15 Secrets To Writing A Great Business Plan

Having a business plan is one of the most important things you can do when starting a new business. It’s not just about having a roadmap for your venture, but it’s also a tool that will help you to raise capital or secure investors in the future.

The Secrets to Writing a Great Business Plan – YouTube
1. Emphasize the importance of a clear executive summary.
2. Conduct thorough market research for valuable insights.
3. Define your target audience and understand their needs.
4. Outline a comprehensive and achievable action plan.
5. Highlight your unique selling proposition (USP).
6. Prioritize financial projections and realistic forecasts.
7. Incorporate a strong marketing and sales strategy.
8. Address potential risks and mitigation strategies.
9. Focus on effective communication throughout the plan.
10. Showcase a well-structured organizational setup.
11. Demonstrate your expertise and passion for the business.
12. Stay concise and avoid unnecessary jargon.
13. Seek feedback and constructive criticism for improvements.
14. Revisit and update the business plan as needed.
15. Be confident and believe in the potential of your plan.

Keep Your Business Plan Constantly Up-To-Date

When you’re ready to write your business plan, keep in mind that this is a living document. You should update it every few months as well as when there are major changes in your business.

Every time you make a major change to your business whether it’s an acquisition, new strategic partnership, or pivot away from a failed venture it’s time for an update. Also, when something goes wrong (or right), use those lessons learned to update the plan accordingly.

If you want to become successful in business, keep updating and revising your plan!

Writing a great business plan is crucial for any aspiring entrepreneur. Our comprehensive guide on how to write a business plan in 9 simple steps will walk you through the process and help you create a roadmap to success.

Have A Plan For Action-With Attainable Goals

Set goals that are attainable. The first thing to ask yourself is, “What do I want?” When I was in high school, my goal was to buy a Lexus GS300 when I turned 16. As you can imagine, this didn’t happen as expected (I ended up with a Hyundai Elantra instead). Don’t make the same mistake as me by setting lofty and unrealistic goals!

Be specific about what you want to achieve. Make sure your goals are measurable so there are clear milestones along the path of achieving them; this way, you know when you need to take action or if something isn’t working. For example: “I will increase sales by 20% month over month by increasing customer retention rates and lowering churn rates.”

Be realistic about how much time it will take for each goal; also consider how much money it will cost before starting any projects or tasks that require capital expenditure or resources from others (like hiring contractors). 

Make sure all deadlines are clearly defined so there is no confusion among team members or stakeholders later on down the road when someone asks whether something has been completed yet.

Keep It Simple

A business plan should be simple, but not simplistic. It should be easy to read and understand, but not so simple that it lacks substance. 

The best way to accomplish this is to use simple language, a simple format and layout for the document, a font that is easy on the eyes and engaging enough for readers (simple is good), and a tone of voice that doesn’t sound too stiff or formal. 

The more you can make your plan seem like an everyday conversation between friends or co-workers rather than just another report or memo from the boss the better off you’ll be in getting your point across!

Are you wondering why a business plan is essential for your venture? Check out why you should write a business plan and how to do it to understand the significance of this foundational document and get started on your own plan.

Have A Page Executive Summary

An executive summary is a one-page document that outlines the most important points of your business plan. It should be short and clear, and it should not include any financial information. The goal of an executive summary is to help readers understand your business model in just a few minutes, so don’t get bogged down by details keep it simple!

The components of a great executive summary are:

  • A brief overview of the problem or opportunity that you are solving
  • Your solution for addressing this problem/opportunity (your product or service)
  • Why people need what you offer (the value proposition)

Be Concise, Be Clear, And Be Sure To Use The Right Color Of Ink

The most important thing to keep in mind is that your business plan isn’t some sort of literary masterpiece, it’s simply a tool to help you get from point A to point B. That means there are no hard and fast rules about how long it should be or what font you should use for the body text.

What you do want to do is make sure you’re using dark blue or black ink so that it’s easy to read. You also want to make sure your font is large enough (10-12 points) so that the reader gets through this document without needing glasses. 

Finally, try not to exceed one page if at all possible because people just don’t like reading long documents! This will save them time when they’re going through all those pages and give them more time for other things in their lives that are more important than reading your business plan!

Don’t Fall In Love With Your Product Or Service

Don’t get too attached to your product or service. If you don’t, you will be open to the possibility of making changes in it and ultimately creating a better business model.

Don’t Be Afraid To Change It

Be open-minded enough to know that if something isn’t working out as planned, change it. There are always ways that can help improve on what’s already there or even create new ideas for improvement that would benefit both yourself and others involved in whatever project/product/service you’re working on.

Don’t Be Afraid To Experiment With Different Approaches

Experimenting with different approaches can lead to great rewards especially when it comes down to being successful at something like this – but only if done properly!

Make Sure The Goals And Objectives Are Reasonable And Attainable

To have a successful business plan, you need to set goals before you begin writing. These goals should be reasonable and attainable. 

If you set lofty goals that are too high, likely, you’ll never reach them. If your goals are too low, then what’s the point in having them at all? It’s also important not to make your goal so specific that it doesn’t leave room for growth or change in direction if necessary. 

A good example of this is if a writer sets their goal as “I want my book published.” This is too vague because there are many different ways they could publish their book: they could self-publish online or through Amazon; they could find an agent who would help them find a traditional publisher; etc.

Do Your Market Research & Competitive Analysis

It’s important to do your market research, as well as a competitive analysis. You need to understand what your target audience wants (and how they want it), and if there are any holes in the market that you can fill with your product or service. 

This is also a good time to understand what strengths and weaknesses you have as an entrepreneur so that you can make sure that your business plan capitalizes on them effectively. It’s also important for you to have a sense of niche: who exactly will be buying from you?

As an entrepreneur seeking funding, it’s vital to craft a business plan that truly captivates investors. Learn valuable tips and strategies from our guide on how to write a business plan that investors actually read to make your plan stand out from the rest.

Address How You’ll Finance Your Business Now And In The Future

A business plan is not a document for the future; it’s about how you’re going to make your business work now and in the future. As such, it should address how you’ll finance your business now and in the future (if necessary), as well as if and when you’d like to expand.

In addition to capital expenses like equipment, rent/lease payments, etc., consider other expenses that may come up over time: extra payroll costs during busy seasons or while searching for new employees; additional marketing costs after hiring more sales staff; increased utilities when expanding facilities.

Include At Least 3 Years Of Historical Financial Data If Possible

If you are seeking a loan or equity investment, the lender or investor will need to see your financial statements. If you don’t have them, you must have a good reason why not. The lender or investor will want to see how strong and profitable your company has been over at least 3 years and preferably more than 5.

Financial statements are prepared by an accountant using Generally Accepted Accounting Principles (GAAP).

Show Profitability As Soon As Possible

To make your business plan as effective as possible, you need to show profitability (or at least the potential for profitability) right away. This is one of the most important reasons why many investors will reject an investment proposal: they want to see that you have a plan that is going to work out well and pay off in the end. So, how can you help them?

You do this by showing them your profit and loss statement or balance sheet. These are two key components of any business plan that show whether or not your business has made money in the past and whether or not it will continue making money in the future.

If you don’t know what these things mean, don’t worry! 

All we’re getting at here is that if someone looks at these documents, they’ll be able to see if your company has been profitable in previous years (and possibly even months), as well as predict how much profit could potentially be made in future years based on current conditions (like how many sales were made during certain periods).

Create A Marketing Plan That Sets You Apart From The Competition!

If you want to put your business plan together, you must understand how important a good marketing plan is. A great marketing strategy will help you set yourself apart from the competition and increase brand awareness. It can also help grow your business by attracting new customers and increasing sales.

A good marketing plan has several key components:

Goals for each channel Your marketing strategy should include specific goals for each channel or tactic that you use to promote your product or service. 

For example, if one of the channels on which you are focusing is social media, then one goal might be “increase page likes by 10 percent by March 2017” (assuming Facebook is one of the platforms on which you advertise). Another goal could be “increase inbound links from industry blogs by 15 percent over last year’s number by June 2016.”

Strategies for achieving these goals, When determining how best to achieve these goals, think about what other companies have tried in similar situations to get ideas about what might work well for yours as well! It could include anything from changing up advertisements regularly so people don’t get bored seeing them over and over again all day long.

Transforming your business idea into reality requires careful planning and execution. Our article on how writing a business plan can turn your idea into reality provides insights and practical steps to bring your vision to life.

Have A Plan For Growth

You can use a business plan to help you grow your business. How? By planning for, managing, and funding growth in the right way.

You need to have a good strategy for how you’re going to grow your business. This is something that should be included at the beginning of your plan so that it’s clear from the start why and how you want to expand. 

This will serve as a useful guide when making decisions about where and when to expand next, rather than just doing so randomly because you feel like it or because other companies are doing it too (which may not be best for your particular situation).

Once you’ve identified potential new markets or customers for your products/services, make sure there’s enough demand before committing significant resources don’t just enter any market without considering its size first! 

Also, consider whether opening up new offices in multiple locations might be more efficient than simply hiring more people locally; if this does turn out to be cheaper then go ahead but make sure there’s still some room left over before justifying additional expenses such as rent or utility bills!

Develop A Roadmap For Your New Small Business Venture

Develop a roadmap for your new small business venture. Be sure to include detailed plans for the first six months, the first year, and every year thereafter on up through five years in the future (and ten years if possible). 

This will help you understand where you want to be in terms of goals and objectives as well as how much time it will take to get there.

Use the SBI! Small Business Plan Writer software toolkit to create this plan so that you can better visualize all aspects of opening a new business.

Include The Important Financial Documents Your Lender Or Investor Will Want To See!

Include the important financial documents your lender or investor will want to see. It’s a good idea to include these documents in your business plan:

Balance sheet

Cash flow statement

Profit and loss statements for each year of operation, both as a whole and for each quarter or month if you operate on an abbreviated fiscal year. You must also show the most recent actual balance sheets for any companies you own. 

A separate summary of ratios can be included at the end of this section if appropriate. If there is no past years’ information available, provide an estimate based on current data and trends (and explain why). 

For example, if it has been two years since you have sold anything but have consistently grown revenue by 20 percent per year, show that trend in your profit-and-loss statement; then indicate what profits would be if sales continue at this rate over time (i.e., show estimated profits).

There are compelling reasons why every entrepreneur should invest time in writing a business plan. Explore our post on 9 reasons why you should write a business plan to understand the benefits and set yourself up for long-term success.


If all of these tips are not enough to help you write a great business plan, then we recommend you contact us and let us help. We can work with you one-on-one to ensure that your business plan is exactly what it needs to be, and we have a 100% satisfaction guarantee!

Further Reading

10 Tips for Writing the Best Business Plan: Learn valuable tips and tricks to create a compelling and effective business plan.

How to Write a Business Plan: A comprehensive guide that takes you through the step-by-step process of writing a business plan.

Tips for Using Your Business Plan: Discover how to make the most out of your business plan and leverage it for success.


How do I get started with writing a business plan?

Starting with a business plan can be overwhelming, but the key is to take it one step at a time. Begin by outlining your business goals and conducting thorough market research to understand your target audience and competition.

What are the essential components of a business plan?

A comprehensive business plan typically includes an executive summary, company description, market analysis, product or service offerings, marketing and sales strategies, financial projections, and a detailed operational plan.

How can I ensure my business plan is convincing to potential investors?

To make your business plan appealing to investors, focus on presenting a clear and compelling value proposition. Showcase your market research, highlight your competitive advantages, and provide realistic financial projections that demonstrate potential profitability.

Can I use a business plan template?

Yes, using a business plan template can be a helpful starting point, especially if you’re new to business planning. However, make sure to customize the template to suit your specific business needs and goals.

How often should I update my business plan?

Your business plan should be a living document that evolves with your business. Regularly review and update it, especially when significant changes occur, such as expansion, new product launches, or shifts in the market.