How Much Do Digital Marketing Specialists Make

You’ve just got your first job as a digital marketing specialist, and you’re wondering how much you should expect to make. 

The good news is that earning potential for digital marketers is high, with salary surveys showing that specialists in this field can earn upwards of $120k on average. However, it all depends on your level of experience and where you work. Here’s what we know about salaries for different types of digital marketer jobs:

how much do digital marketers actually earn?
1. Digital marketing specialists’ salaries vary depending on factors like experience, location, and skills.
2. Entry-level specialists earn around $40,000 to $50,000 per year, while experienced professionals can earn over $70,000 annually.
3. Urban centers and tech hubs generally offer higher salaries compared to smaller cities or rural areas.
4. Strong skills in SEO, data analysis, social media marketing, and content creation can positively impact earning potential.
5. Digital marketing specialists have opportunities for career growth, including roles like Digital Marketing Manager or agency ownership.

How Much Do Digital Marketing Specialists Make?

The average salary for a digital marketing specialist, according to Payscale, is $73,000 per year. The average salary range depends on what level of expertise you have in your field, but the range is generally between $52,000 and $92,000 annually.

In addition to compensation data from the Bureau of Labor Statistics (BLS), PayScale’s survey covers salaries from February 2019 through February 2020:

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How Much Can You Make As A Junior Digital Marketing Specialist?

While there’s no single answer to this question, the average salary for a junior digital marketing specialist is $56,000. A mid-career digital marketing specialist makes an average of $97,000 per year. And those who have experience and are considered experts in their field can make upwards of $130,000 annually.

What Are The Expected Skills For A Digital Marketing Specialist?

A digital marketing specialist should be able to:

Understand the needs of both their company and customers. They have to understand what it is that a business is trying to do, and they have to also know what consumers want. This can be very hard because there are often many different opinions about how to best achieve these goals.

Solve problems. Digital marketers need to find solutions for problems in all areas, from data analysis issues through website design issues up to campaign strategy issues.

Listen and learn from others on their team as well as from their clients or managers at work so that they can continue improving themselves professionally over time (i.e., increasing skills) without losing sight of why it’s important for businesses like theirs’ success too!

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What Are The Main Duties Of A Digital Marketing Specialist?

As a digital marketing specialist, you’ll be responsible for planning, implementing, and managing digital marketing campaigns. You’ll help create and optimize the online content that gets your company’s message out to the world. 

You’ll analyze and report on your company’s performance in terms of its online presence, as well as research and recommend new strategies for getting better results in this space.

You may also collaborate with specialists in other departments or divisions of your company to launch new or innovative approaches to digital marketing that will improve its effectiveness across multiple platforms (such as social media). 

Finally, you may work with vendors who provide outsourced services for executing these campaigns so that you can manage them more effectively from an overall perspective rather than focusing solely on specific areas related directly back to individual projects such as web development.

Graphic design work done by freelance contractors hired directly through their own companies.”

What Education Is Required To Be A Digital Marketing Specialist?

What’s required:

The first step to a career as a digital marketing specialist is getting the right education. Today, you’ll find that a college degree is typically required for this type of work, but there are also some alternative paths to becoming qualified if you don’t have the money or time for school.

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What Kind Of Education?

Two different types of education allow you to become a digital marketing specialist. The first is an undergraduate degree (typically in business administration), and the second is graduate-level coursework in marketing management or related fields. 

If your company hires recent grads who are just starting in their careers, they’ll likely want individuals with at least some experience on their resumes before awarding them full responsibilities for managing social media accounts or developing content strategy plans for clients’ websites that’s why getting an internship while still in school may be helpful if possible! 

And remember: You don’t necessarily have to go back again after graduating once already; there are plenty of online courses available these days too!

Which Industries Offer The Best Paying Jobs In Digital Marketing?

Although the job market is changing rapidly and there are some new players in town, the industries that pay well for digital marketing professionals remain pretty consistent. These include:

Marketing, advertising, and public relations


Media and entertainment (including TV/film)

Retail (e-commerce)

Health care (especially pharmaceuticals)

Finance (investment banking)

The only real change is that new media has made it possible for individuals to work from home or remotely for companies in other industries like manufacturing or agriculture.

How Can I Get More Experience As A Digital Marketing Specialist?

If you want to become a digital marketing specialist, there are many things you can do to get the experience and education necessary for the job. Here are some of the most effective methods:

Take online courses. Online courses allow you to study at your own pace while receiving feedback from teachers who can help guide your learning process. Courses are often cheaper than attending a traditional college or university, making them an attractive option for those who don’t have much money or time but still want to get into digital marketing.

Read books about digital marketing strategy and tactics. Reading books will help increase your knowledge and understanding of how companies use social media platforms like Facebook and Twitter as well as other types of media (like blogs) to promote their products or services online and what makes each strategy effective! 

This kind of information is invaluable if you want more knowledge about this field because it gives ideas on how companies use various tactics during campaigns so that others could replicate those strategies down the line when setting up their campaigns for clients’ needs too!”

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Is There Good Growth Potential For People Who Want To Be Digital Marketing Specialists?

The answer is yes. Digital marketing is a growing field, and there are many exciting opportunities for people who want to work in this industry. However, it’s important to note that the growth of digital marketing has not been uniform; some types of digital marketing have grown more than others. 

Some examples include paid listings (Google AdWords, Facebook Ads) and e-mail marketing campaigns (Gmail Ads), which have continued to grow steadily over time because they’re relatively inexpensive forms of advertising that are easy for companies to understand how they work.

Digital marketing also changes rapidly as new technologies become available and more consumers use them online every day which means there are always new ways for you as a digital marketing specialist could improve your skillset by learning how these new technologies work!

How Long Does It Usually Take To rise From Junior Digital Marketer To Senior Digital Marketer?

As you can see, many factors come into play when you’re considering how long it will take to rise through the ranks. The good news is that, regardless of your particular circumstances, there are ways to accelerate your career trajectory.

If you’ve been working as a digital marketer for any amount of time and have a keen interest in learning new skills and techniques (particularly those related to data science), then consider taking an online course or attending an industry conference to learn more about these topics.

Also, consider seeking out new opportunities at different companies with different management styles. You may find that one company has a better training program than another one, or has more senior digital marketers who are willing and able to share their experiences with junior staff members like yourself. 

If nothing else, this will give you access to different perspectives on what makes for effective marketing practices within different organizations’ cultures and help keep things fresh!

What Is The Average Salary For An Experienced Mid-Career Digital Marketing Specialist?

If you’re looking for the average salary of a digital marketing specialist, it’s important to clarify what kind of specialist you mean. Many different roles fall under the “digital marketing” umbrella, but all of them involve some aspect of online advertising and promotion. These include:

Junior digital marketers: Entry-level employees who may not have much experience or education in digital marketing, but who do have some training and can perform specific tasks like creating ads or writing content.

Mid-career digital marketers: Experienced professionals who have been working in the field for several years and have gained a lot of knowledge about how to promote products through various channels like social media or search engines.

Senior level digital marketers: Very experienced professionals with extensive experience working with large budgets on complex projects; they might supervise junior staff members or manage teams themselves depending on their role at your company (or client).

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If you want to become a digital marketing specialist, it’s important to know what skills are required and how much they pay. Becoming a digital marketing specialist has many benefits, including higher salary potential and job security. 

There are also many ways to increase your experience, such as taking online courses or volunteering at events where you can put those skills into practice. If you have the right education and experience for this career path, then now is the time to get started!

Further Reading

Computer Careers – Digital Marketing Specialist Salary Short Description: Get insights into the salary trends and earning potential of digital marketing specialists in the industry.

Glassdoor – Digital Marketing Specialist Salary Short Description: Explore salary data and anonymous employee reviews to understand the compensation package for digital marketing specialists. – Digital Marketing Specialist Salary Short Description: Access detailed information on the average salary and benefits offered to digital marketing specialists.


What is the typical salary range for digital marketing specialists?

The salary range for digital marketing specialists varies based on factors like experience, location, and company size. On average, entry-level specialists earn around $40,000 to $50,000, while experienced professionals can earn upwards of $70,000 per year.

How does the salary for digital marketing specialists differ by location?

Salaries for digital marketing specialists can differ significantly based on geographic locations. Urban centers and tech hubs often offer higher salaries compared to smaller cities or rural areas.

What skills and qualifications are essential for a digital marketing specialist to command a higher salary?

Specialists with strong skills in areas like search engine optimization (SEO), data analysis, social media marketing, and content creation are often in high demand and can command higher salaries. Additionally, certifications and relevant industry experience can also positively impact earning potential.

Are there opportunities for career growth and advancement for digital marketing specialists?

Yes, there are ample opportunities for career growth in the digital marketing field. With experience and skill development, specialists can advance to roles like Digital Marketing Manager, Marketing Director, or even start their own digital marketing agency.

How does the salary of a digital marketing specialist compare to other marketing-related roles?

The salary of a digital marketing specialist can vary compared to other marketing-related roles. Generally, it can be similar to roles like Social Media Manager or Content Marketing Specialist, but it may differ from traditional marketing positions like Brand Manager or Marketing Analyst.