Amazon Product Reviews & Why They Matter

Product reviews have become a crucial part of the eCommerce landscape. They allow customers to get detailed information about products and help other shoppers decide what to buy. 

But product reviews aren’t always easy to come by, especially if you sell your own branded products on Amazon. 

This article will teach you how to encourage happy customers to leave product reviews while preventing fake ones from making their way onto your listing page or sales page. Let’s dive right in!

What Are Amazon Reviews without A Customer Comment
1. Customer Trust: Product reviews build trust and credibility among potential buyers, leading to increased sales and brand loyalty.
2. Influencing Decisions: Positive reviews can significantly impact purchasing decisions, while negative reviews may deter customers from buying.
3. Social Proof: Amazon reviews serve as social proof, reassuring customers about the quality and reliability of products or services.
4. Feedback for Improvement: Analyzing reviews helps businesses identify areas for improvement and make necessary adjustments to their offerings.
5. Importance of Ratings: Product ratings on Amazon provide a quick overview of a product’s popularity and can influence buying choices at a glance.

Don’t Forget The Details

Don’t forget to go beyond the product. While it’s important to cover the basics, don’t forget that the customer experience is just as important. 

Tell people if it came in an environmentally friendly box, if the delivery was quick and efficient, and everything else that went into their interaction with your brand.

Be detailed when writing reviews. When you’re reviewing a new product for Amazon, it will help if you can provide all of the details about why one might want or need that specific item.

And how well (or not so well) this particular version of it performs compared to similar products on the market. 

For example: “I love this mascara! It makes my lashes look long and full without clumping them together.” Or: “This lip gloss looks great on me it’s not sticky at all but I wish there were more shades available.”

Product reviews play a crucial role in modern business success. As we discuss the significance of Amazon product reviews, it’s essential to consider how they can influence consumer decisions and brand reputation.

A Review Policy

Make sure you have a review policy in place. You must allow customers to leave reviews, but there are certain things you can do to help make the process more transparent.

Your review policy should be clear and concise. If your customer service team is aware of the policy and its purpose, they’ll be able to enforce it appropriately if someone tries to break it or otherwise cause problems for other customers.

Your review policy should be visible to your customers. You should have a link on your website or in-app store page that takes people directly to this page in case they’re looking for it and if you don’t offer an online store.

Then consider putting up some signs around your physical store locations so people know how they can leave feedback without having any issues with staff members who might try blocking them from doing so by telling them “no talking!”

Transparency Is Key

Transparency is crucial to building trust and loyalty. When you have a transparent culture, people know they can trust you to do the right thing. This builds loyalty and repeats business!

Amazon has built a model that works for them, but it’s also a great example of why transparency is so important. The more transparent you are about your products, services, and policies (the good as well as bad), the better your brand will be perceived by customers.

No One Reads Your Review If It’s Boring!

So, you’ve read a product review and thought, “Wow, that person is really smart and he or she seems to be saying all the right things.” What’s the key to writing a good review? It should be interesting.

Use lots of detail. Tell us what you like about the product, how it works, and why it’s so great. We want details! Did you notice anything different about this product than similar ones out there? Tell us! 

Talk about how much work went into designing such an amazing thing in great detail we want to hear every little bit of information that was put into creating this masterpiece!

Make it personal. Let us know how much this product has changed your life for the better by being so amazing and useful at everything (it probably does). 

If you find yourself lacking enthusiasm for any reason, just add some exclamation points!!! Or if nothing else works for boosting excitement level then maybe try using some ALL CAPS!!!!!!

Are you passionate about writing and interested in earning through product reviews? Our guide on how to get started as a product review writer provides valuable insights and tips to kickstart your journey in this exciting field.

Involve The Business Community

Let’s imagine you’ve launched your product, and you’re ready to get the word out. There are a ton of ways to do this, but here are some of the most effective.

Get involved with the business community: The best way to get your product noticed is by getting it in front of people who can use it or recommend it. Start by attending local business events and joining industry groups online. 

This will help build relationships with potential customers and influencers who can spread the word for you and who knows? You might even make some new friends along the way!

Network: If there were ever a time for networking, this is it! As we mentioned earlier in this article, Amazon reviews matter because they are so often written by real people who want to share their experiences as consumers.

And other consumers will trust those opinions over anything else (including ads). So if someone has a problem with your product or service, don’t be afraid; reach out personally and offer assistance rather than assuming it’s too late because “it happens all the time.”

Use Video Reviews To Highlight Product Features

Video reviews are becoming more and more popular, with customers preferring to watch a video before making a purchase. This can be because it’s easier for them to digest the information in the video than reading through the text. 

Video reviews can also help you show off your products, as well as highlight any unique features or benefits that your product has over others.

Include Competitive Research In Your Reviews

Comparing your product to the competition is an essential part of the review process. Including competitor research in your reviews helps you highlight your best features, and it shows that you’re thinking about more than just what makes your business unique. 

It also helps improve products and services by providing feedback from real customers who use competing products regularly.

Including competitor research in product reviews allows customers to make informed decisions about which product they should buy based on their individual needs. 

You can also use this information to improve both marketing campaigns as well as overall business practices by comparing options based on customer preferences or demographics instead of just sales numbers alone (which might not tell the whole story).

In the digital age, businesses heavily rely on customer feedback to thrive. Discover the impact of product review writing as we explore how it is shaping the way consumers engage with brands and make informed choices.

Don’t Limit Your Reviews

You can share more than just your opinion about the product on Amazon. There are other things to consider when reviewing a product, like:

  • Shipping details
  • Customer service and return policy information
  • Detailed information about the seller (eBay, Amazon Marketplace, etc.)
  • History of the product itself (when it was first launched)
  • Information on its competitors’ features and specifications (if any)
  • Also, include important accessories that come with your purchase so customers can make an informed decision before making their purchase.

How Often Should You Review A Product?

You should review products regularly. Reviewing products is a good way to build trust with your customers, and it helps you understand what they’re looking for in a product. 

If you find that you aren’t getting enough reviews on your products, consider reaching out to your customer base and asking them to leave reviews. This can be done by sending an email or posting on social media.

If you have a lot of reviews on a product but still want more, consider adding some incentives for customers who leave feedback about their experience with the product. For example, reward loyal users with discounts if they leave five stars for each review they leave!

It’s important to remember that sometimes it takes time before customers feel comfortable leaving feedback online especially if they’ve never used something similar before. 

That’s why we recommend posting reviews before selling any items; this way there will already be some positive vibes floating around when people buy them (and hopefully even more positive vibes once they get their hands on them).

Get Creative With Captions, Hashtags, and More!

Use hashtags to promote your brand and products.

Include a call to action in your caption. “Shop more from this collection” is a great example of a call-to-action for Amazon customers who are looking for additional items by the same brand or similar products related to their recent purchase.

Include Links To Your Website, Social Media Pages, Newsletter, Email List, And Store(S)

Incorporate user-generated content into your eCommerce strategy.

User-generated content is more trustworthy than content created by your brand. That’s because it comes from a third party, not the company itself.

Use user-generated content to build trust with your audience. Trust is a major factor in whether or not someone will buy from you.

So if you can help them feel more confident about buying from your store and make themselves look good in the process, they’ll be even more likely to make the purchase!

Use user-generated content to improve SEO. Search engines love this stuff because it helps them figure out what people are looking for on their site (and Google especially loves getting its hands on new keywords).

Use user-generated content to improve conversions. When people see positive reviews of products they want on Amazon, especially if those reviews include pictures they’re less likely to click away from what they were just looking at!

Improve brand image by appealing directly through reviews! If someone sees how many positive things other customers have said about one product over another, then maybe that person will decide which one looks best after all…

Reviewing Products For Amazon Sellers? Keep These Rules In Mind!

If you are a seller on Amazon, then reviewing products is a great way to promote your products. However, as with any marketing strategy, there are some rules to follow.

Reviews should be written in the first person and not in the third person (ie “I liked this book”). This will help Amazon determine that you wrote the review yourself and not have it flagged as spam or copied from somewhere else.

If you use an affiliate link in your review, make sure that it is clear what product or service is being promoted so customers know exactly what they are clicking on when they click through the link. 

Don’t bury links inside paragraphs or try to hide them behind other text or images because Amazon may remove those reviews if they find them inappropriate for their platform!

Last but not least: Don’t violate any laws while writing reviews! For example, if someone writes something false without having proof then he/she might end up getting sued by another company which could put him/her into debt forever!

Curious about the link between digital marketing and product reviews? Find out more about the role of Amazon product reviews in driving digital marketing strategies and enhancing brand visibility.

Ask Customers For Reviews And Make It Easy To Give Them

One of the biggest mistakes that companies make when it comes to product reviews is simply not asking for them. The best way to make a review request is when you’re likely to get one, such as at checkout or after delivery.

The second biggest mistake? Ignoring negative feedback. Whether it’s a bad experience with an employee or a faulty product.

Customers are more likely to leave reviews when they have something negative to say about your business and you should make sure they know if there’s an opportunity for improvement!

Beware Of Fake Reviews

Look for the same language. If you see two or more reviews about a product that use similar phrases, watch out—it might be fake. For example, one reviewer might say “I love this product,” while another uses the same phrase: “I love this product!”

Be wary of over-the-top praise. The best Amazon reviews are those that are honest and fair, but also enthusiastic enough to make you want to buy something yourself. 

If a review seems too good to be true (e.g., “This is the BEST book I’ve ever read! It changed my life!”), there’s likely some exaggeration involved to get you hooked on a specific product or service.* Look out for negative reviews with no details behind them.*

Encourage Happy Customers To Write Reviews On Your Site

To encourage happy customers to write reviews on your site, you should make it easy for them. You can do this by making sure that your product pages have a “write a review” button or link in the top right corner of the page. 

This way, people who are pleased with their purchase will think, “Oh yeah! I should leave a review!” and be able to do so without any difficulty at all.

You’ll also want to make sure that your customers know how much effort and time goes into crafting an amazing product page.

This will encourage them to take some time out of their day (or night) and leave some thoughtful feedback about what they were thinking as they were shopping around for just the right item.

It’s also important that people know where they’re going when they hit that button for them not only to find but read through all of the reviews left by other customers who’ve already purchased something similar before buying themselves!

Get Past First Impressions

The first thing to keep in mind when reading product reviews is that you want to make sure the product is what you said it was. If someone buys a book, they want a book and not some other random item. The same goes for electronics, shoes, or anything else you can think of.

The second thing to look for in a product review is whether or not the reviewer found that your product was worth its price tag. 

For example, if someone buys an expensive pair of running shoes and doesn’t like them because they hurt their feet too much.

While running on concrete sidewalks all day long every single day during their morning run routine then those are probably not right for them no matter how great they look! 

But if someone bought those same shoes because they love walking around town during their lunch break every day before heading back home then those may be perfect!

To truly stand out in the realm of product reviews, understanding how to write compelling and captivating content is essential. Dive into our guide on how to write product reviews that stand out and learn valuable techniques to make your reviews shine above the rest.


Hopefully, you’re feeling a little more confident about the value of product reviews. We know that it can be hard to get started with this kind of thing, but we promise that it gets easier as time goes on and your customers provide more feedback about what they like (and don’t). 

Keep in mind that if someone leaves behind helpful information for other people who are looking at the same products, then everybody wins!

Further Reading

Why Amazon Product Reviews and Ratings Are Important to Grow: This article discusses the significant impact of Amazon product reviews and ratings on the growth and success of businesses.

Are Amazon Reviews Important for Your Business?: Explore the importance of Amazon reviews for businesses and how they can influence consumer trust and purchasing decisions.

6 Reasons Why Amazon Product Reviews Matter to Merchants: Discover six compelling reasons why Amazon product reviews hold immense value for merchants and how they can boost sales and brand credibility.


What role do Amazon product reviews play in business growth?

Amazon product reviews play a vital role in business growth by providing social proof and influencing potential customers’ buying decisions. Positive reviews can build trust and credibility, leading to increased sales.

Do negative Amazon product reviews have a significant impact on businesses?

Yes, negative Amazon reviews can have a substantial impact on businesses. They can deter potential customers and harm the brand’s reputation, affecting sales and overall success.

How can businesses encourage customers to leave product reviews on Amazon?

Businesses can encourage customers to leave product reviews on Amazon by offering incentives, sending follow-up emails, or simply asking for feedback. Providing excellent customer service can also prompt positive reviews.

Are Amazon product ratings as crucial as reviews for businesses?

Yes, Amazon product ratings are essential for businesses. They provide a quick overview of a product’s quality and popularity, influencing potential buyers at a glance.

Can businesses use Amazon product reviews to improve their offerings?

Absolutely. Amazon product reviews offer valuable feedback and insights into customers’ preferences and pain points. Analyzing reviews can help businesses identify areas for improvement and enhance their products or services.