Can A Commerce Student Do Digital Marketing? (Find Out)

As a commerce student, you might be wondering if you can do digital marketing. I was once in the same boat, and it took me a while to realize that the answer is yes. 

Digital marketing is an umbrella term for all types of activities that involve promoting and selling a product or service digitally. This includes anything from creating an online store to hosting an Instagram contest. 

It is important to note that not all businesses need digital marketing help you need it only if your business has more than one location (physical or virtual), sells products online, or offers services remotely by telephone or Internet chat.”

Is Digital Marketer A Good Career? (Digital Marketing Salary)
1. Commerce students can pursue a career in digital marketing with the right skills and training.
2. Digital marketing offers exciting career opportunities for commerce graduates, including roles like digital marketing executive and social media manager.
3. Prior marketing knowledge is beneficial but not mandatory to excel in digital marketing. Relevant courses and on-the-job experience can be valuable.
4. Commerce students can specialize in various areas of digital marketing, such as content marketing, social media marketing, and analytics.
5. Recommended courses for commerce students include SEO, content marketing, Google Analytics, and social media marketing to build a strong foundation in the field.

1. Can Be Your Boss

One of the most attractive things about digital marketing is that you can be your boss. You can work from anywhere, at any time, and have complete freedom to control your schedule.

With this kind of flexibility, you can set your hours, which is important if you want to spend time with family or pursue other interests outside of work.

Digital marketing has revolutionized the business landscape, raising questions about its potential to replace traditional marketing methods. To gain deeper insights into this transformation, explore our article on Can Digital Marketing Replace Traditional Marketing? and understand the dynamics of the ever-evolving marketing realm.

2. You Can Be Your Boss

Being a digital marketer, you can be your boss. You can set your schedule and work from anywhere. You can choose to work during the day or at night, even in another country if you so choose. 

This means that you’re not limited by the hours of any specific employer or client and it gives you more freedom over what time of day works best for your lifestyle and family commitments.

3. Unlimited Opportunity

If you’re interested in digital marketing, there are many different options for you. You can work for yourself, a company, or a company that allows remote work. This means that you have the option of working from home (or anywhere else) and having a flexible schedule.

You could also choose to work remotely for an established company with a traditional work environment. Regardless of what path you choose, digital marketing is an unlimited opportunity with limitless potential!

4. It Is The Future

You can be a part of the future.

Digital marketing is a young industry that’s only growing, and it’s not saturated yet. Many companies are looking for people to help them with their digital marketing, especially when it comes to SEO, PPC, and content creation. 

So if you’re interested in working in this field and have some basic knowledge of HTML and Excel (or any other program), there may be an opportunity out there waiting for you!

Do you aspire to venture into the world of digital marketing while enjoying the comfort of your home? Discover the possibilities and advantages in our comprehensive piece on Can Digital Marketing Be Done From Home? Embrace the flexibility of remote work and embark on your digital marketing journey from the comfort of your living room.

5. Flexible Timing And Location Of Office

The first thing you need to know is that the digital marketing field is very flexible when it comes to time and location. You can work from home, or anywhere with an internet connection. 

For example, some companies are just starting and might not have a physical office yet so they would rather hire someone who can work remotely. 

Other times you might find yourself working at home for an employer who already has office space but the company wants the flexibility of having remote workers.

So that if there’s any emergency or unexpected road closures due to inclement weather, employees don’t have to travel back into their city just because of one day of bad weather.

6. The Power Of Social Media Is Amazing

Social media is a great way to build your brand and reach new people. As a commerce student, you’re going to be writing about a variety of topics in your business classes. 

I would recommend using the skills you learn from these classes when creating content for social media (as well as other platforms).

Social media can also be used as an outlet for sharing what you have learned during the day. For example, if you were taking an accounting class today, share how much money is involved with capitalizing expenses or how important it is not to take on debt if possible!

Efficiency and optimization are the cornerstones of successful digital marketing strategies. Wondering if digital marketing can be automated to streamline operations? Uncover the answer in our illuminating article on Can Digital Marketing Be Automated? Explore the world of marketing automation and unlock your full marketing potential.

7. It Is Growing Fast Because It Is Not Saturated Yet

It’s also important to note that digital marketing is a rapidly growing industry. This means there are many opportunities for you to start your career and make a name for yourself in this field. Many companies are hiring people with digital marketing skills, so it’s a good place to start your career if you want to build your own business or work for someone else.

You should also know that digital marketing offers many types of jobs, from content writers who write blog posts and articles about products/services provided by their employer (the company).

To SEO specialists who focus on optimizing websites so they rank higher in search engine results pages (SERPs) like Google or Bing.

8. Government Recognized And Encouraged Industry

The government has taken a keen interest in digital marketing, which is why it has made it easier for you to start a business and find funding. You can also get tax breaks, so you will not have to worry about paying as much tax on your income.

The government has even instituted incentives to encourage people to go into the digital marketing industry. This means that they are willing to help out if you are starting up your own company or just looking for some extra cash on the side.

This shows how much support there is for this industry and shows how important it is becoming in our society today!

Digital marketing knows no boundaries, extending its realm to students with diverse academic backgrounds. Curious about the potential for arts students in this dynamic field? Delve into our insightful post on Can Arts Students Do Digital Marketing? Witness the convergence of creativity and commerce as arts students find their place in the digital marketing arena.

9. Working With International Clients And Brands

In addition to working with local brands and companies, commerce students can also work with international clients and brands. The world is becoming more global and there are plenty of opportunities for you to gain experience in the field of digital marketing.

One thing that commerce students need to consider before accepting a job offer from an international company or client is how well they speak English. 

If you don’t speak their language well enough then this may be something your employer will want you to take care of before starting your job.

Content marketing holds the key to engaging audiences and boosting brand visibility. If you’re intrigued by the art of product review writing, our guide on How to Get Started as a Product Review Writer is a must-read. Discover the power of persuasive writing and its impact on digital marketing success.


In conclusion, it is not only possible but also highly recommended to study digital marketing as a commerce student. 

With the internet being such an important part of our lives now, it is a subject that will only grow more popular in the future and there are so many potential career paths you can take with this degree!

Further Reading

Can a BCom Student Pursue Digital Marketing Course?: Discover the possibilities for BCom students in the field of digital marketing and explore the potential career opportunities that await.

Exciting Careers in Commerce: Explore a wide range of exciting career paths available to commerce graduates and find the perfect fit for your skills and interests.

Digital Marketing Career Scope: Gain insights into the vast scope and promising future of a career in digital marketing, and learn about the various areas you can specialize in.


Can a BCom student pursue a digital marketing career?

Yes, absolutely! BCom students can pursue a career in digital marketing with the right skills and training. The field of digital marketing values diverse backgrounds, and a BCom degree can be an asset when combined with digital marketing expertise.

What are the job prospects for commerce graduates in the digital marketing industry?

Commerce graduates have excellent job prospects in the digital marketing industry. They can find opportunities in roles such as digital marketing executive, social media manager, content strategist, and more.

Is it necessary to have prior marketing knowledge to excel in digital marketing?

While prior marketing knowledge can be advantageous, it is not a strict requirement to excel in digital marketing. Digital marketing courses and on-the-job experience can equip individuals with the necessary skills to succeed.

Which areas of digital marketing are suitable for commerce students?

Commerce students can excel in various areas of digital marketing, including content marketing, social media marketing, email marketing, and analytics. Choosing a specialization depends on individual interests and strengths.

Are there any specific courses or certifications recommended for commerce students aspiring to enter the digital marketing field?

Several digital marketing courses and certifications are available that cater to the specific needs of commerce students. Courses on SEO, content marketing, Google Analytics, and social media marketing can be beneficial for building a strong foundation in the field.