All About Being A Real Estate Writer (Tips)

Being a professional real estate writer is about more than just writing. It’s about being an expert in the industry and knowing what your audience wants to read. To be successful with this endeavor, you need to incorporate several elements into your writing strategy:

Everything you need to know about being a Real Estate Agent
1. Tips for becoming a successful real estate writer.
2. Insights into the real estate writing industry.
3. Guidance on standing out in the competitive market.
4. Strategies to create engaging real estate content.
5. Importance of building a strong writing portfolio.

Keep On Top Of The Latest Trends In Real Estate (And Other Areas Related To Your Niche)

Understand how content creation works and why it matters to your business.

Write consistently and regularly

Write for the Real Estate Industry

To get started, you need to know who your audience is. If you’re writing for the real estate industry, this can be a little more difficult than it would be if you were writing for non-real estate businesses. But there are still ways to determine who your target audience should be.

For example, let’s say that as a real estate writer, your product is content marketing services and educational resources on how to do well in real estate sales or business management. 

You offer these products via email newsletters and blog posts on an ongoing basis you want them to be accessible by anyone interested in buying them from the people who have shown interest before (and will continue showing interest).

To figure out who these potential customers are going forward, ask yourself: Who could benefit from what I’m selling? How many people exist within this group?

Enhance your real estate writing toolkit with these valuable resources. Discover how to optimize your writing process by exploring the best tools I rely on for crafting compelling real estate content.

Conversation Starters

Start conversations with your audience. These are the people that you want to be in contact with and have as customers, so make it a point to keep them engaged.

Some Great Ways To Do This Include

Ask questions–People love talking about themselves, so ask questions like “What are some of the most important things you look at when buying a home?” or “How did you find us?”

Ask for feedback–You can also ask if there are things that need improvement on our site or any suggestions they have for future posts/articles/tutorials we publish on our site/blog. They may not know what exactly would improve their experience as much as we would, so asking them directly is one way to find out!

Ask for advice–Let’s face it: no one knows everything about being an agent (or writer) but those who’ve been doing it longer than us and that includes our customers! If someone were looking for advice on how best to navigate the real estate market now, who better than someone who has lived through multiple housing booms and busts?

Ready to share your real estate insights? Make sure you’re aligned with the submission guidelines by checking out the real estate writing submissions guidelines. This will help ensure your content gets the exposure it deserves.

Be A Subject Matter Expert

Being a real estate writer is a bit more complicated than just being able to write. You have to know your subject and be able to communicate it engagingly and helpfully.

Writing about real estate involves being able to explain what the buyer or seller needs to know, but also find ways to make that information interesting so people will read it.

Write Your Ideas Down

One of the most important things you can do when writing for real estate is to write down your ideas.

The best way to do this is by keeping a notebook or journal with you at all times and writing every idea that comes into your head down in it. This will help you keep track of all the great ideas that come to you throughout the day, which will be very handy when it comes time for you to start working on them!

While jotting down ideas on paper is one way of doing this, another popular method involves using apps like Evernote or OneNote. If nothing else, these apps allow users like yourself who aren’t always near pen and paper (or just aren’t into using traditional tools) have an easy way of capturing their thoughts digitally as well!

No matter what method(s) work best for you though-whether they’re handwritten notes or digital recordings – make sure not only to capture every new thought but also to review them regularly (once per month would probably suffice). 

That way when inspiration strikes again later down the line there’ll be no excuses for not being able to outsource content creation because none need be made!

Know The Type Of Content You Want To Write

Now that you know what kind of content you want to write, you need to find out if your audience wants to read it. This can be done in a few different ways:

Ask your readers directly. You can create a survey or poll and ask people which type of content they would prefer to see more often on your blog. The results will give you an idea of what types of posts are most popular with readers and help guide future post topics.

Look at what other similar blogs are writing about. If there’s a specific topic or theme that’s trending among real estate bloggers like yourself, then consider adding this topic into the mix for your blog as well! 

Look at similar blogs within the industry (such as those mentioned above) and see how they’re tackling these hot topics while still maintaining their unique voice and style that’ll give you some idea on how best to tackle them too!

Unlock the secrets to effective real estate content creation with our comprehensive guide on how to succeed at real estate content writing. Learn the strategies that can help you produce content that engages and resonates with your audience.

Create A Bank Of Topics To Write On

As a real estate writer, it is essential to have a bank of topics to write about. You cannot simply write about anything and expect to have an audience you must have some kind of plan in place for content.

Here Are Some Ways That You Can Create A Bank Of Ideas

Using Google Spreadsheets or something similar, write down five things you want to talk about (or learn more about) related to real estate investing. Then make a note on your calendar when those topics will be due so that you know how much time you’ll need to research and write the article(s). This way, there won’t be any surprises when faced with deadlines!

Once the topic is complete and published, add it to your spreadsheet under “Completed Articles” so that it isn’t forgotten about later on down the line either; better safe than sorry!

Mix It Up – Create A Range!

If you want to make it as a real estate writer, you must be willing to go above and beyond what is expected of you. This means continuing your education, learning new skills and techniques, and reaching out for help when needed. Never be afraid of trying something new or failing at it because that’s how we learn.

As long as you have the willingness to learn and grow, there will always be room for improvement in your writing abilities. The best way to improve is by writing about topics that interest/excite you so much that they practically write themselves!

Share Your Content With Your Audience

You can share your content with your audience in several ways. Social media is the easiest way to reach new customers, but email newsletters and online directories are also effective. Consider these options:

Use social media to connect with potential customers. Social media platforms like Twitter, Facebook, and LinkedIn are great ways to share links to articles that they’ve written or published on sites like yours. If you want to go big here, consider creating a blog and using it as a platform for people interested in real estate writing!

Email newsletters are another great way for people interested in real estate writing to stay connected with what’s going on in this field across different publications around the world! 

For example, if someone wants information about buying property abroad without being scammed by locals then check out this article from us here at RealEstateWriters101: “Top Tips For Avoiding Foreign Scams When Buying Property Abroad” by Samuel James

In the competitive world of real estate, your writing skills can be your secret weapon. Discover how to leverage real estate writing as your unfair advantage against competition and stand out in the industry.

Make A Commitment To Be Consistent

When you’re writing for a blog or any sort of blog, consistency is key. It’s your job to reach the readers and keep them interested in your content. If you don’t post consistently, then there will be no reason for those readers to keep coming back. 

You can think of this as “the law of supply and demand” if you don’t supply your readers with enough content regularly (like every week or every month), then they’ll start looking elsewhere for what they need.

So how do you make sure that happens? It’s simple: Be consistent! The best way to do this is by planning out what type of schedule works best for YOU and YOUR BUSINESS goals, then following through with it no matter what happens along the way (even if work gets crazy).

Start Writing!

So you want to be a real estate writer? That’s great! But why wait? There are many reasons why you should start writing now:

You can’t get any better at something until you start doing it.

You will learn more about the business of real estate and the people who work in it each time out.

The more content that is out there, the better chance your potential employer has of finding your talent.

If You’re Going To Write, Here Are Some Things I’ve Learned Along The Way That Might Help

Write every day (or nearly every day). You’ll never know what will strike a chord with someone reading what you’ve written or if they’ll ever even see it or hear about it (or maybe none of these things). 

But if nothing else just make sure that when people Google “My Name” + Real Estate Writer,” something comes up! And since most job hunters do use Google (and other search engines), this is very important!

Offer Massive Value And Value Added Products To Your Readers

Being a writer means that you’re going to have to take the time to educate your readers. That’s why it’s so important to provide massive value and value-added products for your readers.

If You Can Do This, Then You Will Be Able To

Give them a reason to subscribe (and keep renewing their subscriptions) by offering them valuable content regularly.

Give them a reason to come back more often by providing fresh content each time they visit your site or blog. This will also help with search engine optimization (SEO).

Give them even more reasons by adding value through email newsletters, ebooks, videos, webinars, and other resources that they can use later on down the line when they need help with something specific in their business or personal lives

Make It Easy To Access Your Blogs And Newsletters

You should make sure that the links are easily accessible on your website, and that they are clearly labeled so visitors can find them quickly. Also make sure that if someone is subscribed to a blog or newsletter via email, they can easily unsubscribe as well.

Start An Opt-In Form On Your Website Or Blog

An opt-in form is a great way to collect information from your website visitors. You can add an opt-in form to your homepage or even within the body of each post you write.

The goal of an opt-in form is to get people’s email addresses so that you can build relationships with them and market products/services directly through their inboxes. Answering these questions will help you determine what types of emails will be most effective for you:

What industry are my readers in?

What do they want from me?

How much do they trust me?

Succeeding in real estate content writing demands a blend of creativity and industry knowledge. Discover actionable advice and effective techniques in our guide on how to succeed at real estate content writing, ensuring that your writing captures the essence of the real estate world.

Take Action And Start Creating Content Today

Now that you have a good idea of what to write about, it’s time to get out there and start writing!

Write about something you are passionate about. If you love music or sports, then share your knowledge with others by creating content related to those topics. You’ll be able to tell if it’s something that interests people because your articles will resonate with readers and receive positive feedback from them.

Write about something you are an expert in. Your expertise could be anything from being an accountant who helps clients file their taxes, making websites, or even building houses! 

The more unique and specific your expertise is within the real estate industry, the better chance there is for people to find exactly what they need on Realty Mogul when they search our site using keywords related specifically only to this niche (e.g., “Building Houses 101”). 

For example: “How To Build A House 101” would return relevant results while searching on Google vs other generic terms such as just “Building Houses 101”.


The world of real estate is a fast-paced, ever-changing place. You need to be ready to adapt as trends develop and change to stay relevant. That’s why it’s so important for real estate writers to stay on top of all these changes by writing about them regularly, sharing valuable content with their audience, and ensuring that they are easily accessible online.

Further Reading

Explore these additional resources to deepen your knowledge and skills in the field of real estate writing:

Becoming a Freelance Real Estate Writer Learn the ins and outs of freelancing in the real estate writing domain. Discover tips and insights for starting and succeeding in your freelance journey.

Mastering Writing for Real Estate Gain mastery in the art of real estate writing through this comprehensive guide. Elevate your writing techniques and refine your skills in the context of the real estate industry.

Real Estate Writing Tips Uncover valuable tips and strategies for excelling in real estate writing. Whether you’re a beginner or looking to enhance your craft, these tips will help you achieve your goals.


Have questions about real estate writing? Here are some answers to commonly asked queries:

How can I get started as a real estate writer?

To embark on your journey as a real estate writer, consider researching real estate topics, understanding industry terminology, and crafting a strong portfolio that showcases your writing skills.

What are the key elements of effective real estate content?

Effective real estate content should be informative, engaging, and tailored to the target audience. Incorporate relevant keywords, use compelling visuals, and provide valuable insights about the real estate market.

How can I find clients for my real estate writing services?

You can find clients by networking within the real estate industry, joining freelance platforms, reaching out to real estate agencies, and showcasing your expertise through a professional website or blog.

What are some common challenges faced by real estate writers?

Real estate writers often encounter challenges such as staying updated with industry trends, managing diverse writing projects, and striking a balance between creativity and factual accuracy.

How can I differentiate myself as a real estate writer?

To stand out in the competitive real estate writing landscape, focus on building a unique writing style, showcasing your expertise through case studies and success stories, and consistently delivering high-quality content that resonates with readers.