How Much Does A Digital Marketing Assistant Make

If you’re looking to get into the world of digital marketing, then you may be wondering what kind of salary and experience it takes to become a digital marketing assistant. 

The truth is that becoming a digital marketing assistant requires some expertise in various areas. However, if you want to break into this industry without having any experience or education in it, there are ways for you to do so as well!

Digital marketing assistant salaries vary based on location, experience, and industry demand.
Industry-specific certifications and qualifications can positively impact a digital marketing assistant’s earning potential.
Salaries for digital marketing assistants can differ significantly across different states due to varying living costs and demand for talent.
Typical job responsibilities of a digital marketing assistant include social media management, content creation, data analysis, and campaign coordination.
Negotiating a better salary involves researching industry standards, highlighting skills, and demonstrating value to employers.

How Much Does A Digital Marketing Assistant Make?

How much a digital marketing assistant makes will depend on their location and experience. According to Glassdoor, the average salary ranges from $30,000 to $60,000 per year. 

However, it’s also important to consider that this number can vary depending on where you live. If you’re working in San Francisco or New York City, for example, two major hubs for tech companies you’ll likely earn more than someone who works in small-town Kansas (sorry!).

The average salary is between $36,000 and $50,000 per year according to online job sites like Indeed and Career Builder; however many people who work as digital marketing assistants make between $35K – 45K annually.

Building a successful digital marketing strategy is crucial for any business. If you’re looking to hire a professional to guide you, check out our comprehensive guide on How Much Does a Digital Marketing Consultant Make? to understand the costs and benefits.

What Is A Digital Marketing Assistant?

A digital marketing assistant is an entry-level position for someone who wants to work in the field of digital marketing. These assistants can help out with a variety of tasks, such as researching and organizing data, creating presentations, and performing basic administrative work. 

The job title varies depending on the company or agency you are working for you may see these positions advertised as “marketing assistants” or “digital assistants” and pay ranges from $40K-$50K per year.

To become a digital marketing assistant you will need a bachelor’s degree in either communications or business administration with an emphasis on marketing and/or advertising. 

You may also want to consider taking some coursework related specifically to social media platforms like Facebook, Twitter, etc. because most companies will expect you have some experience with them already before starting this role.

How Do You Become A Digital Marketing Assistant?

There are several ways to become a digital marketing assistant. A self-taught course is one option and can help you get started in the industry. However, if you want to be on the cutting edge of technology and keep up with new trends, taking a certificate or degree program at an accredited institution is probably best for you. 

There are several different levels of education available: certificates (which are typically offered by community colleges or online schools), bachelor’s degrees from traditional universities, masters’ degrees from accredited institutions, and PhDs from well-respected colleges and universities like Harvard University or MIT.

As a business grows, so does the need for skilled digital marketing professionals. Learn more about the average salaries and potential career growth in our article on How Much Do Digital Marketing Managers Make?.

What Are The Education Requirements To Become A Digital Marketing Assistant?

You don’t need a degree to become a digital marketing assistant. You can get an online certificate in digital marketing from any of the major universities, or you can simply search for a “digital marketing assistant” on LinkedIn and find a digital marketing assistant program that will teach you the necessary skills without taking up your time.

What Are The Main Responsibilities Of A Digital Marketing Assistant?

Digital marketing assistants are responsible for a wide range of tasks, including:

Researching and analyzing data. Digital marketing assistants may be tasked with researching and analyzing data to help their employer better understand how to increase sales or engage new customers. This could include looking at industry trends in terms of what content is shared on social media, which type of posts get the most engagement, and more.

Organizing and managing social media accounts. A digital marketing assistant might be in charge of organizing all of the company’s social media accounts; this includes creating new profiles, responding to comments (both negative and positive), scheduling posts for each account, monitoring analytics for each account, etc.

Writing and editing content. Duties related to writing and editing include drafting blog posts or articles for website pages; writing emails that promote products or services; working with graphic designers on newsletters or other print materials; proofreading documents produced by other team members; etc.

What Skills Do I Need To Be A Digital Marketing Assistant?

You don’t need extensive industry knowledge or a degree to become a digital marketing assistant. However, you should possess some or all of the following:

Good communication skills. You’ll be communicating with clients and colleagues, so you must be able to convey information as well as deal with other people’s questions and concerns.

Ability to work under pressure. Clients are often in a hurry when they come to your company for help, which means your job will often require fast turnaround times. You’ll need to be able to manage multiple tasks at once while prioritizing them properly so nothing falls through the cracks and no deadlines are missed and all this while remaining calm!

Ability to work in team environments. Since many digital marketing specialists work independently from home offices or coworking spaces instead of an office building every day, there isn’t always someone around who can lend a helping hand if things get tough (or just plain boring). 

Having good problem-solving skills means that not only will you have better ideas than anyone else on how best to solve problems but also be able to associate those ideas together into coherent plans when needed too!

In today’s competitive landscape, digital marketing plays a pivotal role in business success. Explore our article on the importance of digital marketing for your business to understand why integrating digital strategies is a game-changer.

How Many Years Of Experience Do You Need To Become A Digital Marketing Assistant?

As a general rule, you need to have some knowledge of digital marketing before you can be hired as a digital marketing assistant. The best way to get this experience is by working in the industry or an agency. You should also have some experience with social media and email marketing.

Digital marketing has become a vital aspect of business success. See how it’s adding value and driving growth in our in-depth analysis on How Digital Marketing Is Adding Value to Business.

Do You Need Online Courses To Be A Digital Marketing Assistant?

You don’t need to attend a traditional college or university to gain the skills needed to be a digital marketing assistant. Online courses are an excellent option for those who want to learn more about digital marketing, as they can be cheaper than traditional courses and often offer more flexibility in terms of schedule. 

Plus, online classes are accessible both from home and on the go so you can study whenever it’s convenient for you.

Can I Get An Online Job As A Digital Marketing Assistant With No Previous Experience In The Field?

Yes, you can get an online job as a digital marketing assistant with no previous experience in the field. There are several steps you can take to apply for a digital marketing assistant position without having any previous experience.

First, create a resume on LinkedIn or another platform that helps people find jobs. You should list all of your relevant skills and experiences at this point since potential employers will want to know about them before they hire you.

Next, apply for online jobs as a digital marketing assistant by searching through job boards that list open positions and sending in applications when they’re available. The more applications you send out, the higher chance there is that one will lead to an interview!

Another option is applying directly through companies’ websites instead of using job boards because many companies prefer doing things this way since it gives them more control over who gets hired (or not). 

This method requires more work but usually results in better results because most companies have stricter standards than those found on general sites like Monster or Indeed.”

The pandemic has affected businesses worldwide, but digital marketing can offer solutions. Learn how it can help small businesses during challenging times in our article on How Digital Marketing Can Help Small Businesses During a Pandemic.


And there you have it! A digital marketing assistant is a great career choice for someone who has a passion for digital marketing and wants to work in this exciting field. 

If you’re interested in becoming a digital marketing assistant, we recommend taking some online courses on the subject matter and looking into what companies are hiring right now. Depending on where you live, there might be some job fairs or conferences happening soon that would be worth attending as well!

Further Reading

Average Digital Marketing Assistant Salary by State: Explore the average salaries for digital marketing assistants in different states to understand regional variations.

Salaries for Digital Marketing Assistant: Find out the latest salary trends and benchmarks for digital marketing assistants in the industry.

Digital Marketing Assistant Salary Research: Dive into detailed research on digital marketing assistant salaries, including factors influencing compensation.


What is the average salary of a digital marketing assistant?

The average salary of a digital marketing assistant varies based on factors like experience, location, and company size.

How do digital marketing assistant salaries compare across different states?

Salaries for digital marketing assistants can differ significantly from one state to another due to variations in living costs and demand for talent.

Are there any industry-specific certifications or qualifications that can impact a digital marketing assistant’s salary?

Certain certifications and qualifications in digital marketing may boost a candidate’s earning potential in the field.

What are the typical job responsibilities of a digital marketing assistant?

Digital marketing assistants often handle tasks related to social media management, content creation, data analysis, and campaign coordination.

How can I negotiate a better salary as a digital marketing assistant?

Negotiating a better salary involves researching industry standards, highlighting your skills, and demonstrating your value to the employer.