How GDPR Will Transform Digital Marketing

The General Data Protection Regulation (GDPR) is a new European law that will take effect on May 25, 2018. It’s the biggest change to data regulation since 1995 and it affects how businesses handle the personal information of customers. This article will explain what GDPR is, how it will affect digital marketers, and what you should do about it.

Webinar: The EU GDPR and you: requirements for marketing
1. GDPR’s Impact on Data Collection: GDPR introduces stricter rules for collecting and processing consumer data. Businesses must obtain explicit consent and provide clear explanations for data usage.
2. Consumer Rights and Control: GDPR grants consumers greater control over their personal data. Individuals have the right to access, correct, or delete their information, enhancing data privacy.
3. Penalties for Non-Compliance: Non-compliance with GDPR can lead to substantial fines, making it crucial for businesses to adhere to the regulations and protect user data.
4. Extraterritorial Reach: GDPR applies to businesses worldwide that process data of EU citizens, regardless of their physical location. It extends beyond the borders of the EU.
5. Impact on Marketing Strategies: GDPR’s regulations affect digital marketing practices, requiring marketers to obtain consent for email campaigns and ensure compliance in targeted advertising.

The Data Of Things Will Survive

You’ve probably heard the phrase “the internet of things” before, and you may have even experienced it yourself. As the name suggests, it refers to all the connected devices that are increasingly making up our world.

The internet of things isn’t just about your Fitbits or smart TVs it’s also about industrial machinery, medical equipment, and even critical infrastructure like roadways or bridges. 

The data these devices collect is valuable for many reasons: it can help companies save money by keeping machines running smoothly; it can help doctors diagnose diseases faster; and perhaps most importantly for marketers, it can provide insight into consumers’ behaviors in ways that traditional market research never could.

And while there’s still some debate over whether we should consider this type of data personal information under GDPR (we’ll get into that later), one thing is clear: This new world will have major implications on digital marketing strategies moving forward.

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Compliance Won’t Be An Issue

Compliance is not the same as security. Many companies fall into the trap of thinking that compliance with regulations like GDPR is enough to ensure a safe and secure digital environment for their customers. However, compliance will not protect your company from data breaches or other cyber security risks.

Compliance refers to meeting legal requirements, whereas security refers to preventing unauthorized access or malicious attacks on your business’s systems and networks and it’s up to you as a business owner or manager to decide how best to protect your customers’ data from hackers and other threats.

The Ability To Delete Personal Information Will Be Rare

GDPR is a regulation, not a law. This is important because it indicates that GDPR isn’t going to be just an EU regulation it will affect the whole world. That’s right: the European Union expects all companies around the world that collect or process data on citizens of EU member states to comply with these regulations, even if they don’t have any business operations in Europe.

The reason why this matters for marketers is that if you’re thinking about how GDPR will affect your marketing campaigns, you should know that even though it’s technically just a European law/regulation, it can still apply to non-EU-based companies as well. 

The point here is that if you’re running an international company and have customers from anywhere else besides Europe (which might include North America), then chances are good your company could be subject to GDPR rules once they go into effect next year.

Gdpr Will Impact All Digital Marketing Technologies

The GDPR will have a huge impact on all digital marketing technologies. This means that marketers will be affected by the GDPR, which could mean that they need to make changes to their marketing technology stack to remain compliant with the regulation.

The good news is that many marketing technologies already comply with some of the requirements set forth by the GDPR, and so it may only require some minor tweaks around the edges for marketers’ existing toolsets for them to be fully compliant with this new law going forward.

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Consumers Are Not In Control Of Their Data

When it comes to your data, you may have noticed that consumers aren’t in full control. They are not aware of what they are sharing or how their data is being used.

The GDPR will help change this by giving consumers control over their personal information. It gives them the right to know what personal information companies collect about them, the right to request that the information be deleted and more importantly, it gives them a say over how companies use their data for marketing purposes.

To comply with these new rules, brands need to go through a lot of work when it comes to their digital marketing strategies and processes (which we’ll talk about later). 

But if brands want to stay competitive in today’s market then they need to make sure they’re doing everything possible under GDPR so they can continue attracting new customers without risking any negative consequences from Google or Facebook down the road!

It Will Create More Data Usage Opportunities

GDPR will create more data usage opportunities for marketers, consumers, and the Internet of Things (IoT).

GDPR will allow marketers to get a clearer picture of what they need to know about their customers.

In addition, GDPR may also mean that companies can be more open about what information they collect from users to market products or services. This could lead to more accurate targeting of potential clients by offering relevant information based on user preferences or purchase history.

The Internet Of Things Is Here To Stay

The Internet of Things (IoT) is here to stay. It’s a new technology and way of thinking, and it will continue to change the way we do business.

Privacy Is Not Dead Yet

Before you panic, it’s important to note that privacy is not dead yet. Consumers still want privacy and will still share data with companies they trust. 

They’ll share their data with companies that provide them with relevant content and products at a reasonable cost, whether it be a subscription-based service like Netflix or Spotify or an in-app purchase on the App Store or Google Play. 

GDPR only gives consumers more control over what they can do with their personal information it doesn’t change the fact that people are willing to trade their information for free services when the value proposition is right.

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Customers Still Share Data. They Do So To Get Relevant Content Or Products

Although the customer is more aware of what data they are sharing and with whom, they are still willing to share data to get relevant content or products.

This means that you can’t stop collecting user data you just have to do it in a way that’s compliant with GDPR. You will need to find ways of getting customers’ consent for every use case you want your company or product to be involved in. 

This means asking for consent when collecting personal information about them (such as their name), but also whenever you plan on using their data in any way (for example, sending them personalized ads).

We Should Focus On Creating Value For Consumers Rather Than Staying Compliant With Data Regulations

GDPR is a fascinating new challenge for digital marketers. We should focus on creating value for consumers rather than staying compliant with data regulations.

If you’re struggling with GDPR, consider:

  • What are your business goals?
  • How can you serve customers better?
  • What kinds of data do you need to support those goals?
  • How can you bring more transparency into how this data is collected and used?

Make Your Company Gdpr Compliant, Don’t Rush Into It.

GDPR is not a one-time event. It is a change in the way companies approach data and marketing. So, if you are looking for GDPR to be this thing that happens once where you tick off all the boxes and then get back to business as usual, you’re going to be disappointed.

If you want more customers, which everyone does, then make sure your company takes advantage of what GDPR has to offer so that it can transform digital marketing for everyone

Gdpr Will Affect The Global Marketing Industry, Not Just European Companies

GDPR will affect the global marketing industry, not just European companies. It’s not even a European law: it’s an EU directive that all member states must implement into their legislation. 

The directive itself is only concerned with data protection and privacy laws within the European Union; how you collect and store data on your website doesn’t have to be different if you’re based in Australia, but if your website has an audience who is primarily from Europe (for example), then GDPR will apply to those users as well.

As far as digital marketing goes, there are several reasons why GDPR is good for marketers but there may be some challenges too.

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Privacy Is Important But So Is Getting Relevant Content

GDPR is a good thing because it will make the internet a better place.

To understand this, you first need to understand why privacy matters in the society as a whole. Privacy has been an issue for decades, but recently, it’s become more urgent than ever before especially with the rise of social media and digital marketing. 

Getting your content out there may be on its way out and GDPR can help us find new ways to learn about our users while keeping them safe at the same time!

GDPR will make companies more accountable because they have to be more transparent now that they’re being watched by regulators everywhere (even though those same regulators don’t know what they’re doing). 

Companies who want people to use their platforms must let users know exactly how their data is being used; otherwise, they risk serious consequences from authorities like fines worth millions or even billions just ask Facebook!

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If you are planning on GDPR compliance, remember to think about the consumer experience. Don’t just focus on being compliant with data regulations but also think about how people want to interact with your brand and products. Remember that privacy is important but so is getting relevant content that will help them make better decisions when buying something.

Further Reading

How GDPR Will Transform Digital Marketing: An insightful article from Harvard Business Review exploring the impact of GDPR on the digital marketing landscape.

How Does GDPR Affect Digital Marketing?: A comprehensive guide outlining the specific ways in which GDPR regulations influence digital marketing practices.

How GDPR Will Transform Digital Marketing: A scholarly paper by Dipayan Ghosh discussing the transformative effects of GDPR on the digital marketing industry.


How does GDPR affect the collection of consumer data?

GDPR imposes stricter regulations on the collection of consumer data, requiring businesses to obtain explicit consent and clearly state the purpose for data collection. It also grants consumers more control over their data, allowing them to access, correct, or delete their information.

What are the penalties for non-compliance with GDPR?

Non-compliance with GDPR can lead to significant fines, which can amount to up to 4% of a company’s global annual revenue or €20 million, whichever is higher. Additionally, organizations may face reputational damage and loss of customer trust.

Does GDPR apply only to businesses based in the EU?

No, GDPR applies to any business that processes the personal data of EU citizens, regardless of the company’s location. It has extraterritorial reach, making it applicable to businesses worldwide that handle EU citizens’ data.

How does GDPR impact email marketing campaigns?

Under GDPR, businesses must obtain explicit consent from individuals before sending them marketing emails. They also need to provide a clear opt-out mechanism for recipients to unsubscribe from email communications at any time.

What steps can businesses take to comply with GDPR in digital advertising?

To comply with GDPR in digital advertising, businesses should inform users about data collection, use, and storage practices through clear privacy policies. They should also offer users the ability to opt-out of data tracking and targeted advertising.