If you’re a writer or content marketer, email marketing is one of the most important tactics at your disposal.
Whether you’re trying to grow your email list or generate more leads, this article will walk through 11 things writers and content marketers should know about email marketing – including why it’s so important and how it works.
Keep reading if you want to learn how email marketing can boost your writing business!
|1. Email marketing offers direct communication with readers.|
|2. Personalized emails enhance reader engagement.|
|3. Segmented lists lead to targeted content distribution.|
|4. Craft compelling subject lines for higher open rates.|
|5. Automation can streamline email content delivery.|
|6. Incorporate visuals to make emails more appealing.|
|7. A/B testing helps optimize email campaigns.|
|8. Consistency in sending emails maintains reader interest.|
|9. Focus on providing value to your subscribers.|
|10. Mobile optimization is essential for email success.|
|11. Analyze metrics to refine your email marketing strategy.|
Email Marketing Is Older Than You Think
The first commercial email was sent by Ray Tomlinson, who invented the “@” symbol. The first email marketing campaign came from Digital Equipment Corporation (DEC) in 1978, about two years after the first internet message was sent. They sent an email to 400 people that simply read:
The first commercial email was sent by Ray Tomlinson, who invented the “@” symbol. The first email marketing campaign came from Digital Equipment Corporation (DEC) in 1978, about two years after the first internet message was sent. They sent an email to 400 people that simply read: “Happy New Year!”
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Good Email Marketing Is About Getting The Right Emails To The Right People
Email marketing isn’t about blasting a single, generic message at everyone in your database. It’s about sending highly personalized emails that provide value to specific segments of your audience.
So how do you know who those segments are?
You need to understand your audience and their needs what motivates them, and what inspires them, and then match those motivations with your offers (this is known as segmentation).
Don’t Use All Caps In Your Subject Lines
When you’re writing your email subject lines, avoid using all caps. It’s common knowledge that shouting and yelling can be seen as aggressive and unprofessional (as well as just plain annoying). The same goes for email subject lines that are in all caps: they’re harder to read and less likely to engage readers.
For example, emails with all caps subject lines get an average open rate of only 21%, compared to rates closer to 50% for emails without all-caps subjects.
Email subject line testing has shown that emails with all-caps subjects tend to have a lower spam score than those without them which means they’ll have a higher chance of landing in the spam folder if you send them from an unknown sender or domain.
Also, note that some countries have laws against using capital letters in printed materials because they’re considered rude or harsh; so keep this fact in mind if you plan on sending out mass mailings internationally!
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Use Pictures, But Not Too Many
Images are a great way to illustrate key points, but they can clutter up your emails and turn off readers. I’ve seen examples of writers who include images in every email they send out, whether their audience is interested in them or not. This can turn people off from reading more of your content if it becomes too hard to read because there are so many images on the page.
Use images sparingly, only when they help get a point across quickly and efficiently.
If you have an article about how to make an amazing cake for your next party, consider sending along with photos of different cakes with descriptions about how you made them (rather than just giving a generic list) so readers know what types of ingredients are needed for each recipe as well as how much time it should take before guests arrive at the party location!
Also, keep in mind that some email clients may block images by default which means that even though someone has opened up this email client intends on reading it later (when perhaps their connection has improved) because there were no links provided within the text directly referencing those images firstly; then secondly;
When retracing through steps back into previous messages sent earlier today that person may never make it over these roadblocks!
Don’t Use Giant Fonts In Your Email
Don’t use giant fonts in your email. While you may have heard that using a large font size is the best way to make sure your subscribers can read your emails on their phones, it’s better to use a smaller one (and two or three different sizes).
If you’re under 25 years old, this tip won’t apply to you. But if you’re older than 25 and reading this article, please consider going back in time and becoming friends with someone who owns a smartphone because they all have tiny screens that can make reading small text difficult, especially when trying to zoom in on an email message from across the room or from under their desk at work.
Finally: Be careful not to use too many colors! This is good advice for those under 25 years old as well as those over 25 who are still stuck thinking like teens who haven’t learned how important it is yet not only readability but also to be able really to see what color palette works best visually when designing anything these days (which includes emails).
Make It Easy To Read On Mobile Devices
You might have a beautiful one-column layout that looks great on desktop, but what about mobile? If your emails don’t adjust to the screen, you could be losing out on as much as 50% of your audience. Make sure you use a responsive template so it will adapt to any device even if they’re reading it in their inbox while waiting in line at Starbucks.
It’s also helpful to make sure your content is easy to read and skim through on mobile devices. Don’t forget those infamous tiny text boxes! You want them to be able to see everything without having to scroll down every time they hit “next email.”
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Make It Easy To Skim And Read Without Scrolling
You’re not the only one who knows that long paragraphs are hard to read on a screen. Your readers will thank you if your content is broken up into shorter sections and easier-to-read chunks, like bulleted or numbered lists.
You can help readers skim the page by using subheadings, bolded keywords, and phrases, or italicized text in addition to using short sentences. Many writers find it helpful to use high contrast between text and background color for increased legibility as well. White space helps break up content into digestible pieces by adding visual breaks between paragraphs.
It also gives a sense of importance when used strategically in conjunction with other visual elements such as bolded headlines and bullets this makes users feel more compelled to scroll down your emails so they can get what they came for!
Make sure all links are easy-to-see hyperlinks (not just underlined text) so that people don’t miss out on valuable information when they get distracted while reading through their emails at work or school later down the line!
Avoid Using Words That Might Trigger Spam Filters
Some words and phrases might trigger spam filters, which can affect the deliverability of your email.
The most common problem is using words that are related to the sales cycle, like “free” or “bonus”. These words may be interpreted as marketing messages by a spam filter because they indicate personal gain (or loss). Therefore it’s better to use phrases like “get a free quote” or “get a free consultation”.
Other spam trigger words include sex; low price; hot deal; click here now; limited time offer; earn money fast and easy; guaranteed results or profits – get rich quick with our new system!
Make Sure Your Content Is Valuable, Timely, And Relevant
Your content should be valuable, timely, and relevant. That’s a no-brainer, right? Well, yes…and no.
I don’t mean that it needs to educate someone about the latest trends in tax law or how to take better selfies (you can probably find other resources for this). But there are plenty of ways to create content that is valuable, timely, and relevant without being boring. You just have to mix things up a bit!
A few examples:
Use humor. If you can find a way to make something funny (even if it’s just an ironic observation), you will increase engagement with your list because your audience will want more from you after reading your email message.
Humour also triggers the release of dopamine which makes people feel good when they read something funny meaning they are more likely to keep reading through their inboxes until they get back around again next month when they got another great joke from [insert name here].
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Make Unsubscribing Easy And Painless
Unsubscribing from emails is the number one thing that people do when they don’t want to receive more emails from you.
It’s a natural reaction, and it happens for a variety of reasons. Maybe you sent them too many messages with little value, making them feel like you were just trying to sell something instead of communicating information. Or maybe they no longer have an interest in what you have to say because their needs changed over time.
The point is, if someone chooses not to receive any further messages from you, don’t make it difficult for them! They’re already gone there’s nothing left to gain by making them jump through hoops just so they can escape your clutches (and yes: unsubscribing is escaping).
If people want out of the conversation, they’ll find a way out so make sure that way isn’t through some complicated process on your part where they have to contact customer service or fill out forms explaining why they don’t want any more mailers from you!
That won’t encourage anyone else who might be unsure about whether or not an email was worth reading; rather than take the chance again later down the road when things might change again down their roads turn left at the intersection coming up soon…
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Keep Testing Different Strategies To See What Works Best For You
When it comes to content marketing, there are a lot of things that can help you engage your audience and get them interested in what you have to say. Testing different strategies is one of the best ways to find out what works best for your audience.
You might be thinking: “What if I don’t have website traffic? How am I going to know if my email campaigns are effective?” If this is an issue for you, it might be because you haven’t yet set up your system correctly. Make sure all pieces are in place first (lead magnets, goals/funnel tracking, etc). Then start testing!
It’s better to make incremental improvements than big leaps forward with no idea where they’ll land so do some A/B testing! Consider testing one thing at a time until something sticks (like changing the subject line or modifying how often the emails come from different people on your team).
This will allow you to see what changes produce results quickly without getting overwhelmed by all possible variables and losing sight of priorities!
Email marketing requires careful attention to detail, but it can be effective in reaching your most loyal customers and clients.
Email marketing is a powerful way to communicate with your customers and clients. It’s also a great way to keep your business in their minds, building relationships and nurturing the connection for the future. Done well, email marketing can be an effective marketing tool.
Accordingly, it requires careful attention to detail: from writing subject lines that get opened (and read) to crafting emails that are concise and informative without being overwhelming or boring.
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People Also Ask
The best email marketing service
If you’re looking for the best email service, your most important criteria should be customer support. Finding a company that will help you figure out how to use their platform and answer any questions you have is critical.
For example, Mailchimp has great customer service with an FAQ section on their website and over 100 hours of webinars on topics like mobile emails and Facebook advertising. They also offer live chat sessions with their customer success team seven days per week from 9 am – 7 pm EST.
The Number Of Emails I Should Send Per Month
There’s no right or wrong answer here it depends on your budget and goals as well as your audience’s appetite for content (i.e., are they interested in what you have to say?) If they’re not interested, then sending too many updates won’t do much good anyway since recipients will likely feel bombarded by them!
The key thing is knowing when enough is enough so that people don’t start unsubscribing because they feel like they’re being spammed (or “spammed”).
How Do I Start An Email Marketing Campaign?
Here’s how email marketing works:
You create an email list of people who have opted in to receive emails from you.
After that, you can schedule emails to go out at a later date and time (like the day after they sign up) or send them immediately. When you’re sending out your emails, there are various strategies on when to send them and what content to include; it depends on what kind of audience you have and what kind of results you want!
If someone signs up for a marketing automation course with us, we might wait until they’ve completed the course before sending them more information about our other products or services because we don’t want their inboxes filled with too much information.
What Is Email Marketing?
Email marketing refers to communicating with your customers or audience via email. It helps you stay in touch with them and reach out when you have new products or services they might be interested in. Email marketing also helps you build a relationship with those customers, so they know and trust your brand.
Costantine Edward is a digital marketing expert, freelance writer, and entrepreneur who helps people attain financial freedom. I’ve been working in marketing since I was 18 years old and have managed to build a successful career doing what I love.