Digital marketing is the application of digital technology to promote a product or service, and it’s one of the most effective ways to reach potential customers. It makes use of multiple channels, such as email, search engine optimization (SEO), social media platforms and mobile devices.
With so many different tools at your disposal and so much information out there about how to use them effectively, it can be difficult for small businesses to keep track of what works best for their needs. Here’s a quick guide on some of the most common forms of digital marketing:
| Takeaways |
|---|
| 1. Digital marketing relies on multiple pillars for success. |
| 2. Understanding the different types of pillars is essential. |
| 3. Each pillar serves a specific purpose in marketing. |
| 4. A strong foundation of pillars leads to effective campaigns. |
| 5. Constantly evolving in the digital space is crucial. |
Content Marketing
Content marketing is one of the pillars of digital marketing. It is a form of marketing that focuses on creating and distributing content to attract, acquire, and engage a clearly defined and understood target audience with the objective of driving profitable customer action.
Content marketing can be delivered via various channels including search engine optimization (SEO), social media, video, email and other platforms.
Content marketing tactics include:
- Produce relevant content that informs your audience about your products or services
- Create engaging content that helps to build relationships with customers
- Use paid advertising channels such as Google AdWords or Facebook advertising to promote your web pages where relevant
Understanding the diverse landscape of digital marketing is crucial for businesses today. Check out our comprehensive guide on the different types of digital marketing agencies to discover which one aligns best with your company’s goals.
Search Engine Optimization (SEO)
Search engine optimization (SEO) is the process of improving the visibility of a website or a web page in a search engine’s unpaid results often referred to as “natural”, “organic”, or “earned” results.
SEO may target different kinds of search, including image search, local search, video search, academic search, news search and industry-specific vertical searches. The goal of SEO is to ensure that client websites appear on top of all these various types of organic result listings.
In general terms, the way you optimize your site for organic traffic is by:
- Optimizing your content;
- Optimizing your metadata (title tags);
- Improving link building activity;
- Improving keyword research activities.
Social Media Marketing
Social media marketing is a form of digital marketing that involves creating and maintaining social media accounts for marketing purposes. It is a great way to reach your target audience and build awareness about your product or service. A well-designed social media campaign can help you connect with customers, increase brand awareness and boost sales.
The world of marketing is constantly evolving, and embracing the latest trends is vital for staying ahead. Learn more about how digital marketing is changing and adapt your strategies to remain competitive in this dynamic landscape.
Pay Per Click (PPC)
Pay Per Click (PPC) is a form of online advertising in which an advertiser pays a publisher (typically a website owner) when a visitor clicks on ads.
It’s also referred to as cost per click, or CPC.
Call to action (CTA)
Call to action (CTA) is a type of marketing that encourages people to take a specific action. It can be
a link on a web page, button on a website or form in the mobile app. Buttons are used as CTA because they are easy to click and they work well with mobile devices. They also make it easier for users who don’t want to read too much text before making an action.
Online Reputation Management(ORM)
Online Reputation Management is a way to manage your online reputation. It is a way to protect your brand image, make sure that you are not being unfairly criticized, and make sure that your brand is being represented in the right way.
ORM works by developing strategies for managing negative content about you or your business. If something negative happens with any of these services, it will affect how people see you as a company as well as what they think about products/services offered by that company.
Affiliate Marketing
Affiliate marketing is a type of performance-based marketing in which a business rewards one or more affiliates for each visitor or customer brought by the affiliate’s own marketing efforts.
Affiliates are paid commissions and/or fees for referring customers to a company. Affiliates work with many types of businesses including eCommerce stores, physical products retailers, restaurants, hotels and more.
Native Advertising
Native advertising is a form of paid media that fits in with the form and function of the platform where it appears. In other words, native ads are designed to mimic editorial content.
Native advertising isn’t just for blogs anymore – companies are using it on social media sites, news sites and video platforms too.
Businesses need to keep up with the fast-paced advancements in digital marketing to thrive in today’s market. Discover the profound impact of digital marketing on changing businesses and gain insights into the strategies that successful companies are employing.
Influencer Marketing
Influencer marketing is a marketing strategy that focuses on identifying, reaching out to, and partnering with individuals who have influence over potential customers. Influencers are valued for their recommendations.
Influencer Marketing is one of the fastest growing new trends in digital marketing. But what does it mean? And how can you leverage it to grow your business?
Influencer Marketing refers to the use of various web personalities (influencers) to drive awareness and engagement around your brand or product online through social media and other online channels by creating content based on endorsements from celebrities and thought leaders in their field.
Email Marketing
Email marketing is the process of sending emails to customers to promote a product or service. Email marketing is one of the most effective ways to promote your business as it helps in building customer loyalty, driving sales and increasing brand awareness.
Email Marketing can be divided into two categories:
- Opt-in email list – This type of list includes people who have subscribed for a newsletter or updates from you
- Double opt-in email list – This type of list includes people who have subscribed for a newsletter or updates from you (as well as confirmed the subscription)
Online PR
Online PR is a form of marketing that uses blogs, social media and other forms of digital media to generate publicity for a product or service. It is a form of digital marketing that uses blogs, social media and other forms of digital media to generate publicity for a product or service.
Video Marketing
The definition of video marketing is the process of using video content to promote your business, brand or product. Video marketing can be used to generate awareness, educate, entertain, promote and sell.
An example of best practice for a B2B marketer would be to create short videos that demonstrate how easy it is for their potential customers to implement their solutions in their own businesses.
This works because B2B companies are often selling complex products with lots of technical jargon that some clients may find difficult to understand at first glance – so showing how easily it can be implemented will help them overcome this obstacle quickly and efficiently.
Another great example is a healthcare company who wants people with diabetes (type 1 or type 2) who are struggling with controlling their blood glucose levels by providing them with information on what they should eat before bedtime so as not only does it increase insulin production but also stop night time cravings which could lead into an unhealthy lifestyle acting as a gateway drug towards obesity problems later down the line
Website Designing & Development
Website Designing and Development is a vital step in the process of creating an online presence. It is important to remember that your website will be the first point of contact between you and your clients, so it should be designed to reflect your brand identity and values. Your website will act as an extension of yourself, so it needs to accurately convey what you offer, who you are and why someone should choose you over another company or service provider.
The design of your website can have a direct impact on how people perceive your brand, so creating a great looking site that has been given careful thought can really make all the difference when trying to attract customers.
Web Analytics
Web analytics is a measurement and reporting process that allows you to collect, analyze and report on your website traffic data. Web analytics tools help you measure the following:
- Number of new visitors to your site
- How long they stayed on your site
- What pages they viewed and where they clicked (clickstream)
Web analytics can also provide information about how users found you, what search terms were used by those who found you through search engines such as Yahoo or Google, which links were clicked by visitors from search engines, whether these clicks led directly to sales or not.
You also get statistics about which browsers people use when visiting your site, what operating system (Windows 95/98/XP) and platform (Mac OSX) are being used by those who visit it.
Looking back at the history of digital marketing can provide valuable lessons for the future. Explore how digital marketing has evolved over the years and discover the breakthrough moments that shaped the industry we know today.
Mobile marketing
Mobile marketing is the marketing of products and services using mobile devices, such as smartphones, feature phones, tablet computers, and other mobile devices. Mobile Marketing can be divided into two basic approaches:
- Push strategy – where information is pushed to the consumer or device owner by the marketer (typically via email or text)
- Pull strategy – where users pull information from the marketer (via websites etc.)
Targeted Emails through in-house Data Collection and Segmentation feature of the CRM Tool.
The CRM tool is a software that helps the companies to manage their customer relationships. It is used to keep track of all the information regarding your customers and prospects. The data collected from different sources like web forms, emails, surveys etc. are stored under this tool so that it can be used for marketing activities like targeted advertisements or direct mailers.
The CRM also allows you to segment your audience into different groups depending on their interests, behaviors and location based on which you’ll be able to send customized messages about your products or services. You can also create segments for people who have visited certain pages of your site in case you want them engaged through other channels as well (like social media).
Conclusion
So, in the end, the answer to the question “How many types of pillars do we have in Digital Marketing?” is simple: one. The truth is that every digital marketing pillar is important, and no one type can be substituted for another. As with any other industry or field, there are several different types of digital marketing pillars that you can choose from when creating your own business. What differentiates them from each other is how they relate to each other as well as their significance within the overall scope of things.
In a friendly tone
Digital marketing has revolutionized the way businesses approach their marketing efforts. Uncover the powerful ways in which digital marketing has transformed the marketing landscape and how you can leverage these changes to drive your own success.
Conclusion
We have many different types of pillars, but the most important ones are people, products and profits. Without any one of these you can’t have a successful business. So think about which pillar your business is lacking.
Are there enough customers? Do they give great feedback on your product? Are they happy with what they receive in return for their money? If not then it might be time to start working on those three things before anything else!
Further Reading
The 3 Pillars of Digital Marketing Strategy: Which One Is Failing You?: Discover the three essential pillars that form the foundation of a successful digital marketing strategy and learn how to identify and address any weaknesses in your approach.
How Many Main Pillars of Digital Marketing?: Uncover the key pillars that constitute the core elements of digital marketing and gain insights into how each pillar contributes to the overall success of your marketing efforts.
Demystifying Digital Marketing: Understanding the Fundamentals: Delve into the world of digital marketing and get a clear understanding of its fundamental concepts, including the various pillars that drive effective digital marketing strategies.
FAQs
What are the main pillars of digital marketing?
The main pillars of digital marketing typically include search engine optimization (SEO), content marketing, social media marketing, email marketing, and paid advertising.
How does content marketing contribute to digital marketing success?
Content marketing plays a vital role in digital marketing by attracting and engaging audiences, establishing brand authority, and driving organic traffic to a website.
What is the significance of social media marketing in digital marketing?
Social media marketing allows businesses to connect with their target audience, build brand awareness, and foster meaningful relationships with customers.
How can email marketing boost digital marketing efforts?
Email marketing enables personalized communication with potential customers, drives repeat business, and nurtures leads through the sales funnel.
Why is search engine optimization crucial for digital marketing?
Search engine optimization helps websites rank higher in search engine results, leading to increased visibility, organic traffic, and improved online presence.
Costantine Edward is a digital marketing expert, freelance writer, and entrepreneur who helps people attain financial freedom. I’ve been working in marketing since I was 18 years old and have managed to build a successful career doing what I love.