If you’re struggling to land clients, then email marketing is something that you need to be doing. You only need one client to change your life and make a significant amount of money.
That’s what happened in my case: I used email marketing to land an eight-figure client. As a result, my life has changed dramatically. My business went from being a business that struggled with cash flow problems to be a profitable one worth millions of dollars every year since 2011.
The reason why may shock you: It is because I am not very smart and my advice on how to use email marketing is simple. If a person like me can do it successfully, then so can you!
| Key Takeaways |
|---|
| 1. Email marketing can lead to securing high-value clients. |
| 2. Effective email strategies can yield significant results. |
| 3. Building rapport and trust is essential in email campaigns. |
| 4. Personalized communication enhances client relationships. |
| 5. Strategic email content can attract and convert big clients. |
Think About Your Ideal Client
When you’re trying to figure out what email marketing strategy works best for your brand, it all starts with thinking about your ideal client. Who are they? What do they care about? What would they need from you?
To write great emails, you have to know what type of work you want to do, who you want to spend time with, and how much money those clients will pay. By doing so, you’ll be able to craft content that speaks directly to them.
Once you’ve done this exercise (and it might not be as easy as it seems), the next step is a little easier: figuring out how many people like them exist in the world and where they hang out on social media.
Employing the right strategies is essential for success in email marketing. As discussed in The Clever Trick All Successful Email Marketers Use, this clever trick can significantly improve your email marketing campaigns.
Confirm That This Customer Is Looking For A Solution To A Problem Your Product Solves
To get an interested customer, you need to know that they have a problem your product can solve. Use your sales email to confirm that this is the case with your potential customer.
A great way to achieve this is by asking them about some of their recent experiences with problems that are similar to what your product solves. Sharing something specific about yourself to prompt more information from the customer will also help build rapport and get them invested in you and your company/brand.
For example: “I’ve had trouble with [X]. I assume other people at [company] have had similar issues like these?”
Define What You Can Deliver For Your Ideal Client And The Value It Would Bring Them
When it comes to goals, you need to be sure about what you’re setting out to achieve and why. Figure out why you want the kind of results that you do. Be honest with yourself about whether or not these goals are realistic, given your current lifestyle and level of commitment. If you have a partner or spouse, discuss these goals together and make sure that both of you are on board with them or at least able to support each other in achieving them.
Goals should be specific and measurable so that there is no doubt as to whether or not they’ve been achieved. Don’t worry about how far along other people’s fitness journeys are when setting your own goals this is about your progress, not anyone else’s! Here are some examples of body type-specific tangible fitness goals.
Use Social Media To Research Where They Hang Out Most Often
The next step is to use social media to research where they hang out most often. This can be a tricky task, but try and find out what social networks they use, what groups or pages they are a part of, and who they follow.
Take note of the type of content that seems to resonate with them. Are there certain hashtags that appear over and over? Are there certain websites or blogs that get shared consistently?
By taking the time to research this information upfront, you’ll know exactly where to market your products once you have their email address in hand. Not only will this save you time and money in the long run, but it will also give you an extra touchpoint — which means more opportunities for conversation.
Looking to transition to a full-time income through freelance email marketing? Learn valuable insights and techniques in How to Make a Full-Time Income Freelancing as an Email Marketer that can help you achieve your goals.
Find The Customer’s Email Address
The next thing to do is find the customer’s email address. Depending on your industry, this could be easier or harder than finding their phone number.
The easiest way you can do this is simply to look through the company website and see if they have an email address displayed somewhere. This is a common practice when companies have a “contact us” page on their website (who would’ve thought!).
If the customer doesn’t have an email visible on their website, you can use a tool like Hunter or RocketReach to get the email address of any employee within that company. Both tools are pretty good and will give you results around ~70% of the time. You could also try finding your customer’s LinkedIn profile, which will often display their email address publicly.
Find A Way To Communicate Your Value With The Client In A Way That Makes Sense For Them
You can’t just say “we do email marketing and we get great results”. I know it sounds simple, but you have to communicate with them in a way that they understand. If they use their industry acronyms and abbreviations, then you need to use those as well. Do whatever it takes to make sure that they understand exactly what you do and how it will benefit them specifically.
Create Content That Adds Value To Your Clients Before You Even Do Business With Them
Give your clients content to help them solve their problems. Not all of them will become clients overnight, but it’s never too early to start helping people and building trust. If you’re not sure what type of content will interest your target audience, listen to them! Ask questions like:
What would you like to learn more about?. What’s stopping you from achieving [your ideal outcome/goal]? (it could be as simple as a lack of resources or information)
How does my product/service help you overcome this problem?. Create a strong piece of content for each answer and share it with your target audience. You’ll gain more credibility with each client who reads your material and thinks, “Wow! This person knows what they’re talking about.”
Freelance email marketing offers the potential for increased referrals and sales. Discover why it’s considered a secret weapon in Freelance Email Marketing: The Secret to More Referrals and More Sales and unlock its benefits.
Focus On Their Problem, Not On Making Money
I’m one of the people they take care of. My email list is my bread and butter. There’s a lot that goes into building an email list, but I’ll focus on the one thing countless bloggers and internet celebrities neglect: the relationship with your readers.
They’re not numbers for spreadsheets or eyeballs for ads (though those are important too), they’re friends you haven’t met yet. The most successful people in this business know that relationships are everything; it’s the reason I was able to land an eight-figure client by email marketing alone.
The most important thing here is that you understand this isn’t about you making money, it’s about solving their problem(s). There are no two ways around it; if you want someone to read what you write, respond to your emails, buy something from you, or invest in your services then you have to offer them something valuable in exchange for their attention.
This means positioning yourself as a consultant rather than a salesperson: taking the time to both understand their problem and give them an appropriate solution will bring greater value to them than attempting to sell them on buying whatever product or service gives you kickbacks from affiliates or whatever other “easy” approach some marketer sold you on to make themselves more money off of your ignorance.
Starting with an unfamiliar audience can be daunting in email marketing. Find guidance in How to Get Started Emailing a List of People You’ve Never Met to make a successful debut with a new email list.
Deliver Better Work Than They Expected To Get
I can’t stress this enough. If you want to be successful in any field, you must get clear on what your client wants, and then deliver even better than they expected. It’s all about exceeding expectations. When you ask the right questions keep asking until you fully understand what your client wants.
Provide Support And Mentorship That Goes Beyond What They Paid You For
The key to relationship-building within your community is that you’re willing to help at all times. It doesn’t matter if it’s something covered in your course or not. You want to build relationships that last a lifetime and the quickest way to do that is by connecting with them on a personal level.
For example, one of my online students was having trouble getting into podcasting, even though he had been listening to them for years. I took time out of my day to set up a call with him and we chatted about his goals and how he could implement those things into his life. We talked for over an hour, which was well beyond what he had paid me for in the course!
It wasn’t until months later when he was able to get his first client through the podcasting relationships he had built that I got an email from him thanking me for helping him reach this new milestone in his business. And here’s the kicker: As soon as I saw this email, I immediately responded and said, “I would have done anything to help you! Don’t ever hesitate to reach out again!”
Navigating challenges is an integral part of freelance email marketing. Explore The 12 Challenges of a Freelance Email Marketing to gain insights on common hurdles and effective ways to overcome them.
Final Thoughts
Now that you’ve read this article, you know how to bring in bigger clients. You need to think creatively and figure out what your client needs.
After that, make sure to put yourself out there and go after them. It may take a few tries, but once you get the right client, they’ll be more than happy to help promote your business.
Finally, don’t forget about email marketing! These days it’s one of the best ways to reach new clients and keep a network with existing ones.
Further Reading
Here are some additional resources to explore related to email marketing, team building, and marketing strategies:
How I Built an 8-Figure Marketing Team from Scratch: Learn about the journey and strategies behind building a successful marketing team that achieved eight-figure results.
Email Marketing Ideas: A Creative Guide: Looking for fresh email marketing ideas? Check out this creative guide for innovative ways to engage your subscribers.
Email Marketing Examples: List of Inspiring Campaigns: Explore a collection of inspiring email marketing examples to gather insights and ideas for crafting effective email campaigns.
People Also Ask
What Are The Benefits Of Email Marketing?
Email marketing has a vast array of benefits for your business. These include:
- Brand awareness
- Cost-effectiveness
- Easy sharing on social media
- Ease of accessibility
- Measurability
How Do You Write A Good Email Marketing Campaign?
To write an effective email marketing campaign: keep your subject line short; be aware that people read emails on their phones primarily; make sure the design looks great on mobile devices; use preheader text (words after the subject line) effectively; have an attractive header image with optimized alt text; don’t overload your call-to-action (CTA), and personalize your copy by writing like you’re talking to one person.
Why Should I Use Email Marketing?
Email marketing has many advantages. It’s personal, it can be segmented to help you better connect with your audience, and it helps create brand awareness and loyalty. Plus, it’s a great way to capture leads at every stage of the marketing funnel. Email is also easy to manage and track so you can measure the performance of your campaigns and optimize based on real metrics.
What Is The Key To Email Marketing Success?
The key to email marketing success is having an effective strategy that meets your business goals. For example, if your goal is to drive sales for a new product launch or remind customers about an upcoming sale, you’ll want to include relevant content in your emails, like a link back to product pages or an invitation for customers to come into the store for a limited time discount.
You’ll also want clean design elements that align with your overall branding strategy and easy-to-read copy that gets straight to the point. These are just some of the things you’ll want to consider when building out your email strategy; check out this guide from HubSpot if you’d like more tips on how you can improve your emails.
What Is The Point Of Email Marketing?
Email marketing helps increase sales and builds brand awareness. It also helps keep your customers in the loop about your company news, new products/services, special offers, and more! Also, it’s a great way to build trust with your clients because if they’re receiving emails from you regularly then that means they know what’s going on and can rely on you for any questions they may have about their purchase or service that needs fixing up!
What Are Some Examples Of Good Emails?
A welcome message might look like this: “Thank you so much for signing up with us at XYZ Company! Our team is excited to get started working together.” Or maybe an update in regards to shipping times: “We’ve sent out packages today which means they will be arriving at your door soon.” A promotional offer such as free shipping could work too! And finally, don’t forget about those thank-you notes after someone makes their first purchase – those are always appreciated.
How Can I Do Email Marketing?
There are several tools that you can use for email marketing, but the best way to start is by creating an account with Mailchimp. It offers a free plan with enough features and functionality to get started quickly and easily while growing with you as your business grows. Plus it’s got some fun extras like emoji support in subject lines!
What Are The Best Email Marketing Tools?
There is no shortage of tools on the market for sending out automated emails – everything from MailChimp to Constant Contact and HubSpot all offers the same basic features: customized templates, newsletters, and reports, integration into other platforms (like Shopify), etc. But which one should you choose? The answer depends on what kind of business will benefit most from them as well as what budget they work within.
For example: if you’re looking at using Shopify then HubSpot might be worth looking into because they have an integration option there whereas Constant Contact doesn’t; however, if money isn’t an issue then MailChimp may have more appealing options than Hubspot does right now like better automation capabilities or easier A/B testing options (just two examples).
What Is Email Marketing?
Email marketing is the act of sending a commercial message to a group of people by email, usually delivering content to encourage customer loyalty, trust in your brand, or drive revenue. Email marketing can be done to either sell or promote sales of a product or service, educate customers, or build brand awareness.
How Do I Create An Effective Email Marketing Campaign?
There are several steps to creating an effective email marketing campaign: building an audience list; segmenting that audience; creating and executing a strategy for your campaign specific to the audience you’re targeting; personalizing your emails; testing, optimizing and tracking your campaign’s performance.
Personalization improves open rates by 26%, so it’s important not only to have a good idea of who you’re sending emails to but also what they want from those emails. This way you can tailor them specifically for each audience based on their needs.
How Do I Know If My Email Marketing Efforts Are Working?
If you’re not seeing results from your email marketing efforts after a few months, then something needs to change. Don’t give up just take some time to reflect on what could be going wrong and make adjustments accordingly! We recommend using Google Analytics as a way of measuring traffic sources for your website (including social media).
I am a content writer, and I love what I do! Writing makes me feel like the words are flowing through my fingers, and then onto the keyboard, like magic. My experience as a writer has taught me that writing makes me feel good, as well as helps others to feel better too!