How Much Do Digital Marketing Coordinators Make

If you’re looking to get into digital marketing, you’ve probably heard a lot about what it’s like at the top of the field. You know that digital marketing managers earn an average salary of $83,000 per year, for example. 

But what about people who are just entering the field? What do they make as entry-level employees? And how can you start making more money as a digital marketing coordinator over time? 

f this sounds like something you’re interested in learning more about, then read on: I’ll lay out everything there is to know about how much digital marketing coordinators make (and don’t make) in today’s job market.

Digital Marketing Salaries in US & Canada – YouTube
Digital marketing coordinators’ salaries can vary based on location, experience, and company size.
Negotiating salary requires researching industry standards and showcasing your skills and accomplishments.
In addition to salary, digital marketing coordinators may receive benefits like health insurance and paid time off.
Developing a diverse skill set is crucial for success in a digital marketing coordinator role.
Career advancement opportunities exist, and continuous learning and networking can help in progressing in the field.

Do Digital Marketing Coordinators Make A Lot Of Money?

As we’ve discussed, digital marketing coordinators are well-compensated for their work. In fact, their salaries are higher than that of a lot of other marketing jobs. According to the BLS, a digital marketer who works in management will make an average salary of $120k per year, while one who works as an analyst will make an average salary of $98k per year.

As you can see from these numbers, digital marketing coordinators are paid well and they tend to earn more than many other types of business analysts or managers.

Building a successful digital marketing team requires skilled individuals, including digital marketing managers. Learn more about their roles and responsibilities to ensure a cohesive and effective marketing strategy.

How Much Can You Expect To Make As A Digital Marketing Coordinator?

The average salary for a digital marketing coordinator is $56,000. This can range from $42,000 to $70,000 depending on factors like location and industry.

A digital marketing coordinator in Manhattan makes an average of $62,000 per year.

A digital marketing coordinator in San Francisco makes about the same as those in New York City: about $60,000 per year on average.

If you’re looking for more money than those cities can offer you, try Chicago or Los Angeles: both have salaries that are close to the national average at around $52-$54K per year!

If you aspire to become a digital marketing consultant, understanding the industry’s earning potential is essential. Discover the factors that influence their income and the skills required for success in this profession.

How Do Digital Marketing Coordinator Salaries Compare To Similar Careers?

How does the salary of a digital marketing coordinator compare to other careers?

The median annual wage for a digital marketing coordinator is $61,500. This means that half of all workers in this profession earn more than that amount and half earn less. You can see where your pay falls by using our salary comparison tool. A glance at the chart above shows you which careers have similar salaries and educational requirements.

How does the salary of a digital marketing coordinator compare to other jobs in the field of digital marketing?

Digital marketing coordinators are well-paid compared with many other jobs in their field, but not as well paid as those who hold higher-level positions such as managers or directors (see below). 

If you’re looking for higher earnings potential, consider moving up within your organization or finding work at another company where you might be able to climb even higher on the corporate ladder.

What Are Some Related Alternative Careers?

There are several related careers you may want to consider. A digital marketing manager typically focuses on planning, organizing, and implementing digital marketing strategies for his or her company. They usually have extensive knowledge about digital platforms and the most effective way to use them for business purposes.

Digital marketing managers typically have a bachelor’s degree in communications, business administration, or a related field. Some also hold a master’s degree in these areas. These professionals often work as members of management teams at companies where they help devise strategies around online promotions and advertising campaigns, among other things.

Are you considering a career as a digital marketing specialist? Discover the potential earning opportunities and the skills you need to thrive in this competitive field.

Average Annual Salary: $107,000

Projected growth over 10 years: 22%

A marketing manager oversees all aspects of branding efforts within an organization, including advertising campaigns and promotions with retailers or consumers through social media channels such as Facebook or Twitter; 

Trade shows where businesses display products; public relations events; conferences where people can learn more about certain industries; direct mailings that encourage customers to buy products or services offered by the organization (e-mails sent out after someone fills out an online form) 

Everything that involves getting customers interested enough in what you’re doing so they’ll spend money on what you offer!

How Can I Benefit From The Digital Marketing Coordination Job Market?

The digital marketing coordinator job market is growing. The Bureau of Labor Statistics projects that the number of jobs in this field will increase by 9% between 2016 and 2026. That’s a faster growth rate than other careers like software engineers, computer systems analysts, sales representatives, and office clerks.

How can you benefit from the growing popularity and demand for digital marketing coordinators? First of all:

You could become a specialist who earns a lot more than most people in your field (more on this later).

Or maybe you just want to have fun with it the internet never sleeps!

Digital marketing directors play a crucial role in shaping a company’s online presence. Learn about their impact on overall marketing strategies and their compensation in this insightful article.

What Are Some Similar Jobs To Digital Marketing Coordinator?

Digital marketing coordinators assist with the planning and execution of the company’s online marketing strategy, including social media and email campaigns. They coordinate with other team members to ensure that all online promotions meet both internal and external goals. A few other related positions include:

Search engine optimization (SEO) specialist: These specialists create content for websites to help increase their ranking on search engines like Google, Bing, and Yahoo! Some SEO specialists focus specifically on optimizing websites for mobile users or local businesses.

Social media manager: Social media managers manage all aspects of a company’s social media presence across Facebook, Twitter, Instagram, Pinterest, LinkedIn, and more. They respond directly to customer service issues via these platforms as well as monitor conversations happening about the brand so they can address any negative feedback quickly.

Wondering about the costs of running a digital marketing campaign? Explore our guide on how much does digital marketing cost per month to make informed decisions and allocate your budget effectively.


We hope this article has helped you to understand the job market for digital marketing coordinators and related careers. We’re confident that with your knowledge, you can find a great career in digital marketing that fits your needs and interests.

Further Reading – Digital Marketing Coordinator Salary: Explore detailed information about the salary range and compensation packages for digital marketing coordinators.

Comparably – Salaries for Digital Marketing Coordinator: Gain insights into the average salaries and benefits offered to digital marketing coordinators in various companies.

ZipRecruiter – Digital Marketing Coordinator Salary: Learn about the latest salary trends and job opportunities for digital marketing coordinators in the job market.


What is the typical salary range for a digital marketing coordinator?

The salary for a digital marketing coordinator can vary depending on factors such as location, experience, and company size. Generally, the salary ranges from mid-level to competitive rates.

Are there any specific skills required for a digital marketing coordinator role?

Yes, a digital marketing coordinator should possess skills in online marketing, social media management, analytics, content creation, and project management.

How do I negotiate my salary as a digital marketing coordinator?

When negotiating your salary, research the average pay for your position, highlight your relevant experience and achievements, and confidently express your value to the company.

What are some additional benefits commonly offered to digital marketing coordinators?

Aside from salary, digital marketing coordinators may receive benefits such as health insurance, paid time off, professional development opportunities, and performance bonuses.

What career advancement opportunities are available for digital marketing coordinators?

Digital marketing coordinators can progress to higher-level positions, such as digital marketing manager, marketing strategist, or specialized roles within the digital marketing field. Continued learning and networking can open doors to advancement.