How Much Does A Digital Marketing Analyst Make

You’ve heard the arguments before: Digital marketing analysts are the key to the future of digital marketing. They’re well-paid and in high demand. If you’re lucky enough to get a job as a digital marketer, you’ll likely be making more than $100,000 per year within a few years. 

That’s all true but how much exactly does it take to become one? And once you do, what other factors affect your salary? We’ve got answers to both questions below!

Digital Marketing Analyst Job Description – YouTube
1. Digital Marketing Analyst I salaries typically range between $45,000 to $60,000 per year.
2. Specialized skills in digital marketing analytics can lead to higher earning potential in this field.
3. Obtaining relevant certifications like Google Analytics Individual Qualification (IQ) can boost career prospects and salary.
4. Industries such as finance and technology may offer higher salaries compared to smaller organizations.
5. Key skills for success include data analysis, proficiency in digital marketing tools, and campaign optimization abilities.

How Much Does A Digital Marketing Analyst Make Per Hour?

The hourly wage for a digital marketing analyst depends on the job description and how much experience, skills, and credentials each individual has. Most digital marketing analysts earn between $20 and $50 per hour, but those with more experience can make significantly more than this.

For example, some digital marketing analysts at large companies can earn up to $110 per hour because they are responsible for managing multiple projects simultaneously while also overseeing the entire team’s performance.

Discovering how much do digital marketing specialists make can be the key to navigating your career path. Our insightful article on How Much Do Digital Marketing Specialists Make? provides valuable salary insights and industry trends to help you thrive in the digital marketing world.

How Much Does A Digital Marketing Analyst Make Per Month?

How much you earn depends on a variety of factors, including your industry, location, and experience. The national average salary for this position is $80,000 per year.[xyz-ips snippet=” cms”]

The typical entry-level salary for a digital marketing analyst ranges from $50,000 to $65,000 per year. Experienced professionals can make up to $90,000 or more annually.

Here are some specific examples: 

  • In New York City: $72K -$98K
  • In Los Angeles: $60K – 80K
  • In Dallas/Fort Worth area: 50K – 90k

How Many Hours Does A Digital Marketing Analyst Work Per Week?

A digital marketing analyst’s typical work week is 40 hours, but this can vary. Digital marketing analysts who work in marketing departments of large companies often have longer hours than those employed by small businesses.

Some analysts may be required to work on the weekends if they are part of a team that is monitoring social media accounts or doing market research during off-work hours.

Curious about the earning potential of digital marketing managers? Our article on How Much Do Digital Marketing Managers Make? uncovers the salaries and responsibilities of these professionals, guiding you towards success in your managerial journey.

How Many Hours Does A Digital Marketing Analyst Work Per Day?

From the name, you might be under the impression that digital marketing analyst spends all of their time analyzing data and making recommendations. But that’s not true! Most analysts work on projects with a team and have to use other skills like communication and problem-solving. 

The average work week for this role is 40 hours, which means an analyst will spend about two-thirds of their working week in meetings or interacting with clients or employees.

So what does this mean for how much time you’ll spend sitting at your desk looking at spreadsheets? Not as much as you’d think the average workday lasts 8 hours (and remember, these are averages). 

That means if you work five days per week, then your entire workday will end up being 40 total hours each week about half of which is spent doing actual analysis!

What Is The Average Salary For A Digital Marketing Analyst?

As you can see, the average salary of a digital marketing analyst is $70,000. This is on par with the national average of all workers in the United States. However, regional factors do affect salaries and job availability. 

Both California and New York have higher than average salaries for this position; however, they are also more competitive as there are fewer jobs available per capita than in states like North Dakota or Iowa where there aren’t many people who have been trained in digital marketing analytics but still need good jobs to support themselves financially.

It’s important to remember that salary isn’t everything when it comes to finding work you love and we hope that now that you know how much does a digital marketer make per hour? And how much does a digital marketer make per month? You’ll be able to answer these questions yourself!

What Tasks Does A Digital Marketing Analyst Do Daily?

A digital marketing analyst will spend their day analyzing data, analyzing customer behavior, and analyzing marketing campaigns. This means they will be working with tools like Google Analytics and HubSpot to track website traffic, SEO performance, and social media engagement. They may also work on email marketing or conversion rates (which are the percentage of visitors who purchase something on your site).

Analysts spend a lot of time calculating ROI (return on investment). This is how much money was made from every dollar spent on a specific campaign or advertising channels such as Facebook Ads or AdWords PPC ads.

Wondering about the earning prospects in digital marketing consulting? Look no further! Check out our comprehensive guide on How Much Do Digital Marketing Consultants Make? to gain valuable insights into the lucrative world of consulting opportunities.

Why Are Digital Marketing Analysts Paid So Relatively Little?

The reason digital marketing analysts are paid relatively little is that:

The field is relatively new and small. You’re one of the first people to do what you do, if not the first person. In addition to this, many of your colleagues entered the field without much experience or education (or both). So there’s not that much competition for jobs out there.

Digital marketing analyst jobs are easy to come by and don’t require high-skilled workers with years of experience in their respective industries you can get hired as a junior analyst with no experience at all! 

This also means that hiring managers aren’t going to pay you very much money since they don’t have those higher costs associated with other types of employees (who may possess more skills or experience).

The skills required for this type of work are general enough that anyone can pick them up quickly in their spare time without taking classes at a university or otherwise spending tons of money on professional development courses; all you need is some basic knowledge about digital marketing principles and practice applying them within an organization’s business model!

If someone wants these services badly enough (and needs them right away), then they’ll probably be willing to pay extra money just so they can get access quickly even though there might be cheaper alternatives available elsewhere online later down the line…so why should we care about volume discounts when

Does A Digital Marketing Analyst Do Mostly Data Analysis Or Mostly Marketing?

A digital marketing analyst needs to understand the data they’re analyzing, and also the strategy behind it. They need to understand how that data is being used to inform marketing decisions, as well as how those decisions are implemented.

In addition to understanding the data and strategy behind a particular campaign or initiative, a digital marketing analyst needs a third skill: understanding the different channels for each of those two things. 

For example, if you’re looking at Google Analytics data for one piece of content posted on your site, you’ll want to know how many people saw it from Facebook ads versus from organic search results or email campaigns.

Is It Possible To Work As An Independent Contractor As A Digital Marketing Analyst?

If you are considering working as an independent contractor, it’s important to keep in mind that not every job will be a good fit for this type of arrangement. Many digital marketing analyst positions require that you work in the office under the supervision of other people. 

For these jobs, being an independent contractor may not be possible unless there is a strong relationship between your client and yourself (such as when they are a family member or friend).

However, if you do find yourself with an opportunity to work independently as a digital analyst, you will have more freedom than ever before. You can choose where and when it makes sense for you to work based on your preferences and needs!

Interested in a career as a digital marketing coordinator? Our article on How Much Do Digital Marketing Coordinators Make? reveals the rewards and challenges faced by these professionals, assisting you in charting a thriving career path.

Does The Industry You Work In Impact Your Pay As A Digital Marketing Analyst?

Yes, the industry you work in can affect pay. For example, if you’re an analyst at a startup and they have raised a lot of money, they may be more willing to pay their employees higher than average salaries to attract top talent. 

On the other hand, if your employer is not doing as well financially or is having difficulties raising funding, they may choose to pay less than other companies in the same industry.

The average salary for digital marketing analysts is $80k according to Glassdoor This includes all types of industries such as software development and advertising agencies (primarily B2C but some B2B), so we can expect that salaries vary by industry type within this range.*

Digital Marketing Analysts with 0 – 1 years experience make around $75k annually on average; those with 2 – 4 years experience earn up to $89k each year; while professionals with 5+ years make approximately $100k annually.*

Are There Any Certifications That Can Help Me Earn More As A Digital Marketer?

The answer to this question is a resounding yes. Certifications are an excellent way to boost your digital marketing skills and earn more money. 

It all depends on which certification you choose, though. For example, if you have the Certified Digital Marketing Analyst (CDMA) credential from the W3C (Web Content Accessibility Guidelines), it will help you get a better job and/or earn more money because of your expertise in making websites accessible for people with disabilities.

You’ll also find that many employers prefer hiring candidates with certifications over those without them it shows them that their employees are knowledgeable about their field and know how to do their jobs well. This can lead directly to promotions and raises!

Does Experience Help Boost Your Pay As A Marketer?

While it’s true that experience will help you get better pay, titles, and benefits, it’s not necessarily the case that all are available to you.

Pay: If your company is willing to pay more for experience, then yes more years under your belt means a higher salary. However, if they don’t have this policy in place or if they’re not willing to give an increase based on what they perceive as your value-add (which is subjective), having worked somewhere else may not help at all.

Titles: Some employers prefer employees with experience because those positions require someone who knows what they’re doing and can do their job well without supervision. 

This also means that if you want a job title change from junior analyst to senior analyst or manager level position (or vice versa), having worked somewhere else might help convince them that this should be done based on what they see as your capabilities and contributions at work already.

Benefits: The same goes for benefits like health insurance and retirement packages; 

Some companies may only offer these perks after reaching certain milestones such as ten years of service but others may offer them from day one regardless of how long someone has been working there so having worked elsewhere could mean accessing those additional perks earlier than expected!

Is It Worth It To Get An Advanced Degree To Make More As A Marketer?

While it’s true that many digital marketers have a college degree, and the more education you have, the better your chances of finding a job, advanced degrees don’t guarantee anything. 

Most of what you’ll learn in an advanced degree program is general knowledge that can be applied to any job (and in some cases might even be outdated by the time you graduate).

A marketing degree from an accredited school will also give you more credibility when applying for jobs or trying to move up within a company but this can be achieved through other means as well. 

If your goal is simply to learn about marketing and get experience working with actual customers, then getting an entry-level job at a small business or startup may be more beneficial than going back to school full-time for four years. 

A good way to test out different types of work environments before committing yourself would be through internships and part-time jobs after college graduation until deciding which field suits you best.

Aspiring to become a digital marketing assistant? Discover the potential salaries and growth opportunities in this field through our article on How Much Does a Digital Marketing Assistant Make? Get started on your journey to success today!

What Factors Can Affect How Much You Earn As A Marketer Besides Your Credentials, Skills, And Experience?

Many factors can affect how much you earn as a marketer. The industry you work in, the company you work for, the specific role or job you do and even your location all play a role. 

You also need to consider whether you have any skills that are in high demand or if have any certifications or education that would give your career an edge over others.

Looking at data from Glassdoor and PayScale shows us that there are some trends we can use to help us predict what salary range could be expected by an entry-level marketer:


Once you know the average pay for digital marketing analysts, it’s easier to figure out what you should be paid. If your employer doesn’t pay enough (or at least close), then it might be time to look into other opportunities where you can get more money for what you do.

Further Reading – Digital Marketing Analyst I SalaryExplore salary benchmarks for Digital Marketing Analyst I positions to understand industry standards and earning potential.

ZipRecruiter – Digital Marketing Analytics SalaryFind out the average salary for Digital Marketing Analytics roles and how it varies based on location and experience.

CareerFoundry – Digital Marketing Analyst SalaryLearn about the salary insights and career prospects for Digital Marketing Analysts from industry experts.


What is the typical salary range for a Digital Marketing Analyst I?

The typical salary range for a Digital Marketing Analyst I can vary depending on factors such as location, experience, and the size of the company. It usually falls between $45,000 to $60,000 per year.

How does the salary of Digital Marketing Analytics compare to other marketing roles?

Digital Marketing Analytics professionals tend to earn more than many other marketing roles due to the specialized skills and data-driven expertise they bring to the table.

Are there any certifications or qualifications that can boost a Digital Marketing Analyst’s salary?

Yes, certifications like Google Analytics Individual Qualification (IQ), HubSpot Inbound Marketing Certification, and others can enhance a Digital Marketing Analyst’s resume and potentially lead to higher-paying opportunities.

What are the key skills that contribute to a higher salary for Digital Marketing Analysts?

Analytical skills, data interpretation, proficiency in digital marketing tools, and the ability to identify trends and optimize campaigns are essential skills that can lead to higher salaries in this field.

Does the salary of a Digital Marketing Analyst differ based on the industry?

Yes, the salary of a Digital Marketing Analyst can vary depending on the industry they work in. For instance, positions in finance or technology sectors may offer higher salaries compared to non-profit or smaller organizations.