Optimizing your content for a highly-searched keyword is tricky. You want to optimize your content so that it’s found by search engines, but you also want to make sure your content is well-written and interesting.
You can’t just stuff the same keyword into every sentence of an article and call it good that won’t help you rank or bring in any new customers (or readers).
Let’s take a look at how you can find the right keywords, optimize existing pages of text, and repurpose your content so that it appeals to both humans and machines.
|Prioritize keyword research to identify high-potential keywords.|
|Analyze keyword competition and difficulty before targeting.|
|Craft high-quality, relevant content around your target keyword.|
|Implement on-page SEO tactics to optimize content for search engines.|
|Focus on building authoritative backlinks to enhance your site’s credibility.|
|Consistently monitor and adjust your strategy for better keyword rankings.|
|User intent matters—create content that answers searchers’ queries.|
|Utilize tools and resources to track and measure your keyword ranking progress.|
|Patience and persistence are key—ranking for competitive keywords takes time.|
Need A Difficult But Low Competition Word
If you want to rank for a difficult low-competition keyword, like “buyer intent,” you’ll be competing with fewer sites for that keyword. But if you’re trying to rank for a difficult medium competition word, like “how to improve buyer intent,” your competition is going to be much higher.
With this in mind, it’s important not only to know what kind of level of difficulty your target term falls under but also which keywords fall into that same category.
You can do this by using any one of the many free tools available online (the ones we use at SEMrush are pretty great). I recommend using two or three different tools so that their results match up and don’t show any major discrepancies between them.
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Post In The Right Places On Google
If you’re looking to rank in the search engine results pages (SERPs), Google is the place to be. It’s where users go when they have a problem or question and need answers from people who know their stuff.
But ranking high on Google isn’t just about creating content that provides valuable information for your target audience; it also means using all of the tools at your disposal to boost that content’s visibility.
Google has dozens of free services, including analytics programs like Google Analytics, ad platforms such as AdSense and AdWords, digital asset management tools like Webmaster Tools and Merchant Center, and social networking sites like Google+.
All of these things help you understand what kinds of people are visiting your site (and how often), how well-suited those visitors are for what you’re selling/promoting/offering/doing online, and most importantly: which keywords they used before arriving on your website!
Repurpose Your Materials
If you’re reading this, chances are that you want to know how to rank for a competitive keyword. Well, there is no one-size-fits-all solution. However, there are some common ways in which marketers can boost their rankings and increase traffic from Google search results.
For starters, repurpose your materials. Reusing the same material in different formats and locations will help build brand awareness and increase engagement with visitors who may not have found it before.
It also helps if we take advantage of every opportunity possible to spread out our content as far as we can across social media platforms like Facebook, YouTube, and Twitter (to name just a few).
This will give us greater visibility to potential customers who are searching online through Google or Bing while shopping around for products or services they need or want to engage with.
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Repurpose Your Images
You can also use the same image elsewhere. You don’t have to be concerned with copyright because you are the owner of all these images and photos. You can use them on your website, social media accounts, email signatures, blogs, and other print materials.
However, this approach is not recommended if you are planning to create new content or write an article on a different topic than your first one because it will confuse Google’s search engine algorithm and might get you penalized for duplicate content.
Repurpose Your Content
To get more people to see your content, you’ll need to make it easy for them to find. That means repurposing your content and making it available in different places online.
The same piece of content can be repurposed in multiple ways or formats that each target a different audience and generate more traffic:
Repurpose into other languages (or dialects). If you’re an English language speaker but want to reach Portuguese speakers, try translating some of your content into their language so they can read it too.
Repurpose into ebooks and white papers because they’re great lead generation tools!
Use videos instead of text; the average person is 250% more likely to watch a video than reading text, according to research by Bufferapp!
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Optimize Your Keywords (The Number Of Words You Use)
Because search engines like Google and Bing use a tool called the “Keyword Planner.”
To analyze how competitive a keyword is by looking at how many people are searching for that term every month and which websites are ranking for them, it’s important to make sure that you’re using the same number of words as everyone else.
For example: if I search for “how to rank in Google” on Bing, my results look like this:
And if I search for the same thing on Google, my results look like this:
As you can see, instead of showing me three-word phrases along with four-word phrases, they show me two-word phrases. That’s because they know (or assume) that their users will be less interested in longer searches than shorter ones.
So if we want our site to rank well in both engines we’ll need to try our hardest not only to include all eight keywords when writing but also to make sure our articles contain these many characters per word!
Building a strong backlink profile is essential for higher search rankings. Discover the proven strategies in our definitive guide to backlink building and establish your site’s authority.
Be Specific, Not General
The primary thing to keep in mind is that you want to be specific and not general with your keywords. You might think the two are interchangeable, but they’re not!
Using a specific keyword will help you rank for it on Google while using a general term could end up bringing in people who aren’t interested in what you’re selling.
For example: if I am trying to rank my website for “jazz guitar lessons near me,” then being more specific would mean using terms like “jazz guitar lessons” or “blues guitar lessons” instead of just “guitar lessons.”
The same goes for writing content if I were writing about jazz guitar lessons, I’d use words like “chord progressions” or “picking patterns” rather than just “guitar.”
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Well, In this article we went over the steps to take for a brand new SEO and how to rank for that competitive keyword you wanted. What does it take?
Well, it takes thorough keyword research, writing an amazing piece of content that helps your target audience, and then promoting it.
It’s not difficult but you will have to put in the time and effort to follow through with all of these steps as they are essential to ranking well in search results.
Here are some additional resources to help you further understand and improve your keyword ranking strategies:
The Ultimate Guide to Keyword Competition: Gain insights into assessing keyword competition and optimizing your content accordingly for better ranking outcomes.
How to Rank for a Keyword: 10 Actionable SEO Tips: Discover practical SEO tips and techniques to enhance your chances of ranking well for your desired keywords.
Ranking for Competitive Keywords: A Comprehensive Guide: Delve into a comprehensive guide on how to tackle the challenge of ranking for competitive keywords and stand out in the search results.
How can I assess keyword competition effectively?
Assessing keyword competition involves analyzing factors such as search volume, keyword difficulty, and competitor rankings. You can use tools like keyword research platforms to gather insights and make informed decisions.
What are some on-page optimization strategies for ranking keywords?
On-page optimization involves optimizing your content, meta tags, headers, and internal linking. Incorporating the target keyword naturally, using descriptive headers, and ensuring fast page load times are some effective strategies.
Is it possible to rank for highly competitive keywords?
Yes, it’s possible to rank for competitive keywords with a strategic approach. Focus on creating high-quality, relevant content, building authoritative backlinks, and consistently improving your website’s user experience.
How do backlinks impact keyword rankings?
Backlinks play a crucial role in SEO. Quality backlinks from authoritative sources can boost your site’s credibility and improve its chances of ranking higher for targeted keywords.
What role does user intent play in keyword targeting?
Understanding user intent is essential for effective keyword targeting. Your content should align with the searcher’s intent, providing valuable information, solutions, or products/services that match their needs and queries.
Costantine Edward is a digital marketing expert, freelance writer, and entrepreneur who helps people attain financial freedom. I’ve been working in marketing since I was 18 years old and have managed to build a successful career doing what I love.