15+ Tools For Better Content For Social Media

I love a blank white page as much as the next writer. It holds so much possibility! 

But sometimes, that blank white page feels less like an infinite void full of possibility, and more like a vast desert where I have to trek through sand dunes to find my next source of water. In other words: writer’s block happens. 

And yes, it’s even worse when you’re trying to come up with catchy social media posts instead of just having fun with your personal blog. 

Thankfully, I’ve discovered tons of social media content tools that help me navigate past all those metaphorical dunes into the oasis of content creation (which is usually a cup of coffee). 

Here are 35 social media content tools I recommend for brainstorming ideas for your posts, creating better images and videos for them, scheduling them in advance, analyzing their success after they go live, and more plus a few bonus resources thrown in at the end:

15 New Social Media Content Ideas for Better Engagement
Key Takeaways
1. Discover a variety of tools designed to enhance social media content creation.
2. Streamline your content management process using specialized platforms.
3. Leverage tools that offer features like graphics design, post scheduling, and analytics.
4. Gain insights into audience behavior to tailor your content strategy.
5. Explore ways to optimize your social media presence and engagement.
6. Experiment with different tools to find what best suits your content goals.
7. Stay up-to-date with the latest trends and tools in the dynamic world of social media.
8. Enhance your content’s visual appeal and storytelling capabilities.
9. Utilize automation for efficiency while maintaining a personal touch.
10. Improve collaboration among team members for effective content creation.

1. Google Trends

There are a lot of ways to know what people are interested in on social media. You can use tools like Google Trends or Instagram Insights, but there’s one tool that’s been around for a long time: word clouds!

Word clouds are easy to create, and they’re a great way to get an idea of how popular certain topics or terms are. You can learn about what interests your audience by looking at their search history and seeing what kind of content they’re sharing on social media. 

You can also see which topics are more popular than others within your niche, so you know where to focus your efforts when creating content (and maybe even save some money).

Looking to optimize your social media expenses without compromising quality? Learn how to save money with social media management services while effectively reaching your audience.

2. Quillbot AI Rewriter

QuillBot is a free article spinner that can rewrite human-readable text into a new and different version of a readable text. 

It’s built on advanced artificial intelligence technology with the help of artificial neural networks, machine learning algorithms, and natural language processing with deep learning technology.

QuillBot can understand words and phrases as well as entire sentences. It uses algorithms to generate content from scratch based on what you provide it with. The language that QuillBot produces is natural and will improve over time.

The founder of Wikipedia, Jimmy Wales said: “I find GloGist to be potentially useful in the context of common sense reasoning.”

3. Giphy

Once you’ve found your GIF, it’s time to add it to your post.

To do this, you have a few options:

Search for a GIF and then use the search bar or dropdown menu to find the exact one you want. When you find the right one, click on it and then hit ‘copy link’ at the bottom of the page. 

Clicking on this will copy all of the information about that particular GIF so that when we paste it into our post later on in Canva, we’ll be able to get everything from its size down to who created it and when they did so!

If there are multiple options for any given word or phrase (for example: “what,” “who,” or “how”), try typing those words into Giphy’s search bar rather than into Google’s general browser search engine.

Our friends at Giphy know what kind of content works well with social media marketing best practices because they’re experts themselves!

Want to expand your marketing horizons? Explore 15 creative ways to use Pinterest for business and personal marketing, and watch your online presence flourish.

4. Adobe Spark

Adobe Spark is a free tool that allows you to create and edit images, videos, and presentations. You can use Adobe Spark to create social media posts and banners as well as video stories. It also has a library of images that can be used in your designs.

Adobe Spark’s most popular feature is its ability to animate an image by combining multiple photos into one animated piece. 

For example, if you want to show someone how something works or why they should buy something from you or use your service (or not), instead of taking the time to shoot photos of each step in the process and put them together with After Effects (which takes hours).

Just import all those pieces into Adobe Spark by using their “together” tool which automatically connects everything! There’s no need for After Effects!

5. Fotonaut

Fotonaut is a free tool that allows you to search for images based on keywords. You can also use Fotonaut’s filters, which include color, size, and orientation. 

If you want to find images of dogs rather than cats, for example, Fotonaut will help you do so without having to go through every single photo manually.

Grammarly Premium allows you to check your grammar and spelling in real-time as well as after the fact (which saves time). Grammarly Premium also has an editor feature that highlights your mistakes in red so that they are easier to spot when proofreading. 

You can even upload your article whole or paragraph by paragraph and Grammarly will check it for errors before posting!

6. Stencil

A stencil is a free tool that allows you to create a storyboard for your social media posts. You can also use this tool to plan out different images or graphics, and then add text overlays over them to create an engaging piece of content.

Stencil has several other features, including the ability to upload your images and graphics, as well as add captions and text overlays to each of your images. If you have little time but still want something impressive for your social media post, Stencil may be just what you need!

Enhancing your social media content doesn’t have to be a struggle. Discover a collection of 15 tools for better content on social media that can simplify your content creation and management process.

7. Buzzsumo

Buzzsumo is one of the best tools available to analyze content. It can tell you which pieces of content on a topic have been shared the most, as well as the social shares for specific websites and people.

If you want to find out which posts have performed best, BuzzSumo shows you that information in an instant. 

For example, if your goal is to boost sales by getting more people onto your site or into a product demo (or even just generating more leads), then finding out what gets shared across social media will help you determine what kind of content would be most effective in doing so.

8. Canva

Canva is a great resource for creating social media graphics. It’s a free tool that allows you to create professional-looking designs without the need for expensive software. 

Canva has a variety of templates, which are all pre-designed and ready to be customized with your images, text, and colors! 

You can easily change the size of any graphic by dragging on the corners, or by clicking on one corner and dragging it inwards until you have reached the desired size.

Once you’ve created your graphic in Canva, it’ll automatically save it as an image file that you can then upload onto Facebook or Twitter (or anywhere else).

9. Bulbapik

Bulbapik (https://www.bulbapik.com/) is one of the best tools for finding images for your social media content. Their image search engine pulls from different sources around the web, so you’ll find plenty of options for free. 

It’s particularly useful if you don’t have a lot of time, but want to use images that look great on social media platforms like Instagram and Facebook, as well as Pinterest and Google+.

I recommend first creating an account with Bulbapik by clicking here or in the upper-right corner of their website.

Then set up a new project and give it a title this won’t be visible to anyone outside of your account, so don’t worry too much about what you call it; just make sure there are no spaces in between words (for example “MyAwesomeProject” would work well). 

Once that’s done, click on “Get Images.” This will bring up an empty search bar where you can type keywords related to what kind of image(s) you’re looking for: maybe something specific like flowers or perhaps something more general like nature? 

If nothing comes up right away when using specific terms like these then try using broader ones instead such as landscape photography or nature wallpaper HD wallpaper etcetera until something looks promising!

10. Crello

Crello is a tool that allows you to create beautiful content for your social media platforms. With Crello, you can create engaging and shareable graphics, such as memes and quotes. It also has templates for many different kinds of graphics, including:

  • Quotes
  • Memes
  • Infographics (like this one!)

You can use these templates as-is or customize them to fit your brand’s identity. When using Crello, it’s important to remember that the title of each post is an important part of its success on social media.

You should always be sure that the title contains keywords relevant to what the post is about! For example, if you’re posting an infographic about cats, make sure that “cats” or “cat” is somewhere in the title!

Ready to stand out in the noisy world of social media? Dive into the guide on creating buzzworthy content on social media and learn how to capture your audience’s attention effectively.

11. Pablo By Buffer

Pablo by Buffer is a free tool that allows you to create original images in just a few clicks, right from your browser. It has different features for creating branded imagery for social media posts, ads, stories, cover photos, and more. 

You can also use Pablo to create stickers those little pictures that you’ll find on many people’s profiles these days!

Pablo is great when you need an image fast because it offers so many templates from which to choose and even offers some creative-driven options like adding text onto the photo or using real-time filters and effects during creation.

12. Studio By Buffer

If you’re looking to create professional-looking social media content but don’t have the budget for expensive design software, try Studio by Buffer.

It’s a free tool that allows you to create beautiful content with a few clicks. You can choose from pre-made templates or upload your design if you want something unique. 

If you have some design skills and want more control over your designs, Crello is an online tool that allows you to create and edit visual content (like graphics, videos, etc.) with a few clicks.

13. Hootsuite Impact

Hootsuite Impact is a free tool that helps you measure the impact of your social media posts. It tracks performance and measures reach, engagement, and influence for all of your content. 

Hootsuite Impact integrates with many other tools like Google Analytics to provide you with comprehensive data about how your social media activities have been performing online.

Hootsuite is one of the best-known social media management platforms on the market today with over 20 million users worldwide. It allows users to manage multiple profiles across multiple networks including Facebook, Instagram, and Twitter from a single dashboard. 

If you want to use it as an individual user then there are two different versions available: Hootsuite Free and Hootsuite Pro; both are available without charge but only Pro has access to some advanced features such as analytics reports or scheduled posts.

These can be purchased separately if required at $9 per month per profile or $49 per year for a team account (maximum of 10 people).

14. Facebook Blueprint Messenger Bot Courses 

Facebook Blueprint Messenger Bot Courses are a great way to learn how to use Facebook Messenger to grow your business. 

You can learn how to create a Messenger Bot that can help you automate your business, or you can find out how they can be used as customer support tools, sales machines, and more! The course also teaches you how to create chatbots with free tools like Zapier and Dialogflow.

Grammarly Premium Or Pro Writing Assistant Software

If you’re a blogger or content creator who’s writing for social media, then Grammarly is the perfect tool for improving your writing on social media platforms like Facebook, Twitter, and LinkedIn (or any other blog platform). 

It checks the spelling and grammar of posts so that no one misses out on an opportunity because their posting was subpar due to an error in spelling or grammar!

15. Word Counter Tool

Word Counter Tool is a free tool that counts words and characters in a text, helping you check the number of words in a text. The tool is very easy to use, as it lets you enter your text in the box and then provides information about how many words or characters there are. 

You can also share the total word count on social media or via email, which makes Word Counter Tool an excellent option for sharing content that’s not only interesting but also well-written!

16. Grammarly Premium Or Pro Writing Assistant Software

Grammarly is a writing assistant software that checks your writing for grammatical errors, spelling mistakes, and style mistakes. This tool is available in both free and paid versions. 

The paid version has advanced features such as plagiarism detection and contextual spelling suggestions. You can use this tool to write emails, blog posts, or even social media posts quickly without having to worry about grammar or spelling errors!

Juggling multiple social media accounts can be overwhelming. Simplify your management with the help of the best apps to manage your social media accounts, and regain control over your online presence.


We hope that this list has given you some ideas on how to improve your social media content. If you enjoyed reading this article, then be sure to check out our upcoming posts and keep an eye on our website for more! We’re always happy to hear feedback from our readers. 

So, if there are any other types of content you’d like us to cover or any suggestions you have in general, please let us know in the comments section below!

Further Reading

Enhance Your Social Media Strategy with Essential Tools Short Description: Discover a comprehensive guide to improving your social media strategy using a range of essential tools for effective content creation and engagement.

Unlock the Power of Social Media Management Tools Short Description: Explore how to maximize your social media impact by utilizing free management tools that streamline scheduling, analytics, and audience engagement.

Leveraging AI Tools to Optimize Social Media Short Description: Learn how AI-powered tools can revolutionize your social media efforts by providing insights, automation, and data-driven decision-making.


How can social media tools enhance my online presence?

Using specialized tools can help you create more engaging content, schedule posts effectively, and analyze audience behavior, resulting in a stronger and more impactful online presence.

Are free social media management tools effective for businesses?

Yes, many free management tools offer essential features such as post scheduling, basic analytics, and content curation that can significantly benefit businesses looking to optimize their social media strategies.

How do AI tools contribute to social media success?

AI tools can analyze large datasets to provide insights into audience preferences, automate routine tasks, and even suggest content ideas, ultimately boosting engagement and efficiency on social media platforms.

What are the key features to look for in a social media management tool?

When choosing a management tool, prioritize features like post scheduling, analytics tracking, integration with multiple platforms, and collaborative capabilities for seamless teamwork.

How can I balance automation and personalization in social media management?

While automation streamlines processes, it’s important to maintain a personal touch. Utilize AI tools to gather data, but craft tailored content and engage with followers authentically to strike the right balance.