Writing for Google is a difficult task. Google’s algorithm is constantly changing and it’s hard to know exactly what they will want to see to rank your site. So, how do you write SEO-friendly content?
| Takeaways |
|---|
| 1. Master the art of writing SEO-friendly content. |
| 2. Follow the best practices for SEO copywriting. |
| 3. Avoid common SEO writing mistakes and pitfalls. |
| 4. Learn how to optimize your articles for Google. |
| 5. Implement effective strategies for link building. |
| 6. Stay updated with Google’s SEO guidelines. |
| 7. Focus on user intent and providing valuable content. |
| 8. Utilize relevant keywords for better rankings. |
| 9. Build your website’s E-A-T to gain trust and authority. |
| 10. Improve your on-page optimization techniques. |
Use The Keyword Phrase In A Headline
Use the keyword phrase in your headline.
If your article is long and has multiple headlines, use the keyword phrase in all of them.
Use the keyword phrase in the first sentence of each paragraph (ideally).
Use the keyword phrase in any subheadline or secondary title that you might have if you’re including them within your content (again, ideally).
Include it at least one time inside each main heading tag: H1, H2, and H3. You can also include it once inside a nested header like an H4 or even an H5 if necessary—but only if you want to!
Writing SEO content like a pro is a journey worth taking! Check out our comprehensive guide on writing like an SEO wizard to enhance your skills and conquer Google’s rankings.
Use The Keyword Phrase In An H2
In this section, I’ll be showing you how to write SEO content that uses keyword phrases naturally and effectively. To do this, we’ll take a look at two of the most important parts of SEO writing: headings and lead sentences.
Use The Keyword Phrase In An H2
Headings are very important for both Google’s search engine rankings and human readership as well. They’re used by browsers to organize web pages into sections, so your piece must have a clear hierarchy of headings (H1s through H6s).
You can also use headings to indicate different sections within your page, for example, headlines with “Tips” in them indicate tips from an expert source like myself! Headings are usually displayed as bold text on web pages because they’re useful for distinguishing different blocks of text from one another without having to read everything out loud first.
Want to boost your online visibility? Dive into our step-by-step guide on how to write an SEO article and master the art of crafting content that captivates both readers and search engines.
Use The Keyword Phrase In The First And Last Sentence
To write content that is search engine optimized (SEO), you must use your keyword phrase in the first sentence of each paragraph. Additionally, you should use your keyword phrase in the last sentence of each paragraph.
The same goes for the first and last sentences of an entire article or blog post: make sure they contain your key phrase as well. We recommend that you also make sure these points are included in any paragraph that follows another one with a similar topic or angle on the same subject matter.
Finally, we want to impress upon you that it’s not enough to simply include your keyword phrase once per article; rather than just once per page two times would be better!
This will ensure that Google sees plenty of instances where users might click on links leading back up towards websites such as yours when looking for more information about what’s mentioned within them (which hopefully includes some kind words about us too).
Use Related Lsi Keywords Throughout The Content
To make sure your content is as optimized for search engines as possible, you need to use related keywords in all the right places. When writing content, it’s easy to forget that Google uses LSI keywords. To help you find them and apply them correctly:
Use related LSI keywords in the body text. This can be tricky if you’re not sure what they are or which ones to select, but we’ve put together a guide on using LSI keywords effectively that can help explain how this works.
It’s worth noting that this isn’t just about stuffing words into your article without making sense of it; rather, it’s about ensuring that whatever words are present also make sense in context with what else is happening on the page (and throughout the rest of your website).
Use related LSI keywords in the title tag by including some variations or synonyms for what people might search for when looking for similar information elsewhere online (e.g., “SEO Writing Guide” instead of “SEO Guide”).
It doesn’t matter how long these titles are as long as they’re clear enough so visitors know what kind of information awaits them when they click through from Google Search results!
Use related LSI keywords within meta descriptions because these short snippets often appear underneath ads when someone searches something specific like “SEO Guide” but does not include anything else after those four letters (no spaces!).
If yours doesn’t include any variation then change it ASAP so at least where possible people will see relevant info rather than just seeing generic phrases such as “this site contains…”
Write Long Form Content, At Least 700+ Words
Google prefers longer content. Google does give priority to long-form content. The ranking algorithm will favor the results of long-form articles because they are likely to receive more engagement and links than short blog posts.
Longer articles are more likely to be shared on social media sites like Facebook or Twitter (and thus further distribute your message) than shorter ones.
Longer pieces also have a higher chance of grabbing readers’ attention and holding it throughout the entirety of their length which makes them far more likely to get read thoroughly by those who find them online or in print form! A good rule of thumb? Aim for at least 700 words per article if you want your writing efforts to pay off!
Don’t get caught up in absurd SEO rules! Learn about the 15 ridiculous SEO writing rules you should never follow to avoid common pitfalls and stay on the path to writing success.
Create Engaging And Shareable Content
While you want to make sure that your content is high quality and useful, the ultimate goal of SEO writing is to create something that people will want to read.
This means creating something easy to read, easy to share, easy to understand and apply, etc.
Publish Your Post On Social Media Using Your Keyword As The Link Text
Now that you’ve written an awesome post, it’s time to share it on social media. When you do, use your keyword phrase as the link text. Your readers will associate your link with what’s in the body of your post and click through more often.
For example: “Want to learn more about [keyword]? Read this blog post we wrote yesterday.”
You can also include a call to action in the link text: “Click here for our guide on how to [keyword].” This encourages users who are interested but not yet convinced by what they’re reading and encourages them to take action now!
Finally, make sure that whenever possible, you include an image with each link so that when people click on it from their feed or notifications tab, they see something interesting instead of just a plain text URL with no context behind it at all (which is boring).
You should also make sure those images are relevant and high quality; otherwise people may consider unfollowing because they don’t want their feeds cluttered up by low-quality content from businesses like yours!
Build Backlinks To Your Post Using Your Keyword As The Anchor Text
Build backlinks to your post using your keyword as the anchor text.
If you embed a YouTube video in your post, you can use your keyword in the title of that video. If you want to get fancy, do what I did and create a custom thumbnail for it! This will help with LSI keywords (other keywords related to your target keyword).
For example: “How To Build A Bear Using Only Google Image Search” would be great for SEO because it has “Google Image Search” at the beginning of it so search engines will know exactly what they are looking at.
Elevate your website’s traffic with effective copywriting techniques! Our blog on SEO copywriting do’s and don’ts for boosting traffic will equip you with the knowledge to drive more visitors and engagement.
Get More People To Share Your Post By Doing Outreach And Building Relationships With Other Bloggers
There are a lot of reasons why people don’t share content. Some people are just too busy. Others might not feel like it’s worth the effort, or don’t see much value in it. But one reason that could be holding you back is that you haven’t built enough relationships with other bloggers and influencers in your industry.
Here’s how to fix this: Reach out to other bloggers who have similar audiences to yours and ask if they’d be willing to help you build up your social presence by sharing your post with their followers on Twitter and Facebook.
If they say yes (and most will), it would be nice if you offered them the same favor in return so that everyone wins! You can also offer them freebies or discounts in exchange for an honest review of what they received from you – this works especially well when it comes to eBooks or other types of digital products because there’s no shipping involved!
If none of these options sound good then simply start following more blogs related online today until someone catches your eye; getting started may seem overwhelming but once you find those few key influencers who are willing and able -to work together then everything else falls into place pretty quickly after that point.”
Think About Google’s Algorithm When You Write Content
You should consider Google’s algorithm when writing content. This means that you need to think about how your content will be read by search engines like Google, Bing, and Yahoo, as well as what users are likely looking for when they search for a keyword or phrase.
For Example: “How Do I Start An Online Business?”
The first thing to consider is the number of links pointing to your page (links are called backlinks). If there aren’t enough of these then it may not rank highly on a search engine result page (SERP). The second thing would be the number of shares on social media if no one is talking about your article then it won’t rank highly either.
New to SEO writing? Fear not! Our beginner’s guide to SEO writing is the perfect starting point for honing your skills and building a strong foundation in the world of search engine optimization.
Conclusion
I hope this guide has helped you understand the importance of SEO and how it can help you grow your blog. It’s important to remember that many factors go into getting good rankings, but if you follow these steps above, I’m sure your posts will be well on their way!
Further Reading
Google’s SEO Starter Guide: A comprehensive resource from Google to help you understand the basics of search engine optimization and improve your website’s visibility.
The Definitive Guide to SEO Writing: An in-depth guide that covers all aspects of SEO writing, from keyword research to on-page optimization.
Google’s E-A-T Guide for SEO: Learn about Expertise, Authoritativeness, and Trustworthiness (E-A-T) and how it impacts search rankings and website credibility.
FAQs
What is SEO writing?
SEO writing is the practice of creating content that is optimized for search engines, using relevant keywords and techniques to improve its visibility in search results.
How can I improve my website’s E-A-T?
To enhance your website’s E-A-T (Expertise, Authoritativeness, and Trustworthiness), focus on providing high-quality, accurate, and authoritative content. Establish yourself as an expert in your field and build trust with your audience.
What are the key elements of on-page optimization?
On-page optimization involves optimizing various elements on a web page, including title tags, meta descriptions, headings, URL structure, and keyword usage, to improve its search engine ranking and user experience.
How do I conduct keyword research for SEO writing?
Keyword research involves identifying relevant and high-traffic keywords that your target audience is using to search for content. Use keyword research tools and consider user intent to select the most appropriate keywords for your content.
Can you explain the importance of backlinks in SEO?
Backlinks, also known as inbound links, are links from other websites to your site. They play a crucial role in SEO as they indicate the authority and credibility of your content. Quality backlinks from reputable sources can boost your search engine rankings.
Costantine Edward is a digital marketing expert, freelance writer, and entrepreneur who helps people attain financial freedom. I’ve been working in marketing since I was 18 years old and have managed to build a successful career doing what I love.