How To Conquer Search Engine Ranking

For those of us who don’t work in marketing, search engine optimization (SEO) is a confusing and intimidating thing we know it’s important, but the thought of breaking through the clutter and reaching the top of Google can be daunting. 

But be not afraid! Here are some easy tips to take your SEO game to the next level.

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Key Takeaways
1. Implement effective keyword research to target relevant search terms.
2. Optimize on-page content by incorporating target keywords naturally.
3. Develop a strong backlink profile through high-quality and authoritative links.
4. Improve website speed and performance for better user experience and ranking.
5. Create valuable, shareable content to attract organic traffic and engage users.
6. Consider technical SEO factors, including proper site structure and mobile-friendliness.
7. Leverage social media for indirect impact on brand visibility and potential backlinks.
8. Monitor and analyze performance data to make informed optimization decisions.
9. Stay updated with algorithm changes and adapt strategies accordingly.
10. Patience is key – SEO results may take time to manifest; keep refining and adapting.

Acknowledge That You And Your Content Matter

The first step to conquering search engine ranking is to make sure you and your content matter.

You need to be found in the first place by people who need you. Your website must contain high-quality information and provide value for its readers. Otherwise, no one will come back for more or recommend it to others.

There are several ways of doing this: make sure you have a web presence, and ensure that your site is Search Engine Optimized (SEO).

Use social media platforms like Facebook and Twitter which can help spread awareness about what you do online, consider blogging as well if it’s something that interests you enough.

So people will find out about it by accident while browsing around on the internet looking for something else entirely say maybe an article about how cats have fleas? Or maybe even better yet: 

Do some research into what makes certain sites more successful than others when it comes down to specifically targeted keywords related to certain topics…

Building an effective SEO strategy requires more than just guesswork. Discover how to enhance your website’s visibility and conquer search engine rankings with our guide on How to Rank for That Competitive Keyword You Wanted.

Write For People, Not Search Engines

You should always write with your visitors in mind, not search engines. The sole purpose of Google is to provide the best results for their users, so it makes sense that they would prefer sites that provide great user experience and content.

One way to help improve your ranking is by making it easy for people to share your site through social media. You can do this by adding buttons like Facebook, Twitter, and LinkedIn at the bottom of each page.

Another way you can make it easier for readers is by using headings, subheadings, and lists throughout your content so that visitors can easily skim through what you have written without losing track of their place on the page. 

This helps them quickly understand where they are within a piece of work rather than having to read every single word before moving on somewhere else entirely!

If possible try using bullet points too because these tend t make things easier when reading large amounts of text as well as improve how readable something feels overall (this helps with SEO).

Get To The Point

You should be able to get to the point of your article in less than three sentences. If you can’t, then maybe you don’t have a good enough idea for an article. 

The goal of making this easy for people is so that they’ll read more, and if you can’t make it easy for them with your opening sentence, why would they continue reading?

Make sure that each sentence has one idea and one only. If it doesn’t, then cut it out or merge two ideas into one sentence. This is how you make sure that your writing is crisp and clear and readers will appreciate how well-organized and succinct it is!

New to the world of SEO? Our Complete Beginner’s Guide to Search Engine Optimization provides step-by-step insights, helping you navigate the complexities and achieve better search engine results.

Use Headings, Subheadings, And Lists

If you want to make your content more scannable and easy to read, consider using headings and subheadings. Headings are an important part of SEO; they help search engines understand the structure of your web pages. They also help users scan through your content quickly.

Headings come in two flavors: top-level headings (like this one) and secondary-level headings (like this). Lower levels of heading can be used as well, but keep them consistent throughout the page.

If you’re writing long-form content like blog posts or articles, use lists within paragraphs to break up long sections into smaller chunks that are easier to digest. 

This makes it easier for readers with short attention spans (including yours truly!) to figure out what’s important in any given paragraph or section before moving on elsewhere

Optimize Your Tags And Descriptions

Tags and descriptions are the text that appears when you search for something. They’re meant to both help users find your page and provide context for Google’s algorithms, which then rank your page according to these tags.

When writing SEO-friendly descriptions, it’s important to keep in mind that they should be about 200 characters (including spaces) in length, unique for each page of your website, written for people, not bots, and full of keywords that describe what you offer on the site.

You may have heard this before but it’s worth repeating: Tags and descriptions should not be written just for search engines they should also be written for humans!

Give Each Page A Clear Purpose

One of the most important things you can do to rank well in search results is to make sure that each page on your website has a clear purpose. This means giving each page a title that describes what it’s about, and then using that title when you’re writing content for the page. 

It also means breaking up long blocks of text with headings and subheadings, which helps people navigate through your site easily.

The best way to do this is by thinking about who would be searching for your content (i.e., what keywords they might use). If you have multiple ways of describing something, try putting yourself in their shoes: which words would they use?

A strong backlink profile can significantly impact your site’s authority and search engine rankings. Dive into The Definitive Guide to Building Backlinks to learn proven strategies for acquiring high-quality backlinks.

Update, Update, Update!

The most important thing you can do to optimize your website is to update it regularly. This seems obvious, but if your content isn’t new and relevant, Google will see that it’s not going to help people find what they’re looking for. 

If you don’t update often enough, Google will start ignoring your site completely. It sounds scary, but this is why we have algorithms: 

A way for computers to understand how human beings think and act so that they can organize information in a way that makes sense for everyone involved including the search engine itself!

Regularly-updated sites are also more likely than others to rank well because they’re considered high-quality by Google’s standards of quality.

The best way to keep up with updates is by doing them yourself or hiring someone who knows what they’re doing (like us!). 

As long as there’s new content on your site every few weeks or months (depending on how frequently you update), then everything should be fine! Just remember: less than once per year means bad news; more than once per month means good news!

Share The Love On Facebook, Twitter, Pinterest, And More

There’s nothing more satisfying than when your content gets shared. Double or even triple your traffic by posting your blog posts on social media sites and encouraging others to share them. 

If you have a large following, someone will likely see the post and decide to share it with their followers as well.

  • Add social sharing buttons to each of your blog posts
  • Use social media sites (Facebook, Twitter, and Pinterest) to share your blog posts
  • Use social media sites (Facebook, Twitter, and Pinterest) to share other content with people who already follow you on those platforms

Take Advantage Of Guest Blogging Opportunities

To maximize your chances of success, keep the following in mind:

Write for the right audience. If you’re going to guest blog on another site, make sure it’s a site that speaks directly to your target audience and offers content that they would find helpful.

Write a good article. The main objective of guest blogging is not simply to get some links back to your website; 

It’s about building up brand awareness and authority so that when people search for information related to what you do, they end up at your site instead of someone else’s. 

Make sure that each article you submit contains valuable content that solves problems or addresses concerns within its target niche audience rather than just pushing out sales pitches (even if those pitches are legitimate).

Write a good title. Your title needs to be easy to read and catchy enough for readers who don’t know about this topic yet but might be intrigued after reading through the first paragraph or two; choose one word over two (or more).

Link Out To Relevant Content Elsewhere On The Internet As Well As On Your Site

Linking to other relevant content on your site is the most obvious way to build a network of links, but you should also be linking to any other relevant content on the Internet whenever possible. This includes:

  • Links within articles that are relevant and interesting for readers.
  • Links in comments about similar topics or stories, especially if you’re commenting on another site’s article, help establish yourself as an authority in your field and can lead people back to your site from there.

Optimize Your Images And Use Them Wisely

The image above is a great example of an image that is relevant to the content, high quality, well-optimized, and used in the right places. This is what you should aim for when optimizing images for SEO purposes.

We’ve talked about how important it is to optimize your images for SEO but what does that mean?

Images are an important part of your website’s content and can be used as supporting evidence for search engines when they crawl your site. 

This means that using descriptive alt tags on all of your images allows them to display correctly when users see them on search results pages or similar types of media (such as Pinterest). It also helps you get more traffic from people who may have otherwise not seen this content!

Content marketing is a powerful tool for boosting your online presence. Discover the 14 essential steps in our guide, 14 Steps to Becoming a Content Marketing Machine, and take your content strategy to the next level.

Make Sure Your Site Is Mobile-Friendly

If your site is not optimized for mobile devices, Google will take that into account when ranking it. If your site takes a long time to load on a phone or tablet, that’s also bad news.

The last thing you want is for Google to think your site is difficult to navigate or hard to read because the text size is too small or the colors are dark.

If you want people to stay on your website and browse around longer and ultimately convert into leads then make sure it’s easy for them!

To improve rankings in search engines, try making these changes:

Make It Easy For People To Share Your Content By Adding Social Sharing Buttons

If you want people to share your content, make it easy for them. Social sharing buttons are a great way to do this. They can be added to web pages, blog posts, and other content on your website.

Social sharing buttons can be added with plugins or through code in HTML5.


With just a little bit of effort, you can get your content to rank higher in search engines and be seen by the people who want to see it. And that’s just good for business!

Further Reading

How to Rank Higher on Google: Discover actionable strategies to improve your website’s visibility and achieve better rankings on Google.

8 Ways to Improve Your Search Engine Ranking: Explore eight effective methods to enhance your website’s search engine ranking and attract more organic traffic.

Tips for Ranking Higher on Google: Check out these tips and insights to elevate your website’s Google ranking and optimize your online presence.


How can I improve my website’s Google ranking?

Improving your website’s Google ranking involves a combination of optimizing on-page content, building high-quality backlinks, and ensuring a user-friendly experience. Focus on relevant keywords, produce valuable content, and enhance your website’s technical aspects.

What are some effective strategies for higher search engine rankings?

Effective strategies for achieving higher search engine rankings include conducting thorough keyword research, optimizing your website’s meta tags and headers, improving page loading speed, creating high-quality and shareable content, and building a diverse portfolio of backlinks.

Is social media engagement important for search engine ranking?

Yes, social media engagement can indirectly influence search engine ranking. While social signals themselves may not be a direct ranking factor, high engagement and sharing of your content on social platforms can increase brand visibility, drive traffic, and potentially lead to more backlinks and mentions.

How long does it take to see improvements in search engine rankings?

The timeline for improvements in search engine rankings can vary widely depending on factors such as the competitiveness of your industry, the quality of your optimization efforts, and the frequency of Google’s algorithm updates. Generally, it takes several weeks to months to observe noticeable changes.

What is the role of backlinks in SEO and ranking?

Backlinks, also known as inbound links, play a crucial role in SEO and ranking. They are essentially votes of confidence from other websites, indicating that your content is valuable and authoritative. High-quality, relevant backlinks can significantly enhance your website’s authority and search engine rankings.