Digital marketing is an exciting field to work in. You get to learn new skills and grow your career, but the first step is landing a job. If you’re wondering how much digital marketers earn, this article will show you everything from salaries for entry-level jobs up to top earners.
| Takeaways |
|---|
| 1. Salaries vary based on roles: Different digital marketing roles, such as coordinators, managers, and specialists, have varying salary ranges. |
| 2. Experience influences earnings: More experienced professionals generally command higher salaries in the digital marketing industry. |
| 3. Freelancers can earn sustainably: Freelancers can thrive in digital marketing with a strong client base and quality service delivery. |
| 4. Location impacts salaries: Salaries can vary significantly depending on the cost of living in different regions or cities. |
| 5. Small businesses’ digital marketing budget: Allocating 10% to 20% of the overall budget for digital marketing can lead to effective campaigns and business growth. |
What Is Digital Marketing?
Digital marketing is a strategy that uses digital channels to reach consumers. While this definition may seem obvious, it’s important to note that digital marketing is more than just a subset of marketing; it’s a wide umbrella for many different kinds of strategies and tactics.
For example, social media marketing can be considered part of digital marketing (since you’re using social media as one way to reach consumers), but so can search engine optimization (SEO) or email marketing.
Building a successful career in digital marketing requires constant learning and adaptability. Check out our article on How Much Do Digital Marketing Coordinators Make? to discover insights into coordinator salaries and industry trends.
How Much Do Digital Marketing Jobs Pay?
Digital marketing jobs pay well. The average salary range for a digital marketing job is $36,000 to $95,000. Jobs that pay more than $80,000 are typically senior-level positions. There are also many opportunities for remote work in digital marketing and lots of opportunities to move up into higher-paying positions once you get some experience under your belt.
The highest paying digital marketing jobs are:
Senior Content Marketing Manager – Average Salary: $100,000 or more
Director of Online Marketing – Average Salary: $105,000 or more
Web Developer – Average Salary: $82,500 or more
Can You Make Over $100k A Year In Digital Marketing?
You can make over $100K a year in digital marketing!
The industry is growing rapidly, with an estimated $200 billion in revenue by 2020. This growth has created a highly competitive environment for digital marketing professionals, but also a rewarding one: high salaries followed by stock options, bonuses, and other incentives associated with employee retention.
In addition to the financial rewards of working in digital marketing are non-monetary benefits like flexible hours and travel opportunities.
Aspiring to be a digital marketing manager? Learn more about the earning potential and responsibilities in the field by exploring How Much Do Digital Marketing Managers Make? to help you plan your career path.
How Much Can Digital Marketers Make A Month?
The salary range for a digital marketer depends on many factors. Here’s what you need to know:
Industry. Marketing salaries vary by industry, with companies in the technology and healthcare sectors paying more than others.
Location. Digital marketers can expect higher paychecks in New York City, Los Angeles, and San Francisco the three most expensive places to live in the United States than they would if they worked in Topeka, Kansas, or Odessa, Texas (the two least expensive).
Experience level. Experienced digital marketers with several years of experience may earn an average annual salary between $84K and $150K per year depending on their skillset and geographic location (see above).
Entry-level workers often start out making about $40K a year; however, as these professionals gain experience over time their salaries will increase accordingly as well often topping out between $65K and $80K after five years’ worth of experience under their belts.
The education level attained by individuals seeking this career path dictates how much money they’ll make at each point along the way; however entry-level jobs are available even if someone hasn’t earned any college credit yet!
How Much Does A Digital Marketing Consultant Make A Year?
As you might expect, this all depends on the type of consulting job you take. Consultants are typically hired by marketing agencies or clients directly, and their pay can range anywhere from $70,000 to $100,000 a year.
Some consultants may be paid hourly, while others work on project-based contracts where they’re paid a flat fee for an agreed-upon task or series of tasks.
What Is the Average Salary for a Digital Marketing Assistant?
The average salary for a digital marketing assistant is $60,000.
Of course, this number varies based on your location and the skills you have. For example:
In San Francisco or New York City, digital marketing assistants make around $100,000 per year. If you live in one of these cities and have experience in SEO and PPC advertising campaigns, then you’ll likely get even more job offers than those who live elsewhere!
If you’re looking at digital marketing jobs outside of major metropolitan hubs like San Francisco or New York City (or if you’re just looking to make more money!), then your salary could be closer to $40-45k instead of $60k+. However, keep in mind that salaries vary widely depending on where exactly within these areas one lives, and paychecks often reflect this!
Digital marketing specialists play a crucial role in modern businesses. If you’re interested in this career, read our comprehensive guide on How Much Do Digital Marketing Specialists Make? for valuable information on salaries and skill requirements.
What Is The Digital Marketing Manager Salary Range?
The average salary for a digital marketing manager is $111,000. The median salary for a digital marketing manager is $112,000. The lowest salary for a digital marketing manager is $45,000. The highest salary for a digital marketing manager is $160,000.
How Much Does An SEO Specialist Make?
A career in SEO is the perfect way to combine your passion for technology, marketing, and online research with a desire to help people.
As an SEO specialist, you’ll spend most of your day using various tools and software to search for new information about your business or industry. Then, based on what you find out, you’ll write articles or blog posts that improve rankings for keywords related to those topics.
If this sounds interesting to you but you aren’t sure how much an SEO specialist makes, we can help! Though it varies from country to country and even city-to-city within countries themselves (because certain cities have higher costs of living than others), there are some trends when it comes to how much money people who work as SEO specialists make globally:
What Is The Average Salary For An Email Marketer?
If you’re looking for an email marketing job, then you’ve probably heard about the average salary for an email marketer. But what does this mean? Is it a high number or a low one? And how does that compare with other digital marketing positions?
The truth is that there is no “average” salary for an email marketer not exactly, anyway. The reason for this is pretty simple: most companies use very different methods of determining compensation and benefits packages, so the average will vary depending on which company you work at (and even within a company).
As such, it’s helpful to consider the range of possibilities rather than just focusing on one number or another.
Freelancing offers flexibility in the digital marketing world. Discover the average earnings and challenges faced by freelancers in the industry by diving into How Much Do Digital Marketing Freelancers Make? to make informed decisions about your freelancing journey.
So How Much Could You Make As An Email Marketer? Well
Do You Need to Obtain a Digital Marketing Certification to Land a Job in the Digital Marketing Field?
If you’re looking to get into the field of digital marketing, then yes, a certification is required. As with any other career path, having a certification can help you stand out from the crowd and prove your skills.
Certification is also a good way to boost your salary and ensure that you’re getting paid fairly for your work. It may not seem like much at first glance but the difference between someone who has a certification and someone who doesn’t can be significant especially when it comes time for promotion!
Where Can I Find Free Digital Marketing Courses And Certifications Online?
If you want to find free digital marketing courses and certifications online, look no further. There are many different options available. You can find them in books and on websites, as well as from universities and other organizations to teach you how to become a successful digital marketer.
The two most common types of free digital marketing courses are those that focus on getting started with the field (for beginners) or advancing your career in it (for more advanced marketers). If you’re looking for something specific like these types of classes then check out our directory below!
Small businesses can thrive with effective digital marketing strategies. Learn about budgeting and optimizing ROI in our post on How Much Should a Small Business Spend on Digital Marketing? and take your business to the next level.
Conclusion
We hope that you’ve been able to learn about digital marketing jobs and the salary range of digital marketers from this article. If you want more information or want to speak with us about how we can help your company reach its goals, please contact us today!
Further Reading
Coursera Article: Digital Marketing Salary Learn about the factors influencing digital marketing salaries and the latest industry trends.
Indeed Career: Digital Marketer Salaries Explore salary data for digital marketers across different locations and experience levels.
CareerFoundry Blog: Digital Marketing Salary Discover tips for negotiating digital marketing salaries and understanding compensation packages.
FAQs
How much do digital marketing coordinators make?
Digital marketing coordinators typically earn between $40,000 to $60,000 per year, depending on their experience and the size of the company.
What is the average salary for digital marketing managers?
On average, digital marketing managers earn around $70,000 to $90,000 annually, with potential for higher earnings based on performance.
How do digital marketing specialists’ salaries vary by location?
Digital marketing specialists’ salaries vary by location, with higher costs of living in metropolitan areas generally corresponding to higher salaries.
Can freelancers in digital marketing make a sustainable income?
Yes, freelancers in digital marketing can make a sustainable income by establishing a strong client base and delivering high-quality services.
How much should a small business allocate for digital marketing expenses?
A small business should allocate around 10% to 20% of its overall budget for digital marketing expenses to ensure effective campaigns and growth.
Costantine Edward is a digital marketing expert, freelance writer, and entrepreneur who helps people attain financial freedom. I’ve been working in marketing since I was 18 years old and have managed to build a successful career doing what I love.