires coding knowledge).

Use The WordPress Content Management System

WordPress is the most popular CMS in use today, with over half of all websites using it. It’s easy to set up and use, free, open-source, and SEO friendly.

WordPress also has a massive community behind it with many plugins that will help you achieve your goals for your website. And since WordPress powers such a large proportion of sites on the internet it is mobile-friendly too!

Install Yoast SEO Plugin For WordPress

Now that you have a well-designed website, it is time to install the Yoast SEO plugin for WordPress. This plugin helps you optimize your website and content with ease.

The Yoast SEO plugin can help you write better content by providing insights into your search engine rankings and improving them over time. If you want more traffic from search engines, then this tool is for you!

Write At Least 1500 Words Of Fresh New Content

If you want to rank your website for a specific keyword, you need high-quality content with at least 1500 words. You should write new content that is relevant to your target keyword and not just a rehash of other people’s work.

The best way to do this is by creating original, unique articles that cover different topics related to the topic of your target keyword. This will help improve the relevancy of your page and boost its searchability in Google’s eyes.

Crafting compelling content that is also optimized for search engines is a skill every content creator should possess. Explore our top tips for SEO copywriting and learn how to strike the perfect balance between engaging writing and SEO.

Include Your Target Keyword Phrase In Your Post Title

When you create a post, make sure your target keyword phrase is in the title.

The first sentence should also contain your target keyword phrase.

You should use the target keyword phrase 3-5 times in the first paragraph of the post. You can use synonyms for this to create more diversity and prevent the overuse of keywords on your site.

Include Your Target Keyword Phrase In Your First Paragraph

In your first paragraph, make sure to include your target keyword phrase in the first sentence and last sentence. Also, use it in between those two sentences as well.

The keyword phrase should be used throughout the page but more so in the first paragraph than anywhere else on the page. You want to make sure that people see this term when they’re looking at your content!

Create Your Blog Logo And Favicon – Free!

Now that you have a brand name, it’s time to get down to the nitty-gritty and create your logo. There are lots of places on the internet where you can hire someone to do this for you, but why waste money when there are free options? 

If you’re not familiar with Adobe Illustrator or Photoshop, then I suggest using one of these free tools:

[Logo Design Generator by Canva]( – A great tool for designing logos quickly and easily! 

You don’t have to have any design skills whatsoever for this tool to work for you; all types of people can use it, even if they’ve never touched a computer before in their life! 

It has over 1 million different designs available so no matter what type of business or industry type (or even whether) your company operates within there will be something perfect just waiting out there somewhere among them all! 

The only downside is that some fonts aren’t available unless paid upgrades are purchased…

But other than that small issue everything else works perfectly fine without costing anything except perhaps some time spent searching through thousands upon thousands (millions upon millions) different options until finding exactly what one wants within seconds flat.

Add Images To Your Post

Adding images to your posts is a great way to illustrate your point and break up the text. It also makes your post more visually appealing, so people are more likely to read it.

But there are a few other reasons why you should add images to every blog post:

Images make your post more readable, as they help people understand what you’re saying. They can also be used as a visual aid for readers who struggle with reading comprehension or have difficulty comprehending written language (such as children). 

For example, if I were trying to describe how my website works in writing only, it would take me longer than if I included an image showing how it works (see my video above).

Optimize Images For Fast Download Speed And Google Image Search Ranking With Image Alt Text And Image Title Tags

You should always give your images an alt text, which is short for Alternative Text. The alt text describes the image to screen readers and searches engine bots so they know what the image is about. 

It serves as a placeholder when the page can’t be read aloud or shown to users because they don’t have a browser that supports HTML5 canvas (like Internet Explorer 9), or if some other technical issue prevents them from displaying graphics on their site. 

The alt attribute also plays a big role in Google Image Search ranking; you want to optimize it so your images show up in Google when someone searches for your keywords!

It’s also important to include an image title tag, which helps search engines understand what each graphic represents within the context of your website. 

The main purpose of this tag is to let users know what they’ll see when clicking through individual photos.

But it will also help more accurately rank those pages in Google Images searches based on relevancy metrics like clickthrough rates and time spent viewing each photo compared with others listed under similar queries.

If you’re new to the world of SEO, our complete beginner’s guide to search engine optimization will help you grasp the fundamentals. Get started on your journey to understand the principles that drive better search engine visibility.

Write A Meta Description That Will Get Clicks From Google Search Results Page Snippet

A meta description is a short snippet of text that is shown in search results. It’s used to persuade people to click on your website, but it’s not a ranking signal.

Meta descriptions are limited to 160 characters, so you have to be concise and compelling when writing them. 

Don’t worry about keyword density or writing for the search engine – just focus on writing something that will get people interested enough in what you’re selling/offering/promoting for them to click through and check out your content on their own time.

Include Links Both Within Your Article And To Other Relevant Articles On The Web

Adding links within your article is the first step in linking to other relevant articles on the web. This helps you build a relationship with other people’s content and allows them to do the same for you.

The best way to accomplish this is by using an anchor text (the clickable text that appears underlined when a link is clicked). If someone clicks your link, it should take them directly to another page that’s relevant to what they were reading before arriving at your page. 

If a reader doesn’t find what they need on that second page, then it’s possible they won’t return to yours again after leaving its landing page.

If someone clicks one of your links and lands on another site with similar information as yours but not as much detail or depth, they’ll probably be satisfied enough not to come back here again either because there wasn’t anything useful there for them either way.”

Make Sure You Add A Related Keywords List To The Bottom Of Each Blog Post. It’s Great For SEO!

When writing the content for your site, make sure that you include a list of related keywords at the bottom. It’s a great way to improve SEO and attract more visitors. 

This can be done by using a tool like SEMRush or Ahrefs, which will tell you what keywords people are searching for around your site. You can then add these keywords to a list of related ones at the bottom of each blog post on your website.

When writing content for your site, it’s important to use relevant keywords throughout each piece so that search engines know what kind of information is being provided to their users. 

For example, if someone is searching for “how do I create my website” but finds only articles about how much money they could make from starting their own business online instead.

They might not come back again because they didn’t find what they were looking for in those first few pages of Google results (or even worse they might go somewhere else entirely).

To avoid this happening there are several things we recommend doing before launching:

Content marketing is a powerful strategy to attract and engage your audience. Unlock the potential of your content efforts with our guide to becoming a content marketing machine, encompassing 14 actionable steps to elevate your content game.


All in all, there are many ways to create a website from scratch. However, if you want it to be successful and rank highly for your target keyword, then you would do well to follow the tips we have given in this article. 

What is important is not just what you write on your pages but also how well optimized those pages are for SEO purposes. 

By doing both these things well, you will ensure that your site ranks first in search results when someone searches for its name.

Further Reading

Here are some additional resources to further enhance your understanding of creating a website from scratch:

Creating a Website from Scratch: A Comprehensive Guide
Explore a detailed guide from UC Berkeley Boot Camps that covers essential steps and strategies for building a website from scratch.

Building a Website from the Ground Up: A Step-by-Step Guide
Wix provides a step-by-step guide to help you build a website from scratch, offering insights and practical tips along the way.

How to Build a Website: A Beginner’s Guide
Mailchimp’s resource offers a beginner-friendly guide to building a website, walking you through the process with clarity and simplicity.


Got questions about creating a website from scratch? Here are some common queries and their answers:

How do I get started with creating a website from scratch?

Getting started with building a website from scratch involves selecting a domain name, choosing a website builder or platform, and planning your website’s structure and content.

What are the key elements of a successful website?

A successful website includes a user-friendly design, clear navigation, compelling content, optimized images, and a mobile-responsive layout.

Do I need to know coding to create a website from scratch?

No, you don’t necessarily need to know coding. Many website builders offer drag-and-drop interfaces that allow you to create a website without coding knowledge.

How can I ensure my website is search engine friendly?

To make your website search engine friendly, focus on optimizing your content, using relevant keywords, creating descriptive meta tags, and building high-quality backlinks.

What role does website maintenance play after its creation?

Website maintenance is essential for keeping your website secure, up-to-date, and functioning smoothly. Regular updates, security checks, and content refreshes contribute to a positive user experience.