The Definitive Guide To Building Backlinks

We are often asked how to build backlinks. The reality is that there is no single method for building backlinks and improving SEO, but rather a combination of techniques that when used correctly can yield great results. 

So let’s take a look at some of the tried-and-true strategies we have used to increase our SEO, from social media to creative content:

A Definitive Guide to Building Backlinks – YouTube
Key Takeaways
1. Backlinks play a critical role in SEO and online visibility.
2. Building high-quality backlinks requires a strategic approach.
3. Focus on creating valuable content that naturally attracts links.
4. Outreach and relationship-building are essential for link acquisition.
5. Avoid low-quality backlinks to maintain website credibility.
6. Social media can contribute to link building through content sharing.
7. Stay up-to-date with SEO trends to adapt link building strategies.
8. Diversify your link profile with a mix of anchor texts and sources.
9. Monitor and analyze backlink performance for continuous improvement.
10. Building a strong backlink profile takes time and consistent effort.

Social Media Is A Very Powerful Tool For Building Backlinks

Social media is a very powerful tool for building backlinks, and it can be used to build backlinks in several ways.

You can use social media to build links to your site by creating content, posting on forums and answering questions, sharing other people’s content, and providing useful information that people would like to share with their followers or friends (i.e., a guide), etc. 

Social media allows you to push out your content in an organic way which will help drive traffic to your website and improve your search engine rankings as well as increase brand awareness.

You can also use social media sites like Reddit as well as Facebook groups or LinkedIn groups/pages/profiles.

If applicable depending on what niche market you’re targeting about any type of industry whether it be travel or technology-related topics such as CRM software companies etc…

When it comes to SEO, separating fact from fiction is crucial. Don’t fall for common misconceptions. Explore our article on 14 SEO myths that are still being spread in the industry and get a clearer understanding of effective strategies.

You Can Leverage Broken-Link-Building To Create Backlinks

Broken-link building is one of the easiest ways to create backlinks.

To do this, you need to find a broken link on a website (a 404 page) and then create a new version of that page with relevant content and links to your site. 

You can use something like Screaming Frog SEO Spider, which crawls websites and looks for broken links. This way, you’ll have an idea of what type of content they’re looking for when they link out.

Once you’ve created your version of their 404 page with relevant information (and links), contact them via email or phone and ask if they would be willing to exchange links with your site instead! 

If they are interested in doing so, offer them some free advice in exchange for being featured on their website as an expert in whatever field the original article was about (that way both parties win!).

You Can Use The Skyscraper Technique To Build Backlinks

The skyscraper method involves taking a piece of content from an authoritative source and improving on it. The idea is that if you create something better than what’s already out there, you will rank higher in search results for that topic. 

This can be done by adding value to an existing article or creating advanced content, such as an ebook or video guide. Once you’ve created something new and better than your competitors, share it with them in exchange for a link back to your site.

Boosting your PageRank requires a well-planned approach. Discover actionable insights in our piece about increasing PageRank where we share real-world techniques that helped achieve a remarkable 350% growth within just 6 months.

Use Guest Blogging As An Opportunity To Build Backlinks

When it comes to building backlinks, guest blogging is one of the most effective and easiest ways to do so. It’s simple: create a piece of content that is relevant to your site and that you can add value to, then write about a topic that is relevant to your site’s audience.

The content you are linking out to must have value for the reader. If they don’t find it valuable, they won’t share it with their friends or colleagues which means no new links!

Achieving keyword rankings without backlinks might seem daunting, but it’s possible with the right approach. Our guide on ranking for keywords with zero backlinks in less than 7 months outlines a step-by-step process to optimize your content and climb the search result ranks.

Use Resource Pages To Create A Valuable List Of Resources And Link Them Back To Your Site

You can use a resource page to create a valuable list of resources and link them back to your site.

Creating a resource page that is useful to your audience is important because this helps you build trust with them, which will make them more likely to visit your website.

Use the resource page to link to your site, as well. This will help improve search engine ranking and increase traffic from search engines like Google, Bing, and Yahoo!.

Add a link on the resource page back to your site so readers can easily find more information about it if desired.

Be Creative With Infographics They’re A Great Way To Get Quality Backlinks

Infographics are an excellent way to get quality backlinks. They’re also a great way to increase your organic traffic, so they’re well worth the effort it takes to create them. There are several ways you can build backlinks with infographics:

  • Use Canva or another online graphic design tool like or to make your infographic.
  • Write about any topic of interest, then find popular infographics on the topic and write a post about them (or if you’ve already written one).
  • Find influencers in your industry who publish infographics regularly and contact them about collaborating on an infographic together!

Creating compelling content is just part of the equation—optimizing it for search engines is equally important. Dive into our guide for top 15 SEO copywriting tips to learn how to craft engaging content that resonates with your audience while also ranking well.

There Are Many Ways To Build Backlinks, But Make Sure They Are High Quality!

Search engine optimization (SEO) experts often talk about how important it is to have high-quality backlinks. 

The underlying concept here is that website links should lead readers towards your content and not away from it. Links that simply redirect users to other sites or contain unrelated text will not be helpful for SEO purposes.

Look for quality web pages with a good amount of social shares, comments, and active users on Facebook and Twitter. These can be trusted news sources like CNN or Reuters; smaller blogs that specialize in your industry; podcasts related to your niche; etc. 

You may also want to look at the commenting systems on these websites as well – if people are leaving positive comments about a page then chances are good there’s some valuable content on there worth checking out!

Link building has evolved with Google’s ever-changing algorithms. Stay ahead in this new era with our 11 tips for effective link building, and discover strategies to attract high-quality backlinks that align with search engine requirements.


We started this post with an explanation of how backlinks are the easiest way to improve your SEO, and we’re ending it with a reminder that they can be an easy way to improve your SEO. 

We think they’re the easiest way but that doesn’t mean you should just throw them all over the place without any thought or consideration. All backlinks don’t have equal value, and Google knows that. 

That’s why you want to focus on acquiring high-quality backlinks from reputable sites and why you should do so in a natural, legitimate way instead of taking shortcuts or trying to trick the system. 

If you put time and effort into building solid relationships with other people in your industry and creating content worth linking back to, then you won’t have anything to worry about when Google gives its next update!

Further Reading

Here are some additional resources for further reading on link building:

Search Engine Journal’s Comprehensive Link Building Guide: A comprehensive guide covering various strategies and tactics to effectively build high-quality backlinks and improve your website’s search engine rankings.

Backlinko’s Ultimate Guide to Link Building: Dive into Backlinko’s detailed guide, which provides actionable insights and techniques to secure authoritative backlinks that can significantly enhance your website’s online visibility.

Erik Emanuelli’s Insights on Link Building: Explore Erik Emanuelli’s valuable insights into the world of link building, where he shares tips and strategies based on his experience to help you build a strong online presence.


How can I start building high-quality backlinks?

Building high-quality backlinks requires a strategic approach. Begin by identifying authoritative websites in your niche and reaching out with valuable content that could be of interest to their audience.

What are some effective link building strategies?

Effective link building strategies include guest posting on relevant websites, creating valuable content that naturally attracts backlinks, and engaging in outreach to establish relationships with other website owners.

Is link building still important for SEO?

Yes, link building remains a crucial aspect of SEO. Quality backlinks signal to search engines that your website is reputable and authoritative, which can positively impact your search engine rankings.

How do I avoid low-quality or spammy backlinks?

To avoid low-quality or spammy backlinks, focus on building relationships with reputable websites and avoid engaging in black-hat SEO tactics. Quality over quantity is key.

Can social media contribute to link building?

Yes, social media can play a role in link building. Sharing your content on social platforms can increase its visibility, potentially leading to other websites linking to your valuable resources.