If you’re like most business owners, then you’re already overwhelmed with work. The last thing you need is another task added to your list of things to do on a daily basis! That’s where hiring a virtual assistant can come in handy.
Hiring someone who specializes in social media management will free up time for other areas of your business while ensuring that your brand remains strong across all platforms.
In this post, we’ll cover 26 reasons why hiring a virtual assistant will be one of the best decisions you ever make!
| Takeaways |
|---|
| 1. Efficient content scheduling |
| 2. Increased engagement |
| 3. Expertise in diverse platforms |
| 4. Consistent brand representation |
| 5. Time-saving automation |
| 6. Targeted audience interaction |
| 7. Cost-effective social media management |
| 8. Strategic content planning |
| 9. Scalable social media efforts |
| 10. Data-driven insights |
| 11. Enhanced customer support |
| 12. Focus on core business operations |
1. You Don’t Have The Time To Manage Your Social Media Accounts
Whether you’re a busy entrepreneur or work for a company that has its hands full with other projects, you might feel like you simply can’t keep up with your social media accounts.
With so many different platforms and ways of interacting on those platforms, it can be difficult to keep up with what works best for each of them.
What’s more, if you don’t know how to use each platform effectively and efficiently, then even if there is time in your schedule for managing these accounts they may not be performing as well as they could be and that could mean lost opportunities for success (and revenue).
Starting a successful social media team requires careful planning and coordination. Learn how to assemble and manage your own team by following our guide on starting a social media team.
2. You Don’t Have The Endurance For Social Media
There is a reason why people hire virtual assistants to manage their social media. It’s not just about saving time but also about having the endurance for social media.
You may have heard that using social media requires posting content regularly, engaging with followers, responding to comments and questions, keeping up with the latest trends, and more.
You might think you don’t have the time or energy to do all of these things regularly if you’re managing your accounts.
That’s because it takes persistence and patience and being present online 24/7 just isn’t realistic for most people who have 9-to-5 jobs or families at home.
That’s why hiring someone else who can help keep up with what’s new in the world of digital marketing is so important!
Not only does this free up some precious brain space so you don’t feel overwhelmed by all those status updates (you’ll still know something when someone mentions it).
But it also gives off an impression that shows potential clients that they’re serious about growing their business online–which is always good news for both parties involved!
3. You Don’t Enjoy Social Media And Can’t Be Bothered
You have the best intentions of using social media, but you find it an absolute chore. You don’t have time or energy for it, and you’re not sure what to say anyway.
You don’t have patience for dealing with trolls or answering questions from people who are wasting your time and frankly, you’re not even sure they’re reading anyway!
You may think that this is a case of “if I build it they will come,” but it’s more like if you try hard enough they’ll come regardless. And if they don’t come…well…you’ll just make them up because everyone can see how popular your page is (hint: they can’t).
Harnessing the power of social media can propel certain businesses to new heights. Discover which types of businesses have the potential to scale effectively through our insights on scaling with the power of social media.
4. Your Current Workload Is Preventing You From Managing Your Social Media Accounts
With a virtual assistant to manage your social media accounts, you will have more time and energy to focus on your core business.
Your current workload is preventing you from managing your social media accounts.
Maybe it’s because you don’t have the endurance for social media, or maybe it’s that you just can’t be bothered with the latest fads on Facebook and Instagram.
Either way, having a VA handle this aspect of your business will help ensure that everything stays in order while freeing up some of your valuable time!
5. You Want To Engage In Business Development Activities But Can’t Figure Out How To Fit That In With Your Existing Workload
You are probably using social media to promote your business while trying to juggle other tasks. You may need a virtual assistant who can help you manage social media and engage with your customers so that you don’t have to worry about it.
If this sounds like something that would work for you, then here’s what I recommend:
Research the company’s competitors and see how their engagement rates compare with yours. If there is one particular competitor who stands out from the rest, contact them directly by sending them an email or making a phone call (if possible).
Ask for their advice on how they manage customer engagement on social media platforms like Facebook or Twitter; if they’re willing to share some insight with you, ask them directly what strategies worked well for them in terms of customer engagement!
Managing social media effectively doesn’t have to break the bank. Find out how to optimize your budget and still receive quality services by exploring our advice on saving money with social media management services.
6. Social Media Management Is Not Your Strong Point. You Would Rather Focus On Other Areas Of Your Business Where You Know You Excel
You may be thinking: “I don’t want to hire a virtual assistant! I want to do this myself.”
That’s perfectly fine, but if you’re not in the habit of interacting with your customers and building relationships on social media, it’s going to take quite a bit of effort for you to become an expert in it.
And let’s be honest: you have other priorities that need your attention. You’ve got a business to run and running social media accounts isn’t something you excel at or enjoy doing.
Letting someone else do it for you can free up time for other important aspects of growing your business such as expanding your brand reach or focusing on driving sales through creative marketing strategies like PPC campaigns or other paid advertising methods (which also require more time than ever before because Google keeps changing their algorithms).
7. You Are Finding It Hard To Build A Strong Tribe On Social Media Who Are Engaged In Your Content And Services
To build a strong social media tribe, you need to find out what type of content works best with each platform.
On Facebook, it’s good to post at least once a day and focus on creating engaging content that will make people want to share your posts with their friends because there’s a higher chance that they’ll see your message if it comes from someone they know rather than an unknown source.
On Instagram, you should post often (at least three times per day) but try not to post more than 8 photos or videos in one day unless you’re posting multiple photos from one event or product launch.
If this isn’t possible, then break up the posts by uploading them over time instead of at once so as not to overwhelm your followers who may not have an interest in seeing everything all at once!
On Twitter, aim for two tweets per day since users like having something interesting and new every time they check back into their feed without feeling overwhelmed by too much information being thrown at them all at once.
Especially since most tweets only last 24 hours before disappearing forever into history!
Investing in social media is more than just a trend—it’s a strategic move that can yield significant returns. Learn about the compelling reasons behind this choice by diving into our exploration of why you should invest in social media.
8. You Haven’t Figured Out How To Use Facebook Live Or Instagram Stories Yet…And You’re Too Afraid To Try Them Out!
So, you’ve already got a handle on how to use Facebook and Instagram, but you’re not sure how to get the most out of these platforms. You’re also afraid that if you try them out yourself, your audience will think less of your brand.
No need to worry! A VA can help. They’ll help you figure out how to:
- Use Facebook Live or Instagram Stories (or both) to connect with customers and engage with others in a fun way
- Get more followers on Facebook Live or Instagram Stories by finding interesting content that people want to watch or read about
- Get more engagement on Facebook life or Instagram Stories by sharing useful information about your products and services
9. You’re Still Trying To Work Out What Content Works Best For Each Platform And Which Platforms Belong In Your Marketing Plan
If you’re still trying to figure out what content works best for each platform and which platforms belong in your marketing plan, a virtual assistant can help.
Repurposing content across different platforms is essential and can be time-consuming if you don’t know how. A VA can repost your blog articles on LinkedIn, Twitter, and/or Instagram.
They also know which topics are trending or popular hashtags in certain industries that you might want to use when posting on Facebook Live or Instagram Stories.
10. Your Primary Business Focus Is Not Related To Social Media, So You’d Like To Have A Professional Take Care Of This Side Of Your Business For You
If you are a business owner who doesn’t want to be immersed in the world of social media, then having a VA manage your accounts for you can be a great thing.
It will free up more time for you to focus on other aspects of running your business and it will also give you the freedom to ignore any comments or negative feedback that may be posted online by customers or clients.
As well as allowing someone else to manage your social media activity, hiring a VA also increases productivity because people who have their assistant tend to work harder and achieve more success than those without one.
11. You’re Sick Of Seeing Typos On Some Of Your Social Media Posts And Think A Fresh Pair Of Eyes Might Help
One of the biggest problems with social media is typos. A lot of people post their updates and then don’t proofread them before sending them out.
This can be embarrassing, especially if you’re a professional who cares about what they do. If someone sees a post with a typo in it, they might think that you’re unprofessional or not very good at what you do—which could cost them business with your company!
A Virtual Assistant can help prevent this from happening by going through all of your posts before publishing and making sure there are no typos at all (even small ones).
12. You Don’t Have Time For The Research That’s Needed To Engage With Customers Using Trending Topics And Popular Hashtags!
The social media landscape is constantly changing, and it’s important to stay on top of what your audience is talking about.
This means having a strong understanding of the consumer who buys from your brand, as well as an understanding of what’s currently trending online. The best way to get this intel? Research!
It’s also vital that you know when exactly people are most likely to be online so you can post at the right times too.
For small businesses looking to make a big impact, hiring a social media manager can be a game-changer. Understand the advantages and benefits through our comprehensive analysis of why every small business should hire a social media manager.
Conclusion
Ultimately, we think that the main reason why hiring a VA is so important is because it frees up your time to focus on what matters.
You’re able to bring in someone who has an eye for detail, understands how to engage with customers using social media platforms, and can help you build your tribe quickly!
Further Reading
Here are some additional resources to explore for further insights into the benefits of hiring virtual social media assistants:
35 Benefits of Hiring a Virtual Social Media Assistant: Dive deeper into the extensive list of advantages that come with hiring a virtual social media assistant, from increased productivity to cost-effectiveness.
Top Benefits of Hiring a Social Media Virtual Assistant: Discover the top benefits of enlisting a social media virtual assistant for your business, including improved engagement and content management.
Benefits of Hiring a Virtual Assistant: Explore the general benefits of hiring virtual assistants, including how they can contribute to efficient social media management and overall business operations.
FAQs
What are the key benefits of hiring a virtual social media assistant?
Hiring a virtual social media assistant can lead to enhanced content scheduling, engagement, and brand visibility without the need for in-house staff.
How can a social media virtual assistant contribute to content management?
A social media virtual assistant can curate, create, and schedule content, ensuring consistent and engaging posts across various platforms.
Are virtual assistants cost-effective for social media management?
Yes, virtual assistants offer a cost-effective solution by eliminating the need for full-time staff and providing specialized expertise on demand.
What types of tasks can a virtual assistant handle in social media management?
Virtual assistants can manage content creation, scheduling, community engagement, data analysis, and even customer service tasks on social media platforms.
How do virtual social media assistants improve overall business productivity?
By taking care of time-consuming social media tasks, virtual assistants free up business owners to focus on core operations, leading to increased productivity and growth.
Costantine Edward is a digital marketing expert, freelance writer, and entrepreneur who helps people attain financial freedom. I’ve been working in marketing since I was 18 years old and have managed to build a successful career doing what I love.